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10 Local Jobs Created as Merkur Slots Opens New Entertainment Centre in Chelmsley Wood
Leading gaming company MERKUR Slots has opened a £200K entertainment centre on Coppice Way – creating 10 new local jobs in the process.
The opening is part of a nationwide programme that will see MERKUR Slots invest over £5 million on UK high streets over the next 12 months to open new venues, support local economies and create new jobs.
Mark Schertle, COO of MERKUR Slots’ parent company MERKUR Casino UK, said: “We pride ourselves on our continued investment in UK high streets, and so it means a lot to be able to support the local community and economy in Chelmsley Wood through the creation of these new jobs. Every new venue we open creates an average of 10 new local jobs and we have already generated over 600 jobs across the UK in the last 12 months through developing existing venues and opening new ones.”
The new Coppice Way venue features the latest bingo and digital slot machines, with the emphasis firmly on low stake gaming and pay-outs ranging from £5 to £500, and an extensive library of new and classic games. Customers also receive unlimited free refreshments.
“Our aim with this new state-of-the-art entertainment centre is to give both new and existing customers a unique gaming experience in an environment that reflects the scale of the investment. I’m sure those visiting over the next few days and weeks will be as excited about this new MERKUR Slots venue as I am,” added Mark.
The post 10 Local Jobs Created as Merkur Slots Opens New Entertainment Centre in Chelmsley Wood appeared first on European Gaming Industry News.

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PuK Gaming Welcomes iFerg as a Co-Owner and Strategic Investor to Drive Innovation in Mobile Gaming
PuK Gaming, a trailblazer in precision-engineered mobile gaming accessories, is excited to announce that Luke “iFerg” Fergie, a globally renowned mobile gaming content creator, has joined the company as a co-owner and strategic investor. This landmark partnership strengthens PuK Gaming’s mission to revolutionize mobile gaming with its modular ecosystem, delivering console-quality control to players worldwide.
With 10M fans across platforms like YouTube and X, iFerg brings unparalleled influence and expertise to PuK Gaming. As a co-owner, iFerg will play a pivotal role in product development, collaborating on new accessories like the PuK Thumbstick, Grips, and Triggers to enhance precision and comfort for gamers. Additionally, he will contribute to day-to-day operations, including strategic planning, content creation, and community engagement, to drive PuK Gaming’s growth in the competitive mobile gaming market.
“We’re thrilled to have iFerg join PuK Gaming as a co-owner,” said Simon Burgess, Co-founder of PuK Gaming and inventor of the SCUF® controller. “His investment and hands-on involvement will accelerate our innovation, ensuring our products meet the needs of both casual and competitive players. iFerg’s vision aligns perfectly with our goal to redefine mobile gaming.”
iFerg’s investment underscores his confidence in PuK Gaming’s cutting-edge ecosystem, which enhances touch gameplay without introducing the lag and optimization issues associated with external controller devices, offering unmatched performance in titles like Call of Duty®: Mobile and Fortnite®. As part of the partnership, iFerg will showcase PuK products in exclusive content, including YouTube series like “Rookie to Legendary” and “PuK vs Pros,” and participate in branded events, such as Call of Duty: Mobile activations, to engage the global gaming community.
“I’m beyond excited to take a leadership position, investing my time and money into PuK Gaming,” said iFerg. “Their modular accessories are game-changers, and I’m eager to work closely with the team to continue developing products that empower players to dominate. This is a huge step for mobile gaming, and I’m proud to be part of it.”
The full range of PuK Mobile Gaming hardware is shipping globally today.
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Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia
Five years ago, VALORANT arrived in South Asia with a simple promise: to deliver clutch gameplay and high-octane FPS hero shooter action. What followed was far more – late-night team talks in dorm rooms, friendships built in cyber cafes, taunts turned into inside jokes, and a vibrant community that made the game unmistakably their own. This month, on VALORANT’s 5th anniversary, Riot Games brought that journey full circle with V5, a campaign built as a tribute to every South Asian player who made VALORANT more than just a game.
V5 was designed to be a true reflection of the players, a campaign that lived in the same spaces they do: on their campuses, in their cafes, and on their timelines. Rooted in cultural nuance, it celebrated the reality of the player experience through animated shorts based on real stories, UGC-driven content, murals, college activations, and a host of community-driven celebrations.
“V5 is our ‘Thank You’ to a generation of players who made VALORANT their own,” said Arun Rajappa, Country Manager, Riot Games India & South Asia. “Whether you’re top-fragging in ranked matches or reminiscing over your first LAN, this campaign is about your story. We wanted V5 to reflect the unique way South Asia has embraced VALORANT. The response has been uplifting, and it only reinforces why we build with community at the center.”
At the heart of it all was the V5 key visual, a vibrant and colorful tapestry of South Asian gaming culture. It was as much about memory as it was about mood: a steaming cup of chai to honor the all-nighters, subtle nods to LAN café setups that birthed both rivalries and friendships, and the unmistakable “NHK?” (“Nahi ho raha kya?”) jibe, which has become part of the everyday VALORANT vocabulary across the region. This logo was a visual time capsule, recognizable, relatable, and a proud representation of the region’s gaming culture..
