Latest News
SOFTSWISS: Affiliate GGR Doubled in H1’24
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, reports that Affilka by SOFTSWISS doubled its affiliate GGR in the first half of 2024.
Affilka by SOFTSWISS now powers over 375 brands, demonstrating stable growth in the first half of 2024 compared to the same period in 2023. Analysis of the product’s financial metrics reveals that the affiliate Gross Gaming Revenue (GGR) doubled during this time.
Additionally, the player deposits increased by 2.3 times, and affiliate payments demonstrated almost 60% year-on-year growth in the first half of the year.
The growing metrics indicate the increasing effect of affiliate marketing, which is set to gain even more demand with the development of iGaming. Recent trends in affiliate marketing include performance-based commission, an increasing focus on influencer relationships, and AI impact. Affilka’s by SOFTSWISS high degree of customisation and user-friendliness, combined with tailored features and intuitive design, resonates with users and enhances affiliates’ experience.
In the first half of 2024, over 65 thousand new affiliate accounts were registered, making up almost a quarter of all accounts on the platform. The indicator increased by 50.9% compared to the first half of the previous year.
New player registrations grew by 77% in the first half of 2024 compared to the same period of the previous year. In absolute terms, the metric exceeded 17.9 million over the period under analysis. The number of unique clicks on referral links surpassed 965 million, remaining relatively unchanged compared to the same period of the previous year.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations. The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”
The first half of the year brought outstanding recognition to the Affilka by SOFTSWISS team. The product took the Affiliate Software Supplier at the esteemed EGR B2B Awards 2024. The Asian gaming stakeholders recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS: Affiliate GGR Doubled in H1’24 appeared first on European Gaming Industry News.

Latest News
FBMDS expands Titan Series with Power Gacha: a slot title packed with magical engagement
Reading Time: < 1 minute
FBMDS proudly announces the launch of Power Gacha, the latest slot title joining its high-performing Titan Series collection. Designed to captivate players with cultural inspiration, engaging features, and massive win potential, Power Gacha is a new step forward in FBMDS’ mission to deliver slots that drive engagement and retention for online casino operators worldwide.
Power Gacha is a 6×5 tumble slot where each spin brings players closer to adventure. Featuring cascading wins, free spins, and multiplier drops ranging from 2x to 100x, this title keeps excitement high and loyalty growing. With a 96.54% RTP and up to 15,000x max win, operators can rely on a game that guarantees long-lasting engagement.
Key Features
- Tumble Mechanics: Winning symbols disappear and new ones cascade for non-stop play.
- Free Spins Mode: Triggered with 4+ Scatters, including retriggers and multiplier drops up to 100x.
- Buy Bonus & Ante Bet: Players can access Free Spins instantly or increase chances of triggering them naturally.
- Engagement Boosters: Scatter pays anywhere on the reels; all symbols count.
- Cross-Platform Optimization: Smooth gameplay across desktop, tablet, and mobile devices.
- Tournament Integration: Operators can set up competitions with global reach, multi-currency support, and tailored rewards.
“Power Gacha reinforces FBMDS’ strategy of reinventing the slot experience with feature-rich titles that boost both engagement and operator results. By blending immersive design with mechanics players love, we deliver reliable solutions for online casinos worldwide,” said Renato Almeida, Director at FBMDS.
With its cultural aesthetic, thrilling mechanics, and personalization options, Power Gacha strengthens the Titan Series’ positioning as a collection built for retention. Operators can leverage its proven features and tournament-ready tools to keep players entertained and loyal.
The post FBMDS expands Titan Series with Power Gacha: a slot title packed with magical engagement appeared first on European Gaming Industry News.
Latest News
SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK
Reading Time: 2 minutes
Delasport’s groundbreaking sports betting jackpot game, SuperPot, has received full certification from GLI in the UK. With this authorization, SuperPot becomes a one-of-a-kind, dedicated Sportsbook Jackpot solution on the British market.
The news comes just days after the revolutionary solution became certified for Ontario and marked its debut integration there and soon will go live with several brands in the market. SuperPot gives players the chance to predict the outcomes of major sporting fixtures.
Each ticket purchase contributes to a growing jackpot, and the winner is the one with the most correct picks – even without a perfect score. This “Must-Win” mechanic sets the product apart from traditional sportsbook offerings, appealing both to sports bettors seeking new thrills and casino players looking for an accessible entry point into sports wagering.
Advantages for UK Operators
SuperPot introduces an always-awarded must-win mechanic: each round’s pot is paid to the top predictor – players compete against their peers, and the most correct predictions win. This sets it apart from The Tote and free-to-play predictors and broadens appeal beyond horse racing into football, basketball, American football, and ice hockey. UK operators gain an assured strong turnover margin, while players benefit from a guaranteed payout to someone every round.
