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Atlaslive at iGB LIVE 2024 in Amsterdam to Unveil To-Notch iGaming Technologies
IGB Live 2024 in Amsterdam on July 17-18 will feature Atlaslive, a leading B2B software development company in the iGaming industry. The event will include Atlaslive’s top executives: CEO Maxim Slobodyanyuk, COO Lidiia Vakulenko, CMO Bogdana Yavorskaya, CPO Lasha Kupatadze, and Sales team.
Atlaslive will share the capabilities of its Sportsbook Platform, which is designed for both launching new online betting businesses and enhancing existing operations. Known for fast time to market, this Platform allows operators to go live swiftly and efficiently.
The Atlaslive Sportsbook Platform stands out with capabilities like real-time bet monitoring, customizable margins, limits, and delays for any sport or event, and seamless switching between live and pre-match settings. This ensures flexibility, customization, and reliability, providing a superior experience for both operators and players.
At IGB Live 2024, Atlaslive will tell more about the features of their powerful and effective Risk Management Tool (RMT), which significantly helps iGaming businesses save money and maintain complete control over betting and online casino processes. Moreover, the company integrates advanced AI and ML capabilities to boost prediction accuracy and speed up detection.
Atlaslive also revealed that besides a recent rebranding, there have been important staff updates. These changes are expected to accelerate the creation of new tools and features. While many developments remain hidden currently, Atlaslive invites everyone to learn more by meeting them in person in Amsterdam and answering questions.
The new CPO of Atlaslive, who will also be attending the exhibition in July, will tell about the gamification tools the company uses in the Atlaslive Platform and their impressive effectiveness in increasing user retention rates and conversion rates for operators. It’s truly amazing to see how technology is changing trends and transforming online gaming into a new exciting world with personalized user experiences and satisfied partners.
Lasha Kupatadze “We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy. By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.”
It’s interesting that besides sports betting, the company offers operators other beneficial software solutions and opportunities to expand their audience and profits, particularly through casino games. One of the key advantages is Atlaslive’s extensive game library. With over 15,000 games sourced from top global game providers, the Atlaslive portfolio covers a wide range of options. This includes slots, live casino games, table games, virtual sports, lotteries, megaways, and bonus buy features, catering to diverse tastes and preferences around the world.
Atlaslive’s Casino Product Officer, Anna Batarina, shared “We are actively using big data and AI to analyze user behavior and preferences in real-time so that we can provide game recommendations and promotions that feel almost custom-made.”
To get more about Atlaslive’s customizable and innovative products, meet the Atlaslive team at Stand 12-B22 (hall 12) at IGB LIVE on July, 17-18. It’s a great opportunity to communicate with key team members and better understand how dynamic and secure technologies can make your iGaming business even more successful. Atlaslive, the tech behind the game. Evolve now!
The post Atlaslive at iGB LIVE 2024 in Amsterdam to Unveil To-Notch iGaming Technologies appeared first on European Gaming Industry News.
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FairPlay Sports Media, the fan and AI-powered global sports media network, has announced its latest strategic betting partnership with leading UK & Ireland sports and entertainment publication, JOE, which will see its sporting content bolstered by FairPlay’s BetTech and AI-powered tools, as well as access to premium content and betting sponsorship opportunities.
JOE’s 28m global following will now experience more dynamic, betting-related content on-site, which will complement the brand’s premium editorial content with seamless, higher converting bet placement user journeys with bookmaker partners.
Similarly, FairPlay’s betting network and expertise will leverage JOE’s brand equity and original editorial output for additional monetisation opportunities. These will initially include widget integrations within sporting content, deep-linked to partner website betslips and showcasing best value prices to the user.
Social media and video branding opportunities will follow that combine consideration and performance strategies for betting partners. 1.7bn minutes of content was watched on JOE during 2024 and this will now be underpinned by FairPlay’s extensive operator network.
Stuart Simms, Group CEO at FairPlay Sports Media, said: “JOE has become a household name for sports news and engaging content in the last decade, both in its core Irish market but also worldwide. As a brand, it’s an ideal fit for FairPlay Sports Media’s BetTech and betting consultancy services, which together will enhance editorial content, deliver new revenue streams, and ultimately, create a better fan experience.
“As a network, we’ve proven that we can offer huge value to partners by integrating complementary tools, adding sharper betting insight which levels the playing field for users, and facilitating the link between sportsbooks and prominent media brands, like JOE, in order to fulfil their engagement and monetisation potential.”
Paul O’Donohoe, Managing Partner at JOE Media Group, added: “We are excited to partner with FairPlay Sports Media’s BetTech offering. We are one of the leading social publishing groups for driving front-end engagements globally. Now with the integration of this tech and FairPlay’s extensive operator network, we will be able to make a big step into the transactional space.
“The data we now have access to as part of this agreement will also help us to provide dynamic informative content around the sports conversation to help give our audience a richer fan experience and help them level the playing field.”
The post FairPlay Sports Media and JOE Kick Off Betting Strategy Partnership appeared first on European Gaming Industry News.
