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Parents first line of defence in teenage gambling prevention
The NSW Government is enlisting parents in its efforts to protect children from gambling harm in light of statistics showing parental behaviour strongly influences teenage gambling attitudes.
The Office of Responsible Gambling has launched a public awareness campaign in response to research that highlighted risks of adolescent gambling harm, from parental influences through to everyday gambling advertising.
The research was funded by the NSW Responsible Gambling Fund (RGF), with The Role of Parents in Youth Gambling report finding almost 70 per cent of parents who gambled during the previous year did so in the presence of their children.
Other key risk factors were playing gambling-like video games, poor parental monitoring, and less positive parent-adolescent relationships.
More than a quarter of the 947 parents surveyed (27 per cent) reported that their adolescent had participated in at least one form of gambling during the past 12 months, with the most common being instant scratchies and lottery tickets.
The NSW Youth Gambling Study supported previous findings that young people’s gambling attitudes and behaviours were shaped through the influence of parents, peers, gambling advertising, sport, gambling opportunities, and monetary and simulated gambling products.
The new GambleAware campaign, which includes social and other media advertising, aims to encourage discussions about the potential dangers of exposing minors to gambling.
It includes videos for parents and carers about how to minimise young people’s exposure to gambling, as well as additional information, fact sheets and contact details for support services on the GambleAware.nsw.gov.au page.
The campaign addresses three significant factors that drive young people’s perception of, and participation in, gambling:
The role parental influence plays in a child’s attitudes to gambling
The convergence of gaming and gambling, and how parents and carers can create a safer environment for their children
Gambling advertising and its effects on children, and how parents and carers can reduce their children’s exposure.
If you or someone you care about needs support or advice, call GambleAware on 1800 858 858 for free and confidential help and support 24/7.
Director of the Office of Responsible Gambling Alison Parkinson said:
“Young people are now, more than ever, exposed to gambling via video games, advertising, watching sports and through social media so it’s vital we educate children and young people about gambling risks.
“Parents and carers have the greatest influence on youth gambling and their children’s attitudes towards it and I encourage them to monitor their children’s exposure to gaming and gambling, and to talk to them about the risks.
“Things you can do include not gambling in front of your children or teenagers, not helping them to gamble, talking to them about the risks of gambling and supervising them online.”
Gamble Aware Community Engagement Officer South-Western Sydney, Kaitlyn Sturges said:
“It is important for parents and carers to be curious about the games children play and what they contain. Gaming can have a positive role in the young person’s life, but the games they play can also expose them to gambling and gambling-like activities.
“Many parents and carers haven’t reviewed their own attitudes towards gambling, chance and luck, and how that might trickle down to young people.
“A lot of young people are ill-informed about the concepts of randomness and chance, but I firmly believe that they can make informed decisions if we provide them with the necessary education.”
The post Parents first line of defence in teenage gambling prevention appeared first on European Gaming Industry News.

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ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit
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ELA Games is set to attend the SiGMA Europe Summit in Rome from 3 – 6 November. The event gathers global iGaming leaders to discuss innovations, future technologies, and rising companies.
Representing ELA Games will be:
- Yaroslav Soloshenko, Head of Business Development
- Peter Vonarshenko, Senior Business Development Manager
They will reveal the studio’s latest titles, such as the festive Witches’ Book, high-energy Piñatas Festival, and highly successful Buffalo Force, which experienced record growth statistics. Additionally, attendees will get a sneak peek into ELA Games’ upcoming title, Riches Express (30 October release), and other forthcoming plans.
Yaroslav and Peter will also unveil exciting new expansion plans in Greece and what that means for the studio’s future content developments.
Special Panel Appearance
On 4 November (11:30 – 12:10, Stage 3 | Affiliate Leaders), Yaroslav Soloshenko will take part in a special panel discussion titled “Battle for the Bottom Line: Does Product or Marketing Drive Growth?”
The session will bring together leading industry experts, from star streamers to product innovators, to explore the strategies that fuel player acquisition, retention, and revenue. Yaroslav will share his insights on ELA Games’ multifaceted approach to growth, including strategic game development and relevant marketing.
Yaroslav commented, “The conversation around strong product development versus marketing is always evolving. For ELA Games, true growth happens when the two work together. A great product generates stories and memories worth sharing, which is what we try to revolve our marketing strategies around. I look forward to sharing more in-depth insights at my panel discussion at the SiGMA Europe Summit.”
Meet ELA Games in Rome
Attendees can book a 1-on-1 meeting with Yaroslav and Peter to learn more about how diverse content can boost operator growth and keep players engaged for longer.
ELA Games’ standout titles, such as Buffalo Force, have been a driving growth factor, experiencing record engagement metrics in just 3 weeks. Operators can explore the studio’s diverse and ever-growing portfolio to discover more highly engaging content that players love.
Join the team at the SiGMA Europe Summit in Rome from 3 – 6 November.
Secure a meeting now — limited slots available!
The post ELA Games in Rome: Studio to Showcase New Titles & Plans at the SiGMA Europe Summit appeared first on European Gaming Industry News.
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Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson to Attend SiGMA Central Europe 2025
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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