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Red Bull Golden Letters returns: TEKKEN 8 pros to compete alongside new global Open Qualifiers

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  • Following TEKKEN 8’s recent launch, Red Bull Golden Letters returns for its third consecutive year at the Red Bull Gaming Sphere, September 28-29th 2024
  • For the first time, four open qualifier spots (NA, EU, JP, UK,) will be hosted, offering the global TEKKEN community a chance to play against some of the world’s best professionals
  • Hosted at London’s premier Gaming and Esports venue, the Red Bull Gaming Sphere will be transformed into an immersive golden bank vault, complete with resplendent design elements and ornate architecture.
  • Red Bull Players Hoa ‘Anakin’ Luu and Arslan “Arslan Ash” Siddique star in an expanded lineup of 16 invited professionals, with more set to be revealed
  • Gopuff joins as the Official Grocery & Snacks Delivery Provider for Red Bull Golden Letters
  • The two-day blockbuster finals will be broadcast live from the Red Bull Gaming Sphere in London on twitch.tv/redbull and https://www.youtube.com/c/redbullgaming.
  • Sign-ups to participate in the Red Bull Golden Letters Online Qualifiers are open now on start.gg

 

Following the highly anticipated TEKKEN 8 launch earlier this year, Red Bull Golden Letters is set to return for its third iteration to the Red Bull Gaming Sphere in London across two action-packed days, September 28-29th 2024. Building on the following year’s success, the tournament will see more world-class matchups and electrifying battles as TEKKEN players worldwide fight to be crowned Champion.

For the first time, the TEKKEN 8 tournament will feature four global qualifier rounds across North America, Europe, Japan, and the United Kingdom. Taking place between July and September 2024, the qualifiers will offer the Global TEKKEN community the chance to stake their claim among the very best as they battle some of the world’s top professionals.

The qualifiers will take place on the following dates:

  • North America (Online) – 10th July
  • Europe (Online) – 13th August
  • Japan (Offline) – 17th August
  • United Kingdom (Offline) – 7th September

 

This year’s Red Bull Golden Letters will be the first to be played on the newly released TEKKEN 8, unveiled earlier this year at Red Bull Pindrop, and will feature the return of its unique format. Putting players’ core fighting game skills to the ultimate test by encouraging perfect play and clutching under pressure, players can achieve ‘PERFECT’ and ‘GREAT’ scores, aka ‘The Golden Letters’, to win matches automatically.

Red Bull players Hoa ‘Anakin’ Luu and Arslan “Arslan Ash” Siddique will star alongside other top global pros, including Hasan “JoKa” Rehman, Lim “Ulsan” Soo-hoon, Alexandre “AK” Laverez, and “YUYU”, with more legendary players set to be revealed in the coming weeks.

Day one of the blockbuster Finals weekend will see an all-new 20-player group stage, with numerous matchups throughout the day, with some superb matches promised. The top 12 players will progress to day two’s Double Elimination, promising an intense and thrilling viewing experience for fans across the world. Day two will also reignite classic rivalries, with an East vs West battle before the Grand Finals, where players can settle old scores with adversaries.

The Red Bull Gaming Sphere will also be transformed into an immersive golden bank vault for this year’s iteration of Red Bull Golden Letters. Matchups will take place within the vault, which will be locked up until the winner is decided.

Last year’s Red Bull Golden Letters Champion, Jae-Min ‘Knee’ Bae, claimed the title after beating two-time EVO champion and fellow South Korean TEKKEN legend Hyunjin ‘JDCR’ Kim in a TEKKEN 7 masterclass with a landslide 6-0 victory.

Looking ahead to the tournament, Red Bull Player and TEKKEN legend Arslan “Arslan Ash” Siddique said: “It’s so good to see Red Bull Golden Letters returning for a third time. It’s become a real moment for the TEKKEN scene to look forward to every year, and new global qualifiers are great to give more opportunities and add even more wildcards to this competition. With the competitive scene still working out TEKKEN 8, the format adds such a great challenge for us, and is going to be so fun for fans to see play out – I can’t wait!”

Gopuff will continue its partnership with the Red Bull Gaming Sphere by joining as the Official Grocery and Snacks Delivery Partner for Red Bull Golden Letters, supplying competitors and talent with a range of everyday products in as little as 15 minutes.

Red Bull Golden Letters will be broadcast from the Red Bull Gaming Sphere in London and live on social media. For more information on Red Bull Golden Letters, including the Open Qualifiers, visit RedBull website.

 

The post Red Bull Golden Letters returns: TEKKEN 8 pros to compete alongside new global Open Qualifiers appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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