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SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games

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The Summer Olympic Games kick off today, bringing profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares valuable tips and strategies to help operators maximise their benefits during this major sporting event.

This year, the opening ceremony takes place outside traditional stadiums. The grand start of the 2024 Summer Olympic Games occurs on the Seine River, with 10,500 athletes from 206 countries floating down the river on boats. A notable feature of this year’s event that can attract a new audience is the debut of breaking (breakdancing) as a new competitive sport.

Targeting Specific Audiences

Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand. 

Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, shares: “The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.”

Diversifying Risks

The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to aim to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.”

Reactivating Inactive Players

Events featuring national teams provide an excellent opportunity to reactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.”

Earlier this year, SOFTSWISS introduced the Sportsbook Budget Calculator. This tool includes winning practices for launching a sportsbook, and the ready-to-use P&L calculator assists with budgeting.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Top Online Casino Trends to Watch: Megapari’s Expert Analysis

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The gambling industry is evolving rapidly, bringing new opportunities and challenges daily. To help affiliates maximize their earnings by focusing on what truly engages players, experts from Megapari discuss the latest trends and key developments shaping the future of the sector in their newest article.

Megapari Partners is an affiliate platform that welcomes traffic from more than 50 geographical regions. With revenue shares of up to 50%, as well as CPA and hybrid options, the platform boasts an active partner base of over 30,000 affiliates.

When discussing the evolution of online casinos, Megapari emphasized the ongoing growth in the popularity of crash games. Although the mechanics of these games are not new and have been recognized within the industry for some time, Megapari notes that their popularity continues to rise. Leading providers have adapted to the overwhelming demand for this category of slots by introducing their own variations of the crash game mechanics. Games like Aviator and Aviatrix have solidified their positions in the platform’s Top 5 most popular slots, combining high RTP with appealing graphics and captivating gameplay. Compared to Q4 2023, Megapari has observed an increase in the popularity of crash slots more than 60%, further confirming the hypothesis of the ongoing expansion of these types of games.

Additionally, Megapari’s experts point to the significance of the “retention” rate in clicker slots. These types of slots gained popularity during the first half of 2024, attracting players with their incredibly simple mechanics. While it may be too early to compare the popularity of clickers with that of crash games, Megapari believes that in the second half of 2024, the industry will likely witness further growth in this category of slots.

When it comes to classic and well-known mechanics, roulette games remain among the top preferences for players. American and European roulettes—classic games with familiar rules—continue to attract players with their straightforward and well-known gameplay. Despite the fact that roulettes have long been a staple among popular and widely recognized slots, Megapari has noted an increase in the popularity of this category of games, demonstrating that the appeal of classic games should not be underestimated.

Beyond the games themselves, the hardware used by players is also advancing, leading users to seek out slots with superior graphics. More and more providers are focusing not only on game mechanics but also on enhancing gameplay with visually stunning and immersive slots, such as Medusa by Spinomenal or Heist: Bank Rush. Complex animations and vibrant icons attract players, enriching their gaming experience with greater variety.

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How Slot Gamers Shape Storylines Through Interactive Choices

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The world of video slot games has transformed dramatically over the years, and one of the most exciting developments is the introduction of interactive storytelling. Today, slot gamers don’t just follow a pre-set narrative; they actively influence the direction of the story through their decisions. This shift towards interactivity has brought a deeper level of engagement, allowing players to shape the outcome of the slot game. 

In this article, we’ll explore how slot gamers shape storylines through interactive choices and how this trend is redefining modern gaming experiences.

The Evolution of Interactive Storytelling in Gaming

In the early days of video slot online games, storylines were simple and linear. Players followed a set path, and the outcomes were predetermined by the slot game’s developers. However, as technology evolved, so did the way stories were told in slot games. Developers began to experiment with giving players control over the narrative, leading to what we now know as interactive storytelling.

Interactive storytelling allows players to make choices that influence the direction of the slot game. These choices can range from deciding how a character responds to dialogue to choosing between multiple story paths. The results of these decisions can lead to different outcomes, making each player’s experience unique.

Early Interactive slot games

The idea of giving players control over the story isn’t entirely new. Early text-based adventure slot games, like Zork or King’s Quest, allowed players to make decisions that influenced the direction of the slot game. However, these slot games were limited in scope and lacked the visual and emotional depth that modern slot games offer.

As gaming technology improved, so did the complexity of interactive storytelling. slot games like The Legend of Zelda and Final Fantasy introduced branching narratives, where players could make decisions that impacted the storyline, though the outcomes were still somewhat limited.

