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Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns
360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions
The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.
Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.
Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”
Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.
“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.
Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.
The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.
Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.
The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.
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Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming
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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.
Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.
This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.
New Award Categories for 2026
Woman Leader of the Year
This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.
Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.
Rising Star in Responsible Gambling
Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.
Young Changemaker Award
Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.
Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.
Industry Culture Shaper
Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.
Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.
Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.
A broader vision for industry progress
“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”
The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.
The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.
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CT Interactive Expands in Romania with New Game Launch on Maxbet.ro
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CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.
As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.
Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”
“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.
In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.
The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.
The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.
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CT Gaming Shortlisted in Three Categories at BEGE Awards 2025
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CT Gaming has announced that the company has been shortlisted in three major categories at the BEGE Awards 2025, reaffirming its strong market presence and commitment to delivering innovative gaming solutions.
This year, CT Gaming is a finalist in the following categories:
• Slot Product of the Year – Next 32
• Jackpot System of the Year – Diamond Tree Deluxe
• Casino Management System of the Year – Rhino CMS
These nominations recognise the company’s continuous ability to combine modern technological advances with proven performance, creating products that deliver exceptional value to both operators and players.
NEXT 32 is the most innovative slot cabinet in CT Gaming’s portfolio, impressive with its advanced technical features, ergonomic design and enhanced player interaction.
The upgraded Diamond Tree Deluxe jackpot system stands out with improved visuals, smoother gameplay and the exciting ability for players to win any jackpot tier directly from the base game. Its flexibility allows operators to configure parameters according to their venue needs, offering a customized jackpot experience.
Rhino, CT Gaming’s powerful casino management system, continues to evolve with new modules and features that streamline operations, support informed decision-making and enhance player interaction. Its comprehensive and scalable platform is designed to suit gaming venues of any size.
“We are honored to receive recognition in three categories this year. It reflects our team’s dedication to innovation and delivering products that support the success of our partners,” said Biser Bozhanov, CEO at CT Gaming.
The post CT Gaming Shortlisted in Three Categories at BEGE Awards 2025 appeared first on European Gaming Industry News.
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