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GIANTX acquires League of Legends AI coaching start-up, iTero Gaming

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  • Global gaming and esports brand GIANTX has acquired UK AI Esports Coaching start-up, iTero Gaming in a multi-million deal.
  • The new acquisition will offer AI coaching for GIANTX fans and competitive gamers globally across the leading title League of Legends, targeting players looking to improve and elevate their gameplay.
  • iTero Gaming Founder, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology.
  • This acquisition paves the way for future innovations in AI-driven performance enhancement and strategic development in the global gaming and esports industry

Today, global gaming and esports brand GIANTX (GX) is proud to announce the acquisition of iTero Gaming, a UK start-up specialising in AI coaching solutions for competitive gamers. The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports.

With a focus on the title League of Legends, the multi-million deal represents the company’s ongoing commitment to the global esports community through delivering precise, individualised coaching for gamers looking to enhance their competitive performance. Integrating iTero’s innovative AI technology will also enable GIANTX to provide tailored training and strategic insights to its global fanbase. Founder of iTero Gaming, Jack Joseph Williams, has also become the esports organisation’s new Head of Gaming Technology following the acquisition.

The iTero Gaming League of Legends coaching app has amassed nearly a quarter million installs in less than two years, harnessing AI to pinpoint player weaknesses and optimise pre-game setup. Analysing millions of games every patch, their state-of-the-art AI assesses which champions from your pool would excel in team drafts, and suggests enemy bans, optimal runes, and item builds. During matches, it also offers real-time tools such as objective timers to support players striving for a competitive edge in destroying the enemy nexus.

With a shared vision to educate and elevate competitive players globally, the acquisition will harness both companies’ strengths to create an advanced training ecosystem that supports player development at every level. With ambitions to become the leading tool on the market for those looking to improve their gameplay in League of Legends, they are set to revolutionise the competitive gaming landscape, offering resources that cater to the needs of both professional and aspiring competitive gamers.

Proving popular among esports enthusiasts already, the app also aligns perfectly with the interests of esports fans following top-tier teams like GIANTX, looking to improve their gameplay strategies significantly. With access to over 500 account statistics for review, the potential for refining gameplay is endless.

The acquisition represents a significant milestone for the gaming and technology industry, highlighting the growing integration of AI in esports. iTero Gaming’s AI coaching offers a glimpse into the transformative potential of AI across the broader tech landscape, demonstrating how traditional coaching on classic esports titles such as League of Legends can be transformed. This acquisition not only sets a new benchmark for competitive training but also paves the way for future innovations in AI-driven performance enhancement and strategic development in gaming and esports.

Founder of iTero Gaming, Jack J, is a former financial analyst at HSBC who channelled his passion for AI into developing predictive models for esports competition outcomes in his spare time. This endeavour evolved into iTero Gaming, where he began offering decision-making tools for League of Legends players. iTero Gaming launched its app in September 2022, quickly amassing over 10,000 installs, along with glowing 5-star reviews and strong user retention rates. This success validated iTero Gaming’s product-market fit and potential to disrupt the gaming industry with the innovative use of AI.

GIANTX (GX) was formed from the amalgamation of London-based Excel Esports and Malaga-based Giants Esports last year. This strategic merger has consolidated the esports organisation’s position as a dominant force in global esports, with headquarters in London and Malaga, alongside a state-of-the-art performance centre in Berlin. This union has since supported GIANTX’s goals for global expansion, solidifying its status as a leading team across multiple competitive titles, supported by an unparalleled fan base.

Tim Reichert, Co-CEO of GIANTX, said: “We are thrilled to announce our acquisition of iTero Gaming to help elevate player performance to new heights! This marks a pivotal moment in GIANTX’s ongoing commitment to innovation and excellence in esports, empowering players worldwide to achieve their competitive best. We are excited to harness this new technology to optimise our team’s training during practice to unlock the full potential of our pro players and the global gaming community.”

Jose Diaz, Co-CEO of GIANTX, said: “We are excited to welcome AI pioneer Jack J to the GIANTX team. This acquisition represents a significant milestone in advancing AI in the gaming industry. The potential to enhance gameplay and provide tailored insights is enormous, and I can’t wait to see the positive impact it will have on the gaming community”

Jack J, Founder of iTero Gaming emphasises: “I’m excited to be joining the GIANTX team. EXCEL ESPORTS was the first esports team I became a fan of and I’ve followed their journey over the last few years. I believe and have always believed that data and AI have the potential to seriously disrupt the status quo of esports, whether that’s finding undervalued players or identifying strategies outside of the standard meta. I think esports is ready for the future and I’m really looking forward to what comes next working alongside GIANTX.”

 

The post GIANTX acquires League of Legends AI coaching start-up, iTero Gaming appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe

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Soft2Bet is delighted to announce that its Soft2Bet Invest venture has won the Outstanding Contribution to Gaming 2024 award at this year’s SiGMA East Europe taking place this week in Budapest, Hungary.

