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The GOATs Have Arrived: Stake pulls off ambitious marketing stunt as Sergio Agüero welcomes World Champions to Miami
Stake has pulled off one of the most ambitious marketing stunts of recent times after football legend and Stake ambassador Sergio Agüero welcomed Lionel Messi and his Argentina teammates to Miami with a herd of goats.
Laying down the gauntlet to opposing nations this Copa America, Agüero’s message that ‘The GOAT’s Have Arrived’ aims to place this current Argentina crop among the best sides ever.
After winning the same tournament in 2021, Argentina went on a 36-game unbeaten run, before their World Cup crowning glory in Qatar against France a mere 18 months later.
The reigning World Champions are in Florida to defend their Copa America crown and cement themselves as one of international football’s Greatest Teams of All Time.
Stake took full advantage of the situation to make a splash stateside by creating and executing a one-of-a-kind marketing stunt in collaboration with Press Box PR.
The campaign has proved a huge hit on social media.
The hero image of Agüero overlooking Biscayne Bay with two goats in tow has smashed the 1 million likes barrier on Instagram, attracting more than 9 million impressions. It is now the second most liked SoMe post in Stake’s history.
The viral campaign starred the former Barcelona forward in a striking Stake-branded Argentina jersey, with his four-legged companions draped in similar attire.
“Stake are not only leaders in entertainment, but also break records, as it was in this campaign. I like participating in their marketing campaigns as they are creative and fun, and value their ambition with the Latín American market,” said Agüero.
“There’s a big expat community in Miami of Argentinians, and many other Latin Americans who support our side.
“With Leo [Messi] playing in the local Inter, that sentiment grows even more. But there are a lot of Mexicans, Colombians, Venezuelans too,” he added.
Latam is a strategically important market for Stake. The operator opened a new hub in Bogotá earlier this year following its successful launch in Colombia.
The company has also announced ambitious hiring plans in the region, aiming to recruit more than 50 talented individuals throughout Latin America by the end of 2024.
“Stake’s fanbase is just as passionate as supporters of the Argentina national team,” said Dom Rae, Sponsorship Manager at Stake.
“We want to create an intrinsic connection with our players, and it’s rewarding to see such an overwhelmingly positive reaction to this totally unique campaign online.”
“We are glad to have one of the Greatest of All Time as part of the Stake family, with Sergio as a Stake Ambassador,” he added.
The post The GOATs Have Arrived: Stake pulls off ambitious marketing stunt as Sergio Agüero welcomes World Champions to Miami appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Supports Sweepstakes and Social Casino Boom
The SOFTSWISS Game Aggregator is strengthening the sweepstakes and social casino sector by offering a vast array of free-to-play content. The solution provides operators with uninterrupted operations and dedicated technical support.
Recent forecasts indicate that the free-to-play gaming market is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2032, generating over 350 billion dollars by 2032.
With over 27,800 games from more than 280 providers, the SOFTSWISS Game Aggregator effectively responds to the growing global demand for this type of entertainment. By continuously seeking new ways to help operators offer immersive gambling experiences without real-money wagering, the platform delivers the same advantages to sweepstakes and social casino operators as it does to traditional gambling projects, including:
- A vast portfolio with free-to-play and sweepstakes-ready titles
- Instant access to games through a single API integration, ensuring swift deployment of new content and minimising downtime
- Stable performance with 99.999% uptime and 24/7 technical support, ensuring a smooth experience for both operators and players
Many global sweepstakes and social casino operators have partnered with the SOFTSWISS Game Aggregator to expand their audiences and strengthen player engagement. Besides benefiting from access to the extensive gaming portfolio, these projects get a flexible and reliable solution that can adapt to the evolving regulatory landscape around social and sweepstakes gaming.
Alena Bekus, Deputy Head of the SOFTSWISS Game Aggregator, shared: “We see a real shift toward alternative gaming experiences where players can enjoy casino-style entertainment without risking losing money. That’s exactly where our solution fits perfectly. With our proven uptime record and seamless integration of thousands of games, we are helping our clients grow globally and stand out in the market.”
