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Company’s Fast Play Games Are Industry’s Highest Performers, Kansas Lottery is Latest to Launch

Scientific Games reports that the global lottery company’s games lead retail performance in the top three Fast Play lottery markets in the U.S. based on per capita retail sales.

• Vermont Leads the Nation: The Vermont Lottery holds the No. 1 spot for Fast Play retail weekly per capita sales in the U.S. The Lottery achieved significant growth in its Fast Play product category after moving to Scientific Games as its new lottery system provider in 2022. In the first 52 weeks after conversion, sales increased by 93% and grew an additional 33% in fiscal year 2024 versus fiscal year 2023.
• Growing Popularity: Fast Play games are currently offered by 27 state lotteries. In fiscal year 2024, Fast Play games generated a total of more than$1.5 billion in sales. Scientific Games’ Fast Play lottery customers – Arizona, Iowa, Maine, Maryland, Oklahoma, Pennsylvania and Vermont – each achieved year-over-year sales increases. In the next 24 months, two more U.S. lotteries are expected to launch Scientific Games Fast Play games. One of the company’s current Fast Play lotteries plans to launch a $50 product.
• Kansas Joins the Trend: The Kansas Lottery is the most recent to launch Scientific Games’ Fast Play products. The company’s high-performance Fast Play games debuted this summer, giving players in Kansas the opportunity to win instantly from a terminal-generated game. Scientific Games has provided the Kansas Lottery’s systems technology since 2018. The company’s advanced data analytics guided the strategy for the Kansas Lottery’s Fast Play portfolio planning and launch.

Stephen Durrell, Executive Director of the Kansas Lottery, said, “Our vision is to continue working with Scientific Games to modernize the Kansas Lottery with new technologies and new games like Fast Play so that we remain exciting and relevant to our players and retailers, and continually improve our contributions to the state of Kansas.”

Scientific Games’ combination of consumer research insights with advanced data analytics guided the strategy for the Kansas Lottery’s Fast Play portfolio planning and launch.  A total of 10 Fast Play games at the $1, $2, $5, $10 and $20 price points have launched across the Kansas Lottery’s retailer network at both self-service and clerk-operated terminals. At launch, the most popular game was at the $1 price point. To date, a $20 game is generating the most sales.

Leslie Badger, VP of Lottery Content for Scientific Games, who brings 25 years of industry expertise to the product, said, “We worked with the Kansas Lottery’s team to implement a strategic, targeted approach to launch its new Fast Play games, employing a managed portfolio strategy similar to our proven method for scratch-off games. This requires advanced data analysis to do correctly, and we are very pleased with the results in Kansas.”

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe, including most every lottery in North America.

© 2024 Scientific Games, LLC. All Rights Reserved.

 

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ICE organisers have taken full-advantage of the additional space and enhanced facilities its new home, the Fira Gran Via Barcelona, offers to launch the World Gaming Forum (WGF), an immersive three-day learning, networking and knowledge sharing exchange which replaces ICE VOX.

Expanding on the creation of the WGF, Clarion Gaming’s Managing Director Stuart Hunter, who is leading the project to migrate ICE and iGB Affiliate, the industry’s two leading event brands from London to Barcelona explained: “The move to Barcelona was all about the opportunity our new home provided to elevate absolutely everything that we do and in the process build on our status at the intersection for all sectors of the global gaming business and drawn from all areas of the globe.

“The World Gaming Forum has been adopted to more accurately reflect the credentials of our industry-leading brands comprising the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference (formerly the Esports Betting Conference)”

“In 2024 we succeeded in bringing together over 1,210 senior decision makers from 79 countries, including 621 operator C-Level, 87 global CEOs, 72 national and regional regulatory bodies, and 7 government ministers, and the enhanced ICE World Gaming Forum will deliver exclusive connections and content across our three conferences, in-depth workshops, high-level roundtable discussions, and tailored networking events, providing a home for the industry’s thought-leaders, innovators, challengers and policy makers.”

He added: “The outstanding facilities at the Fira Gran Via Barcelona, which is one of the largest and most modern venues in Europe, reflects the World Gaming Forum’s status as the premier platform for discussion, knowledge sharing and collaboration between the global gambling industry and the law makers who regulate them – a dynamic which is essential for the development of a progressive, responsible and sustainable industry.”

Situated in the heart of the venue space and featuring an exclusive club-style VIP lounge for delegates and speakers, dedicated networking garden, and a range of concierge services, the ICE World Gaming Forum will run Monday 20th – Wednesday 22nd January alongside the ICE and iGB Affiliate exhibitions.