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Altenar’s global expansion: Sam Hill outlines plans for growth in LatAm, Europe, and Beyond

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Can you elaborate on Altenar’s specific goals for global expansion? What regions are Altenar focusing on for growth?

We’re not interested in limiting ourselves, so we are actively exploring several global expansion opportunities. Our highly customisable product can be tailored to any region, and we have the content library to support a global audience. Leveraging our existing customer base and success in Latin America, a market where we are already well-established, makes perfect sense. Specifically, Brazil, Mexico, Colombia, and Peru are regions where we have seen strong results and hold further growth potential.

There’s no reason why we can’t expand further across Europe too, where we already have a foothold, and Asia, a largely untapped market for us. Can we do more to establish a stronger presence in the Asia-Pacific (APAC) region? Absolutely! Growing the business globally is a key focus.

 

You have nearly 15 years of experience in the industry, including roles at Betgenius, BetVictor, and IMG. How will your experience be leveraged to help Altenar achieve its global ambitions?

My sales experience and track record in the content and data space were likely factors in my hiring. My network is fairly extensive and a useful asset that can be leveraged to Altenar’s advantage. In my previous roles at IMG ARENA and Genius, I managed a significant portion of the global sales team, including overseeing territories that are key target areas for Altenar.

Altenar stands out as a leader in this area, excelling in both proprietary content delivery and seamless third-party data integration. Our partnerships with over 20 third-party sportsbook suppliers allow us to deliver the broadest and highest-quality content portfolio – a critical advantage for any operator in a competitive market.

 

Can you provide some examples of how Altenar might tailor its approach to different regions?

The foundation of success in different markets is always providing the right products. While UI/UX and front-end features offer customisation options, bespoke solutions are also available. Operators can request or configure custom settings in the backend, including margins, bet limits, customer profiling and across our extensive proprietary bonus engine.

UI and UX are key elements. For multi-territory operators, we offer flexibility in content presentation. They can choose the sports, competitions, markets, banners, bonuses, and bet boosts they want to display. Our deep bonus tool capabilities allow for territory-specific customisation, and operators can enable or disable frontend features based on their needs.

However, differentiation goes beyond just the user experience. Our experienced and dedicated account management team provides exceptional support. We strive to execute any individual operator’s trading strategy, whether they prefer a hands-off approach or a more involved one. We provide the operational support needed for either scenario.

Finally, we can cater to specific market demands. In Brazil, for example, we offer a deeper selection of domestic sports content. This allows operators to differentiate themselves and provide what customers want, ultimately leading to better customer acquisition and retention.

 

Growing Altenar’s revenue and securing high-profile global partnerships is a key aspect of your role. Can you elaborate on the types of partnerships Altenar is looking to establish, and what qualities define a ‘high-value customer’ for Altenar?

I have great confidence in Altenar’s product offerings. We have a well-established reputation for excellence, but we need to continue raising brand awareness and communicating the value we deliver. My goal is to increase awareness of Altenar’s capabilities among high-profile brands.

We are targeting different partnerships. Casino operators are leaving revenue on the table when it comes to sportsbook, that we are perfectly placed to help them recognise. Another major focus is speaking to established operators in various territories. Can Altenar take their brand to new markets, where they can leverage their potential for growth? Even North American operators today will naturally be looking south at LatAm. We can then leverage their brand recognition in new markets. It is a broad remit but ultimately we will leverage the quality of the Altenar product and the strength of the relationships we have to capitalise on our growth potential.

The post Altenar’s global expansion: Sam Hill outlines plans for growth in LatAm, Europe, and Beyond appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Endorphina Unleashes Bear Spirit to Double Winnings

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In the misty forest at dawn, a mysterious howl pierces the silence. What mysteries does the seemingly ordinary forest hide? And what is the source of that howl?

Big Brown is an online slot from the provider Endorphina featuring 6 reels, 4 rows, and 4096 fixed pay ways. The slot takes players through the beaten forest pathways, introducing them to different woodland creatures. By befriending the animals players will summon the strength and wisdom to track down this mysterious creature and uncover secrets deep in its lair.

As a mix of mystic and animal slots, Big Brown provides an unparalleled gaming experience that immerses players in an entirely secluded world. Big Brown features Scatters and two different Expanding Wild symbols – the Brown Bear and the Raging Bear. In this slot, the Raging Bear can double winnings and multiply multipliers! Furthermore, Big Brown also features Free Spins where an Expanding Wild symbol is guaranteed to appear.

Dedicated to innovation and unparalleled gaming experiences, Endorphina provides players with award-winning slots that instantly grab attention. At Endorphina, we supply player favorites and best-in-class games, constantly raising the bar in game development. Take a sneak peek at our multi-product portfolio and explore the endless possibilities with Endorphina slots!

The post Endorphina Unleashes Bear Spirit to Double Winnings appeared first on European Gaming Industry News.

