PopOK Gaming is thrilled to announce the newest addition to our portfolio—land-based slot machines – set to make their debut at ICE 2025 in Barcelona! This milestone marks an exciting chapter in our journey, bringing the thrill of PopOK’s games from the digital realm to the casino floor.

Our land-based slot machines are more than just gaming cabinets—they are a bold statement of innovation, designed to deliver a next-level casino experience. Combining advanced technology with our signature creativity, these machines are set to redefine what players expect from traditional slot gameplay.

What Sets Our Machines Apart?

• Diverse Selection of Games: Our initial lineup includes over 20 titles, each crafted to engage and excite players of all preferences.
• Monthly Game Releases: Innovation never stops at PopOK Gaming! We’re committed to keeping the excitement alive with new, high-quality games released every month, ensuring your venue remains a top destination for slot enthusiasts.
• Advanced Technology & Sleek Design: Our machines are built with state-of-the-art technology and designed to blend seamlessly into any casino environment, delivering both visual appeal and operational excellence.

Next-Level Gaming Experience

Our new slot machines are designed with the perfect blend of cutting-edge technology and player-focused features, including:

• Industry’s first mixed game solution. This innovation combines multiple gaming formats into a single cabinet, offering unparalleled excitement and engagement for players.
• Interactive Touch Screen: For effortless gameplay.
• Customizable LED Lighting: Eye-catching visuals to make your casino floor pop.
• High-Quality Sound: Premium audio to heighten the gaming atmosphere.
• Progressive Jackpots & Rewards: Big wins and loyalty benefits await every spin.

Experience It First at ICE 2025

Be the first to witness PopOK Gaming’s land-based slot machines at Stand 2E36 during ICE 2025.

This is just the beginning of an exciting journey into the world of land-based solutions, and we can’t wait to share it with you.

PopOK Gaming: Pioneering the Future of Gaming, One Spin at a Time.

Having established itself as a product development pioneer through its BetBuilder innovations over the past two years, including PreBuilt markets French esports supplier PandaScore has unveiled an industry-first product that uses the power of generative AI (genAI) to create and serve personalised, tailored and timely bets: StoryBuilder.

Based on one of PandaScore’s hackathons in 2024, StoryBuilder is a genAI innovation that draws on historical game data and the popularity and preferences of bettors to create BetBuilder bets tailored to specific storylines for individual bettors across a match, tournament or part of the competitive season. The product combines all of these factors to determine what matters for bettors right now, and what will likely matter in the future.

StoryBuilder allows operators to create and serve up highly catered bet slips that are relevant and timely to the bettor in a way that hasn’t been possible in esports or sports betting alike. Along with generating the betslip itself, StoryBuilder can generate content about why this particular wager matters to the match, tournament and more.

The product will allow operators to leverage esports’ storytelling capabilities – a key driver in betting decisions – to scale already high-margin, high-performance BetBuilder products at a genuinely revolutionary scale.

This latest product overcomes three friction points that often come with BetBuilder products:

1. Unfamiliarity with BetBuilders amongst those new to betting
2. The decision fatigue that bettors may face when building their own bet slips
3. The efficiency challenge of creating tailored bet slips in-house, to then offer to bettors.

PandaScore’s genAI-powered Storybuilder solves these challenges, and in line with the company’s drive to make esports integrations easier, the product can be easily and seamlessly integrated into an operator’s online offering as a single market.

StoryBuilder also has incredible potential for digital and social marketing initiatives geared towards fostering community engagement and acquisition. Organisations can use StoryBuilder to create narratives and tell compelling storylines for esports fans and bettors alike, all translated into a bet, automatically and at scale.

“Every bet and every combination has a name and a story to tell,” highlighted PandaScore CEO, Flavien Guillocheau. “Storybuilder breaks new ground in esports and sports betting, allowing our clients to tell the best stories about a match in a way we believe no other product can.

“The future of esports betting is in tailored experiences that allow bettors to create stories and narratives around the content they love. Narrative-building and storytelling is an essential part of how fans and bettors engage with esports and the community at large. Solving this part of the acquisition and engagement puzzle will unlock the next wave of growth for esports betting. 

“The sector must push further to create more content that is data-driven, relevant, and legitimately resonates with bettors. Our team is exploring this more deeply, and StoryBuilder is our first step in developing content that’s relevant and timely with the right betting opportunity that meets the scale and frequency needs of our clients.”

Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced which sportsbooks have been recognised in its inaugural ‘Oddschecker Endorsed’ honours list, which encompasses several categories covering the most important products and offerings to UK bettors.

Standout sportsbooks from the 2025 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’, with the brand ranking top in most betslip clicks and bets placed on oddschecker for every month in 2024. Sky Bet also landed three gongs of their own in ‘Best Safer Gambling Tools’, ‘Best Free To Play Game’ for Super 6, and ‘Best Football Product’, with 36% of users voting it as best in the category.

Other brands to achieve recognition include William Hill for its Horse Racing product, Ladbrokes for its Politics offering in a bumper year for British and US Politics, and Paddy Power for ‘Most Generous Bookmaker’ and ‘Best New Promotion’ for its Super Sub launch. BetMGM, which saw the most new registrations via oddschecker in 2024, LiveScore Bet, and Sporting Index were the remaining operators to claim ‘Oddschecker Endorsed’ recognition.

Judged on both proprietary quantitative data over the last 12 months, such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality, recognised brands can now apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2025. Utilisation of oddschecker branding has been proven in partnerships with the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.

Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to introduce the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.

“Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to maximise the impact of their marketing plans through 2025 and beyond.”

 The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:

• Best Bet Builder – bet365
• Best In-Play Product – bet365
• Best Safer Gambling Tools – Sky Bet
• Best Free To Play Game – Sky Bet (Super 6)
• Best Football Product – Sky Bet
• Best Horse Racing Product – William Hill
• Best Politics Bookmaker – Ladbrokes
• Most Generous Bookmaker – Paddy Power
• Best New Promotion – Paddy Power (Super Sub)
• Best New Bookmaker – BetMGM
• Rising Star – Football – LiveScore Bet
• Rising Star – Horse Racing – Sporting Index
• Most Popular Sportsbook – bet365