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Max Level bags PR mandates of India’s gaming powerhouses NODWIN Gaming and SuperGaming
Max Level’s deep expertise in gaming and esports will enhance the industry standing of NODWIN Gaming and SuperGaming through innovative PR and communication strategies,
Max Level, India’s premier marketing and PR agency crafted by gamers for gamers, has secured the PR mandates of two of the nation’s leading gaming and esports companies, NODWIN Gaming and SuperGaming.
Established in 2014, NODWIN Gaming is a leading South Asian gaming and esports company and a key subsidiary of Nazara Technologies Ltd. The company has expanded its footprint across South Asia, Singapore, the Middle East, and Turkey, specializing in the development and monetization of gaming and esports intellectual properties such as leagues, tournaments, and reality shows.
NODWIN Gaming has played a pivotal role in the evolution of esports into a mainstream phenomenon in India, pioneering the industry and engaging the youth demographic to spearhead the digital entertainment revolution.
Gautam Virk, Co-founder and CEO NODWIN Gaming said, “NODWIN Gaming has always strived to consistently innovate and push the boundaries in the esports, lifestyle and entertainment domains, and partnering with Max Level as our PR and communications partner aligns seamlessly with our overarching vision. Having worked closely on numerous projects in the past, we are confident that Max Level’s strategic approach and deep understanding of the gaming and esports industry will significantly bolster our brand presence.
This partnership will enable us to achieve brand advocacy among a diverse audience of esports enthusiasts, gamers and other industry stakeholders alike”
SuperGaming is a Series-A funded game developer, building India’s gaming revolution. Known for building popular titles including MaskGun, Battle Stars, they are currently building Indus, an Indo-futuristic Battle Royale, which is one of the most ambitious games from the country till date and has 11 million pre-registrations and counting.
“At SuperGaming, we are committed to revolutionizing the gaming industry in India and beyond, and working alongside Max Level as our official PR partner marks a step forward in our journey. Their deep-rooted understanding and extensive experience in the gaming and esports ecosystem makes them an ideal partner to elevate our brand presence and together, we aim to put India on the global gaming map,” commented Roby John, CEO and Co-founder at SuperGaming.
Max Level is a holistic marketing and PR agency founded by gamers, specializing in comprehensive B2B services tailored for gaming and esports audiences. As the official PR and communication partner of NODWIN Gaming and SuperGaming, Max Level will leverage its expertise to curate innovative and impactful PR strategies that not only resonate with gaming audiences but also establish deeper engagement, and accelerate brand growth.
“We are thrilled to be named the official PR and communication partner of two prominent entities in the gaming and esports industry in India. We have built Max Level over a decade from the ground up with a deep understanding and passion for the gaming culture. We will extend this expertise to amplify the voices of these iconic brands. As a leading agency working with many top brands, our objective is to continue collaborating with more companies and organizations in India and globally to tell their stories and contribute to their overall growth,” said Siddharth Nayyar, Chief Revenue Officer at Max Level.
With the addition of NODWIN Gaming and SuperGaming to its diverse portfolio which includes esteemed brands such as KRAFTON, Saudi Esports Federation, ESL Faceit Group, ASUS ROG, Jio Games, TVS, HyperX and more, Max Level strengthens its foothold in the Indian gaming and esports industry.
The post Max Level bags PR mandates of India’s gaming powerhouses NODWIN Gaming and SuperGaming appeared first on European Gaming Industry News.

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SOFTSWISS Game Aggregator Supports Sweepstakes and Social Casino Boom
The SOFTSWISS Game Aggregator is strengthening the sweepstakes and social casino sector by offering a vast array of free-to-play content. The solution provides operators with uninterrupted operations and dedicated technical support.
Recent forecasts indicate that the free-to-play gaming market is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2023 to 2032, generating over 350 billion dollars by 2032.
With over 27,800 games from more than 280 providers, the SOFTSWISS Game Aggregator effectively responds to the growing global demand for this type of entertainment. By continuously seeking new ways to help operators offer immersive gambling experiences without real-money wagering, the platform delivers the same advantages to sweepstakes and social casino operators as it does to traditional gambling projects, including:
- A vast portfolio with free-to-play and sweepstakes-ready titles
- Instant access to games through a single API integration, ensuring swift deployment of new content and minimising downtime
- Stable performance with 99.999% uptime and 24/7 technical support, ensuring a smooth experience for both operators and players
Many global sweepstakes and social casino operators have partnered with the SOFTSWISS Game Aggregator to expand their audiences and strengthen player engagement. Besides benefiting from access to the extensive gaming portfolio, these projects get a flexible and reliable solution that can adapt to the evolving regulatory landscape around social and sweepstakes gaming.
Alena Bekus, Deputy Head of the SOFTSWISS Game Aggregator, shared: “We see a real shift toward alternative gaming experiences where players can enjoy casino-style entertainment without risking losing money. That’s exactly where our solution fits perfectly. With our proven uptime record and seamless integration of thousands of games, we are helping our clients grow globally and stand out in the market.”
