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XSOLLA BOOSTS PAYMENT PRESENCE IN ASIA THROUGH NEW PARTNERSHIPS, FOCUSING ON LOCAL GAMER MARKETS

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Expanding game reach and boosting sales through localized payment channels in the Philippines, Singapore, Hong Kong, and Pakistan

Xsolla, a global video game commerce company, announces the further expansion of its payment solution across Southeast Asia, East Asia, and Pacific markets. The entry into markets unlocks new territories and optimizes existing payment channels for the most important region for gaming worldwide, representing 46% of global game revenues.

Xsolla extends its payment solution by integrating Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa for video game developers and gamers in the Philippines, Singapore, Hong Kong, and Pakistan. With this expansion, game developers can reach over 76 million gamers across these markets and increase conversion rates through localized payment interfaces and local processing.

Maya is the fastest-growing digital bank in the Philippines and the top-rated consumer finance app on the Google Play Store and Apple Store. PayNow in Singapore is a real-time payment channel that offers universal accessibility through its broad network of banks, stringent security measures, and enhanced payment connectivity for more than 5 million users. JazzCash and Easypaisa are Pakistan’s number one digital apps, serving more than 18 million and 15 million users annually, respectively. WeChat Pay HK is a convenient mobile payment channel embraced by more than 1 million online and offline merchants in Hong Kong and beyond. It offers its services to 5 million residents.

For game publishers, large or small, looking forward to international growth—particularly within Southeast Asia, East Asia, and Pacific regions—Xsolla’s latest move offers them an invaluable resource: access not only to advanced technology and local payment solutions but also to deep market insights which come from working closely with local industry experts.

David Stelzer, President of Xsolla, comments, “We are unlocking access to five new payment channels across four booming Southeast Asia, East Asia, and Pacific markets, providing game developers with the tools to reach more gamers, improve conversion rates, and increase revenue. These markets are growing faster than the global average, with an annual growth rate of 9.47% compared to the global rate of 8.76%.

With 54% of global players in the APAC region, these predominantly younger gamers benefit from a high mobile penetration rate: 80.5% in Pakistan and over 140% in the other three countries, far above the global average of 69% in 2023. By offering local payment methods like Maya, PayNow, WeChat Pay HK, JazzCash, and Easypaisa, we’re making it easier for developers to monetize their games in one of the world’s fastest-growing gaming regions.”

The Xsolla Payments solution offers a global reach with over 700 payment methods through a highly customizable multi-platform checkout, delivering a more comprehensive selection than most payment solutions in the industry. This expansion aims to help developers monetize and distribute their games globally while building a credible local presence in Asia.

For more information about Payments in Asia, visit xsolla.pro/payments-in-asia or contact the Xsolla strategic partnerships team.

The post XSOLLA BOOSTS PAYMENT PRESENCE IN ASIA THROUGH NEW PARTNERSHIPS, FOCUSING ON LOCAL GAMER MARKETS appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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