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The NSW Government is encouraging the community to help spread the message this GambleAware Week, that with gambling, there’s more to lose than money; it can also affect health, relationships and wellbeing.
Running from today, 20 October to 26 October, this year’s campaign is also focussing on promoting the range of free and confidential support available to those struggling with gambling harm.
In addition, the NSW Government is continuing its campaign to reduce the amount of sports betting advertising with its Reclaim the Game initiative, delivered in partnership with 19 NSW sporting clubs from six codes: the A-League, AFL, Cricket, the National Basketball League, Netball and the National Rugby League.
This includes the Sydney Kings and the Illawarra Hawks men’s basketball teams along with the Sydney Flames women’s basketball team. All three teams have just signed up for a further two seasons.
Sports betting is most common among young people aged 18-24 years. A 2024 NSW Gambling Survey found sports and race betting responsible for 16.5% of gambling harm.
Reclaim the Game aims to counteract the saturation of sports betting advertising and help people understand their choices and decisions about gambling, encouraging them to take action to prevent and reduce gambling harm by seeking support when they need it.
In 2025-26, the NSW Government has committed $20.7 million from the Responsible Gambling Fund for gambling support services, up from $19.19 million the previous year.
The government has implemented a suite of measures to reduce gambling harm, including:
- Committing $100 million to harm minimisation – investing in research, treatment, services and reform,
- Banning gambling advertising on public transport, and the terminals people catch it from,
- Banning all external gambling signage in licensed premises and introducing Responsible Gambling Officers for venues with more than 20 gaming machine entitlements, and
- Banning political donations from clubs with electronic gaming machines.
Reclaim the Game is an initiative of the NSW Office of Responsible Gambling, which also manages the statewide gambling support service GambleAware.
Information about GambleAware Week activities, Reclaim the Game, plus resources and support information are available at www.gambleaware.nsw.gov.au
Call the 24-hour GambleAware Helpline on 1800 858 858 for free and confidential support. In-language support is also available for those from diverse cultural backgrounds.
Minister for Gaming and Racing David Harris said:
“The NSW Government is committed to reducing gambling harm which not only impacts individuals, but also their loved ones and the broader community.
“I’m pleased to announce the NSW Government has extended the Reclaim the Game partnerships with the Sydney Kings, Sydney Flames and Illawarra Hawks. These partnerships have helped us spread this important message through reclaiming advertising space and enlisting clubs to engage with fans and the community on responsible gambling.
“Everyone has a role to play in keeping our communities safe, informed and supported. With gambling, there’s more to lose than money. You could be risking your family home, that dream holiday, your health or your relationships.
“This GambleAware Week, start a conversation with those who matter most about what gambling’s really costing. If you or someone you care about is struggling, support is available.”
Sydney Kings and Flames Chief Commercial Officer Amanda Farag said: “The Sydney Kings and Flames have been proud long-term partners of Reclaim the Game, and we are excited to renew this partnership. We wish basketball to remain a family-friendly environment, and we support the message of responsible gambling. We are proud of our ongoing commitment to this message”
Illawarra Hawks General Manager Commercial Aaron Anderson said: “The Illawarra Hawks are proud to continue our partnership with Reclaim the Game and stand alongside the Sydney Kings and Sydney Flames, in creating a safer, more positive sporting environment.
“By extending our partnership, we’re sending a clear message, basketball is about community, competition, and passion – not gambling. This initiative empowers fans to enjoy the game for what it truly is, while raising awareness about the support available through GambleAware.”
The post NSW Government: Play your part this GambleAware Week appeared first on European Gaming Industry News.
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Lottomart has announced the addition of Red Rake Gaming to its growing lineup of content partners, introducing a diverse collection of visually distinctive and feature-led slot titles to its platform.
Recognised for its creative designs and unique mechanics, Red Rake Gaming has developed a strong global reputation for producing high-quality, entertainment-focused casino content.
The launch at Lottomart brings together a mix of established releases and newly developed titles, broadening the overall variety available to players.
The rollout features standout entries from Red Rake’s popular Million Series, such as Million 777 Coins, Million Zeus 2, Million Christmas 2, and Million 777 Bells each built on the studio’s signature game engine with expansive play formats.
The launch introduces a strong mix of seasonal favourites and new adventures, including Halloween Wins 2 & 3, Christmas Wins, Heidi at Oktoberfest, Azteca Gold Collect, Guardians of Luxor 3, Red Dragon vs Blue Dragon, and Beating Alcatraz.
Players will also enjoy a wide range of other Red Rake titles from Super 50 Stars and Super 60 Stars to Joker Fiesta, Legacy of Athena, and Vegas All In reflecting the studio’s hallmark variety and engaging design.
Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to welcome the Red Rake Gaming collective to Lottomart. Their portfolio features a seasoned range of impressive titles that complement our existing offerings and support our goal of providing consistently fresh and entertaining content.
“This partnership reinforces our commitment to expanding our game library with diverse, high-quality releases. We look forward to continuing our rollout of Red Rake’s content to our players while always aiming to grow our network of trusted development partners.”
The post New Partnership Sees Red Rake Gaming Titles Roll Out Across Lottomart appeared first on European Gaming Industry News.
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