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UEFA and Sportradar Extend and Expand Partnership to Continue Providing Bettors and Fans with Unparalleled, Innovative Engagement

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Sportradar Group AG and European Football governing body UEFA have announced a multi-year extension of their existing exclusive betting data rights agreement, expanded to include the non-exclusive right to distribute data to non-betting media.

Additionally, the agreement provides Sportradar access to certain advanced tracking. This enriched data will enhance Sportradar’s cutting-edge AI products and services, enabling Sportradar to deliver innovative technology solutions to its clients.

The agreement covers all UEFA Club and National team competitions. These include the UEFA Champions League, UEFA Super Cup, UEFA Europa League, UEFA Conference League, UEFA Women’s Champions League, UEFA Women’s EURO 2025, the European Qualifiers to the 2026 FIFA World Cup, the European Qualifiers to UEFA EURO 2028, the UEFA Nations League, the 2025 & 2027 UEFA European Under-21 Championships, and UEFA international friendly matches.

In total, Sportradar can now offer more than 900 high-profile matches each season, marking a nearly 33% increase from the previous cycle as a result of the new formats which will be introduced for UEFA Club Competitions at the start of the 2024-25 season.

UEFA and Sportradar will also extend their long-standing integrity partnership of 15 years.

To support UEFA’s Anti Match-Fixing Unit, the cooperation includes dedicated intelligence and investigation resources, robust and systematic bet monitoring, and education services to support the prevention, detection and investigation of match-fixing.

Guy-Laurent Epstein, UEFA Marketing Director said: “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years. As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.”

Carsten Koerl, CEO Sportradar said: ”We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage. This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”

The post UEFA and Sportradar Extend and Expand Partnership to Continue Providing Bettors and Fans with Unparalleled, Innovative Engagement appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports

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  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports

 

The post Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports appeared first on European Gaming Industry News.

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Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender

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Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.

 

The post Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender appeared first on European Gaming Industry News.

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MERKUR Community support England Hockey’s Olympic Legacy vision

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The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”

 

The post MERKUR Community support England Hockey’s Olympic Legacy vision appeared first on European Gaming Industry News.

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