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Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay

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As ProgressPlay marks its 12th anniversary, the company reflects on a journey defined by resilience, innovation, and remarkable leadership. At the heart of this transformation is Marina Nahhas, whose inspiring career trajectory exemplifies ProgressPlay’s core values of excellence and customer focus.

Marina Nahhas joined ProgressPlay in 2016, stepping into the dynamic iGaming industry with a passion for building relationships and driving results. Her expertise in customer service, team building, and strategy quickly became apparent, earning her recognition and steady promotions within the company.

By 2019, Marina took on a pivotal role in the B2B division, a move that not only marked a milestone in her career but also set the stage for ProgressPlay’s rapid growth. Her transition into B2B sales and account management brought a fresh vision to the company, reinforcing its position as a trusted partner for online gaming operators.

Marina’s tenure in B2B has been marked by outstanding achievements. Between 2019 and 2023 as Head of Sales, she led the addition of over 90 new brands to ProgressPlay’s platform, a testament to her ability to identify opportunities, onboard new partners, and foster long-term loyalty.

Her strategic initiatives underpinned several groundbreaking innovations that solidified ProgressPlay’s industry leadership:
Standalone Platform Services: Offering unparalleled flexibility for clients to customise their offerings.
Compliance Leadership: Navigating the complexities of regulatory landscapes to ensure safe and legal operations globally.
Enhanced Gamification Features: Boosting player engagement with innovative tools such as points, badges, and rewards.

In 2024, Marina stepped into the role of Head of B2B Sales & Marketing, cementing her status as a trailblazer in the iGaming industry. Her responsibilities now extend to managing a global sales pipeline, negotiating partnerships, and representing ProgressPlay at flagship events such as ICE London, SiGMA Asia, and SiGMA Europe.

With Marina’s guidance, ProgressPlay has not only expanded its portfolio to include thousands of games but also refined its reputation for delivering tailored solutions that empower its clients to succeed.

Marina’s journey from a VIP Account Manager to a pivotal leadership role showcases her resilience and dedication. Her Master’s degree in Medical Microbiology from Queen Mary University of London has equipped her with a sharp analytical mindset, further enhancing her ability to strategise and lead.

Marina’s philosophy centres around empowering ProgressPlay’s partners, fostering trust, and ensuring operational excellence. Her unwavering commitment has made her a linchpin in ProgressPlay’s continued success and a source of inspiration for colleagues and industry peers alike.

As ProgressPlay celebrates this milestone, the company looks to the future with optimism. With Marina Nahhas at the helm of its B2B division, the company is poised to maintain its upward trajectory, staying ahead of industry trends and driving innovation.

“Innovation, integrity, and customer focus are at the heart of everything we do,” Marina says. “ProgressPlay’s journey is only just beginning, and I’m excited to continue driving our growth alongside our amazing team and partners.”

As ProgressPlay celebrates its anniversary, it does so with gratitude for the visionary leaders who have shaped its story and excitement for the opportunities that lie ahead.

Reflecting on Marina’s contributions, Itai Loewenstein, ProgressPlay’s CEO, shared, “With Marina Nahhas steering ProgressPlay’s B2B future, the company is well-positioned to remain a dominant force in the ever-evolving iGaming industry.”

The post Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay appeared first on European Gaming Industry News.

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EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation

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EGT’s Bell Link 2 linked-progressive multigame made its German debut in all four sites of the Casino SH Group. The latest addition of the bestseller “Bell Link” series went live on October 1, 2024 as a very special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot”.

A total of 16 premium G 50 J2 St cabinets located in Casino Schenefeld, Casino Kiel, Casino Lübeck and Casino Flensburg, are offering a first ever globally-linked GRAND level progressive jackpot with a guaranteed starting value of 100.000,00 EUR, which can be won in any casino, at any time and with any bet.

Additionally, the concept offers a locally-linked MAJOR level progressive jackpot and two bonus prizes in each individual casino, which also can be won at any time and any bet.

Emilia Tomachinska, Managing Director of the E-Systems GmbH, EGT’s distributor in the German speaking regions of Europe, commented: “I am very proud that Casino SH once again trusted us and we were able to launch this captivating product, which will hopefully be a great addition to their gaming floors. After 13 years, in which a number of EGT products have been constantly demonstrating a rock-solid performance, the time was finally right for a very special product like the “Schleswig-Holstein Jackpot”. I believe that this installation will further strengthen our fruitful partnership and I hope that it will open the door for even more interesting and high-potential collaborations like this in the future.”

Rainer Schepull, CEO of the Casino SH Group, shared: “We are very glad to have realized this idea together with our long-term partners E-Systems and EGT. Our cooperation with them has always been on the highest level, and with this project – from start to finish – they both proved their professionalism once again. The new ‘Schleswig-Holstein Jackpot’ immediately caught the attention of our visitors and now we can’t wait for our first 6-digits GRAND JACKPOT WINNER! We all here at the Casino SH Group are very excited to find out when, in which casino location and who will hit it!”

The post EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation appeared first on European Gaming Industry News.

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