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Atlaslive at iGB LIVE 2024 in Amsterdam to Unveil To-Notch iGaming Technologies
IGB Live 2024 in Amsterdam on July 17-18 will feature Atlaslive, a leading B2B software development company in the iGaming industry. The event will include Atlaslive’s top executives: CEO Maxim Slobodyanyuk, COO Lidiia Vakulenko, CMO Bogdana Yavorskaya, CPO Lasha Kupatadze, and Sales team.
Atlaslive will share the capabilities of its Sportsbook Platform, which is designed for both launching new online betting businesses and enhancing existing operations. Known for fast time to market, this Platform allows operators to go live swiftly and efficiently.
The Atlaslive Sportsbook Platform stands out with capabilities like real-time bet monitoring, customizable margins, limits, and delays for any sport or event, and seamless switching between live and pre-match settings. This ensures flexibility, customization, and reliability, providing a superior experience for both operators and players.
At IGB Live 2024, Atlaslive will tell more about the features of their powerful and effective Risk Management Tool (RMT), which significantly helps iGaming businesses save money and maintain complete control over betting and online casino processes. Moreover, the company integrates advanced AI and ML capabilities to boost prediction accuracy and speed up detection.
Atlaslive also revealed that besides a recent rebranding, there have been important staff updates. These changes are expected to accelerate the creation of new tools and features. While many developments remain hidden currently, Atlaslive invites everyone to learn more by meeting them in person in Amsterdam and answering questions.
The new CPO of Atlaslive, who will also be attending the exhibition in July, will tell about the gamification tools the company uses in the Atlaslive Platform and their impressive effectiveness in increasing user retention rates and conversion rates for operators. It’s truly amazing to see how technology is changing trends and transforming online gaming into a new exciting world with personalized user experiences and satisfied partners.
Lasha Kupatadze “We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy. By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.”
It’s interesting that besides sports betting, the company offers operators other beneficial software solutions and opportunities to expand their audience and profits, particularly through casino games. One of the key advantages is Atlaslive’s extensive game library. With over 15,000 games sourced from top global game providers, the Atlaslive portfolio covers a wide range of options. This includes slots, live casino games, table games, virtual sports, lotteries, megaways, and bonus buy features, catering to diverse tastes and preferences around the world.
Atlaslive’s Casino Product Officer, Anna Batarina, shared “We are actively using big data and AI to analyze user behavior and preferences in real-time so that we can provide game recommendations and promotions that feel almost custom-made.”
To get more about Atlaslive’s customizable and innovative products, meet the Atlaslive team at Stand 12-B22 (hall 12) at IGB LIVE on July, 17-18. It’s a great opportunity to communicate with key team members and better understand how dynamic and secure technologies can make your iGaming business even more successful. Atlaslive, the tech behind the game. Evolve now!
The post Atlaslive at iGB LIVE 2024 in Amsterdam to Unveil To-Notch iGaming Technologies appeared first on European Gaming Industry News.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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