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5-year vision targets 100,000 visitors for ICE and iGB Affiliate
Clarion Gaming has outlined an ambitious 5-year growth and development plan ahead of the relocation of its sector-leading ICE and iGB Affiliate shows from London to Barcelona in January 2025.
In an update which was issued six months in advance of the historic relocation to Barcelona, Clarion Gaming Managing Director Stuart Hunter said: “Our relocation to Barcelona provides us with the ability to scale the exhibition at a pace that suits the industry.
“The January 2025 show will comprise 120,000 sqm of space compared to the 100,000 sqm at ICE 2024. Whilst we could have filled 150,000 sqm in our first year in Barcelona we are very conscious of the need for controlled growth. Our strategy is to expand the physical size of the show in parallel with a proportionate uplift in attendance.
“The targets that we have set and which Barcelona enables us to achieve are to grow the show to 200,000 sqm over the next five-years and the attendance to circa 100,000 which will represent a 45 percent uplift on the record established at the February 2023 edition. These are bold targets which we are focussed on achieving in partnership with the industry and for the betterment of all of our stakeholders.”
He added that the move to Barcelona opened up the opportunity to redraw the floor plan to make it simpler for visitors. He confirmed: “Visitors seeking exhibitors in the casino sector will go to Hall 3, Hall 2 will be the home for online gaming, Hall 5 will accommodate the sports betting and esports community with the iGB Affiliate show housed in the 13,407 sqm capacity Hall 1. This will make the sourcing of sector-specific content even easier which will be of huge benefit to visitors wanting to optimise their attendance at what is their most important business event of the year.”
Stuart Hunter said that Clarion is poised to launch its ICE 2025 travel guide which will talk through the best ways for visitors to attend ICE and secure competitively priced hotel accommodation. He noted: “We have 40,000 hotel nights at the lowest rates possible for the duration of the five-year tenancy which can be accessed via our official accommodation partner network icehotels.bnetwork .com . In terms of travel, flights are well-priced and the venue is a 20-minute metro journey from the airport to Fira de Barcelona Gran Via’s integrated station.
“In a huge show of confidence exhibitors are backing the move with 72% of the 25 biggest exhibitors upsizing their stand presence in 2025. We are being told by the market that exhibitors more so than at any time in the past will be using the global platform provided by ICE/iGB Affiliate to launch new products and innovations to what promises to be the biggest gathering of gambling professionals on record.
The post 5-year vision targets 100,000 visitors for ICE and iGB Affiliate appeared first on European Gaming Industry News.
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FairPlay Sports Media, the fan and AI-powered global sports media network, has announced its latest strategic betting partnership with leading UK & Ireland sports and entertainment publication, JOE, which will see its sporting content bolstered by FairPlay’s BetTech and AI-powered tools, as well as access to premium content and betting sponsorship opportunities.
JOE’s 28m global following will now experience more dynamic, betting-related content on-site, which will complement the brand’s premium editorial content with seamless, higher converting bet placement user journeys with bookmaker partners.
Similarly, FairPlay’s betting network and expertise will leverage JOE’s brand equity and original editorial output for additional monetisation opportunities. These will initially include widget integrations within sporting content, deep-linked to partner website betslips and showcasing best value prices to the user.
Social media and video branding opportunities will follow that combine consideration and performance strategies for betting partners. 1.7bn minutes of content was watched on JOE during 2024 and this will now be underpinned by FairPlay’s extensive operator network.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “JOE has become a household name for sports news and engaging content in the last decade, both in its core Irish market but also worldwide. As a brand, it’s an ideal fit for FairPlay Sports Media’s BetTech and betting consultancy services, which together will enhance editorial content, deliver new revenue streams, and ultimately, create a better fan experience.
“As a network, we’ve proven that we can offer huge value to partners by integrating complementary tools, adding sharper betting insight which levels the playing field for users, and facilitating the link between sportsbooks and prominent media brands, like JOE, in order to fulfil their engagement and monetisation potential.”
Paul O’Donohoe, Managing Partner at JOE Media Group, added: “We are excited to partner with FairPlay Sports Media’s BetTech offering. We are one of the leading social publishing groups for driving front-end engagements globally. Now with the integration of this tech and FairPlay’s extensive operator network, we will be able to make a big step into the transactional space.
“The data we now have access to as part of this agreement will also help us to provide dynamic informative content around the sports conversation to help give our audience a richer fan experience and help them level the playing field.”
The post FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership appeared first on European Gaming Industry News.
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The NSW Government is encouraging the community to help spread the message this GambleAware Week, that with gambling, there’s more to lose than money; it can also affect health, relationships and wellbeing.
Running from today, 20 October to 26 October, this year’s campaign is also focussing on promoting the range of free and confidential support available to those struggling with gambling harm.