The SOFTSWISS Game Aggregator has a strong reputation among operators of all sizes, from established brands to emerging newcomers. Operators have reported high satisfaction with the platform’s stability, ease of integration, and variety of content. According to recent Kantar research, 51% of SOFTSWISS’ partners rated the product a perfect 10 or 9, highlighting its role as a trusted all-in-one solution.
The SOFTSWISS team will be available to discuss sweepstakes, social casino segments and partnerships at SiGMA Americas in São Paulo, Brazil, from 7 to 10 April.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Supports Sweepstakes and Social Casino Boom appeared first on European Gaming Industry News.
Latest News
GR8 Tech Rolls Out “Fancy Mode” Sportsbook UI
GR8 Tech is enhancing sportsbook engagement with the new “Fancy Mode” feature—a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact
By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings, and ensure revenue stability during high-traffic events like IPL that starts this weekend.
“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, CPO at GR8 Tech. “This is exactly the type of flexible, player-driven evolution we believe in—small but impactful changes that drive engagement and revenue.”
Key Functionalities of the Exchange-Style Sportsbook UI
Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:
- UI Toggle: Players can switch between “Fixed” and “Exchange” views, with a customizable default setting for new users. Preferences are saved locally for future visits.
- Optimized Market & Odds Display: Odds automatically convert to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
- Cricket-Specific Enhancements: Dedicated updates to Cricket event pages ensure players experience a more intuitive and familiar interface.
- Refined User Experience: Adjusted CashOut, BetSlip, and BetHistory functionalities ensure smooth tracking and execution of bets.
“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the “Fancy Mode”, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.
Available now for Cricket single bets, the “Fancy Mode” can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages. Contact GR8 Tech today to unlock a more flexible, high-performance Sportsbook experience—with a touch of fancy.
The post GR8 Tech Rolls Out “Fancy Mode” Sportsbook UI appeared first on European Gaming Industry News.
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Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season
BLAST, an esports entertainment company, has announced an expanded sponsorship with Progressive Insurance, making it the Presenting Sponsor for the entire Rocket League Championship Series (RLCS) 2025 season.
Following its successful sponsorship of the Rocket League World Championship in Fort Worth, Texas, last year, Progressive is deepening its investment in Esports by extending its presence across all Rocket League Championship Series (RLCS) events in 2025, including Qualifiers, RLCS Majors, and the Rocket League World Championship.
Progressive is the second largest personal auto insurer in the United States, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the country’s top 15 homeowners insurance carriers.
The sponsorship will see Progressive featured both digitally and physically across the RLCS 2025 season and includes logo placement on the Rocket League ball in RLCS broadcasts, branded broadcast content and a number of in and out of game logo integrations.
The RLCS is the official competitive league for Rocket League Esports, which features the world’s best teams and players competing across the year for a place in the much-anticipated arena events – fans can look forward to events such as the RLCS Major in Birmingham, UK and Raleigh Majors and the Rocket League World Championship in Lyon, France.
Progressive first sponsored Rocket League Esports last September for the Rocket League World Championship in Fort Worth, Texas, USA, where Team BDS claimed the lion’s share of the $1,165,500 total prize pool and coveted world title.
Alexander Lewin, SVP of Commercial Revenues for BLAST, said: “The expansion of our sponsorship with Progressive highlights the growing global reach of Rocket League Esports, along with its brilliant passionate fanbase and the exciting arena events on offer across the year. We are looking forward to further integrating Progressive into the Rocket League esports ecosystem in 2025.”
Sean Freeman, Media Business Leader at Progressive, said: “We’re excited to help bring a fun and competitive Rocket League Championship Series season to the Esports community in 2025. We look forward to connecting with the passionate fans of Rocket League both in-game and in the arena all season long through this expanded sponsorship.”
The post Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season appeared first on European Gaming Industry News.
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