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GALA BINGO AMPLIFIES PARTNERSHIP WITH ITV’S THE CHASE WITH LAUNCH OF A NEW ONLINE HUB ‘THE CHASE PLACE’ AND A THE CHASE THEMED COMPETITION
‘The Chase Place’ will feature exclusive games, content, and a bespoke Crack the Code competition where consumers can enter to win money-can’t-buy The Chase themed prizes
Entain owned bingo brand Gala Bingo has launched ‘The Chase Place’, a new and exclusive online hub in partnership with ITV’s The Chase. Live on 1st July, this campaign celebrates Gala Bingo’s successful long-running official sponsorship of the flagship ITV game show as it enters its eighth year.
‘The Chase Place’ landing page hosted on the Gala Bingo website will offer players exclusive games and content, including slots, ‘slingo’, bingo, and new live game, all based on one of ITV’s most popular game shows, The Chase. The online hub will also host a blockbuster competition which will be live for three weeks in July, offering gamers the chance to win major money-can’t-buy The Chase themed prizes, only available through The Chase Place.
The competition will run with a ‘crack the code’ mechanic in which videos of popular Chasers will appear on a dedicated landing page. Emulating The Chase, users will be presented with multiple-choice general knowledge questions. Players will then need to use their chosen answers to form a unique code; if the questions have been answered correctly to form the right code, the player will be entered into the prize draw for a chance to win. There will be a new series of questions uploaded each week for three weeks, giving players multiple chances to enter and win The Chase themed prizes.
First prize is an exclusive all expenses paid The Chase studio tour and meet and greet with a Chaser. The lucky runner up will win the opportunity to have a Chaser on their quiz team at the ‘Gala Bingo x The Chase Ultimate Quiz Night’ event which will be hosted in Manchester in August. Additional prizes include Gala rewards such as bingo tickets and free spins.
Gala Bingo will be promoting the competition and its unique prizes across multiple platforms, including digital and print advertising. The nationwide campaign will culminate with an in-person PR activation for the partnership, ‘Gala Bingo x The Chase Ultimate Quiz Night’. The event will be a bookable experience held in Manchester on 8th
August, offering consumers the chance to test their knowledge against a Chaser. With Anne Hegerty, Mark Labbett and Jenny Ryan in attendance, the prize winner will have a Chaser on their quiz team, whilst consumers will be able to interact with the other Chasers.
Sara Jolly, Head of Brand at Gala Bingo says: “We believe people that love The Chase will also love Gala Bingo, and the new ‘The Chase Place’ presents opportunities for us to reach a significant UK audience, and offer unique experiences for fans of the show that aren’t available anywhere else.
We are delighted to be working with ITV to bring the latest element of our partnership to life through ‘The Chase Place’. The Chase is an iconic show in the UK and we hope that our players, both old and new, will enjoy playing all the new themed games on the site, including cracking the code to enter our competition for a chance to win some incredible prizes.”
Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “ITV’s partnership with Gala Bingo, Entain and The Chase, has been a long running success story. We are delighted to see the new Chase Live game and Gala’s showcase destination at The Chase Place with the chance for players to win amazing The Chase themed prizes. The Chase is on!’
The Chase Place is already live at https://promo.galabingo.com/en/promo/p/home-of-the-chase. The Crack the Code competition will be open for consumers to enter from 1st July 00:01am to 22nd July 2024 11:59pm. Competition entrants must be over the age of 18. UK & ROI. For T&Cs please see https://promo.galabingo.com/en/promo/p/the-chase.
The post GALA BINGO AMPLIFIES PARTNERSHIP WITH ITV’S THE CHASE WITH LAUNCH OF A NEW ONLINE HUB ‘THE CHASE PLACE’ AND A THE CHASE THEMED COMPETITION appeared first on European Gaming Industry News.

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iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch
Big Arcade Thrills, Living Room Friendly Size and at a Pocket Friendly Price; World Debut at Gamescom, 2025!
iMP Gaming, a leading UK based manufacturer and distributor of quality gaming hardware and accessories, announced today the Mini Arcade PRO, an ingenious new accessory designed to transform the Nintendo® Switch™ 1 | 2 or Switch OLED into a miniature arcade!
Set to make its official debut at Gamescom 2025, the world’s largest consumer and trade video game show, the Mini Arcade PRO is expected to begin shipping in time for Holiday 2025.
