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European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products

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Social media success – Creating a successful B2B Strategy

Social media is now a key channel for brand visibility. But what makes a social media strategy successful for a B2B company in the iGaming sector? Which platforms are essential? Should your approach be strictly corporate, or is there room for a lighter touch? Who’s leading the way?

These and more were the burning questions that the panelists discussed in the European Gaming Q3 Virtual Meetup 2024, debating content, style, and channels for the optimal iGaming B2B social media strategy.

Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Dorota Gruszka – Marketing Manager at Booming Games, Tereza Melicharkova – Head of Marketing at Swintt, and Katya Machuganova – Gaming Product & Partnership Manager at Silverback Gaming, to discuss social media strategies for B2B companies, focusing on engagement, brand exposure, and the potential impact of emerging technologies.

Social Media Strategies for B2B iGaming Companies

The panelists highlighted the importance of engagement, brand exposure, clear objectives, and meaningful success metrics beyond vanity metrics.

Dorota Gruszka emphasized the importance of setting clear goals from the start to measure success. While engagement is key, the real magic happens when you evoke emotions that make your audience remember you.

For Tereza Melicharkova, the success of a campaign is reflected in the Word-of-Mouth factor – when people talk about it even beyond social media.

Katya Machuganova explained that a winning campaign is more than just likes & shares; it’s about building brand awareness and reaching new audiences. In the B2B space, seeing ROI and clearly expressing your company’s values are crucial.

Exploring Social Media Strategies and Challenges

Our experts discussed all aspects of social media marketing and communications: Tereza mentioned examples of campaigns and praised the successful Swinttopia campaign. Dorota emphasized evoking emotions and reminded us of the value of a dedicated website to lead your audience to. Katya discussed key content types for building brand awareness: promotional, personality, educational, and conversational. The team stressed consistency, authenticity, targeting the right audience, and attracting talent.

Social Media Channels: No ‘One Size Fits All’

Regarding the growing popularity of alternative channels like Telegram and fitness apps such as Strava for branding and socializing, the panel agreed that discretion is crucial. Companies should be cautious about adding yet another notification to the already busy devices of modern professionals. The team also discussed the challenges and potential solutions for managing communication across multiple social media platforms, with a focus on LinkedIn, Instagram, TikTok, and Facebook. Evidently, LinkedIn, as the primary professional medium/network, is the place to be for iGaming companies; however, targeting should be taken into consideration when selecting a company’s social media channels. The discussion also touched on the importance of tailoring content to each platform and the changes to the LinkedIn user experience.

Balancing Professionalism and Personality in Social Media

Katya, Dorota, Tereza, and Zoltan explored the matter of the right balance between professionalism and personality in social media presence for companies. How “human” and “light-hearted” companies are allowed to be nowadays? It’s becoming clear that authentic and human-centric content elicits engagement, attracts interest, showcases the values and purpose of a company and helps attract talent. The panel emphasized the importance of a variety of content, authenticity, and tracking KPIs to maintain engagement and relevance. The group also discussed the potential impact of emerging technologies like AI, augmented reality, and extended reality on social media campaigns.

AI, Reality, and Future Casino Products

But what about artificial intelligence (AI) and its potential impact?. Dorota expressed her enthusiasm for AI and its potential benefits, while Tereza and Katya showed some apprehension about its potential to replace human workers. The team also discussed the potential of augmented and extended reality, with Tereza expressing uncertainty about its practical applications.

Designing Casino Products for the Future Player

The second panel of the Meetup saw Zoltan welcoming Brandt Page – CEO at Bitblox, Keith Goddard – CEO at Blaze Gaming, Nemanja Živić – Head of Games at Booming Games, Anthony Oh – Co-Founder at Red Desert Games, to discuss the best ways to future-proof casino products in the contemporary iGaming industry.

Brandt introduced Bitblox Games’ focus on creating unique games that combine skill and chance, with a particular emphasis on the crypto and web 3.0 markets. Keith from Blaze Gaming, a company with a 15+ year history in the gaming industry, highlighted their studio’s primary focus on building casino products and their strategy of distributing these games to a global market. Anthony from Red Desert Games, a relatively young studio, shared their intention to differentiate themselves from typical slot companies by offering something unique. Nemanja from Booming Games, a provider of online slot content, mentioned their plan to expand towards instant win games and other products.

Creating Engaging Content for Regional Markets

The panelists unanimously stressed the importance of crafting engaging and localized content tailored to different regional markets. Keith emphasized the need to understand cultural preferences and to adapt game mechanics, artwork, and features accordingly. Anthony underscored the value of analyzing player data, tracking popular games, and experimenting with new concepts. Nemanja advocated for a blend of internal data, market research, and team expertise to develop captivating games. On the topic of innovation, Keith recommended striking a balance between integrating new features and maintaining the success of existing games, while Brandt proposed incorporating interactive elements and exploring emerging technologies like Web3 for future growth.