In addition, licensed operators in the UK, SuperPot represents a new way to grow engagement and extend player lifecycles, while securing stable margins from turnover without added exposure.
“Securing approval in the UK marks a major step forward for us,” said Delasport’s Global Sales Director Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for Operators.”
Market Outlook
The UK gambling market remains one of the largest and most established worldwide. According to the UK Gambling Commission, the total Gross Gambling Yield (GGY) in iGaming for April 2023–March 2024 reached £6.9 billion, with online Sports betting accounting to £2.4 billion GGY, driven primarily by football and horse racing.
The Tote pools enjoy durable racing liquidity is growing year by year to hundreds of millions and SuperPot gives operators that same mass-appeal mechanic as a paid, must-win product they control and extend it to additional sports and to new segments of players.
Industry research indicates that the UK sports betting market is forecast to grow at a CAGR of 11.4% between 2025 and 2030. Meanwhile, quarterly reporting from the Gambling Commission shows continued growth: in Q1 2025, online GGY rose 7% year-on-year to £1.45 billion, with record levels of active accounts and betting activity.
In such a competitive environment, a product like SuperPot has the potential to deliver an incremental ~2% revenue boost for operators who adopt it, further differentiating their sportsbook offering in the UK’s crowded marketplace.
The post SuperPot, the Unique Sports Betting Jackpot, Now Available in the UK appeared first on European Gaming Industry News.
Latest News
How to get your product roadmap moving
Reading Time: 3 minutes
Dominic Le Garsmeur, Chief Product Officer at Fincore, says product roadmaps often stall, but they don’t need to. Not if operators and suppliers design for adaptability and build on the right foundations.
Why do product roadmaps usually stall?
Product roadmaps are full of ambition – and rightly so. They capture bold ideas and big strategic bets; they’re the blueprint for the future of the business. But even the best plans can stall before they deliver real impact.
There are plenty of reasons. From shifting regulations to legacy tech, overloaded teams, or unclear ownership. The most damaging is outdated technology. Technical debt eats up development capacity, forcing teams to spend their time firefighting stability instead of building the next feature.
Fragmented ownership is another killer. When product, tech, compliance and ops aren’t aligned, there’s no shared direction. Work keeps moving, but what ships isn’t aligned to real needs—busy output rather than product that drives results.
What impact does regulation have on product roadmaps?
Regulation can force teams to switch focus, diverting resources from innovation to compliance. When every sprint turns into a regulatory emergency, progress halts.
That said, regulation doesn’t have to kill innovation. If an organisation designs for adaptability — with modular systems and clean architecture — it can absorb regulatory change without derailing strategic goals.
If a product roadmap stalls, what should operators and suppliers do?
Don’t wait for the perfect moment. Create forward motion now. At Fincore, we see four core tactics that make the difference:
1. Start with outcomes. Work backwards from the results you need, then design the tech strategy and architecture to deliver them.
2. Modernise surgically. Target the real bottlenecks — technical or procedural — and fix what unlocks the most progress first. Our modular IP components can be integrated quickly to deliver visible gains.
3. Automate with intent. Introduce automation where it frees up people and accelerates throughput.
4. Partner for momentum. Choose a partner that embeds with your teams. Not as a consultant, but as part of your delivery engine. That’s how we operate at Fincore: hands-on, aligned, and built to move things forward without disruption.
How can organisations prevent their product roadmaps from stalling in the first place?
Prevention starts with intent. Build your roadmap around adaptability, not just speed.
That means aligning tech strategy with business goals and reviewing that alignment often. Design systems for interoperability and flexibility, not minimum viable survival. Prioritise foundations such as clean data, seamless integrations and real-time monitoring. Deliver in tight loops to stay responsive and realistic.
When you do that, momentum accelerates. Teams move faster, releases land cleaner, and regulatory shifts stop being roadblocks. They just get handled.
What are the benefits of a product roadmap firing on all cylinders?
Momentum changes everything.
New features, channels and jurisdictions go live faster, without the drag of platform instability. Teams feel energised, focused, and proud of what they’re shipping. Regulatory changes stop being crises. Innovation becomes continuous.
And with that rhythm comes confidence across departments, across leadership, across the entire organisation. Everyone can see and feel progress.
How does Fincore help operators achieve this?
We don’t just unstick roadmaps. We build systems that keep them moving.
That starts with stabilising architecture and clearing technical debt. Then we go deeper: modernising code, streamlining processes, and aligning culture around delivery. Our modular software toolkit accelerates progress without risk. Clean integrations, real-time data, and automation that scales.
We embed alongside internal teams, taking ownership of outcomes and shipping value fast. The result? Sustainable momentum.
Unlocking a roadmap isn’t just about fixing delivery. It’s about reigniting progress and keeping it burning. Clean builds. Confident teams. Continuous flow. That’s progress done right.
The post How to get your product roadmap moving appeared first on European Gaming Industry News.
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