As part of V5’s on-ground presence, Riot reimagined the streets of Mumbai, Delhi, Gurgaon, and Kota with an OOH (Out-of-Home) campaign that didn’t just speak to the community, it spoke like them. Across Gurgaon, Mumbai, and Delhi, LED billboards lit up with iconic in-game callouts like the playful jibe “Kal aana kal” and the ever-reliable pre-round “Skin dede bro!” phrases that have become part of everyday VALORANT banter. In Kota, the campaign took a hyperlocal twist, with traditional billboards across high-traffic areas. What made the campaign stand out was that these callouts weren’t just written for the community; they were voted on by them, turning the streets into shared arenas of recognition and pride.
One of the most timely and playful moments of the V5 campaign landed on June 2 — the day IIT-JEE Mains results were announced, a high-pressure milestone for millions of students across India. Seizing this cultural flashpoint, Riot rolled out ‘VAL Toppers’, a cheeky twist on the way coaching centres in cities like Kota celebrate academic success. But instead of JEE rankers, these billboards spotlighted Radiant-ranked VALORANT players, honoring them with the same visual fanfare usually reserved for exam toppers. With VAL Toppers, Riot offered a tongue-in-cheek nod to South Asia’s competitive spirit, proving that top-tier aim and top-tier ambition can shine in very different arenas.
The campaign made its presence felt at the VCSA Split 2 finals, where VALORANT set up an open-access booth at the Phoenix Market City, Mumbai. Visitors, many new to the game, got hands-on with VALORANT and a lot of exciting swag like custom marshmallows featuring their favourite agents and t-shirts capturing elements of V5. It was a low-barrier, high-impact entry point that turned casual curiosity into active interest.
To close the campaign, Riot hosted V5 Game Night at ApeCity, India’s first org-led gaming cafe in Navi Mumbai, transforming it into a celebration zone with friendly showmatches, video games, and a comedy set by popular comic Raunaq Rajani. It was a final nod to the players who built the community and a call to those who’ll define what comes next.
According to the Lumikai State of India Interactive Media and Gaming Report FY24, India’s gaming market generated $3.8 billion in FY24 and is projected to grow to $9.2 billion by FY29. With 66% of gamers coming from non-metro cities and 43% being first-time earners aged 18–30, the data reflects gaming’s growing cultural and economic weight. V5 is a reflection of this moment, when games stop being pastimes and start becoming part of how an entire generation communicates, celebrates, and connects.
V5 ultimately proved that VALORANT in South Asia is lived, embedded in comms, cafe walls, student timetables, and weekend routines. And now, it has cemented its place in India’s entertainment mainstream.
The post Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia appeared first on European Gaming Industry News.
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Million Games and Wagercomms Launch Draw SevensTM – A Game-Changing Casino Card Game with Progressive Jackpots
Million Games, an up-and-coming online game studio, is proud to announce the release of Draw SevensTM, a thrilling casino card game developed by Wagercomms as part of the Million Stars partner program. Draw SevensTM reimagines classic card gaming by blending fast-paced action with multiple payouts and two progressive jackpots, offering players an experience like no other.
Draw SevensTM is designed to bring instant action to casinos worldwide. The game invites players to wager on Over 7, Under 7, and Progressive 7, with opportunities for strategic play and bonus payouts on “Seven” and “Safe Seven” bets. Featuring a low house edge of just 2.64%, this innovative table card game appeals to both seasoned and casual players.
Thomas Nimstad, CEO of Million Games, expressed his excitement about the launch: “Draw SevensTM perfectly exemplifies our vision for the Million Stars partner program – empowering studios like Wagercomms to create truly unique gaming experiences. This game combines classic appeal with modern innovation, and we’re thrilled to bring it to players globally.”
Draw SevensTM is designed with a mobile-first approach, ensuring seamless gameplay across all devices and orientations. Its intuitive mechanics, paired with the excitement of progressive jackpots, make it an excellent addition to any online casino portfolio.
Peter Bengtsson, CEO of Wagercomms, spoke about the collaboration with Million Games: “Partnering with Million Games has allowed us to elevate our creative vision for Draw SevensTM. The support and expertise through the Million Stars partner program were invaluable in bringing this ambitious project to life. We’re confident players will love the fast gameplay and strategic depth of Draw SevensTM– it’s the first all-new casino card game in decades.”
Key Features of Draw Sevens®
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Multiple Betting Options: Players can wager on Over 7, Under 7, and Progressive 7.
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Double Progressive Jackpots: A chance for life-changing wins.
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Strategic Gameplay: Bonus payouts on “Seven” and “Safe Seven” bets add layers of excitement.
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Mobile-First Design: Optimised for all devices and orientations.
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Low House Edge: 2.64%, at optimal play, for fair and thrilling gameplay.
Draw SevensTM is now live and available to players on participating platforms.
For more information about Draw SevensTM and the Million Stars partner program, visit Million Games website.
The post Million Games and Wagercomms Launch Draw SevensTM – A Game-Changing Casino Card Game with Progressive Jackpots appeared first on European Gaming Industry News.
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