Balancing Innovation and Core Elements in Games

The panel delved into the challenge of balancing innovation with core elements in game development. Keith, Anthony, Nemanja, and Brandt agreed that while new technology and mechanics are important, they should be built upon existing successful titles and player feedback. They also highlighted the significance of player experience and the need to solve problems with new technology. The team emphasized the importance of future-proofing their titles and products, with a focus on incremental innovation and doubling down on successful mechanics.

Entertainment Value, Innovations, and Future-Proofing of Casino Products

Keith emphasized the importance of entertainment value in their products and the role of operators as their clients. He highlighted the need for technical innovations to drive entertainment and the significance of considering regulation and market changes. Anthony added that future-proofing a game is challenging due to changing player preferences, market environments, and regulations. He suggested focusing on game mechanics and player feedback as crucial factors in future-proofing. Both agreed on the necessity of having a diversified portfolio to mitigate risks.

iGaming Industry Trends and Regulations

The panelists also discussed current trends impacting product development in the gaming industry. Brandt mentioned the need for off-chain processing due to scalability issues with blockchain platforms like Solana. Keith highlighted the rise of lightweight, customizable games, sweepstakes models, and new genres like trading games. Anthony pointed to the increasing number of new studios entering the market, especially in newly regulated jurisdictions. Nemanja expects a mix of established products alongside lighter, faster-loading games and an influence from changing regulations.

Watch the European Gaming Q3 Meetup recording on YouTube and HIPTHER TV!

Take note of these insights and get ready to upgrade our social media and game development strategies! Up Next: The European Gaming Q4 Virtual Meetup will be hitting your screens in November 2024 with even more valuable insights and updates.

The post European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY

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Leading French club Team Vitality and ASUS Republic Of Gamers (ROG), an iconic global brand in the gaming technology industry, are pleased to announce their partnership until the end of 2026. The partnership includes the use of ROG’s industry-leading peripherals including keyboards, mice, mice mats & headsets for Team Vitality’s elite Counter-Strike 2 and VALORANT rosters.

United by a shared ambition, the two entities aspire to reach the top of the podiums at the biggest international esports competitions, with ROG’s products providing advanced technology and unparalleled quality for the club’s FPS teams.

TEAM VITALITY ROSTERS POWERED BY PERIPHERALS LEADER

Team Vitality is delighted to welcome ROG as an official partner. During competitions, ROG logo will be included on the left sleeve of the official jerseys of the CS2 and VALORANT teams.

ROG, recognized as an essential reference in the world of esports, offers equipment that combines durability, performance, ergonomics, and precision – essential qualities to excel at the highest level. The brand has already supported prestigious esports teams.

Official Team Vitality player gear includes:

  • The ROG Delta II headset, guaranteeing clear and flawless communication.
  • ROG Keris II Ace mouse, offering unrivaled precision and comfort with a pro-approved shape and leading technology.
  • ROG Hone Ace XXL mouse pad, providing players with a wide surface for movement consistency and control.
  • The ROG Falchion ACE HFX keyboard, incorporating Rapid Trigger technology, specially designed for gamers.

These products will allow gamers to achieve optimal performance: ultra-responsive keyboards, high-precision mice adapted to different gaming strategies, and headsets ensuring impeccable communication.

Aiming to establish new standards for players and fans worldwide, the collaboration will series of exciting activations that will be carried out throughout the year during key international events, bringing together esports enthusiasts, Team Vitality supporters, and the broader gaming community

Over the course of the year, the club will integrate ROG into its communications, particularly on its X accounts dedicated to Counter-Strike and VALORANT, as well as across its other social media platforms

We are delighted to welcome such a prestigious brand as ROG to Team Vitality! This partnership mirrors our standards and ambitions: to equip our players and our staff with cutting-edge peripherals, offering precision, responsiveness, and comfort, whilst also supporting our international development strategy. 2025 is going to be an exciting year for VALORANT and CS2, and this partnership will guarantee unmissable activations for all our fans.” explains Nicolas Maurer, CEO of Team Vitality.

“We are proud to collaborate with Team Vitality, an organization that shares our values of excellence and innovation. This partnership offers us a unique opportunity to be closer to professional players, enabling us to further understand their needs and refine our products to meet the highest expectations. Together, we want to inspire the gaming community and help elevate esports to greater heights,” stated Kris Huang, General Manager of the ROG Gaming Gear and Accessory Business Unit.

AIMING FOR NEW HEIGHTS IN THE ESPORTS SCENE

Following a successful 2024, Team Vitality aspires to reach even greater heights in 2025. The partnership with ROG unlocks a range of opportunities to enhance the club’s global visibility and further its ambitious goals on the world stage.

