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Engagement and retention: Keys to affiliate marketing success in iGaming
By: Anastasiia Kapsha, Chief Marketing Officer at Alpha Affiliates
When we look back, even to just a decade ago, we can see just how far the affiliate marketing sector has come and the rapid advances as new technologies and tactics entered the sector. Affiliate marketers have witnessed first hand just how important it is to leverage these technologies and create new strategies to keep pace and engage audiences.
Today, amid the widespread interest in AI to deliver more personalised experiences, and shift to audiences seeking more captivating experiences from Augmented and Virtual Reality (AR and VR), the strategies for building and retaining engagement are changing.
To stay ahead and foster long-term engagement, affiliate marketers must familiarise themselves with the latest technologies, trends and techniques. Let’s look at the key trends ahead to driving engagement, and retention in 2024.
Leveraging AI to better understand your audience
AI has been much welcomed by marketing professionals, who are seeking more effective and efficient ways to connect with their audiences, and drive more personalised experiences. At Alpha Affiliates, we’re already seeing AI prove invaluable in areas such as banner creation, enhanced analytics and predicting user behaviour.
As well as supporting content creation, AI can amplify the effectiveness of campaigns, ensuring they resonate with the target audience. AI’s ability to analyse past patterns and behaviours, means affiliate marketers gain valuable insights which allow them to anticipate the actions a user will take, and offer more tailored content and promotions as a result.
In the iGaming sector, engagement is everything. Personalising affiliate marketing campaigns with the help of AI can be a gamechanger. Just imagine being able to predict when a user is likely to become a VIP player, and tailoring your marketing efforts accordingly. This level of personalisation not only enhances the user experience, but fosters long-term loyalty and engagement, as a result.
Embracing AI tools will be crucial in producing more effective, creative and impactful affiliate marketing campaigns in the iGaming sector.
Captivating audiences with immersive experiences
iGaming is all about excitement, interaction and engagement. We find that users want to experience more tangible, fun and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) can be leveraged to create a sense of realness and blur the lines between the digital and physical world.
Although AR and VR technologies are still in developmental stages within the iGaming sector, they hold huge potential for captivating audiences and driving engagement. AR and VR can take campaigns in the iGaming world to new heights. Imagine an VR experience that transforms users to a virtual casino, surrounded with lifelike graphics and social interactions. By offering these immersive experiences, affiliate marketers can create “pinch me” moments that leave a lasting impression and foster deeper connections with their audiences.
Diversify your strategies to reach different audiences
The future is multi-channel. Diversifying content and communication channels is key to engaging different audiences across different platforms, and retaining them.
What is the most effective way to connect with your audience? How will they respond? These are a few of the key questions to ask yourself as an affiliate marketer working within the iGaming space. With these considerations, you can work out the best strategy based on your targets. It could be crafting blog posts that resonate with industry enthusiasts, or leveraging influencer marketing to tap into niche communities.
Taking a multi-channel approach that looks at diverse strategies, affiliate marketers can ensure that they can reach different audiences globally and provide value in a way that aligns with their audiences’ unique preferences, interests and tastes.
The reality is, the sector is constantly evolving. And with the introduction of new technologies and trends, affiliate marketing strategies have to evolve too. By embracing the latest technologies, diversifying communications with different audiences, and prioritising personalisation, affiliate marketers can position themselves for success in 2024 and beyond.
The post Engagement and retention: Keys to affiliate marketing success in iGaming appeared first on European Gaming Industry News.
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Play’n GO announce exclusive US release of hit title Piggy Blitz Disco Gold
Piggy Blitz sequel now exclusively available with DraftKings and Golden Nugget in Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut
Play’n GO, the world’s leading casino entertainment provider, has announced the exclusive US network release of its hit title, Piggy Blitz Disco Gold.
Piggy Blitz Disco Gold is a sequel to Piggy Blitz, which took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.
The game is now exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th.
Anna Mackney, Head of Regional Sales US at Play’n GO added “Piggy Blitz was such a hit in the US last year, we couldn’t wait to release this eagerly anticipated sequel. Piggy Blitz Disco Gold has already hit the ground running since its release last week, and we’re excited to expand our US games portfolio with such a high-quality title.”
