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Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.

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FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance
Mastercard just announced the latest cohort of Start Path, its award-winning startup engagement program, and FairPlay has been selected as one of the eight companies pioneering the next generation of financial technology.
Why does this matter? AI is playing an increasingly critical role in financial decision-making—determining who gets approved for a loan, what terms they receive, and even how compliance is maintained. But without the right infrastructure, AI models can reinforce old biases instead of driving better, more inclusive outcomes.
“My vision for the future of financial technology is to build fairness infrastructure for financial services, allowing all financial institutions to de-bias their digital decisions in real time,” says Kareem Saleh, CEO of FairPlay.
As part of the Start Path New Networks program, FairPlay will work with Mastercard and its partners to scale solutions that help financial institutions refine their AI models, fix blind spots, and ultimately improve both revenue and outcomes for consumers.
With AI decision-making under increasing regulatory and public scrutiny, this collaboration raises important questions about the future of financial technology that Saleh can speak on:
- How can AI-driven decisioning improve financial inclusion without increasing risk?
- What role will open banking play in making AI models more accurate and transparent?
- How should financial institutions prepare for a future where AI accountability is a market expectation, not just a regulatory requirement?
The post FairPlay joins Mastercard Start Path, shaping the future of AI-driven finance appeared first on European Gaming Industry News.
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Official Game Titles for 2025 IESF Season
The International Esports Federation (IESF) is thrilled to unveil the official game titles for the 2025 IESF Season.
This year’s tournaments will feature five of the most popular Esports titles: Counter-Strike 2, Dota 2, eFootball™ series, Mobile Legends: Bang Bang, and PUBG MOBILE. This marks the third consecutive year that IESF has maintained the same lineup, reflecting the consistency and popularity of these titles in the Worls of Esports.
With 136 member federations organizing National Qualifiers, the road to the 2025 IESF Season is set to be bigger and more competitive than ever. Around the world, national tournaments are already underway, as each federation seeks to crown their nation’s champions who will go on to compete at the highest level.
Igor Nedeski, Esports Manager at IESF, said: “We are proud to continue our collaboration with leading game publishers to ensure the highest quality of competition for the 2025 season. The excitement among athletes is already incredible as they prepare to represent their nations on the grand stage. This year, we anticipate an even higher level of competition as teams and players push the boundaries of Esports.”
The 17th edition of the IESF Season will not only highlight the competitive excellence of esports athletes but also reinforce IESF’s commitment to inclusivity, diversity, and fair play within the Esports ecosystem. Stay tuned as IESF continues to bring together the best esports talent from around the world for an unforgettable tournaments. For more updates, follow IESF’s official channels and witness the journey to the 2025 season unfold!
The post Official Game Titles for 2025 IESF Season appeared first on European Gaming Industry News.
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Imagine Live Receives ONJN License
Imagine Live, the live casino provider has been approved by ONJN – the Romanian regulator
Imagine Live is thrilled to announce that it has successfully obtained the Class II license in Romania through its subsidiary ImagineLive Ro for the streaming of Live Casino games.
Martin Martirosyan Imagine Live Group CEO, commented: “Imagine Live is an established brand committed to delivering exceptional products and gaming experiences by putting the player at the centre of the live gaming experience. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our Romanian operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities.
The successful regulatory Class II approval from the Romanian ONJN regulatory authority further underpins our company’s growth plans and investments for state-of-the-art live dealer studios and customised live dealer product experiences.”
The post Imagine Live Receives ONJN License appeared first on European Gaming Industry News.
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