The SOFTSWISS Game Aggregator has a strong reputation among operators of all sizes, from established brands to emerging newcomers. Operators have reported high satisfaction with the platform’s stability, ease of integration, and variety of content. According to recent Kantar research, 51% of SOFTSWISS’ partners rated the product a perfect 10 or 9, highlighting its role as a trusted all-in-one solution.
The SOFTSWISS team will be available to discuss sweepstakes, social casino segments and partnerships at SiGMA Americas in São Paulo, Brazil, from 7 to 10 April.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Supports Sweepstakes and Social Casino Boom appeared first on European Gaming Industry News.
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GR8 Tech Rolls Out “Fancy Mode” Sportsbook UI
GR8 Tech is enhancing sportsbook engagement with the new “Fancy Mode” feature—a UI upgrade that offers the look and feel of exchange betting while keeping operators’ revenue models intact
By introducing an exchange-inspired interface without modifying underlying bet calculation mechanics or risk models, GR8 Tech offers operators a powerful tool to expand their audience, differentiate their offerings, and ensure revenue stability during high-traffic events like IPL that starts this weekend.
“The exchange-style sportsbook UI gives operators a smart, low-risk way to appeal to exchange bettors without overhauling their platform,” said Denys Parkhomenko, CPO at GR8 Tech. “This is exactly the type of flexible, player-driven evolution we believe in—small but impactful changes that drive engagement and revenue.”
Key Functionalities of the Exchange-Style Sportsbook UI
Designed to expand audience reach while providing a frictionless betting experience, the feature introduces:
- UI Toggle: Players can switch between “Fixed” and “Exchange” views, with a customizable default setting for new users. Preferences are saved locally for future visits.
- Optimized Market & Odds Display: Odds automatically convert to a Back/Lay-style format, with distinct layouts to help exchange bettors navigate effortlessly.
- Cricket-Specific Enhancements: Dedicated updates to Cricket event pages ensure players experience a more intuitive and familiar interface.
- Refined User Experience: Adjusted CashOut, BetSlip, and BetHistory functionalities ensure smooth tracking and execution of bets.
“Operators need every advantage to capture and retain traffic during the world’s biggest sports tournaments. With the “Fancy Mode”, we provide a high-impact engagement tool that requires no operational risk but delivers significant player retention benefits,” added Parkhomenko.
Available now for Cricket single bets, the “Fancy Mode” can be enabled by operators as a default view or offered as a toggle-on feature within Cricket event pages. Contact GR8 Tech today to unlock a more flexible, high-performance Sportsbook experience—with a touch of fancy.
The post GR8 Tech Rolls Out “Fancy Mode” Sportsbook UI appeared first on European Gaming Industry News.
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Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season
BLAST, an esports entertainment company, has announced an expanded sponsorship with Progressive Insurance, making it the Presenting Sponsor for the entire Rocket League Championship Series (RLCS) 2025 season.
Following its successful sponsorship of the Rocket League World Championship in Fort Worth, Texas, last year, Progressive is deepening its investment in Esports by extending its presence across all Rocket League Championship Series (RLCS) events in 2025, including Qualifiers, RLCS Majors, and the Rocket League World Championship.
Progressive is the second largest personal auto insurer in the United States, a leading seller of commercial auto, motorcycle, and boat insurance, and one of the country’s top 15 homeowners insurance carriers.
The sponsorship will see Progressive featured both digitally and physically across the RLCS 2025 season and includes logo placement on the Rocket League ball in RLCS broadcasts, branded broadcast content and a number of in and out of game logo integrations.
The RLCS is the official competitive league for Rocket League Esports, which features the world’s best teams and players competing across the year for a place in the much-anticipated arena events – fans can look forward to events such as the RLCS Major in Birmingham, UK and Raleigh Majors and the Rocket League World Championship in Lyon, France.
Progressive first sponsored Rocket League Esports last September for the Rocket League World Championship in Fort Worth, Texas, USA, where Team BDS claimed the lion’s share of the $1,165,500 total prize pool and coveted world title.
Alexander Lewin, SVP of Commercial Revenues for BLAST, said: “The expansion of our sponsorship with Progressive highlights the growing global reach of Rocket League Esports, along with its brilliant passionate fanbase and the exciting arena events on offer across the year. We are looking forward to further integrating Progressive into the Rocket League esports ecosystem in 2025.”
Sean Freeman, Media Business Leader at Progressive, said: “We’re excited to help bring a fun and competitive Rocket League Championship Series season to the Esports community in 2025. We look forward to connecting with the passionate fans of Rocket League both in-game and in the arena all season long through this expanded sponsorship.”
The post Rocket League Championship Series Announces Progressive Insurance® as Presenting Sponsor for Entire 2025 Season appeared first on European Gaming Industry News.
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