Ideal for arcade titles, shooters, fighters, retro and so much more, the Mini Arcade PRO is a high-quality, cost-effective way to recreate the genuine arcade feel of gaming’s golden era, utilizing players’ own Nintendo Switch 1 or 2 (not included), instantly enhancing a chosen game and providing speedy, accurate controls for arcade enthusiasts.
Effortlessly easy to assemble, the Mini Arcade Pro is constructed from robust ABS material and uses the console screen of the Nintendo Switch, slotting into the arcade shell and connecting via a solid, ultra-fast USB-C connection. Shipping with a screen adapter to accommodate either the Switch 1 or 2, once the tablet slots in, gamers have a perfect tabletop arcade, working with the vast majority of Switch 1 and 2 titles, and featuring the traditional arcade feel of a real Ball-Top Joystick with micro-switched, steel shaft engineering, and authentic eight-button configuration Action Buttons.
Further enhancing game compatibility, the Mini Arcade PRO features an integrated switch, dynamically changing the input of the Ball-Top Joystick. Users can instantly toggle between D-Pad, left, or right Thumbstick control, so gamers can enjoy the vast majority of the Switch 1 and 2 game catalogue without breaking a sweat.
An ideal statement piece, thanks to the custom Retro Arcade graphic design, the Mini Arcade PRO looks as good switched off as it does when in action, and players’ favourite games are never far away, as the Mini Arcade PRO even features handy storage for up to 12 Game Cards hidden at the rear of the device!
Struggling with that bullet laden shooter? No problem! The Mini Arcade PRO levels up gamers’ skills thanks to the addition of Turbo +/- Action Buttons, as well as a Home and C button for instant communication with friends or teammates.
Dean Harvey, Managing Director of iMP Gaming commented, “The Mini Arcade PRO is the perfect example of the innovative direction iMP Gaming is now taking with its range of Nintendo Switch 2 compatible accessories. Ingenious, cost effective and effortless to use, the Mini Arcade PRO uses the players’ own Switch or Switch 2 device, perfectly recreating the arcade thrills so many of us grew up with. Gamescom is the ideal opportunity to unveil the Mini Arcade PRO to the world for the very first time and we look forward to receiving media and partners both old and new to the show in order to go hands-on with the next big, small thing in gaming!”
iMP Gaming will be located at Hall 3.2, stand F049-01 in the Shenzhen Pavilion, proudly working alongside their production and manufacturing partners at Gamescom, and they encourage interested parties to reach out should they wish to meet, by contacting: [email protected]
The post iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch appeared first on European Gaming Industry News.
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BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE
Appointment underscores BMM’s leadership in advancing gaming innovation
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
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Winpot names Miroslava Montemayor as brand ambassador
Leading Mexican online casino and sportsbook, and glamorous sports broadcaster, join forces to promote the brand to more players than ever before
Winpot, Mexico’s player-favourite online casino and sports betting brand, has signed popular sports broadcaster Miroslava Montemayor to its growing team of brand ambassadors.
Miroslava is a former beauty pageant winner who has become one of the leading sports broadcasters and TV personalities in Mexico.
Her TV career began back in 2014, appearing on TV Azteca Noreste’s sports show where she covered the 2015 Pro Bowl and the Super Bowl XLIX from Glendale, Arizona.
She then left Azteca to join ESPN, where she presented the Spanish-language version of NFL Live, as well as ESPN Mexico’s afternoon sports talk show, Los Capitanes.
In 2017, she became anchor for the Spanish version of SportsCenter and hosted a show called Otra Ronda, which aired on ESPN2 in Mexico.
Today, she hosts the Champions League and Premier League coverage for TNT Sports Mexico.
As a Winpot brand ambassador, she will promote the hugely popular online casino and sportsbook to her fans through a range of campaigns and media activations.
This includes the brand’s latest TV campaign, set to air in August, which is focused on Winpot offering the best odds, guaranteed.
Winpot, which is powered by the cutting-edge Wiztech platform, has become the go-to destination for online casino players and sports bettors in Mexico.
It offers generous bonuses, localised payment options and a vast game lobby covering slots, table games, instant wins, live dealer and more, as well as the best odds across a huge range of sports.
Yoni Sidi, CEO at Winpot, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.
“We are really excited about our upcoming TV ad campaign, with Miroslava taking centre stage.”
Miroslava Montemayor, sports broadcaster and Winpot brand ambassador, added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador.
“I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.
“This partnership is the perfect fit – I have a large and loyal fanbase of sports enthusiasts, and Winpot provides the superior sports betting experience they deserve.”
The post Winpot names Miroslava Montemayor as brand ambassador appeared first on European Gaming Industry News.
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