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With a customer retention rate of 100% and 40% monthly processing growth, Paysecure celebrates a year of financial success and community engagement
Within 1 year since its UK registration (July 6th, 2023), Paysecure is proud to announce its financial growth, strategic partnerships, community engagement, and employee retention.
Since Q1 2023, Paysecure has been dedicated to enhancing its services portfolio on the long-term, driven by ongoing initiatives such as friction-free integrations with over 500 payment solution providers, intelligent routing and analytics, or incorporating local alternative payment methods like Pix in Brazil, Interac in Canada, Open Banking in Europe, Poli in New Zealand, mobile payments and eWallets in Africa, as well as bank-to-bank transfers, UPI, and many more.
Efforts also include expanding into new markets and forging strategic client collaborations and partnerships via affiliate programs and development for consultants and freelancers. On July 6th, Paysecure celebrated its first year since its UK registration.
“2023 marked the start of an extraordinary journey for us. With a strong focus on our goals, in just one year, we’ve grown into a global tech-powered payments company, not just a PSP. We set out to build a fintech company, so we’ve developed a multi-layer product, including payments orchestration, lending services through our amazing partnership with a55, cards and APM processing, licenses, and bank accounts solutions. We’ve expanded our portfolio beyond iGaming to various global industries and hundreds of clients and managed to reach new territories in a short amount of time. Southeast Asia, Canada, Brazil, South Africa, Egypt, Australia and New Zealand are just a few regions where our partners benefit from Paysecure’s solutions. Although our expansion plans are ambitious, I am so proud of our team’s achievements and the current rapid growth”, Amit Hooja, CEO of Paysecure, reflecting on their growth.
Market presence and expansion
Paysecure started its activity in the global iGaming market, but the company now boasts active operations across 7 distinct industries (eCommerce, exchange and forex, sports betting and gambling, adult entertainment, online dating, and marketplaces). Geographically, Paysecure has established a global footprint, offering comprehensive coverage even in exotic jurisdictions. The company’s presence spans across continents, with local teams strategically positioned in Latin America (e.g., Brazil), the Middle East (e.g., Dubai), and all over Europe, ensuring robust support and localized expertise.
In regions like Europe and Australia, Paysecure has achieved double-digit growth. The company has showcased ongoing presence in emerging markets such as Egypt, Ghana, and Nigeria in Africa, as well as India in South Asia. Key completions of their projects include solutions for global card payment processing, Interac in Canada, Pix and lending services for SMEs in Brazil, Poli in New Zealand, FawryPay in Egypt, mobile payments and eWallets in Africa including Secure EFT (Electron Funds Transfer through Bank Redirects) in South Africa.
Ongoing projects focus on enhancing bank transfers and adoption of Open Banking apps in Southeast Asia and Europe, UPI integration in India, and on-ramp solutions in Europe. Progressing in the execution of their strategic plan for market engagement and adoption, the company has a penetration rate worldwide that stands at 55% for its APM solutions (alternative payment methods) – being active in over 100 countries. In addition, Paysecure has a penetration rate of 100% for cards processing solutions, being active in all 195 countries worldwide.
Although Paysecure has 3 main headquarters in the UK, India, and Romania, team members work remotely from various locations, ensuring a truly global operational reach. The UK and India teams recently moved into new offices, reflecting the company’s commitment to providing a dynamic and collaborative work environment.
Capital highlights, funding rounds, and investments
Paysecure Group includes:
- Paysecure UK,
- Paysecure India (Netgraph Networking), and
- a55.
The company has made notable strides in expanding its financial footprint, particularly with the strategic integration of a55. The agreement was signed in May 2024, and it aims to revolutionize banking services for SMEs by facilitating seamless integration with banks and PSPs in the region. Since January 2024, this partnership has already processed transactions exceeding R$ 25 million.
