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British racing publishes Sports Gambling Sponsorship Code of Conduct

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The British Horseracing Authority, supported by the Racecourse Association, has launched a Code of Conduct for British racing covering sponsorship agreements with gambling companies. The Code fulfils a policy proposal for all sports set out in the Government’s 2023 Gambling White Paper and demonstrates horseracing’s commitment to ensuring all gambling activity associated with the sport is undertaken in a responsible way.

British racing’s Code of Conduct has been developed by the British Horseracing Authority in conjunction with the Racecourse Association, stakeholders across the sport, the Department for Culture, Media and Sport and the Betting and Gaming Council. The Code aims to ensure that minimum standards for social responsibility are implemented in all sponsorship agreements with gambling companies.

In publishing the Code, we ask that racecourses and horseracing participants commit to following the four general principles of the wider Sports Sponsorship Gambling Code when entering into sponsorship arrangements with betting companies. These are:

– Reinvestment into sport
– Maintaining sporting integrity
– Protecting children and young people
– Ensuring the promotion of betting is undertaken in a socially responsible way.

British racing’s Code sets out how racing will adopt these principles in a way which fits with the characteristics of our sport and our unique relationship with betting. Implementation of this Code will be done in conjunction with implementation of the existing Sponsorship Framework for Racehorse Owners and the Jockeys Sponsorship Code.

British racing will work with the Department for Culture, Media and Sport (DCMS) on monitoring the impact and level of compliance with the measures set out in the Code. An operational review of the Code will be undertaken after twelve months to address any issues learned from the implementation process.

The Code can be accessed here.

The post British racing publishes Sports Gambling Sponsorship Code of Conduct appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Top Online Casino Trends to Watch: Megapari’s Expert Analysis

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The gambling industry is evolving rapidly, bringing new opportunities and challenges daily. To help affiliates maximize their earnings by focusing on what truly engages players, experts from Megapari discuss the latest trends and key developments shaping the future of the sector in their newest article.

Megapari Partners is an affiliate platform that welcomes traffic from more than 50 geographical regions. With revenue shares of up to 50%, as well as CPA and hybrid options, the platform boasts an active partner base of over 30,000 affiliates.

When discussing the evolution of online casinos, Megapari emphasized the ongoing growth in the popularity of crash games. Although the mechanics of these games are not new and have been recognized within the industry for some time, Megapari notes that their popularity continues to rise. Leading providers have adapted to the overwhelming demand for this category of slots by introducing their own variations of the crash game mechanics. Games like Aviator and Aviatrix have solidified their positions in the platform’s Top 5 most popular slots, combining high RTP with appealing graphics and captivating gameplay. Compared to Q4 2023, Megapari has observed an increase in the popularity of crash slots more than 60%, further confirming the hypothesis of the ongoing expansion of these types of games.

Additionally, Megapari’s experts point to the significance of the “retention” rate in clicker slots. These types of slots gained popularity during the first half of 2024, attracting players with their incredibly simple mechanics. While it may be too early to compare the popularity of clickers with that of crash games, Megapari believes that in the second half of 2024, the industry will likely witness further growth in this category of slots.

When it comes to classic and well-known mechanics, roulette games remain among the top preferences for players. American and European roulettes—classic games with familiar rules—continue to attract players with their straightforward and well-known gameplay. Despite the fact that roulettes have long been a staple among popular and widely recognized slots, Megapari has noted an increase in the popularity of this category of games, demonstrating that the appeal of classic games should not be underestimated.

Beyond the games themselves, the hardware used by players is also advancing, leading users to seek out slots with superior graphics. More and more providers are focusing not only on game mechanics but also on enhancing gameplay with visually stunning and immersive slots, such as Medusa by Spinomenal or Heist: Bank Rush. Complex animations and vibrant icons attract players, enriching their gaming experience with greater variety.

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How Slot Gamers Shape Storylines Through Interactive Choices

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The world of video slot games has transformed dramatically over the years, and one of the most exciting developments is the introduction of interactive storytelling. Today, slot gamers don’t just follow a pre-set narrative; they actively influence the direction of the story through their decisions. This shift towards interactivity has brought a deeper level of engagement, allowing players to shape the outcome of the slot game. 

In this article, we’ll explore how slot gamers shape storylines through interactive choices and how this trend is redefining modern gaming experiences.

The Evolution of Interactive Storytelling in Gaming

In the early days of video slot online games, storylines were simple and linear. Players followed a set path, and the outcomes were predetermined by the slot game’s developers. However, as technology evolved, so did the way stories were told in slot games. Developers began to experiment with giving players control over the narrative, leading to what we now know as interactive storytelling.

Interactive storytelling allows players to make choices that influence the direction of the slot game. These choices can range from deciding how a character responds to dialogue to choosing between multiple story paths. The results of these decisions can lead to different outcomes, making each player’s experience unique.

Early Interactive slot games

The idea of giving players control over the story isn’t entirely new. Early text-based adventure slot games, like Zork or King’s Quest, allowed players to make decisions that influenced the direction of the slot game. However, these slot games were limited in scope and lacked the visual and emotional depth that modern slot games offer.