In addition, the NSW Government is continuing its campaign to reduce the amount of sports betting advertising with its Reclaim the Game initiative, delivered in partnership with 19 NSW sporting clubs from six codes: the A-League, AFL, Cricket, the National Basketball League, Netball and the National Rugby League.
This includes the Sydney Kings and the Illawarra Hawks men’s basketball teams along with the Sydney Flames women’s basketball team. All three teams have just signed up for a further two seasons.
Sports betting is most common among young people aged 18-24 years. A 2024 NSW Gambling Survey found sports and race betting responsible for 16.5% of gambling harm.
Reclaim the Game aims to counteract the saturation of sports betting advertising and help people understand their choices and decisions about gambling, encouraging them to take action to prevent and reduce gambling harm by seeking support when they need it.
In 2025-26, the NSW Government has committed $20.7 million from the Responsible Gambling Fund for gambling support services, up from $19.19 million the previous year.
The government has implemented a suite of measures to reduce gambling harm, including:
- Committing $100 million to harm minimisation – investing in research, treatment, services and reform,
- Banning gambling advertising on public transport, and the terminals people catch it from,
- Banning all external gambling signage in licensed premises and introducing Responsible Gambling Officers for venues with more than 20 gaming machine entitlements, and
- Banning political donations from clubs with electronic gaming machines.
Reclaim the Game is an initiative of the NSW Office of Responsible Gambling, which also manages the statewide gambling support service GambleAware.
Information about GambleAware Week activities, Reclaim the Game, plus resources and support information are available at www.gambleaware.nsw.gov.au
Call the 24-hour GambleAware Helpline on 1800 858 858 for free and confidential support. In-language support is also available for those from diverse cultural backgrounds.
Minister for Gaming and Racing David Harris said:
“The NSW Government is committed to reducing gambling harm which not only impacts individuals, but also their loved ones and the broader community.
“I’m pleased to announce the NSW Government has extended the Reclaim the Game partnerships with the Sydney Kings, Sydney Flames and Illawarra Hawks. These partnerships have helped us spread this important message through reclaiming advertising space and enlisting clubs to engage with fans and the community on responsible gambling.
“Everyone has a role to play in keeping our communities safe, informed and supported. With gambling, there’s more to lose than money. You could be risking your family home, that dream holiday, your health or your relationships.
“This GambleAware Week, start a conversation with those who matter most about what gambling’s really costing. If you or someone you care about is struggling, support is available.”
Sydney Kings and Flames Chief Commercial Officer Amanda Farag said: “The Sydney Kings and Flames have been proud long-term partners of Reclaim the Game, and we are excited to renew this partnership. We wish basketball to remain a family-friendly environment, and we support the message of responsible gambling. We are proud of our ongoing commitment to this message”
Illawarra Hawks General Manager Commercial Aaron Anderson said: “The Illawarra Hawks are proud to continue our partnership with Reclaim the Game and stand alongside the Sydney Kings and Sydney Flames, in creating a safer, more positive sporting environment.
“By extending our partnership, we’re sending a clear message, basketball is about community, competition, and passion – not gambling. This initiative empowers fans to enjoy the game for what it truly is, while raising awareness about the support available through GambleAware.”
The post NSW Government: Play your part this GambleAware Week appeared first on European Gaming Industry News.
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Lottomart has announced the addition of Red Rake Gaming to its growing lineup of content partners, introducing a diverse collection of visually distinctive and feature-led slot titles to its platform.
Recognised for its creative designs and unique mechanics, Red Rake Gaming has developed a strong global reputation for producing high-quality, entertainment-focused casino content.
The launch at Lottomart brings together a mix of established releases and newly developed titles, broadening the overall variety available to players.
The rollout features standout entries from Red Rake’s popular Million Series, such as Million 777 Coins, Million Zeus 2, Million Christmas 2, and Million 777 Bells each built on the studio’s signature game engine with expansive play formats.
The launch introduces a strong mix of seasonal favourites and new adventures, including Halloween Wins 2 & 3, Christmas Wins, Heidi at Oktoberfest, Azteca Gold Collect, Guardians of Luxor 3, Red Dragon vs Blue Dragon, and Beating Alcatraz.
Players will also enjoy a wide range of other Red Rake titles from Super 50 Stars and Super 60 Stars to Joker Fiesta, Legacy of Athena, and Vegas All In reflecting the studio’s hallmark variety and engaging design.
Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to welcome the Red Rake Gaming collective to Lottomart. Their portfolio features a seasoned range of impressive titles that complement our existing offerings and support our goal of providing consistently fresh and entertaining content.
“This partnership reinforces our commitment to expanding our game library with diverse, high-quality releases. We look forward to continuing our rollout of Red Rake’s content to our players while always aiming to grow our network of trusted development partners.”
The post New Partnership Sees Red Rake Gaming Titles Roll Out Across Lottomart appeared first on European Gaming Industry News.
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