As part of the strategic alliance, Paysecure has made a direct investment in a55, acquiring a significant share of the company’s capital. While the specifics of the investment remain confidential, this expansion solidifies Paysecure’s presence in the industry, enabling it to capture an ever-growing market share. With its rapid growth, the company is confident that this is just the beginning.
Unique features and digital innovations
Paysecure’s growth is driven by its robust IT development department, dynamic Sales & Marketing teams, and innovative Product team. These 3 divisions play a pivotal role in the company’s ability to process more than several million transactions per week, driving a minimum of 40% monthly growth in transaction volume spread across Paysecure’s diverse product portfolio monthly. With a platform capacity supporting 5,000 transactions per second, over 200 payment methods, 100+ pay-out solutions, and more than 180 currencies under its belt, Paysecure enables merchants to reach no less than 75% acceptance rate against the market benchmark of 80%.
Paysecure helps merchants achieve this high acceptance rate through a unique User Trust Score system which provides a comprehensive understanding of users and routes transactions based on trust levels. By considering chargeback scores, reference checks, payment history, device fingerprint assessments, card characteristics, and more via this tool, merchants can allow higher transaction levels based on trustworthiness, increase the longevity of their payment process, and enable better control over chargebacks and fraud.
The company’s commitment to maintaining the highest standards is reflected in its certifications, which include PCI DSS Level 1, GDPR, ISO 27001 – 2022, and the Data Protection Registration Certificate. This enables Paysecure to offer chargeback rates below the industry average of 0.50%.
The team’s solution is fully whitelabeled, allowing businesses to brand and customize the platform according to their needs. Paysecure supports the majority of eCommerce platforms with user-friendly plugins that facilitate payment integration for any WordPress, Shopify, Magento, or WooCommerce shop.
Another unique feature of Paysecure is its Analytical Report, which analyzes granular payment data to unveil inefficiencies in processing. This report includes various filters, such as Advanced ones, and Error Decision Making features, enabling clients to make informed decisions based on error responses from payment gateways.
Active partnerships and customer retention
“Loyalty and building long-term relationships with clients, partners, and employees are the cornerstone of our success. We focus on trust and customer satisfaction, and this is why we are committed to delivering exceptional payment solutions through one single innovative, secure, and user-friendly platform. Firstly, we wanted to help merchants seamlessly orchestrate their payments, so our goal was to introduce our platform to as many industries as possible. Strategically, we are currently targeting three main markets: Southeast Asia, Africa, and LATAM, as we see immense potential. As a result, the transaction volumes we process per week are rapidly growing, with an increase rate of 40% per month. Also, via our recent investment in a55 and solid partnerships in Africa and Asia, we are confident Paysecure will address significant client issues in the coming year. Our team’s growth and dedication are a source of immense pride, and each member is the reason for our wonderful growth. We’re a global team and despite differences in region, time zones, and different capabilities, we have cultivated a sense of unity and a strong workplace culture. Reflecting on our one-year journey, it is incredible to see how instrumental our team has been in shaping Paysecure into the innovative, customer-focused company it is today”, Viktoriia Dektyareva, CCO of Paysecure.
Paysecure currently serves hundreds of active clients, with a customer retention rate of 100%, surpassing the industry average of 78%, according to market research. Among Paysecure’s customers are notable international companies such as Quickbit, Bridgerpay, Corefy, Choice Pay, Payadmit and many more. The team has also achieved excellent customer retention through its partners, due to a unique business-use approach to allocating substantial efforts in building strong collaborations and to helping solve payment problems.
The company’s Partner Affiliate Program extends opportunities to payment consultants, agencies, advisors, legal firms, media partners, and eCommerce platforms. This program simplifies payment management through a unified payment orchestration platform, offering new income opportunities for anyone with a relevant business network searching for trusted payment processing solutions.
In addition, Paysecure is committed to fostering community initiatives for developers. The company has allocated a percentage of its annual budget to R&D, continuous innovations, and active engagements in the open-source development community through hackathons, campus events, industry gatherings, and more.
