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INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES
OdiBets, one of Africa’s largest and most trusted betting operators announces new partnership with leading B2B games provider and acquisition and retention specialists, Incentive Games.
Through this collaboration, Incentive Games will integrate their bespoke Velocity crash games system to OdiBets’ platform, launching in the summer of 2024.
The launch will encompass a dynamic mix of gaming options, including:
- Free-to-play Velocity crash game: This engaging format will allow players to experience the excitement of crash gameplay without financial risk.
- Several pay-to-play crash games: OdiBets’ customers will have access to a selection of thrilling pay-to-play crash games, offering a chance to win cash prizes.
Incentive Games’ expert developers have meticulously crafted this suite to seamlessly align with OdiBets’ platform, guaranteeing a smooth player experience. Once live, the Incentive Labs team – a dedicated group of R&D, data, and AI specialists – will work behind the scenes to analyse user behaviour and preferences. This allows for ongoing optimisation and personalisation, ensuring OdiBets’ players receive the most engaging and rewarding crash game experience.
John Gordon, CEO of Incentive Games, said, “We are delighted to partner with OdiBets, a leading force in the African gaming market. Their commitment to providing an exceptional player experience aligns perfectly with our vision at Incentive Games. We’re confident that our innovative crash games will provide an entirely new level of entertainment and help solidify their position as a top gaming destination in Africa.”
Wilson Gichuki, Head of Product at OdiBets, said, “We are thrilled to join forces with Incentive Games. Their expertise in gamification will significantly enrich our platform, offering our users more interactive and enjoyable betting experiences. This alliance aligns with Odibets’ goal to deliver cutting-edge gaming solutions and diversify its entertainment options for its customers and the gaming industry.”
The post INCENTIVE GAMES PARTNERS WITH ODIBETS TO RELEASE NEW SUITE OF CRASH GAMES appeared first on European Gaming Industry News.
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Digitain Triumphs at ICE Barcelona, Winning Two Prestigious iGaming Industry Awards
- Global Gaming Company of the Year at the International Gaming Awards
- Most Innovative Supplier at the European iGaming Awards
The post Digitain Triumphs at ICE Barcelona, Winning Two Prestigious iGaming Industry Awards appeared first on European Gaming Industry News.
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iQOO SOUL ropes in Monster as official Energy Drink Sponsor; first esports team in India to partner with the global brand
In a landmark development for Indian esports, iQOO SOUL, the BGMI division of India’s leading esports team S8UL, has joined forces with Monster Energy as its official Energy Drink Partner. This makes iQOO SOUL one of the select few teams globally and the first in India to team up with the global brand, joining the ranks of some of the biggest and most successful international esports organisations.
As part of the association, Monster Energy’s logo will be displayed on iQOO SOUL’s team jersey in the top right spot. Since its inception, the team has been a dominant force in the Battlegrounds Mobile India (BGMI) landscape and has multiple accolades to its name. With Monster Energy by its side, iQOO SOUL will be all charged up and ready to consistently deliver top-tier gameplay in upcoming tournaments.
Commenting on the historic partnership, Animesh Agarwal, Co-founder, iQOO SOUL expressed, “This partnership with Monster Energy is a huge milestone, not just for iQOO SOUL but for the Indian esports ecosystem as a whole. Esports, much like traditional sports, demands peak performance—both physically and mentally. Endurance, focus, and consistency are what separate the best from the rest. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game. We are excited for what’s to come and look forward to working closely with Monster Energy to create more opportunities and experiences for our fans and the larger gaming community.”
Being a leading marketer of energy drinks and alternative beverages, Monster Energy has consistently showcased its commitment to growing the gaming and esports landscape globally. The brand sponsors some of the biggest teams in the world, including The International 2024 champions Team Liquid, USA-based Gen.G, and Made in Brazil (MIBR). Additionally, Monster Energy also partnered with the Call of Duty League last year.
Alongside its collaboration with Monster Energy, iQOO SOUL made history in 2023 as the first Indian esports team to partner with a leading smartphone brand, iQOO, as its title sponsor for more than just a tournament.
Recently, S8UL’s prominent content creator, Kaashvi Hiranandani (KaashPlays) also joined the exclusive roster of Monster Energy’s gamers, which also includes the organisation’s co-founders Animesh Agarwal (8Bit Thug) and Naman Mathur (Mortal).
As iQOO SOUL continues to lead the charge in shaping the future of Indian esports, its association with Monster Energy is set to elevate the nation’s gaming ecosystem. Led by in-game leader Mohammad Raja (Manya), the team comprising Manpreet Singh (Rony), Nakul Sharma (NakuL), Saumay Anand (Saumay), and Armaan Shaikh (Skipz) will next compete in the Challenge Finals of the ongoing Snapdragon Pro Series (SPS) BGMI Season 6, where they will face off against 15 other teams for the title.
The post iQOO SOUL ropes in Monster as official Energy Drink Sponsor; first esports team in India to partner with the global brand appeared first on European Gaming Industry News.
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MY.GAMES DIVES INTO ALTERNATIVE DISTRIBUTION WITH APTOIDE
Aptoide, the original independent app store on Android and iOS, today announces strategic partnerships with MY.GAMES, a leading European developer and publisher, which will see some of the world’s best-loved mobile games join Aptoide’s Android store.
In bringing their games to Aptoide, MY.GAMES will access a large, engaged audience of new users in Europe, the US and across the globe. Aptoide is the longest-standing alternative app store with more than 50 million monthly active users. In 2024, the company made history by launching the first ever third-party storefront on iOS.
Founded in 2011, Aptoide has led the charge in alternative distribution for more than a decade, and brought the first ever successful antitrust challenge against Google in 2018. Since then, a wave of legislation including the European Union’s Digital Markets Act has opened up the distribution ecosystem further and raised awareness of alternative channels among game developers and publishers.
Paulo Trezentos, CEO of Aptoide, said:
“This is a significant moment for Aptoide, and for the unstoppable rise of a fairer distribution landscape for publishers and users alike. By bringing these chart-topping games to Aptoide, we are continuing our commitment to giving our users access to the best mobile gaming content available. We’re pleased that one of the leading brands in mobile gaming, MY.GAMES, has chosen Aptoide as a partner in their quest for new users, new revenue streams, and greater control over the distribution of their IPs.”
The new partnerships represent the first time MY.GAMES has distributed a game in an app store not owned by a major hardware manufacturer, representing a significant milestone in the rise of independent distribution ecosystems. The new titles coming to Aptoide are as follows:
MY.GAMES:
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Rush Royale, a fast paced real time strategy game, that has garnered over 90 million lifetime installs, with lifetime revenue of $370 million to date.
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Additionally, the action-packed survival shooter Left to Survive has exceeded over 70 million lifetime installs, with lifetime revenue of $140 million.
Elena Grigorian, CEO of MY.GAMES, commented:
“At MY.GAMES, we are always looking for innovative ways to bring our games to new audiences. Partnering with Aptoide enables us to tap into a large, global user base while exploring alternative distribution channels that align with our mission of delivering high quality, engaging games to players, everywhere. We are confident that this partnership will bring great value to both our players and developers.”
The post MY.GAMES DIVES INTO ALTERNATIVE DISTRIBUTION WITH APTOIDE appeared first on European Gaming Industry News.
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