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Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns

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360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions

The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.

Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”

Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.

“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.

Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.

The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.

Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.

The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers

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The Esports Integrity Commission (ESIC) today admits Drafted.gg into the ESIC Gold Standard accreditation following an extensive on-site audit. This prestigious recognition underscores Drafted.gg’s unwavering commitment to integrity, fair play, and robust security measures in esports.

The ESIC Gold Standard for esports betting products represents one of the highest bars in esports betting product compliance and integrity best practices. Fewer than a handful of organizations worldwide have demonstrated the advanced operational protocols, thorough oversight mechanisms, and consistent ethical standards necessary to pass the stringent requirements set by ESIC.

Achieving this level of accreditation signals an organization’s excellence in safeguarding against corruption, match manipulation, and unethical practices—all of which are critical to the continued growth and credibility of esports.

The comprehensive audit evaluated key areas essential to maintaining a fair and secure competitive environment. These areas included physical security, CCTV monitoring, communication device restrictions, referee oversight, and overall compliance with ESIC’s rigorous integrity program. Over the course of the audit, Drafted.gg demonstrated exceptional diligence, meticulous record-keeping, and a forward-thinking approach to maintaining the highest standards of transparency and fair play.

“Drafted.gg joins an elite circle of esports organizations that meet the exceptionally high bar of ESIC Gold Standard compliance,” said Ian Smith, Commissioner of ESIC. “Their rigorous approach to operational integrity meets the benchmark for best practices in esports. We welcome them into the ESIC Gold Standard for Betting Products category.”

The ESIC Gold Standard accreditation highlights Drafted.gg’s robust systems for upholding best practices within esports. From comprehensive background checks and secure access controls to high-quality production techniques, Drafted.gg exemplifies what is possible when an organization aligns every aspect of its operations with the principles of fair competition and ethical conduct. This accreditation also reinforces the integrity of Drafted.gg’s esports content—made available to operators through its partnership with Oddin.gg—helping sportsbooks access compliant, high-quality content for esports betting.

A representative from Drafted.gg remarked: “The entire management team at Drafted.gg is excited about this milestone, as passing ESIC’s Gold Standard audit validates the rigorous integrity measures built into Drafted.gg from day one. From match oversight to data security, Drafted.gg’s operations are designed to meet the highest standards in compliance. This accreditation is not just a milestone—it’s a statement of the company’s ongoing commitment to fair competition and trust in esports.”

 

The post Drafted.gg Achieves ESIC Gold Standard Accreditation, Joining a Distinguished List of Esports Betting Content Providers appeared first on European Gaming Industry News.

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FBM Foundation brings hope, joy and essential aid to National Children’s Hospital

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Bringing hope, joy and essential resources to children and families in need was the main purpose behind the FBM Foundation’s last initiative, in partnership with the National Children’s Hospital and Malasakit Center, on March 10th.

The social responsibility project of the FBM Group hosted a donation campaign delivering toys, school supplies, grocery essentials and critical medical equipment to improve the hospital’s services and bring comfort and joy to over 100 families.

The FBM Foundation aimed to make a meaningful impact on the operations of the National Children’s Hospital and the well-being of its patients. In response, employees from NTT and MEMO generously donated toys, art supplies, school supplies, baby wipes, clothing, and diapers. These contributions brought comfort and joy to young patients undergoing treatment at the hospital.

With the participation of 12 committed volunteers, this initiative counted with the direct involvement of Pepe Costa, FBM Foundation Representative, along with the celebrities Papa Jackson, Giselle Sanchez, and Daniel Matsunaga, who invested their time to bring a different enthusiasm to the day of these children.

Beyond the meaningful gifts, the FBM Foundation also provided critical medical equipment and supplies, such as gauze pads, underpads, wheelchairs, oxygen tanks, ECG machines, infusion pumps, nebulizers, and a vein locator apparatus. To complete the efforts of this donation campaign, the project delivered grocery essentials to 100 families facing medical challenges, offering much-needed support during difficult times.

Part of this initiative was possible by the funds raised from the Keepy-Uppy Charity Challenge during ICE Barcelona 2025. FBMDS not only showcased its latest iGaming innovations at the tradeshow but also turned visitor engagement into a tangible real-world impact. The Keepy-Uppy Charity Challenge successfully transformed participation into crucial donations, directly supporting vulnerable individuals through this important project at the National Children’s Hospital.

By combining the effects of these solidarity gestures, the FBM Foundation expects to improve the patient’s health care and enhance the hospital’s medical services. This initiative stands as a testament to the power of collective compassion by joining the dedication of 12 committed volunteers to the unwavering support of the FBM Foundation partners.

FBM Foundation continues its mission to create a lasting impact by promoting growth and well-being in communities around the world. Visit fbmfoundation.org to learn how you can help the project make a difference.

 

The post FBM Foundation brings hope, joy and essential aid to National Children’s Hospital appeared first on European Gaming Industry News.

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London Waterfront Experience unveiled for iGB L!VE

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iGB L!VE organisers have unveiled designs illustrating the stunning new waterfront social and business networking feature which will be launched at July’s edition, the first to be held in London.

Situated adjacent to the historic Royal Docks, the London Waterfront Experience will involve an iGB L!VE take-over of the Waterfront Street Kitchen and Bar part of ExCeL’s ‘Immerse LDN’ Dock Edge entertainment district. It will include a series of entertainment activations including a centrepiece barge which will be moored at the edge of the dock.

Heralding the exciting new feature which represents a celebration of iGB L!VE’s relocation to London, Global Portfolio Director Naomi Barton said: “ With London’s July sun shining and temperatures reaching the mid-twenties, iGB L!VE’s Waterfront Experience will serve as a dynamic networking and social space.  Open throughout the show it will provide a vibrant London-inspired ‘twist’ on the social and business opportunities that the industry loves about iGB L!VE.”

She added: “The London Waterfront Experience will enhance  iGB L!VE’s unique chemistry and help deliver another world class event with all elements of the igaming industry ecosystem coming together in a city which is widely regarded as being the heart of the igaming industry.

“iGB L!VE 2025 will deliver unparalleled business opportunities with attendees having free access to the sector’s most influential brands and igaming professionals, occupying over 22,000 sqm of cutting-edge innovation and inspiration.”

iGB L!VE’s relocation to London will enable the event brand to continue its upward trajectory and achieve an ambitious four-year plan targeting 30,000 visitors and 550+ exhibitors/sponsors by 2028.

The post London Waterfront Experience unveiled for iGB L!VE appeared first on European Gaming Industry News.

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