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GIANTX acquires League of Legends AI coaching start-up, iTero Gaming
- Global gaming and esports brand GIANTX has acquired UK AI Esports Coaching start-up, iTero Gaming in a multi-million deal.
- The new acquisition will offer AI coaching for GIANTX fans and competitive gamers globally across the leading title League of Legends, targeting players looking to improve and elevate their gameplay.
- iTero Gaming Founder, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology.
- This acquisition paves the way for future innovations in AI-driven performance enhancement and strategic development in the global gaming and esports industry
Today, global gaming and esports brand GIANTX (GX) is proud to announce the acquisition of iTero Gaming, a UK start-up specialising in AI coaching solutions for competitive gamers. The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports.
With a focus on the title League of Legends, the multi-million deal represents the company’s ongoing commitment to the global esports community through delivering precise, individualised coaching for gamers looking to enhance their competitive performance. Integrating iTero’s innovative AI technology will also enable GIANTX to provide tailored training and strategic insights to its global fanbase. Founder of iTero Gaming, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology following the acquisition.
The iTero Gaming League of Legends coaching app has amassed nearly a quarter million installs in less than two years, harnessing AI to pinpoint player weaknesses and optimise pre-game setup. Analysing millions of games every patch, their state-of-the-art AI assesses which champions from your pool would excel in team drafts, and suggests enemy bans, optimal runes, and item builds. During matches, it also offers real-time tools such as objective timers to support players striving for a competitive edge in destroying the enemy nexus.
With a shared vision to educate and elevate competitive players globally, the acquisition will harness both companies’ strengths to create an advanced training ecosystem that supports player development at every level. With ambitions to become the leading tool on the market for those looking to improve their gameplay in League of Legends, they are set to revolutionise the competitive gaming landscape, offering resources that cater to the needs of both professional and aspiring competitive gamers.
Proving popular among esports enthusiasts already, the app also aligns perfectly with the interests of esports fans following top-tier teams like GIANTX, looking to improve their gameplay strategies significantly. With access to over 500 account statistics for review, the potential for refining gameplay is endless.
The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports. iTero Gaming’s AI coaching offers a glimpse into the transformative potential of AI across the broader tech landscape, demonstrating how traditional coaching on classic esports titles such as League of Legends can be transformed. This acquisition not only sets a new benchmark for competitive training but also paves the way for future innovations in AI-driven performance enhancement and strategic development in gaming and esports.
Founder of iTero Gaming, Jack J, is a former financial analyst at HSBC who channelled his passion for AI into developing predictive models for esports competition outcomes in his spare time. This endeavour evolved into iTero Gaming, where he began offering decision-making tools for League of Legends players. iTero Gaming launched its app in September 2022, quickly amassing over 10,000 installs, along with glowing 5-star reviews and strong user retention rates. This success validated iTero Gaming’s product-market fit and potential to disrupt the gaming industry with the innovative use of AI.
GIANTX (GX) was formed from the amalgamation of London-based Excel Esports and Malaga-based Giants Esports last year. This strategic merger has consolidated the esports organisation’s position as a dominant force in global esports, with headquarters in London and Malaga, alongside a state-of-the-art performance centre in Berlin. This union has since supported GIANTX’s goals for global expansion, solidifying its status as a leading team across multiple competitive titles, supported by an unparalleled fan base.
Tim Reichert, Co-CEO of GIANTX, said: “We are thrilled to announce our acquisition of iTero Gaming to help elevate player performance to new heights! This marks a pivotal moment in GIANTX’s ongoing commitment to innovation and excellence in esports, empowering players worldwide to achieve their competitive best. We are excited to harness this new technology to optimise our team’s training during practice to unlock the full potential of our pro players and the global gaming community.”
Jose Diaz, Co-CEO of GIANTX, said: “We are excited to welcome AI pioneer Jack J to the GIANTX team. This acquisition represents a significant milestone in advancing AI in the gaming industry. The potential to enhance gameplay and provide tailored insights is enormous, and I can’t wait to see the positive impact it will have on the gaming community”
Jack J, Founder of iTero Gaming emphasises: “I’m excited to be joining the GIANTX team. EXCEL ESPORTS was the first esports team I became a fan of and I’ve followed their journey over the last few years. I believe and have always believed that data and AI have the potential to seriously disrupt the status quo of esports, whether that’s finding undervalued players or identifying strategies outside of the standard meta. I think esports is ready for the future and I’m really looking forward to what comes next working alongside GIANTX.”
The post GIANTX acquires League of Legends AI coaching start-up, iTero Gaming appeared first on European Gaming Industry News.

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Groove Technologies and BetOnGames Forge Strategic Partnership
In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.
The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.
Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.
Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”
BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.
Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”
With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.
As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.
Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”
The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.
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Week 37/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.
Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.
Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.
Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.
Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.
BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.
The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.
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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.
In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.
On this ride, Stephen opens up about:
- Whether industry events really bring the business
- Why he believes in connecting people to people above everything else
- How he’d reshape iGaming conferences (hint: more case studies, less fluff)
- The single-sentence keynote he’d deliver if given the mic
- The people and principles that shaped his journey
- The art of closing deals and the mindset behind his business approach
- Which song he cues up when it’s deal-done time
- His take on when it’s “network” and when it’s definitely “not work”
“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”
As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.
Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.
That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.
The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.
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