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UNIBET JOINS FORCES WITH SNOOKER’S PRESTIGIOUS BRITISH OPEN
The World Snooker Tour (WST) has today announced Unibet as the new lead partner for snooker’s British Open, which is set to take place in Cheltenham this September.
The Unibet British Open, running from Monday 23rd September to Sunday 29th September at the illustrious Centaur Arena at Cheltenham Racecourse, will showcase a spectacular lineup of snooker’s greatest legends.
Fans can expect to see performances from icons such as Ronnie O’Sullivan, Judd Trump, world number one Mark Allen, World Champion Kyren Wilson, defending champion Mark Williams – and many more.
This historic world-ranking event, first held in 1985, is a must-watch, being televised by ITV and an array of global broadcasters, reaching a worldwide audience.
Adding to the excitement, the tournament is renowned for its thrilling FA Cup-style random draw for all rounds, promising potential high-stakes clashes between the sport’s titans right from round one.
Kicking off with 128 players, most opening round matches will take place at the Unibet British Open qualifiers from Wednesday 31st July to Saturday 3rd August in Leicester. Winners will advance to the final stages in Cheltenham, where they will be joined by the top 16 seeds.
Peter Wright, WST’s Chief Commercial Officer, said: “We are thrilled to work with Unibet for the first time as we know they share our passion for sport. They are an innovative brand, always looking to help fans enjoy sport in a safe and responsible way. The British Open is an outstanding event on our calendar and the line-up is incredibly strong. It will be an exciting week in Cheltenham, and we look forward to working alongside Unibet.”
Sam Mead, Unibet’s General Manager, said: “We are proud to be the lead partner for snooker’s British Open and cannot wait to be part of this thrilling event in Cheltenham. This tournament, with its rich history and stellar lineup, is the perfect platform for us to showcase our commitment to the sport. The world’s best players will be in attendance with the matches broadcast on ITV and internationally, ensuring a well-watched and exciting Unibet British Open.”
The post UNIBET JOINS FORCES WITH SNOOKER’S PRESTIGIOUS BRITISH OPEN appeared first on European Gaming Industry News.
Latest News
ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY
Leading French club Team Vitality and ASUS Republic Of Gamers (ROG), an iconic global brand in the gaming technology industry, are pleased to announce their partnership until the end of 2026. The partnership includes the use of ROG’s industry-leading peripherals including keyboards, mice, mice mats & headsets for Team Vitality’s elite Counter-Strike 2 and VALORANT rosters.
United by a shared ambition, the two entities aspire to reach the top of the podiums at the biggest international esports competitions, with ROG’s products providing advanced technology and unparalleled quality for the club’s FPS teams.
TEAM VITALITY ROSTERS POWERED BY PERIPHERALS LEADER
Team Vitality is delighted to welcome ROG as an official partner. During competitions, ROG logo will be included on the left sleeve of the official jerseys of the CS2 and VALORANT teams.
ROG, recognized as an essential reference in the world of esports, offers equipment that combines durability, performance, ergonomics, and precision – essential qualities to excel at the highest level. The brand has already supported prestigious esports teams.
Official Team Vitality player gear includes:
- The ROG Delta II headset, guaranteeing clear and flawless communication.
- ROG Keris II Ace mouse, offering unrivaled precision and comfort with a pro-approved shape and leading technology.
- ROG Hone Ace XXL mouse pad, providing players with a wide surface for movement consistency and control.
- The ROG Falchion ACE HFX keyboard, incorporating Rapid Trigger technology, specially designed for gamers.
These products will allow gamers to achieve optimal performance: ultra-responsive keyboards, high-precision mice adapted to different gaming strategies, and headsets ensuring impeccable communication.
Aiming to establish new standards for players and fans worldwide, the collaboration will series of exciting activations that will be carried out throughout the year during key international events, bringing together esports enthusiasts, Team Vitality supporters, and the broader gaming community
Over the course of the year, the club will integrate ROG into its communications, particularly on its X accounts dedicated to Counter-Strike and VALORANT, as well as across its other social media platforms
“We are delighted to welcome such a prestigious brand as ROG to Team Vitality! This partnership mirrors our standards and ambitions: to equip our players and our staff with cutting-edge peripherals, offering precision, responsiveness, and comfort, whilst also supporting our international development strategy. 2025 is going to be an exciting year for VALORANT and CS2, and this partnership will guarantee unmissable activations for all our fans.” explains Nicolas Maurer, CEO of Team Vitality.
“We are proud to collaborate with Team Vitality, an organization that shares our values of excellence and innovation. This partnership offers us a unique opportunity to be closer to professional players, enabling us to further understand their needs and refine our products to meet the highest expectations. Together, we want to inspire the gaming community and help elevate esports to greater heights,” stated Kris Huang, General Manager of the ROG Gaming Gear and Accessory Business Unit.
AIMING FOR NEW HEIGHTS IN THE ESPORTS SCENE
Following a successful 2024, Team Vitality aspires to reach even greater heights in 2025. The partnership with ROG unlocks a range of opportunities to enhance the club’s global visibility and further its ambitious goals on the world stage.
