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Mastercard Becomes Official Partner of Esports World Cup in Riyadh
The Esports World Cup Foundation (“EWCF”) is proud to announce Mastercard as an Official Partner of this year’s Esports World Cup (“EWC”), the world’s largest gaming festival set to take place this summer in Riyadh, Saudi Arabia. Through curating an exciting, one-of-a-kind gaming journey, Mastercard will help create an accessible and enjoyable experience for all EWC attendees.
The Esports World Cup provides an ideal opportunity to showcase Saudi Arabia’s rapidly growing esports industry, highlighting the nation’s progress in developing its digital economy and infrastructure. As part of its commitment to creating priceless moments for people to enjoy and cherish for years to come, Mastercard will level up the EWC 2024 gaming experience. The technology company will create an even more fun and immersive atmosphere for gamers to revel in, show off their skills, and connect with passionate fans from across the globe.
The company’s sponsorship will enable enhanced experiences for attendees, including seamless digital payments, and the chance to win valuable prizes by competing in a broad selection of rousing challenges. Meanwhile, a dedicated Mastercard booth, located in the Esports Arena, will host on-ground activations and meet-and-greets with Saudi esports stars and gaming personalities.
In addition to holding weekly tournaments that put gamers’ skills to the test, Mastercard will also reward game lovers for their passion and enthusiasm for esports with an array of prizes. The technology company will also challenge visitors to demonstrate their teamwork abilities by taking on a novel, exciting game — called “Gen Blend” — with the aim being to play and win together.
“Mastercard’s sponsorship is a significant milestone for EWC, supporting our goals and harmonizing with Saudi Vision 2030’s focus on diversity, inclusion, and digital innovation,” said Mohammed Al Nimer, Sales Director, Esports World Cup Foundation. “We look forward to welcoming a diverse audience of gamers, tech aficionados, and industry professionals to EWC, casting a bright spotlight on the Kingdom’s digital prowess and cultural vibrancy.”
“At Mastercard, we are committed to connecting people to their passions,” said Maria Medvedeva, Country Manager, Saudi Arabia & Bahrain, Mastercard. “With Saudi Arabia being home to some of the most skilled and dedicated gamers in the world, we are proud to contribute to the development of the Kingdom’s gaming industry in line with Vision 2030 and in tandem with Saudi Esports Federation (SEF). We look forward to further strengthening our long-standing partnership with SEF to fuel the robust gaming ecosystem in the Kingdom. We look forward to welcoming people from all over the world to EWC.”
Since starting on July 3rd, the Esports World Cup has transformed Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of more than $60 million in life-changing prize money — the largest prize pool in esports history. Across eight weeks, the Esports World Cup will also feature festival activities that include numerous gaming activations, community tournaments, pop culture celebrations, international experiences, and more.
The post Mastercard Becomes Official Partner of Esports World Cup in Riyadh appeared first on European Gaming Industry News.
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Aviatrix gains final approval in Spain ahead of launch
The multi-award-winning crash game Aviatrix has received final approval from the Spanish regulator ahead of a full launch in the country.
The approval (homologation) from Spain’s Dirección General de Ordenación del Juego (DGOJ) means that any licensed operator in the country can now integrate Aviatrix, either via an aggregator or directly.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re proud to announce that Aviatrix is ready to take flight in Spain in 2025. This is a market we’ve been watching closely for a long time, and we’ve worked really hard to make sure we can offer our game to operators in the easiest way possible. We look forward to building many great, mutually beneficial partnerships in Spain over the coming months.”
The Aviatrix team will be touching down in Spain in January for ICE Barcelona 2025. To find out more about adding the game to your Spanish-licensed operator, drop by stand 2E30.
Aviatrix has significantly increased its regulator footprint around the world over the last 12 months, gaining licences or certifications in major markets, including Sweden, Italy, the Netherlands, Colombia, Ontario and many more.
The post Aviatrix gains final approval in Spain ahead of launch appeared first on European Gaming Industry News.
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BOOMING GAMES EXPANDS IN WEST AFRICA WITH CHOPBET PARTNERSHIP
Booming Games is excited to reveal its new partnership with ChopBet, a premier operator in Africa.
Established in 2024, ChopBet strives to become Africa’s premier sports entertainment provider. With a clear focus on engaging the continent’s youth, the company offers top-notch sports entertainment products, prioritizing trust and exceptional customer service. Booming Games’ partnership highlights ChopBet’s dedication to delivering high-quality content and creating immersive gaming experiences across Africa. ChopBet Players can now experience world-class gaming right from the comfort of their homes.
Solomon Godwin, Head of Africa at Booming Games, said: “We’re delighted to continue our expansion in African markets, and Chopbet’s strong and trusted brand will only enhance this. Our provision is as wide-ranging as high-quality, and we believe we can offer real value to African players.”
Mr Eazi, Founder & Chairman at ChopBet, said: “We are excited to partner with Booming Games to bring their world-class gaming experience to ChopBet. Booming Games’ portfolio of games aligns perfectly with our vision of delivering premium gaming experiences to our customers across Africa, and we are confident that this partnership will offer our customers exciting new opportunities to enjoy.”
The post BOOMING GAMES EXPANDS IN WEST AFRICA WITH CHOPBET PARTNERSHIP appeared first on European Gaming Industry News.
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PlayOJO Becomes the Official Headline Sponsor of ITV1 and ITVX’s Dancing on Ice
PlayOJO Bingo announced today it has inked a deal to be the official sponsor of ITV1’s live celebrity ice-skating competition Dancing on Ice for its seventeenth series.
The agreement includes significant PlayOJO Bingo brand visibility in the format of idents around the Sunday peak-time show. Hosted by Holly Willoughby and Stephen Mulhern, Dancing on Ice challenges celebrities and their professional ice skater partners to learn and perform ice-skating dance routines in front of a panel of judges and live studio audience.
The new season slid onto UK TV screens on 12th January. Celebrities hoping to achieve skating success this year include Olympic rowing legend Sir Steve Redgrave, Love Island star Chris Taylor, TOWIE’s Dan Edgar and Ferne McCann, former footballer Anton Ferdinand, Coronation Street‘s Sam Aston, EastEnders star Charlie Brooks and Hollyoaks’ Chelsee Healey; as well as former English football player Anton Ferdinand, comedian Josh Jones, Coronation Street’s Sam Aston, and presenter Michaela Strachan.
The deal includes 120 seconds of on-air brand accreditation via sponsorship idents featuring the PlayOJO Bingo ‘Sounds Like OJO Time’ creative platform and the brand’s iconic three-note sonic logo. There will also be 10 seconds of idents around free programme-streaming content on the ITVX website, ITV’s streaming service, and the STV Player website and mobile app.
Meanwhile, PlayOJO Bingo will have the rights to use the Dancing On Ice show logo, design assets and format across its website, app and social channels and in competitions targeting consumers, trade and employees, as well as certain other marketing communications.
Peter Bennett, CMO at PlayOJO said Dancing on Ice and the SkillOnNet-powered PlayOJO are perfect dance partners.
“PlayOJO Bingo is all about creating a vibrant and entertaining environment where players can challenge themselves and have fun whether they win or lose, just like the celebrities on Dancing on Ice. It’s about building exciting and memorable experiences, whether that be through the thrill of casino games or gliding across the ice.”
The post PlayOJO Becomes the Official Headline Sponsor of ITV1 and ITVX’s Dancing on Ice appeared first on European Gaming Industry News.
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