To find out more about Piggy Blitz Disco Gold, please visit playngo.com/games/piggy-blitz-disco-gold.
The post Play’n GO announce exclusive US release of hit title Piggy Blitz Disco Gold appeared first on European Gaming Industry News.
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FBMDS obtains certification to operate in Brazil
FBMDS proudly announces its certification to operate in the Brazilian iGaming market, marking a significant milestone in its global expansion strategy. This achievement reinforces FBMDS’s leadership in the video bingo category and its commitment to deliver spotless quality, innovation and compliance to Brazilian operators and players.
With this certification, FBMDS becomes one of the few iGaming providers authorized to deliver certified, high-quality games tailored to the Brazilian market in which the brand is deeply enrooted because of its cultural background. This development not only strengthens the brand’s position in a rapidly growing sector but also offers Brazilian players and operators access to a portfolio of games that combine cutting-edge technology, cultural match, and world-class security standards.
“This certification represents a pivotal moment in our journey,” said Renato Almeida, Director at FBMDS. “It demonstrates our commitment to the Brazilian market, ensuring a safe, exciting, and fully compliant gaming experience for players, while empowering operators with premium certified content that drives engagement and growth.”
For FBMDS, this milestone aligns with its 2025 narrative: a roadmap focused on market expansion, innovation, and leadership in key iGaming segments. Brazil’s rapidly expanding market provides a prime opportunity to bring FBMDS’s renowned expertise in video bingo to a whole different level.
For operators, FBMDS’ certified games provide assurance of compliance with Brazilian regulations, while its innovative products and collections are designed to captivate players and drive business growth.
On what Brazilian players is concerned, online casino gaming enthusiasts can look forward to a personalized gaming experience that reflects their culture, preferences, and expectations, underpinned by the highest standards of excellence and safety.
Following this certification, FBMDS will launch a series of targeted marketing campaigns, event participations such as the SBC Summit Rio, in Rio de Janeiro, this February, and direct engagements with new clients. In the first quarter, FBMDS plans to strengthen its partnerships with operators and expand its footprint in Brazil through strategic initiatives and localized offerings.
FBMDS has long been a pioneer in the video bingo category, delivering innovative, culturally relevant titles that resonate with global audiences. Certification in Brazil is simply the recognition of its expertise and dedication to raising the bar in iGaming. By aligning its operations with local regulatory requirements, FBMDS ensures that its games offer a seamless, enjoyable experience while meeting the market’s unique demands.
The post FBMDS obtains certification to operate in Brazil appeared first on European Gaming Industry News.
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Terragon integrates Greco’s Gameplay Cliff Engine for advanced player insights and cliff control
Greco, the leading provider of innovative game risk management solutions, has signed a new partnership with Terragon to integrate its innovative Gameplay Risk Engine. Terragon is a back office platform prepared for cryptocurrencies, created by global game specialists for worldwide game operators.
As an integral solution and personalization partner, Terragon satisfies the exclusive needs of any game market. By integrating Greco’s Gameplay Risk Engine, Terragon will raise its risk management capabilities to a higher level. The Gameplay Risk Engine provides operators with information in real time through theoretical value models and behavioral risk analysis.
This allows proactive decision-making, reduces risks, improves player experience and decreases operating costs. “Greco’s Risk Gameplay Engine is transformative. We are excited to take advantage of this advanced tool to offer improved information and a perfect experience for our gaming partners, helping to reduce risks and improve the satisfaction of players,” commented a Terragon spokesperson.
“We are delighted to partner with Terragon, one of the leading providers in the cryptocurrency gaming space.”, commented Ozric Vondervelden, co-founder and CEO of Greco. “Our Gameplay Risk Engine will help the partners of Terragon games to reach new levels of efficiency, guaranteeing a safer and more pleasant experience for players”.
Greco will be present at ICE Barcelona from January 20 to 22. Visit us at stand 2C44 to find out more about the company’s innovations.
The post Terragon integrates Greco’s Gameplay Cliff Engine for advanced player insights and cliff control appeared first on European Gaming Industry News.
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