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Engagement and retention: Keys to affiliate marketing success in iGaming

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By: Anastasiia Kapsha, Chief Marketing Officer at Alpha Affiliates

When we look back, even to just a decade ago, we can see just how far the affiliate marketing sector has come and the rapid advances as new technologies and tactics entered the sector. Affiliate marketers have witnessed first hand just how important it is to leverage these technologies and create new strategies to keep pace and engage audiences.

Today, amid the widespread interest in AI to deliver more personalised experiences, and shift to audiences seeking more captivating experiences from Augmented and Virtual Reality (AR and VR), the strategies for building and retaining engagement are changing.

To stay ahead and foster long-term engagement, affiliate marketers must familiarise themselves with the latest technologies, trends and techniques. Let’s look at the key trends ahead to driving engagement, and retention in 2024.

 

Leveraging AI to better understand your audience

AI has been much welcomed by marketing professionals, who are seeking more effective and efficient ways to connect with their audiences, and drive more personalised experiences. At Alpha Affiliates, we’re already seeing AI prove invaluable in areas such as banner creation, enhanced analytics and predicting user behaviour.

As well as supporting content creation, AI can amplify the effectiveness of campaigns, ensuring they resonate with the target audience. AI’s ability to analyse past patterns and behaviours, means affiliate marketers gain valuable insights which allow them to anticipate the actions a user will take, and offer more tailored content and promotions as a result.

In the iGaming sector, engagement is everything. Personalising affiliate marketing campaigns with the help of AI can be a gamechanger. Just imagine being able to predict when a user is likely to become a VIP player, and tailoring your marketing efforts accordingly. This level of personalisation not only enhances the user experience, but fosters long-term loyalty and engagement, as a result.

Embracing AI tools will be crucial in producing more effective, creative and impactful affiliate marketing campaigns in the iGaming sector.

 

Captivating audiences with immersive experiences

iGaming is all about excitement, interaction and engagement. We find that users want to experience more tangible, fun and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) can be leveraged to create a sense of realness and blur the lines between the digital and physical world.

Although AR and VR technologies are still in developmental stages within the iGaming sector, they hold huge potential for captivating audiences and driving engagement. AR and VR can take campaigns in the iGaming world to new heights. Imagine an VR experience that transforms users to a virtual casino, surrounded with lifelike graphics and social interactions. By offering these immersive experiences, affiliate marketers can create “pinch me” moments that leave a lasting impression and foster deeper connections with their audiences.

 

Diversify your strategies to reach different audiences

The future is multi-channel. Diversifying content and communication channels is key to engaging different audiences across different platforms, and retaining them.

What is the most effective way to connect with your audience? How will they respond? These are a few of the key questions to ask yourself as an affiliate marketer working within the iGaming space. With these considerations, you can work out the best strategy based on your targets. It could be crafting blog posts that resonate with industry enthusiasts, or leveraging influencer marketing to tap into niche communities.

Taking a multi-channel approach that looks at diverse strategies, affiliate marketers can ensure that they can reach different audiences globally and provide value in a way that aligns with their audiences’ unique preferences, interests and tastes.

The reality is, the sector is constantly evolving. And with the introduction of new technologies and trends, affiliate marketing strategies have to evolve too. By embracing the latest technologies, diversifying communications with different audiences, and prioritising personalisation, affiliate marketers can position themselves for success in 2024 and beyond.

The post Engagement and retention: Keys to affiliate marketing success in iGaming appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kambi Group plc agrees long-term sportsbook partnership extension with Sun International

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This is the second contract extension between Kambi and Sunbet.co.za since the partnership was first established in 2017

Kambi, the world’s trusted sports betting partner, has announced a long-term extension to its multi-channel sportsbook partnership with Sun International, a leading African gaming and hospitality company and operator of South African betting brand Sunbet.co.za.

The latest agreement builds upon the successful collaboration in 2017 when the partnership was first established. The extension will see Kambi’s market-leading sports betting technology and services continue to power Sun International’s online sports operations. This will ensure continued support for the operator’s ongoing growth and expansion plans.

Through the extended partnership, Kambi will continue to provide Sun International with its comprehensive suite of cutting-edge sports betting technology and services, including its award-winning sportsbook platform, sophisticated pricing and trading capabilities, and its award-winning Bet Builder product. This will further empower Sun International’s Sunbet.co.za brand to maintain its position at the forefront of the South African online sports betting market.