This year’s international esports calendar features unmissable events for fans, including the two CS2 Majors and the VALORANT Champions, which will be held in Paris next September. With star-studded roasters boasting talents such as Derke, Sayf, zywOo, and apEX, Team Vitality is ready to shine and offer ROG unprecedented visibility among its global community of 13 million fans.
By joining forces, Team Vitality and ROG are sending a strong message: esports is a dynamic, innovative, and increasingly attractive sector for brands. This strategic partnership will engage millions of fans worldwide while creating unique opportunities for impactful activations, engaging content, and memorable experiences.
The post ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY appeared first on European Gaming Industry News.
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High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer
High Roller Technologies, Inc. (“High Roller” and the “Company”) (NYSE American: ROLR), operator of www.HighRoller.com and www.Fruta.com, each a premium brand in online gaming and a destination for high rollers, is pleased to announce the appointment of Kristofer Muscat as its new Chief Operating Officer, effective January 5th, 2025. In this role, Mr. Muscat will oversee operational strategy, drive growth initiatives, and enhance High Roller’s commitment to delivering premium experiences in the online gambling and iCasino gaming industry.
“Kristofer’s operational expertise in the gambling industry and his proven track record of driving growth through innovation will be instrumental as we continue development of our technologies focused on machine learning to automate key functionality to enhance the player experience and reduce operational overhead,” said Ben Clemes, CEO of High Roller Technologies. “His leadership will play a vital role in optimizing our operations and enhancing our mission to provide engaging, seamless, and world-class experiences for our users.”
Mr. Muscat brings a wealth of industry experience to High Roller. As the former Chief Operating Officer of Eastrock Group, he was pivotal in streamlining operations across offices in Sweden, Malta, and Hong Kong. He successfully enhanced efficiency, built customer-centric cultures, and supported Eastrock’s expansion in the competitive iGaming sector. His leadership at Eastrock reinforced his reputation as a forward-thinking executive with a deep understanding of operational excellence in the gambling industry. Prior to Eastrock, Mr. Muscat held a management position at Bally’s.
“I am so excited to be joining High Roller at such a pivotal time in the company’s evolution. The team’s vision for innovation and their unwavering focus on creating exceptional experiences for players perfectly align with my values and expertise. I am eager to leverage my background in operations and strategy to help drive growth, strengthen High Roller’s position as an industry leader, and elevate the brand’s appeal to high-stakes players around the globe.” commented Kristofer Muscat, new COO of High Roller Technologies.
The post High Roller Technologies Welcomes Kristofer Muscat as Chief Operating Officer appeared first on European Gaming Industry News.
Latest News
Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster
Team Vitality is thrilled to announce the signing of global esports star and former FaZe Clan player Robin ‘ropz’ Kool to their CS2 roster.
Ropz is one of the most decorated Counter-Strike players on the circuit, having secured numerous victories, a plethora of MVP honours, and building a strong reputation for precision, consistency, and success. His experience, coupled with his superb understanding of CS2, will bolster Team Vitality in the club’s hunt for success in 2025.
- Robin ‘ropz’ Kool, the 25-year-old Estonian, has officially joined Team Vitality’s CS2 roster.
- With Ropz’s addition to the team, the rosters current rifler Lotan ‘Spinx’ Giladi will be moved to the inactive roster.
- The move further positions the French club as one of the most formidable teams in the space, following on from the Intel Extreme Masters Cologne win in 2024, underscoring the organisation’s commitment to success in CS2.
- Ropz is widely regarded as one of the most skilled CS2 players worldwide, with a career highlighted by numerous tournament wins, MVP accolades, and a legacy of consistent and high-level performance. Known for his tactical expertise, adaptability and sharpshooting, he brings a wealth of experience to Team Vitality.
- The French club’s roster now boasts an elite combination of in-game expertise, strategic minds, and sheer firepower, positioning them as one of the most forbidding rosters globally. The roster now consists of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool. The team will be coached by Rémy “XTQZZZ” Quoniam and assistant coach Mathieu “MaT” Leber, and led by new Team Manager, Amy May ‘Aphiren’ Snowdon.
- The roster will first be seen in action during the BLAST Bounty Spring 2025: Closed Qualifier later in January.
“Signing ropz is the culmination of several years of discussions and mutual respect. We have followed his journey with great admiration, and this year, the stars aligned for him to join us. We understand that he’s leaving more than just a team behind – he’s leaving a family. We’re determined to show him that he made the right choice. He fits perfectly into our vision, with the ambition to make history and build a legacy for the club on CS,” explains Fabien “Neo” Devide, President of Team Vitality. “His experience, versatility, and game intelligence are invaluable assets. He is a player with a heart of gold, one of the most inspiring figures in the history of Counter-Strike, and someone who truly embodies the values we stand for. With him, we are solidifying our place among the global elite of CS, and this is an incredible opportunity for Team Vitality.”
The post Robin ‘ropz’ Kool joins Team Vitality’s CS2 roster appeared first on European Gaming Industry News.
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