This year’s international esports calendar features unmissable events for fans, including the two CS2 Majors and the VALORANT Champions, which will be held in Paris next September. With star-studded roasters boasting talents such as Derke, Sayf, zywOo, and apEX, Team Vitality is ready to shine and offer ROG unprecedented visibility among its global community of 13 million fans.

By joining forces, Team Vitality and ROG are sending a strong message: esports is a dynamic, innovative, and increasingly attractive sector for brands. This strategic partnership will engage millions of fans worldwide while creating unique opportunities for impactful activations, engaging content, and memorable experiences.

The post ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY appeared first on European Gaming Industry News.

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High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer

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High Roller Technologies, Inc. (“High Roller” and the “Company”) (NYSE American: ROLR), operator of www.HighRoller.com and www.Fruta.com, each a premium brand in online gaming and a destination for high rollers, is pleased to announce the appointment of Kristofer Muscat as its new Chief Operating Officer, effective January 5th, 2025. In this role, Mr. Muscat will oversee operational strategy, drive growth initiatives, and enhance High Roller’s commitment to delivering premium experiences in the online gambling and iCasino gaming industry.

“Kristofer’s operational expertise in the gambling industry and his proven track record of driving growth through innovation will be instrumental as we continue development of our technologies focused on machine learning to automate key functionality to enhance the player experience and reduce operational overhead,” said Ben Clemes, CEO of High Roller Technologies. “His leadership will play a vital role in optimizing our operations and enhancing our mission to provide engaging, seamless, and world-class experiences for our users.”

Mr. Muscat brings a wealth of industry experience to High Roller. As the former Chief Operating Officer of Eastrock Group, he was pivotal in streamlining operations across offices in Sweden, Malta, and Hong Kong. He successfully enhanced efficiency, built customer-centric cultures, and supported Eastrock’s expansion in the competitive iGaming sector. His leadership at Eastrock reinforced his reputation as a forward-thinking executive with a deep understanding of operational excellence in the gambling industry. Prior to Eastrock, Mr. Muscat held a management position at Bally’s.

“I am so excited to be joining High Roller at such a pivotal time in the company’s evolution. The team’s vision for innovation and their unwavering focus on creating exceptional experiences for players perfectly align with my values and expertise. I am eager to leverage my background in operations and strategy to help drive growth, strengthen High Roller’s position as an industry leader, and elevate the brand’s appeal to high-stakes players around the globe.” commented Kristofer Muscat, new COO of High Roller Technologies.

The post High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer appeared first on European Gaming Industry News.

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Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster

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Team Vitality is thrilled to announce the signing of global esports star and former FaZe Clan player Robin ‘ropz’ Kool to their CS2 roster.

Ropz is one of the most decorated Counter-Strike players on the circuit, having secured numerous victories, a plethora of MVP honours, and building a strong reputation for precision, consistency, and success. His experience, coupled with his superb understanding of CS2, will bolster Team Vitality in the club’s hunt for success in 2025.

  • Robin ‘ropz’ Kool, the 25-year-old Estonian, has officially joined Team Vitality’s CS2 roster.
  • With Ropz’s addition to the team, the rosters current rifler Lotan ‘Spinx’ Giladi will be moved to the inactive roster.
  • The move further positions the French club as one of the most formidable teams in the space, following on from the Intel Extreme Masters Cologne win in 2024, underscoring the organisation’s commitment to success in CS2.
  • Ropz is widely regarded as one of the most skilled CS2 players worldwide, with a career highlighted by numerous tournament wins, MVP accolades, and a legacy of consistent and high-level performance. Known for his tactical expertise, adaptability and sharpshooting, he brings a wealth of experience to Team Vitality.
  • The French club’s roster now boasts an elite combination of in-game expertise, strategic minds, and sheer firepower, positioning them as one of the most forbidding rosters globally. The roster now consists of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool. The team will be coached by Rémy “XTQZZZ” Quoniam and assistant coach Mathieu “MaT” Leber, and led by new Team Manager, Amy May ‘Aphiren’ Snowdon.
  • The roster will first be seen in action during the BLAST Bounty Spring 2025: Closed Qualifier later in January.

“Signing ropz is the culmination of several years of discussions and mutual respect. We have followed his journey with great admiration, and this year, the stars aligned for him to join us. We understand that he’s leaving more than just a team behind – he’s leaving a family. We’re determined to show him that he made the right choice. He fits perfectly into our vision, with the ambition to make history and build a legacy for the club on CS,” explains Fabien “Neo” Devide, President of Team Vitality. “His experience, versatility, and game intelligence are invaluable assets. He is a player with a heart of gold, one of the most inspiring figures in the history of Counter-Strike, and someone who truly embodies the values we stand for. With him, we are solidifying our place among the global elite of CS, and this is an incredible opportunity for Team Vitality.”

The post Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster appeared first on European Gaming Industry News.

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