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How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market

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Olga Safina, Director of Employer Brand and Employee Engagement at Growe

In the fiercely competitive world of iGaming, attracting and retaining top talent is paramount to achieving sustained business success. However, this comes with its own unique set of challenges: How do you ensure you are sourcing the right people for the job? How can you attract them to your company? And then, how do you ensure that they want to stay with you for the long term?

There are several different approaches you can take to answer at least some of these questions. But one thing that we’ve found at Growe is the importance of a robust employer brand in distinguishing companies from their competitors and appealing to the best and brightest in the industry. We have witnessed firsthand how a strong employer brand can transform our organization, drawing top-tier talent and driving remarkable business outcomes.

Attracting Top Talent

A compelling employer brand is a powerful magnet for attracting top talent. Ultimately, this shows both current and potential employees who you are as a company, what your core values are, and what it’s like to work with you. As the adage goes, first impressions count. These initial perceptions can influence whether someone chooses to join your company, so use this as an opportunity to showcase all the reasons why your company is a great employer!

At Growe, showcasing who we are as an employer has been a central component of our HR strategy. By clearly communicating our values, mission, and culture, we have positioned ourselves as an employer of choice in the iGaming industry. We wanted to make sure that our brand narrative resonates with potential employees, highlighting not only the exciting career opportunities but also the supportive and inclusive work environment that we offer. We have achieved this in different ways:

Transparent Communication: Transparency is absolutely essential if you want to build a solid relationship with your team. At Growe, we maintain open and honest communication about our company values, goals, and expectations. This not only builds trust and attracts new candidates who align with our vision but also strengthens the bond within our existing team.

Showcasing Success Stories: We regularly share success stories and testimonials from current employees internally and externally (e.g., on the company’s Medium blog, through “Ambassadors of Growth” brand ambassadorship program). It’s important to highlight their achievements and illustrate the growth and development opportunities available at Growe.

Strong Online Presence: Our active presence on social media platforms (Instagram, LinkedIn, Facebook) and job portals ensures that our employer brand reaches a wide audience, enhancing our visibility and attractiveness to potential candidates.

Impact on Business Success

The positive impact of a strong employer brand on business success cannot be overstated. From external reputation to commercial performance and even employee engagement, employer branding impacts all areas of a business. At Growe, our focus on our employer brand has had a number of benefits, especially in terms of talent acquisition and overall business performance.

Increased Talent Pool: Our strong employer brand has allowed us to significantly expand our talent pool by more than 25% over the last 12 months, with more than 1000 specialists located in over 40 different countries around the world. In 2024 alone, we attracted over 60,000 new unique visitors to our website, with more than 300 unique visitors per day, demonstrating the growing interest in our company.

Higher Retention Rates: A strong employer brand fosters a sense of belonging and loyalty among employees. We believe that we have created a company culture that encourages our team to develop their own careers and pursue new opportunities that might not have been available at other companies. This has resulted in lower turnover rates and reduced recruitment costs. Our internal events and initiatives, with an 80% employee participation rate, have played a crucial role in this achievement, something that we’re particularly proud of.

Enhanced Employee Engagement: Engaged employees are more productive and innovative. Our brand has helped us maintain an 82% average employee visit rate on our internal portal, with 31 articles released each month. This engagement drives higher performance and contributes to our business growth.

Market Reputation: A reputable employer brand isn’t just important from an internal perspective; it also boosts our standing in the wider iGaming industry. Through our participation in nine external events, including speaking on expert panels, attending as delegates, and exhibiting, we have solidified our position as a thought leader in the iGaming sector.

 Case Study: Growe’s Success in Action

Our journey at Growe exemplifies the transformative power of a strong employer brand. Here are some key highlights from our experience:

Internal Engagement: From June 2023 to June 2024, we organized 103 internal events across our global company hubs, achieving 80% employee participation. This high level of engagement has strengthened our internal culture, fostered a sense of community, and brought our team closer together.

Content Creation: Our brand ambassadors generated expert articles each quarter for our internal portal and public industry media, reinforcing our brand’s position as a thought leader and innovator.

Publications and PR: We have published more than 20 thought leadership pieces in global media in 2024. Our partnership with global industry media has further amplified our brand presence.

As you can see, creating a strong employer brand is much more than simply adding benefits for your employees. It is absolutely essential for attracting top talent and driving your business forward in an increasingly competitive industry. At Growe, our commitment to building and maintaining a robust employer brand has yielded significant benefits, from expanding our talent pool to enhancing employee engagement and improving financial performance. By continuing to invest in our employer brand, we are confident that we will maintain our competitive edge and drive long-term success in the dynamic world of iGaming.

The post How a Strong Employer Brand Attracts Top Talent: Impact on Business Success in the Competitive iGaming Market appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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7777 gaming signs strategic agreement with R. Franco Digital, expanding reach in Spain and Latin America

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7777 gaming signs a strategic agreement with R. Franco Digital, a prominent player in the gaming sector and part of the Orenes Group. This partnership sees 7777 gaming’s extensive portfolio of casino content distributed across Spain and key markets in Latin America, where R. Franco Digital has a significant presence.

Through this agreement, players in these regions will gain access to 7777 gaming’s popular and diverse titles, including Devil’s Deal Soul for Sale, Cash 100, Crazy 100 Bucks, Thracian Treasures, Crazy 20 Bucks, Barbarian, Candy Anyways, Club Mr. Luck, Jinn, Sea of Treasures, and many more. Known for their innovative features and captivating gameplay, these games are set to bring a fresh wave of excitement to players across Spain and Latin America.

Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming, commented: “The signed agreement with R. Franco Digital gives us another level of motivation and dedication to two very important markets for us – Spain and Latin America. R. Franco Digital has a strong presence, a wide network of partners, and an audience that loves exciting and innovative casino games. We are confident in our mutual success and are looking forward to receiving feedback from the players’ community.”

Guillermo Ruipérez, Head of Sales at R. Franco Digital, added: “We always strive to adapt our offerings to the requirements of our clients and their players. Our partnership with 7777 gaming aligns with our mission to offer the latest and most innovative gaming concepts available on the market right now. We are constantly upgrading and expanding our portfolio of providers to ensure that our clients are satisfied with what we can offer.”

This collaboration represents a significant step forward for both companies, as they work together to bring high-quality, engaging casino games to new and existing players in these vibrant markets.

The post 7777 gaming signs strategic agreement with R. Franco Digital, expanding reach in Spain and Latin America appeared first on European Gaming Industry News.

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AFC signs MoU with IBIA to strengthen fight against match-fixing

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The Asian Football Confederation (AFC)’s resolve to protect and safeguard the beautiful game in Asia was further underlined today through the signing of a four-year Memorandum of Understanding (MoU) with the International Betting Integrity Association (IBIA).

Moving forward, the AFC and IBIA will work closely to detect irregular betting patterns and suspicious activities in football matches across Asia. IBIA, through its Monitoring and Alert Platform, will share real-time data on suspicious betting activity with the AFC, further enhancing the AFC’s abilities to promptly investigate potential match manipulation.

The AFC General Counsel and Director of Legal Affairs, Mr. Andrew Mercer said: “The AFC’s Vision and Mission has outlined our steadfast ambitions to uphold the highest ethical and sporting standards, and we are committed towards preserving our key tenets of fair play and integrity.

“Leveraging on strong collaborations with the world’s leading organisations is imperative to our fight against match-fixing and this MoU with IBIA further strengthens our ability to ensure football in Asia remains clean for the benefit of our future generation of fans, players and all our valued stakeholders.”

Khalid Ali, CEO of IBIA, said: “Cooperation is a vital part of any effective integrity monitoring and investigatory framework and IBIA is delighted to be able to strengthen its relationship with the AFC through this important information sharing collaboration. For its part, IBIA will seek to safeguard the AFC ecosystem by utilising the monitoring of its members’ global customer account activity, which covers over $300bn in sports betting per annum.”

Mr. Mercer, added: “The AFC is committed to promoting integrity, ethics, and fair play in Asian football and we are pleased to work with IBIA as we strive to enhance our capabilities to monitor and address suspicious activities, ensuring that football in Asia is safeguarded from the threats of match manipulation.”

The MoU between the AFC and IBIA marks a significant step forward in the fight against match-fixing in Asian football with both organisations dedicated to creating a secure environment for the sport, fostering trust amongst fans, players and all stakeholders.

The post AFC signs MoU with IBIA to strengthen fight against match-fixing appeared first on European Gaming Industry News.

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SuperGaming announces official launch date for Made-in-India-for-the-world battle royale Indus; epic cinematic trailer also unveiled

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SuperGaming, India’s leading game development studio, has officially announced the launch date of its highly anticipated Made-in-India-for-the-world battle royale, Indus. Set to release on October 16th, Indus will be available for download on both Android and iOS platforms, via the Google Play Store and iOS App Store respectively offering players an exciting new battle royale experience.

After recently entering open beta, mass testing amongst players across the world coupled with their invaluable feedback has been instrumental in shaping the game’s development. The immensely successful beta phase attracted players into the action-packed world of Indus, building significant momentum ahead of its release. With over 12.5 million pre-registrations on Android alone, Indus is ready to deliver a fresh, thrilling & immersive battle royale experience, setting the stage for one of the biggest game launches out of India this year.

Speaking on the announcement of the much-anticipated launch, Roby John, Co-founder and CEO of SuperGaming, said, “With the launch of Indus, we’re not just introducing a game—we’re presenting a unique take on the battle royale genre to the world. Our vision with Indus has always been to showcase Indian Art and Culture through unique characters, weapons and stories rooted in Indian heritage while also bringing our dual win condition with Cosmium and a never done before “Grudge” feature to a popular game genre. The overwhelming support from our community during the beta phase has helped us fine-tune key aspects of Indus, and we’re excited for the world to experience Indus and see what the SuperGaming team has built”

Alongside the release date announcement, SuperGaming has also unveiled an epic cinematic trailer. It offers an exciting look where players engage in high-stakes combat across a vast and dynamic battleground.

Centered around Adi, the trailer highlights his journey within the world of Virlok. As the leader of his squad, Adi enters Virlok with two goals: to collect the rare resource Cosmium and to settle a personal score with his nemesis, Pokhran. Viewers can witness Adi’s evolution—starting from a novice, training and sharpening his skills, and culminating in an epic showdown where he finally takes down Pokhran, settling his grudge.

Indus brings a fresh twist to the battle royale genre with its dual victory condition. Players can win by either being the last person standing or by strategically collecting Cosmium which spawn in the last circle of Nirvana, adding a new layer of complexity and depth to traditional gameplay.

The trailer also offers a sneak peek into the dynamics of Cosmium collection and Grudge, a unique in-game feature that allows players to settle scores with their opponents. Additionally, the Grudge system allows players to track down and face off against the opponents who defeated them.

The post SuperGaming announces official launch date for Made-in-India-for-the-world battle royale Indus; epic cinematic trailer also unveiled appeared first on European Gaming Industry News.

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