Latest News
Optimove Partners with Captain Up and Gamanza
CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), delivering a first to iGaming and Sports Betting operators: AI-orchestrated gamification. Optimove is the #1 CRM Marketing Solution used by iGaming and sports betting operators.
More than just gamification, these partnerships seamlessly integrate Optimove’s AI-orchestrated marketing with Captain Up’s industry-leading engagement and gamification platform, and Gamanza Engage’s innovative suite of loyalty and gamification features.
AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration.
iGaming and Sports Betting operators benefit immensely from the powerful combination of Optimove’s industry-leading segmentation and orchestration engine with Captain Up’s and Gamanza’s cutting-edge gamification technologies. Operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement.
Partnerships unlock the following for iGaming and Sports Betting operators:
• Integrated Gamification for Personalization: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synchronized with Optimove. Whether manual or through AI, this allows for precise segmentation and event triggering, leveraging gamification attributes such as level-ups and mission completions. Significantly enhances the efficiency and accuracy of your segmentation with AI, leading to more personalized customer interactions.
• Real-time Orchestration: Brands’ gamification campaigns, executed via Captain Up or Gamanza Engage, are orchestrated and activated alongside all other CRM marketing campaigns. Optimove’s Self-Optimization algorithms empower marketers with real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments, enabling them to deliver relevant messages, offers, and experiences on any channel.
• Holistic Campaign Measurement: Optimove’s scientific measurement and Multi-touch Attribution enable operators to accurately assess the incremental impact of gamification activities on customer and business KPIs.
• AI Optimization: OptiBot assists marketers in discovering which gamified campaigns orchestrated from Optimove can be optimized to drive continuous improvement and maximize the effectiveness of operators’ strategies.
Pini Yakuel, CEO of Optimove, said: “These partnerships are the first to deliver a best-of-breed approach for powerful personalized gamification experiences. iGaming and Sports Betting operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience. iGaming and Sports Betting operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
He added that the partnerships represent Optimove’s continued commitment to advancing personalization in player engagement through sophisticated promotional strategies and seamless integration with gamified experiences, fostering deeper brand loyalty and customer satisfaction.
Uri Admon, CEO of Captain Up, said: “The collaboration with Optimove introduces a new era of value creation for our partners. By combining Optimove’s advanced data analytics and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are unlocking new levels of personalized customer engagement. This synergy allows us to offer tailored experiences that drive higher customer satisfaction and retention rates. Captain Up recently won ‘Innovation in Mobile’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our position as a leader in the loyalty industry.
“Together, we are setting a new standard in the industry, providing our clients with the tools they need to reward more loyal and engaged customers. Our platform’s versatility and powerful features enable clients to drive user behavior, increase lifetime value, and enhance customer loyalty.”
Robert Civill, Chief Commercial Officer of Gamanza Group, said: “We’re super excited at Gamanza Engage to have forged this partnership with Optimove. Optimove has defined the standards for CRM and automated Marketing in iGaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification.
“This partnership combines two best-of-breed solutions and allows operators to easily utilize the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization. Furthermore, with Gamanza Engage’s “Boosters” mechanic, Operators have new marketing tools at their disposal, and an alternative to traditional bonuses that reduces cost while driving engagement.”
The post Optimove Partners with Captain Up and Gamanza appeared first on European Gaming Industry News.

Latest News
Team Vitality announce Clément “CyvOph” Millard and Ștefan “Sayonara” Mîtcu as new signings
Today, Team Vitality is excited to announce the arrival of VALORANT players Clément “CyvOph” Millard and Ștefan “Sayonara” Mîtcu the club’s elite roster.
French player CyvOph will join the VALORANT roster from Mandatory with immediate effect, while Sayonara has been loaned to DVM in the French VRL – French Challengers League.
20-year-old Frenchman Clément “CyvOph” Millard has officially joined Team Vitality’s VALORANT roster. CyvOph, formerly of Mandatory, is one of France’s top up-and-coming talents, with a plethora of French tournament wins under his belt, including the VALORANT Open Tour France 2022: Stage 2.