The Rise of Branching Storylines

By the early 2000s, interactive storytelling became more sophisticated, thanks to advances in graphics, storytelling techniques, and slot game mechanics. Popular franchises like Mass Effect and The Witcher allowed players to make significant choices that altered the course of the slot game’s story. These slot games introduced branching storylines, where a player’s choices not only shaped individual moments but also impacted the overall narrative and outcome.

In these types of slot games, each choice a player makes can lead to a variety of consequences. For example, choosing to save one character over another may result in that character appearing later in the slot game, providing assistance or furthering the plot. These decisions may also affect relationships with other characters, creating a more immersive and personalized experience for the player.

How Player Choices Influence the slot game World

One of the most exciting aspects of interactive storytelling is the way player choices can influence the slot game world. Developers have designed slot games in which even the smallest decisions can have long-lasting effects on the storyline, characters, and environment. This creates a sense of agency, allowing players to feel like their decisions truly matter.

Multiple Endings

Many modern slot games feature multiple endings that are directly influenced by the choices players make throughout the slot game. This gives players a sense of ownership over their experience, as their actions dictate how the story concludes. In some cases, players may need to play through the slot game multiple times to see all possible outcomes.

For example, in Detroit: Become Human, players control three different characters whose stories are interconnected. The choices made for each character not only affect their fates but also influence the overall outcome of the slot game. The slot game offers dozens of possible endings, making each playthrough unique.

Moral Choices

A common element in interactive storytelling is the inclusion of moral choices. These decisions often challenge players to weigh the consequences of their actions and determine what kind of character they want to be. Do they want to be a hero who always does the right thing, or are they willing to make morally ambiguous decisions for personal gain?

Character Development Through Choice

In interactive slot games, the choices players make can also shape the development of the main characters. Rather than following a linear progression, characters may evolve based on the decisions players make. This adds depth to the storyline and allows players to feel more connected to the characters they are controlling.

Immersion and Emotional Connection

Interactive storytelling has the power to create a deeper emotional connection between players and the slot game world. When players are allowed to shape the story, they become more invested in the outcome. This sense of immersion is a key reason why interactive storytelling has become so popular in modern slot games.

Emotional Impact of Choices

When players are tasked with making difficult decisions, they often experience a strong emotional response. These choices can evoke feelings of guilt, joy, sadness, or satisfaction, depending on the outcome. This emotional connection helps to create a more memorable gaming experience.

For example, in Life is Strange, players control Max, a teenager with the ability to rewind time. Throughout the slot game, players must make decisions that affect the lives of Max’s friends and the overall outcome of the story. The emotional weight of these decisions makes the slot game more impactful and resonates with players long after they’ve finished playing. 

Conclusion

Interactive storytelling has revolutionized the way we experience video slot games. By allowing players to shape the storyline through their choices, developers have created a more engaging and personalized experience. From moral dilemmas to branching narratives and emotional connections, the power of choice in gaming has elevated storytelling to new heights. As technology continues to evolve, we can expect even more exciting developments in the world of interactive storytelling, giving players greater control over the stories they create.

 

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SOFTSWISS Joins Pink October Movement

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SOFTSWISS Joins Pink October Movement

SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, supports the global Pink October initiative to attract attention to preventing breast cancer.

This year’s Pink October campaign at SOFTSWISS is themed “A Minute Today, a Future Ahead” and emphasises the importance of early detection and preventative care. Breast cancer is the most common cancer affecting women, and early diagnosis is key in the fight against the disease. When it is noticed early, the 5-year relative survival rate is 99%.

Early detection involves doing monthly breast self-exams and planning regular clinical breast exams and mammograms. Half of the 2,000 SOFTSWISS employees are women, and the company will refund each of them for ultrasounds and mammograms in October and November.

Pink October at SOFTSWISS offers a wide range of activities throughout the month. In addition to reimbursing for medical examinations, an online webinar on mental health will provide valuable insights for those who face the disease. To support the international charity movement “Butterfly Support Mission”, women from SOFTSWISS will take part in a themed race.

The company’s employees also personally support the initiative. To further raise awareness, prominent female influencers from the SOFTSWISS community share information about the campaign across social media, amplifying the message of self-care and vigilance.

“Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees’ well-being and health every day. By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the iGaming industry and beyond,” shares Chief Marketing Officer at SOFTSWISS, Valentina Bagniya.

Notably, the iGaming industry recognised SOFTSWISS’ strong dedication to ensuring the best working conditions for its employees. A few weeks ago, SOFTSWISS received the esteemed accolade “Employer of the Year” at the SBC Awards.

Supporting the Pink October initiative for the second year in a row, SOFTSWISS continues to lead by example, emphasising the importance of preventive health measures and community support. Through this initiative, the company hopes to inspire its employees and society to take action today for a healthier tomorrow. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

 

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