Veena Dhesi, Kambi’s SVP Partner Success, said: “We are pleased to further extend our successful partnership with Sun International who have established themselves as one of the leaders in the African gaming industry. Since 2017, we have been proud to play a part in supporting their continued success and this long-term commitment is a testament to both the strength of our product and the level of service we can provide to our valued partners.”

Simon Gregory, Sunbet CEO, added: “Sunbet is delighted to continue our journey with Kambi. Their best-in-class sportsbook technology has been instrumental in our growth as one of South Africa’s leading online sportsbooks. This extended partnership will provide us with the technology and support we need to keep innovating while offering our customers a leading betting experience.”

The post Kambi Group plc agrees long-term sportsbook partnership extension with Sun International appeared first on European Gaming Industry News.

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Continent 8 Technologies launches new managed services as part of the exclusive AWS Solution Provider Program

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Continent 8 Technologies, the trusted partner and provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the regulated iGaming and online sports betting market, has expanded its partnership with Amazon Web Services (AWS), chosen as an official solutions provider in the Solution Provider Program (SPP) by AWS.

Over the past 25-plus years, Continent 8 has earned an unrivalled reputation for reliable infrastructure and connectivity, innovating, developing and providing customers with best-in-class managed and professional services to support the most demanding online requirements.

Now, as an SPP member, this enhanced AWS collaboration will enable Continent 8 to introduce a new range of services to simplify the management of AWS cloud environments and infrastructures. The new managed and professional services include:

Regul8 Guardrails: Regulatory compliance is non-negotiable in the betting and gaming industry. The tailormade Regul8 Guardrails solution provides customers with customised designs and configurations for easy-to-integrate compliance across cloud environments while accelerating time-to-market and expansion into new jurisdictions.

Kubernetes Everywhere: Migrating and managing Kubernetes across different cloud environments can be difficult. The Kubernetes Everywhere service makes it easy for customers to manage their containerised deployments, ensuring consistent, resource-friendly and cost-effective operation across cloud environments, data centers, edge computing infrastructures and within AWS regions using Elastic Kubernetes Service (EKS).

Managed Hybrid NetworkManaging hybrid and multi-cloud networks is a complex task. By integrating Continent 8 and AWS networks, the managed network services address the connectivity challenges between on-premises infrastructures, AWS Outposts, enterprise networks and AWS Regions. This ensures customers benefit from the most resilient and secure hybrid cloud connectivity path away from the public Internet.

Managed AWS Outposts: Continent 8 is the trusted advanced partner in delivering 90% of AWS Outposts to the biggest brands – including Fanatics, FanDuel and Hard Rock Digital – in the regulated betting and gaming market. Building upon this AWS Outposts portfolio, the new Managed AWS Outposts service streamlines the procurement, logistics, workload migration and ongoing management of AWS Outposts, allowing customers to focus on launch activities. Continent 8 continues to provide best-in-class connectivity and seamless access to all AWS Direct Connect (DX) on-ramp locations.

Complementing these new cloud offerings is a dedicated team of over 30 AWS-certified and AWS-trained experts available to deliver and support high-touch AWS solutions tailored to each customer’s unique requirements.

Edward O’Connor, Chief Technology Officer, Continent 8 Technologies said: “The AWS Solution Partner Program milestone underscores Continent 8’s commitment to continuing its position as the service and solutions provider of choice to the iGaming and online sports betting market. Whether it’s hyperscale, hybrid, public or private cloud management, Continent 8 remains steadfast in delivering trusted, bespoke, best-practice and value-added cloud experiences for our customers.”

 

Continent 8 rapid-fire webinar: 

Extending AWS capabilities for regulated betting and gaming environments

Join Continent 8 and AWS in a rapid-fire webinar to discover the key considerations and best practices for extending, optimising and reimagining AWS hybrid and multi-cloud architectures for betting and gaming operations.

Date: Thursday, July 11th

Time: 14:30 BST / 15:30 CEST / 09:30 ET

Duration: 30 minutes

The post Continent 8 Technologies launches new managed services as part of the exclusive AWS Solution Provider Program appeared first on European Gaming Industry News.

