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Staffordshire University makes history in college esports

Published

1 year ago

July 19, 2024

Reading Time: 3 minutes

Students of Staffordshire University have achieved a unique success: becoming the UK’s first winning university team in Europe’s premier esports competition between colleges. Players of ‘Korean Pop Superstars (KPS)’ emerged victorious last weekend in VALORANT (Riot Games’ shooter title) at the Grand Final of UNIVERSITY Esports Masters (UE Masters), where they defeated their rivals from National University of Physical Education and Sport of Ukraine (NUPESU) by a score of 3-2.

It was not an easy road to glory. British representatives had to overcome the continuous returns from the Ukrainian players, who demonstrated a tough competitive spirit throughout the Grand Final. However, it was a great sporting experience in which fair play prevailed between the two teams. In fact, students of KPS waited over an hour for their NUPESU’s counterparts due to a problem with the venue where they were competing.

All the clashes at the Grand Finals of UE Masters (both VALORANT and League of Legends) were played entirely in online format. Live streams of the showdowns on Twitch and X (formerly Twitter) accumulated more than 40,000 views throughout last weekend on two official social channels with over 11,000 followers.

A great victory for the UK

The win of KPS is a meaningful milestone for college esports in the UK. For the first time, a British team has been crowned as Champion of UE Masters, the most important esports tournament in the college ecosystem across Europe. Since the first edition of the competition in 2016, Great Britain has had representatives, but none had been able to lift the Championship title.

This group of five students from Staffordshire University, integrated by Diarmuid McGirr, Josh Green, Zain Lim, Stanley Lebon, and Ignas Kantauta as the main squad, have completed a successful performance in this edition of UE Masters: overcoming qualifiers, beating the best opponents, and positioning the UK at the top of the university esports in the continent.

One of the KPS integrants, Zain Lim, said: “Playing as a team has definitely been fun, competing with friends just created such an atmosphere where it felt like we would beat teams due to just having better vibes than them. I would recommend university esports to others. I felt it made gaming a more social-able hobby, as over 5 years of university, at two different unis, I have met a bunch of people.”

Find out more about VALORANT, the victory’s game

What is VALORANT? What does it consist of? It is one of the most wanted esports-games globally. This shooter title, developed by the giant Riot Games and released in 2020, is a 5v5 character-based tactical FPS where precise gunplay meets unique agent abilities. It also includes a lot of effects and advanced weapons to offer players a better first-person experience.

Millions of people have tested their tactical skills on VALORANT over the past few years. According to the specialized website Tracker Network, over 16 million active users have played VALORANT so far in July worldwide.

Beyond of a video game competition

UE Masters, supported by Riot Games, is the conclusion of the UNIVERSITY Esports season, a global program with a presence in 26 countries on four continents and involving more than 100,000 students from 2,000 universities.

The main objectives of UNIVERSITY Esports are to create a sense of community among players from all over Europe, to give them the opportunity to compete in high quality international tournaments and to provide avenues for young people to develop a career within the esports world, as well as to find a place to learn and enhance their skills.

In the UK and Ireland, UNIVERSITY Esports, a project organized by NUEL (a GGTech Entertainment’s company), has celebrated its 13th Season. The winners of its Winter Split, such as Staffordshire University, have been the national representatives in the outgoing edition of UE Masters.

The post Staffordshire University makes history in college esports appeared first on European Gaming Industry News.

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Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment

Published

3 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

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LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand

Published

7 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.

The Full Story

LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.

The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.

Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.

Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:

“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”

Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.

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Latest News

Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona

Published

7 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).

The Full Story

Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.

Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.

Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.

Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.

Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.

Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.

Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.

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