Team, community, and employee loyalty
Paysecure’s workforce is divided into 2 main sectors: a technical team based in India and a global non-technical team encompassing marketing, sales, account management, product team, and HR. The non-technical team members are located in various countries including Romania, the UK, Denmark, Brazil, Mexico, Dubai, Nigeria, and Lithuania.
The technical team in India consists of 23 members, with 6 departures in the past year, resulting in a retention rate of approximately 74%. The global team has 17 members, with 3 departures in the last 6 months, leading to a retention rate of roughly 82%. Paysecure’s job offer acceptance rate stands at 100%, significantly higher than the international payments market average of 73%.
Paysecure has adopted a flexibility-centered approach, allowing employees to choose their preferred work environment, whether from home or the office, aligning with their personal preferences and requirements. This policy aims to enhance employee satisfaction and productivity.
Focusing on boosting wellbeing and employee retention, the company has been honored with the Culture100 Awards. This accolade was awarded to 100 out of 1200+ UK companies that show their commitment to being a “People First” organization, fostering a positive, engaging, inclusive, and motivating workplace culture.
Outlook on future growth
Looking ahead to 2024, Paysecure is focused on launching innovative payment solutions, expanding into new markets, and growing its client portfolio.
Throughout the year, Paysecure has attended significant industry events such as Fispal Tecnologia in São Paulo, the Perú Gaming Show, Pay360, SBC Summit Rio, BiS SiGMA Americas, ICE 2024, and SiGMA World Eurasia in Dubai. These events provided valuable industry insights, enhanced networking opportunities, and allowed Paysecure to showcase its solutions to a broader audience.
By the end of 2024, Paysecure plans to continue its presence at key industry events including iGB Live Amsterdam, engage in webinars, and participate in discussions with various industry players. The focus will be on forging new connections, bringing value to clients, and investing in community development projects. Additionally, Paysecure aims to grow its team and further invest in innovative solutions to maintain its competitive edge.
The post With a customer retention rate of 100% and 40% monthly processing growth, Paysecure celebrates a year of financial success and community engagement appeared first on European Gaming Industry News.
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Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025
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Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.
For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.
Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”
As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.
With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.
The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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Modern Pokie Machines and the Future of Online Gambling
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From mechanical levers to exciting digital reels, pokies have come a long way. What began as a simple one-armed bandit with spinning symbols is now a multi-billion-dollar entertainment industry powered by top technology and creative design.
Today’s online pokies are more than pressing the “spin” button – they are about storytelling, strategy, and sensory excitement. With themes inspired by pop culture, advanced graphics, and interactive features, modern pokie machines have transformed into one of the most exciting parts of the iGaming world.
In this post, we will explore how pokie machines have evolved, the innovative technologies shaping their future, and how players can find trusted online casinos offering the best pokie experiences. If you are a casual spinner or a serious player, the next era of online pokies is one you will want to be part of.
A Quick Look Back – How Pokie Machines Became a Global Phenomenon
Before today’s high-definition reels and complex bonus rounds, pokie machines started as simple mechanical devices with a lever, spinning reels, and a few lucky symbols. What began in the late 19th century as a novelty game quickly evolved into one of the most iconic forms of entertainment, both offline and online.
The first pokie machines relied on gears and springs, with players pulling a lever to spin three reels. But as technology advanced, so did the game. The move from mechanical to electronic slots in the 1960s and 70s introduced more paylines, exciting themes, and flashing lights that drew crowds.
The internet changed everything for pokies. Players could now explore thousands of games with unique designs, bonus rounds, and progressive jackpots from the comfort of their homes. This shift made pokies the most played category in online casinos worldwide. Every major gaming platform offers an extensive collection of titles from top software providers, turning pokies into the driving force in the iGaming world.