As gaming technology improved, so did the complexity of interactive storytelling. slot games like The Legend of Zelda and Final Fantasy introduced branching narratives, where players could make decisions that impacted the storyline, though the outcomes were still somewhat limited.

The Rise of Branching Storylines

By the early 2000s, interactive storytelling became more sophisticated, thanks to advances in graphics, storytelling techniques, and slot game mechanics. Popular franchises like Mass Effect and The Witcher allowed players to make significant choices that altered the course of the slot game’s story. These slot games introduced branching storylines, where a player’s choices not only shaped individual moments but also impacted the overall narrative and outcome.

In these types of slot games, each choice a player makes can lead to a variety of consequences. For example, choosing to save one character over another may result in that character appearing later in the slot game, providing assistance or furthering the plot. These decisions may also affect relationships with other characters, creating a more immersive and personalized experience for the player.

How Player Choices Influence the slot game World

One of the most exciting aspects of interactive storytelling is the way player choices can influence the slot game world. Developers have designed slot games in which even the smallest decisions can have long-lasting effects on the storyline, characters, and environment. This creates a sense of agency, allowing players to feel like their decisions truly matter.

Multiple Endings

Many modern slot games feature multiple endings that are directly influenced by the choices players make throughout the slot game. This gives players a sense of ownership over their experience, as their actions dictate how the story concludes. In some cases, players may need to play through the slot game multiple times to see all possible outcomes.

For example, in Detroit: Become Human, players control three different characters whose stories are interconnected. The choices made for each character not only affect their fates but also influence the overall outcome of the slot game. The slot game offers dozens of possible endings, making each playthrough unique.

Moral Choices

A common element in interactive storytelling is the inclusion of moral choices. These decisions often challenge players to weigh the consequences of their actions and determine what kind of character they want to be. Do they want to be a hero who always does the right thing, or are they willing to make morally ambiguous decisions for personal gain?

Character Development Through Choice

In interactive slot games, the choices players make can also shape the development of the main characters. Rather than following a linear progression, characters may evolve based on the decisions players make. This adds depth to the storyline and allows players to feel more connected to the characters they are controlling.

Immersion and Emotional Connection

Interactive storytelling has the power to create a deeper emotional connection between players and the slot game world. When players are allowed to shape the story, they become more invested in the outcome. This sense of immersion is a key reason why interactive storytelling has become so popular in modern slot games.

Emotional Impact of Choices

When players are tasked with making difficult decisions, they often experience a strong emotional response. These choices can evoke feelings of guilt, joy, sadness, or satisfaction, depending on the outcome. This emotional connection helps to create a more memorable gaming experience.

For example, in Life is Strange, players control Max, a teenager with the ability to rewind time. Throughout the slot game, players must make decisions that affect the lives of Max’s friends and the overall outcome of the story. The emotional weight of these decisions makes the slot game more impactful and resonates with players long after they’ve finished playing. 

Conclusion

Interactive storytelling has revolutionized the way we experience video slot games. By allowing players to shape the storyline through their choices, developers have created a more engaging and personalized experience. From moral dilemmas to branching narratives and emotional connections, the power of choice in gaming has elevated storytelling to new heights. As technology continues to evolve, we can expect even more exciting developments in the world of interactive storytelling, giving players greater control over the stories they create.

 

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SOFTSWISS Joins Pink October Movement

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SOFTSWISS Joins Pink October Movement

SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, supports the global Pink October initiative to attract attention to preventing breast cancer.

This year’s Pink October campaign at SOFTSWISS is themed “A Minute Today, a Future Ahead” and emphasises the importance of early detection and preventative care. Breast cancer is the most common cancer affecting women, and early diagnosis is key in the fight against the disease. When it is noticed early, the 5-year relative survival rate is 99%.

Early detection involves doing monthly breast self-exams and planning regular clinical breast exams and mammograms. Half of the 2,000 SOFTSWISS employees are women, and the company will refund each of them for ultrasounds and mammograms in October and November.

Pink October at SOFTSWISS offers a wide range of activities throughout the month. In addition to reimbursing for medical examinations, an online webinar on mental health will provide valuable insights for those who face the disease. To support the international charity movement “Butterfly Support Mission”, women from SOFTSWISS will take part in a themed race.

The company’s employees also personally support the initiative. To further raise awareness, prominent female influencers from the SOFTSWISS community share information about the campaign across social media, amplifying the message of self-care and vigilance.

“Health is a crucial value beyond everything. Here, at SOFTSWISS, we aim to help and support our employees’ well-being and health every day. By promoting the Pink October initiative, we want to stress the importance of well-timed self-care and make this issue visible both within the iGaming industry and beyond,” shares Chief Marketing Officer at SOFTSWISS, Valentina Bagniya.

Notably, the iGaming industry recognised SOFTSWISS’ strong dedication to ensuring the best working conditions for its employees. A few weeks ago, SOFTSWISS received the esteemed accolade “Employer of the Year” at the SBC Awards.

Supporting the Pink October initiative for the second year in a row, SOFTSWISS continues to lead by example, emphasising the importance of preventive health measures and community support. Through this initiative, the company hopes to inspire its employees and society to take action today for a healthier tomorrow. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

 

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