“CyvOph is an extremely motivated player that has shown great potential when working with the team.” says Daniel “Faded” Hwang, Head coach of Team Vitality’s VALORANT team. “His natural connection with the team and willingness to grow makes him the perfect fit.”
In addition to the signing of CyvOph, Team Vitality has also signed Moldovan prodigy Ștefan “Sayonara” Mîtcu on a pre-contract. Sayonara joins from DVM, and has been loaned back to the French organisation to further his development in the VALORANT scene. Regarded as one of Europe’s top prospects, Sayonara was named Stage MVP during the VALORANT Challengers 2025 France: Revolution Stage 1 semi-final earlier this year. He has also featured for Fnatic in numerous off-season tournaments, such as Red Bull Home Ground and the Riot Games ONE PRO INVITATIONAL 2024.
With the additions of CyvOph and Sayonara, Team Vitality has strengthened its position as one of Europe’s top VALORANT teams, following their VCT 2025: EMEA Kickoff win, and top-four finish at VALORANT Masters: Bangkok. The team will consist of Saif “Sayf” Jibraeel, Kimmie “Kicks” Laasner, Felipe “Less” de Loyola Basso, Nikita “Derke” Sirmitev, and Clément “CyvOph” Millard.
“We’re thrilled about the new additions to our VALORANT roster,” says Fabien “Neo” Divide, President of Team Vitality. “Securing one of France’s top talents in CyvOph reinforces our identity as one of the world’s leading organizations and with Sayonara joining, our roster is stronger than ever. Their skill, dedication, and synergy with the team put us in a great position for the challenges ahead. We can’t wait to see them in action and for our fans to support us on this journey.”
With CyvOph’s addition to the team, Nikita “trexx” Cherednichenko will move to the inactive roster.
The new-look roster will be first seen at the VCT 2025: EMEA Stage 1 – Group Stage, beginning on March 26, 2025.
The post Team Vitality announce Clément “CyvOph” Millard and Ștefan “Sayonara” Mîtcu as new signings appeared first on European Gaming Industry News.
Latest News
‘Nudge Me I’m Irish’: AGS Premieres Gold Nudge™ and Diamond Nudge™ at Graton Casino This St. Patrick’s Day
AGS celebrated the world premiere of its first mechanical nudge games—Gold Nudge™ and Diamond Nudge™—on St. Patrick’s Day at Graton Resort & Casino in Rohnert Park, California. The event marked the debut of these exciting new titles, exclusive to AGS’ Revel™ slot cabinet, the company’s first mechanical stepper product.
The evening kicked off with a festive ribbon-cutting ceremony, where invited players enjoyed an exclusive first spin on the new games. To make the premiere even more memorable, a playful leprechaun roamed the casino floor, spreading St. Patrick’s Day cheer and handing out themed swag. The night culminated with a thrilling raffle drawing, where one lucky winner walked away with a Gold Nudge-logoed whiskey barrel to commemorate the event.
“The world premiere of Gold Nudge and Diamond Nudge at Graton Resort & Casino underscores our commitment to delivering cutting-edge entertainment,” said Brian Green, Chief Operating Officer of Graton Casino. “This groundbreaking slot machine sets a new benchmark in gaming, offering our guests an exceptional and exclusive experience.”
Gold Nudge and Diamond Nudge highlight AGS’ ability to adapt popular video game mechanics—such as nudges and wild multipliers—into a stepper format. These games feature up to 11 possible nudges, double and triple wild multipliers in Gold Nudge and watermark multipliers on bars and sevens on Diamond Nudge, and a 3-tier progressive jackpot to offer big wins.
These titles also showcase AGS’ ongoing success across multiple game formats. The company has made waves with its 3-reel products, excelling not only in mechanical stepper, but also in video slots and online real-money games. AGS has earned top spots on recent Eilers & Krejcik Gaming (EKG) performance reports for its 3-reel games across both land-based and online platforms, underscoring the widespread appeal and success of their game library.
Diamond Nudge will also be showcased at the Indian Gaming Association (IGA) tradeshow at the end of the month, where AGS will continue to showcase its innovative gaming solutions to an even wider audience.
