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FREE-TO-PLAY SPORTS APP ‘HOTTAKES’ SCORES INVESTMENT FROM INCENTIVE GAMES

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Incentive Games, leading B2B gamification provider, today announced that they are increasing their strategic investment in HotTakes, a North American Free-to-Play affiliate app.

HotTakes has taken Ontario by storm and is poised to revolutionise B2C customer acquisition with its innovative format. Players can win valuable prizes with no betting or deposits involved. Through gamification and simplification, HotTakes has built a ‘free trial’ environment where newcomers can experience the thrill of sports betting without the financial risk.

Since its inception in 2022, HotTakes has secured partnerships with some of the biggest operators in North America, including bet365, PointsBet, BetMGM and Caesars. Incentive Games recognises HotTakes as the future of B2C engagement, and the company is set to expand into the broader US market throughout 2024.

John Gordon, CEO of Incentive Games, has been a key advisor to the HotTakes team, providing valuable insights on product development and business direction.

John said, “This is one of our most important strategic investments to date. I believe HotTakes has what it takes to crack the code on a longstanding problem in the US market: acquiring online betting customers at a cost that is lower than their customer lifetime value.” He continued, “When I first met the founders, some of them were still in university – as a Scot, I refuse to call it college – and they were already profitable. The team is full of bright young minds who are making waves in the industry. I see them as some of my many (acknowledged) children and supporting the company throughout their success is incredibly rewarding!”

Tyler Amirault, CEO of HotTakes, said, “The synergy between HotTakes and Incentive Games is truly exceptional. As we strive to become North America’s ultimate B2C free-to-play platform, partnering with the industry’s leading B2B provider is a game-changer. John and Incentive Games’ expertise in balancing engagement with simplicity and intuitiveness will be instrumental as we expand across the US market. Together, we’re transforming customer acquisition from an ad-heavy approach to an educational and rewarding journey for sports fans.”

The post FREE-TO-PLAY SPORTS APP ‘HOTTAKES’ SCORES INVESTMENT FROM INCENTIVE GAMES appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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REEVO Aggregator Grows Stronger as Spinomenal Joins In

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REEVO is thrilled to announce a new partnership with Spinomenal, one of the industry’s most innovative content providers, known for their visually stunning and feature-rich HTML5 video slots.

With a portfolio of over 300 cutting-edge games and a global footprint backed by licenses in Malta, Romania, Greece, the UK, New Jersey, and more, Spinomenal’s unique Universe Concept and commitment to player engagement make them a perfect fit for REEVO’s dynamic aggregation platform.

This collaboration will see Spinomenal’s high-performing titles integrated seamlessly into REEVO’s ever-growing ecosystem, enabling REEVO partners to access world-class content that drives player acquisition and retention across key regulated markets.

Daniel Cuc, Head of Account Management at REEVO, commented: “Partnering with Spinomenal is a testament to our drive to continuously bring the best-in-class content to our partners. Their immersive gameplay, innovative features, and global recognition make them an ideal addition to the REEVO aggregation platform. We’re excited to offer our clients even more value through this collaboration, as we continue scaling our reach and impact across regulated markets.”

Yossi Shayovits, Head of Business Development at Spinomenal added: “Partnering with REEVO adds further momentum to Spinomenal’s strategic expansion globally, with the Belgian market forming a major element.”

This partnership reinforces REEVO’s mission to become the go-to aggregator for premium iGaming content, delivering speed, scalability, and standout experiences to operators and players alike.

Stay tuned as REEVO continues to onboard the industry’s most exciting studios—fueling our collective growth, one partnership at a time.

The post REEVO Aggregator Grows Stronger as Spinomenal Joins In appeared first on European Gaming Industry News.

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Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends

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Boomerang Partners conducted a large-scale brand awareness survey at iGB London 2025, collecting feedback from industry decision-makers at the largest affiliate marketing and iGaming industry event. In essence, the PR team used real-time measurements of the quantitative and qualitative data in an industrial environment with the view of measuring client and customer experience. Additionally, the raw data also allowed the Boomerang team to identify strong trends that other market players may want to consider when creating a roadmap for achieving long-term objectives.

Demographic distribution of the Representative Sample

The Boomerang Partners survey involved 188 respondents from the iGaming and affiliate industries, with an average of 6 years of experience in their respective fields. The largest percentage of them are decision-makers:

  • C-level & department heads – 16%
  • Sales – 16%
  • Affiliate managers – 14%
  • Other managerial roles – 14%
  • Founders & Owners – 11%
  • CEO – 11%

The demographics of the respondents are also interesting. 49.4% of them are from the European Union, 26.7% represent the United Kingdom, and 13.6% from Asia. The share of representatives from other regions was just over 11%.

Brand visibility

The Boomerang Partners’ survey participants provided objective opinions and assessments of affiliate programs, marketing tools, and communications, which allowed the agency to form a cross-section of industry representatives’ expectations. Thus, 29% of them indicated that they learn about new partnership programs and brands at industry events (iGB was mentioned over 120 times, while SiGMA was mentioned more than 45 times). Other ways of obtaining such data include direct research (19%), social media (15%), and networking or word of mouth (15%). Interestingly, none of the sources show a significant advantage in reading industry news and analytics. This highlights the importance of diverse content distribution for increasing brand visibility.

Content types

The Boomerang Partners survey also touched on the types of content respondents found most interesting. Podcasts ranked first in popularity, with 66 respondents mentioning them. Networking, on the other hand, was the most rarely mentioned source of content, noted by only 6 survey participants.

Impact on the market

Boomerang Partners is rightly considered one of the leading brands in the affiliate marketing industry thanks to its commitment to continuous development. The agency creates marketing that responds to industry requests through various formats, creatives, and metrics. With the help of an effective symbiosis of marketing and analytics, Boomerang is not only a landmark player in the market but also shapes its trends with an emphasis on numbers. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends appeared first on European Gaming Industry News.

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Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025

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Wazdan, the leading gain-focused developer, has been awarded the prestigious Volatility Virtuoso title at the Slotsoo Game Provider Awards 2025.

This win is further confirmation that when it comes to real innovation and serious gains, Wazdan continues to set the benchmark in the iGaming industry.

While others chase trends, Wazdan defines them.

This award doesn’t come as a surprise; it’s a natural result of consistently delivering bold, player-centric features that are built to drive engagement and maximise performance.

At the heart of this award lies Wazdan’s signature Volatility Levels™, a truly game-changing mechanic that hands control back to the player. Whether they’re after low-risk, steady wins or craving high-volatility, big-hit action, Wazdan’s games empower players to choose their own pace, their own style, and ultimately, their own gains.

But Volatility Levels™ isn’t the only customisation tool Wazdan offers in its games. Titles like 9 Coins™, Hot Slot™: 777 Cash Out, and many others benefit from Chance Level™, a feature engineered for performance, precision and boost in players’ retention.

Every mechanic that Wazdan brings to market is designed with a clear purpose: to maximise player engagement and deliver measurable gains for its partners.

Jakub Popanda, Lead Marketing Manager at Wazdan, said: “We believe that true innovation isn’t just about novelty, it’s about control, clarity, and consistent performance. Volatility Levels™ embodies this philosophy, giving players the freedom to define their own thrill, and operators the tools to unlock tangible growth. We’re honoured to have been recognised.”

The post Wazdan Wins Volatility Virtuoso Crown at Slotsoo Game Provider Awards 2025 appeared first on European Gaming Industry News.

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