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Explore the mythic origins of Made-In-India Indus Battle Royale’s Avatars

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Indian games are now increasingly getting more recognition for seamlessly blending mythology and tradition, which offers players a culturally rich experience. These games weave together ancient narratives and art with modern gameplay, resonating deeply with players and elevating India’s standing in global game development.

One standout example is the highly anticipated Indus Battle Royale by Pune-based SuperGaming, which has garnered over 11 million pre-registrations on Google Play. The Indo-Futuristic game is set in the distant future on the island of ‘Virlok’, which was once home to an ancient race of intergalactic explorers, ‘the Yaksha’. Players assume the role of Mythwalkers in search of the rare resource ‘Cosmium’.

For any battle royale, Avatars are integral to providing immersive gameplay as they allow players to choose their unique styles and skills. In Indus, Avatars are inspired by Indian history, mythology, and culture, each with its own captivating backstory. Despite their standardized functions, they come in diverse forms, enabling Mythwalkers to select models that best fit their preferences. Here is a glimpse into the fascinating legends behind the Avatars of Indus:

1. Adi and Adya

Series: Challenger

Background: Adi and Adya are the inaugural standard-issue Avatars, crafted after billions of credits and countless hours of research and development. Designed to embody and cater to the competitive spirit of Mythwalkers, they represent the cutting-edge technology that defines the Indus Battle Royale experience. These Avatars are chosen by those looking to balance efficiency with style.

2. Null and Void

Series: Explorer

Background: Null and Void are the initial prototype models that successfully landed on Virlok. Their utilitarian design reflects their age. Despite the creation of more sophisticated models, their charm and reliability make them a common choice for Mythwalkers. They symbolize the call of the infinite void, daring Mythwalkers to venture into the deepest secrets of the Cosmos.

3. Diya

Series: Yaksha Vintage

Background: Diya represents a connection to the happier times on Indus. This vintage icon has been revived with the hope of rekindling the past’s joy and celebration. Her design serves as a tribute to the rich cultural heritage of the ancient Yaksha race.

4. Neo Yash

Series: Yaksha Culture

Background: Neo Yash showcases the cultural values and aesthetics that were integral to Yaksha life. This Avatar embodies the fashion and artistic expression native to Indus, providing a glimpse into the cultural richness of the Yaksha civilization.

5. Rana and Arya

Series: Yaksha Glamour

Background: Known as a celebrated entertainer and dancer, Rana was the headline act of a traveling dance troupe. However, classified documents reveal that his glamorous public persona masked his true role as an elite agent working covertly for the Yaksha Council.

Similarly, Arya was renowned as a performer and master thief who used her performances as a cover for infamous heists. Despite appearing to reform, her continued collaboration with Rana hints at ongoing involvement in clandestine activities.

6. Heena

Series: Indus Icon

Background: Modeled after India’s well-renowned Olympic shooter, Heena is the greatest living bounty hunter in the Indus universe. Frequently summoned by COVEN, an intragalactic syndicate, the sharpshooter is called upon when Mythwalkers need exceptional skill or more often than not, a miracle.

7. Mor-ni

Series: Yaksha Heroes

Background: A legend in exile of the Champions Conclave, Morni is the rare female representative of the Immortal Peacock. Her indomitable will, tenacity, and deadly grace in combat have made her one of the most formidable warriors in Indus.

8. Mech Balika

Series: Indus Automata

Background: Originally a marionette in a theater run by automatons, Mech Balika’s design is inspired by the Rajasthani “Kathputli” string puppet. It remains unclear how or why she became a renowned combat unit, considering the Yaksha’s reluctance to weaponize their robotic creations, viewing it as a loss of innocence.

9. Pokhran

Series: Indus Automata

Background: Developed by the famous Indian scientist Homi J. Bhabha, Pokhran units were rescued by the Yaksha and widely deployed across Virlok. They powered the planet’s most remote corners and facilitated progress. Eventually, their resilience caught the attention of a Mythwalker who captured an intact unit, leading to the creation of this Avatar.

10. Sir-taj

Series: Indus Automata

Background: Sir-Taj is a technological marvel, representing the Yaksha’s deep reverence for their heritage. Universally adored on Indus, he has regained celebrity status among Mythwalkers due to his antics and viral videos on the internet.

The post Explore the mythic origins of Made-In-India Indus Battle Royale’s Avatars appeared first on European Gaming Industry News.

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