What Makes Modern Pokies So Engaging
Modern pokies go far beyond simple spinning reels. Today’s games combine cutting-edge technology, interactive features, and immersive storytelling to create an experience that keeps players coming back for more.
Next-Level Visuals and Sound Design
Pokies usually feature stunning 3D graphics, vibrant animations, and thematic soundtracks that bring each game to life. From cinematic visuals to dynamic audio cues, these sensory elements make players feel emotionally connected to the game. These graphics and sounds boost the enjoyment and make wins, bonuses, and big moments feel far more exciting.
Interactive Gameplay and Bonus Mechanics
Modern pokies include advanced mechanics like Megaways, cluster pays, expanding wilds, and cascading reels. Mystery symbols, free spins, and progressive jackpots keep players engaged while introducing a sense of unpredictability. These features are designed using behavioral psychology principles, frequent rewards, and interactive elements to maximize excitement and maintain attention throughout gameplay.
Mobile-First Gaming
With most players gaming on smartphones and tablets, modern pokies are optimized for mobile-first play. HTML5 technology ensures smooth performance without the need for apps, offering instant access to games with high-quality visuals, responsive controls, and fast load times. Mobile optimization makes it convenient to play anytime, anywhere, without compromising the experience.
How to Choose the Best Modern Pokie Casinos
Finding the right casino is crucial to enjoying modern pokies safely and maximizing your chances of winning. Players should focus on game fairness, security, and the overall gaming experience to ensure their time and money are well spent. The most popular pokies we recommend are:
- Book of Dead
- Gates of Olympus 1000
- Starburst
- Le Bandit
- Sugar Rush
- Big Bass Bonanza
- Sweet Bonanza
- Starlight Princess
- Divine Fortune
- Wanted Dead or a Wild
- The Dog House
- Etc.
Let’s see how to choose the best variations and which are the factors you should consider for it:
Check RTP Rates and Volatility
Return to Player (RTP) percentages indicate the expected payout over time. Higher RTP games generally offer better long-term returns, while volatility affects how often and how much you can win. Low-volatility pokies give frequent, smaller wins, ideal for longer sessions, whereas high-volatility games provide bigger but less frequent payouts. Understanding these metrics helps players choose games that fit their bankroll and style.
Trusted Licensing and Security
Always play at casinos licensed by recognized authorities such as Curacao, Malta, or the UKGC. Licensing ensures fair play, secure deposits, and responsible gambling practices. Look for SSL encryption and verified payment methods, which protect personal and financial information while maintaining a trustworthy gaming environment.
Explore Top Pokie Collections Online
A wide selection of games enhances enjoyment and strategy. For a curated list of casinos offering the best pokie machines with high RTP rates, visit the website PokieMachines.com. This resource highlights safe, well-regulated platforms with exciting game libraries.
Trends Shaping the Future of Online Pokies
Online casinos are increasingly introducing community-based and competitive features. Multiplayer slot tournaments, leaderboards, and social challenges allow players to interact, compete, and share achievements. These features make pokies more immersive, creating a sense of camaraderie and excitement beyond traditional solo play.
Modern pokies platforms emphasize responsible play too. Tools like deposit limits, session reminders, loss tracking, and reality checks help players manage time and spending. Integrating these features ensures that gaming remains fun and controlled, allowing players to enjoy cutting-edge graphics, interactive features, and big wins responsibly.
The Future Spins Bright
Modern pokie machines represent the perfect blend of entertainment, technology, and innovation. From classic reels to interactive story-driven slots, they have evolved into a global phenomenon that continues to shape the online casino experience.
As technology advances, players can expect even more immersive gameplay, enhanced social features, and tools that promote responsible gaming. If you are in it for fun, competition, or the thrill of the spin, the future of pokies is brighter than ever.
The post Modern Pokie Machines and the Future of Online Gambling appeared first on European Gaming Industry News.
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SOFTSWISS Wins Best Marketing Campaign Award in iGaming
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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.
The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.
Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.
Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”
Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.
Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.
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