The award celebrates executives and organisations that make significant impacts on the industry through technical innovation, advocacy or mentoring and investments. Winning the “Outstanding Contribution to Gaming 2024” award for this category is therefore fantastic recognition of Sof2Bet’s work and efforts in the field.

Soft2Bet Invest launched a €50m iGaming Innovation Fund to support innovative iGaming and casual gaming companies and provide financial and business support to entrepreneurs. It reaches across the corporate spectrum and is open to growth-stage and/or mature companies that are harnessing pioneering technologies in casual gaming, AI, traffic differentiators or behavioural-UX analytics.

Launched in 2024, Soft2Bet Invest has already attracted major interest from iGaming startups and visionaries wanting to innovate and revolutionise the sector. Its investment bracket ranges from €500K to €1m per individual project, with the investment strategy to be discussed on a case-by-case basis.

Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “Winning this award is highly rewarding since we launched Soft2Bet Invest just this year. It shows the hunger there is among our industry peers for a specialist investment fund that can harness the energy within iGaming and turn entrepreneurial dreams into realities. Soft2Bet’s focus has always been innovation, of spirit, business and technology, and this award recognises those qualities. We’re truly delighted to have won it!”  

The post Soft2Bet Invest Wins the “Outstanding Contribution to Gaming 2024” Award at SiGMA East Europe appeared first on European Gaming Industry News.

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Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory

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Tusk Casino proudly announces another thrilling win for one of its players, Trace, who secured an impressive R2.3 Million on the Secrets of Cleopatra slot, crafted by PG Soft. This notable win is proof of the exciting potential of Tusk Casino, supported by www.SouthAfricanCasinos.co.za, the leading online gambling guide for South African players.

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As a premier guide for mobile casinos enthusiasts, SouthAfricanCasinos.co.za has earned the trust of countless players. Trace, after his significant win, commented, “Coming across Tusk Casino thanks to SouthAfricanCasinos.co.za was a turning point.” His experience mirrors that of many others who have benefited from the platform’s professional advice and well-researched recommendations.

 

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Thanks to the support from SouthAfricanCasinos.co.za, Tusk Casino reaffirms its position as a leading venue for safe and exciting online gaming. This partnership provides players with the most up-to-date information and prime gambling opportunities, ensuring a secure and enjoyable experience for all participants.

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SouthAfricanCasinos.co.za, South Africa’s largest and most reputable online casinos south africa  and gambling guide has been offering top-notch casino recommendations and detailed gambling insights for ZAR casino players since 2003. It remains a vital resource for players looking for secure, high-quality, and rewarding online gambling experiences.

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The post Tusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory appeared first on European Gaming Industry News.

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Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign

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Atlaslive, a B2B software provider delivering high-quality solutions for the iGaming industry, has been shortlisted in all four of its nominated categories for the upcoming European iGaming Excellence (EIGE) Awards 2024. This recognition underscores Atlaslive’s commitment to innovation, excellence, and leadership in the iGaming industry.

 

The nominations include:

  1. Best Marketing Campaign: Our rebranding campaign has been recognized for its strategic approach and impact, reflecting Atlaslive’s dynamic evolution and our continuous efforts to connect more deeply with our partners.
  2. Best eSports Betting Provider: This nomination highlights our cutting-edge eSports offerings, which are designed to meet the growing demand for immersive and reliable eSports betting experiences.
  3. Innovation in iGaming Technology: At Atlaslive, we thrive on challenges and excel in high-pressure, high-traffic moments. Our peak performance technology, which ensures seamless operations even during the most demanding periods, has earned us a spot in this category.
  4. Best iGaming Supplier: Being recognized as one of the leading suppliers in the iGaming industry is a testament to our comprehensive and scalable solutions, which continue to set new standards for reliability and excellence.

 

The final vote for the EIGE 2024 Awards will take place during the European Gaming Congress, held on October 15-16, 2024, in Warsaw. Atlaslive is proud to attend as an industry leader, contributing its expertise in two key panel discussions:

 

  • The Future of Esports: Opportunities and Challenges – October 15
  • Optimizing Sportsbook Operations for Enhanced Performance – October 16

Atlaslive’s CEO, Maxim Slobodyanyuk, commented, “Our success is built on a foundation of relentless innovation and a deep understanding of the iGaming landscape. Every solution we develop is designed with our partners’ growth and success in mind, ensuring they have the tools they need to thrive in a competitive market. These nominations validate our strategic direction and the trust our partners place in us. We’re not just reacting to industry trends; we’re actively shaping the future of iGaming. By staying ahead of technological advancements and continuously refining our offerings, we aim to lead the industry in delivering exceptional value. Our vision is clear: to be the go-to partner for businesses seeking not only cutting-edge technology but also a collaborative and forward-thinking approach to long-term success.”

Join Atlaslive as the company shares insights and shapes the future of iGaming.

The post Atlaslive Celebrates Multiple Nominations for EIGE 2024, Including Best Marketing Campaign appeared first on European Gaming Industry News.

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