The post ‘Nudge Me I’m Irish’: AGS Premieres Gold Nudge™ and Diamond Nudge™ at Graton Casino This St. Patrick’s Day appeared first on European Gaming Industry News.
Latest News
Vixio Selected As “Best RegTech Platform” in 2025 FinTech Breakthrough Awards Program
Prestigious Annual Awards Program Recognizes Outstanding Financial Technology Products And Companies Around the World
Vixio, a leading provider of regulatory intelligence solutions, today announced that it has been named “Best RegTech Platform” in the FinTech Breakthrough Awards program conducted by FinTech Breakthrough, an independent market intelligence organisation that recognises the top companies, technologies and products in the global FinTech market today.
The Vixio platform delivers actionable compliance intelligence to over 180 jurisdictions worldwide, focusing on payments and gambling. The fully interactive platform comes with self-service tools for complete control over the information flow. Its filters and search engines, monitors and alerts, and self-service tools empower users to tailor information to their needs.
Vixo’s AI-enhanced technology enables customers to integrate data, information and insights seamlessly into their daily workflows. Dashboards and customisable watchlists enable real-time tracking of regulatory developments in target jurisdictions or for certain business lines. Additionally, the recently added VIQ AI Search utilises state-of-the-art LLM Claude 3.5 Sonnet, allowing users to interrogate the data on the platform for specific insights.
At the core of Vixio’s solution is an expert team of analysts and researchers. These experts regularly spend time with lawmakers, regulators and industry participants to understand regulatory issues, and then deliver timely expert insights to help clients navigate the ever-evolving regulatory landscape.
“Compliance teams can no longer rely on manual research to stay ahead of the curve—that’s why they partner with Vixio. The payments and gambling space are two highly regulated industries, making it critical to adhere to licensing obligations, adapt to changing regulations – especially between jurisdictions and product types, and identify growth opportunities,” said Steve Johansson, Managing Director, FinTech Breakthrough. “The Vixio platform combines their expertise with advanced technology to prioritise relevant intelligence, helping compliance teams cut through the noise. We’re proud to name them 2025’s ‘Best RegTech Platform!’”
The FinTech Breakthrough Awards is the premier awards program founded to recognise the FinTech innovators, leaders and visionaries from around the world in a range of categories, including Digital Banking, Personal Finance, Cryptocurrencies, Lending, Payments, Investments, RegTech, InsurTech and many more.
“We’ve designed our platform to save our clients significant time, and ensure users can identify areas of compliance that may become areas of risk or vulnerability to their business if left unaddressed. By harnessing advanced technology, we’re essentially removing time-consuming and resource-heavy manual searches and lowering costs,” said Mike Woolfrey, CEO, Vixio. “We’re overwhelmed with gratitude to accept this award from FinTech Breakthrough. Going into the next 12 months, In response to client feedback, we plan to expand coverage to new verticals and jurisdictions while continuing to enhance platform functionality.”
Additionally, Vixio’s new Horizon Scanning feature is supported with data to project market outcomes. It provides users with links to the original legislative texts and references so users and external legal counsel can analyse and interpret the regulations themselves. Vixio’s intuitive interface and search menus help compliance analysts explore growth opportunities proactively with a clear understanding of the regulations in given jurisdictions for each product and service. Additional bespoke tools and functionality allow users to integrate data seamlessly into their daily workflow and to export intelligence for reporting.
To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.
The post Vixio Selected As “Best RegTech Platform” in 2025 FinTech Breakthrough Awards Program appeared first on European Gaming Industry News.
-
Latest News3 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News3 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months ago
Imagine Live Partners with King.rs
-
Latest News1 month ago
Sportradar’s Alpha Odds Receives Dual Honors at European iGaming Awards 2025
-
Latest News1 month ago
Fall in Love with Nature’s Greatest Romantics This Valentine’s Day at Springbok Casino and Claim 25 Free Spins
-
Latest News1 month ago
Swintt secured ISO 27001: 2022 certification
-
Latest News3 months ago
Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates
You must be logged in to post a comment Login