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Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry

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  • Gambling app industry records strong H1 2024 with Android gambling app downloads up 30% in the week prior to Euro 2024 vs. the same period last year
  • Gambling apps on average see approximately 69% increase in downloads around major horse racing events – week of Grand National saw 124k new users and Cheltenham 143k – compared to weekly average of 79k
  • Period of World Cup 2023 saw 369k new gambling Android app users 
  • Euros and Ascot could combine to see highest ever month of downloads – with Olympics to follow 
  • Sports betting sector reaches 20 million lifetime downloads on Google Play Store
A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SpliMetrics, predicts that the sector may see its strongest ever month in terms of new users due to the Euros and Royal Ascot coinciding.
SplitMetrics found that the UK’s other major horse racing events – The Grand National and Cheltenham – led to download numbers increasing by an average of 69% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android were 79k per week, however, the Grand National saw 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.
Similarly, the first week of World Cup 2022 saw 122k downloads – with 369k recorded over the course of the tournament.
The gambling industry as a whole has seen a strong start to the year with downloads up by approximately 30% compared to 2023.
These factors could combine to see the UK’s top seventeen gambling apps registering their largest month on record and, with the Olympics still to come, put the industry on course for its largest year of growth ever.
The top 17 sports gambling apps analysed through the App Radar by SplitMetrics platform, experienced an approximate 15% increase in Android downloads in the two weeks running up to the start of Euro 2024 (3-16 June 2024) when compared to the same period in 2023 (110k vs 96k downloads).
The apps that added the most Android downloads in those two weeks are bet365, Sky Bet, Paddy Power, Coral and Ladbrokes.
Overall, sports betting apps reached an estimated 20 million lifetime downloads on 16th June 2024. These apps have gained an estimated 2 million new users in 2024 up until 16th June.
The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Our new study shows that major UK horse racing events lead to a dramatic increase in downloads for gambling apps – almost the same number per week as we see for huge global events like the World Cup.
“The combination of Royal Ascot, the Euros, and the high growth rate of the gambling app industry this year could combine into a perfect storm – generating unprecedented new customer numbers. With the Olympics also coming up, 2024 could easily become the biggest year for customer growth in the smartphone era.
“Each download represents a new user for these businesses which, if converted to long-term customers, would have a huge impact on their bottom line. An accessible and seamless user experience will be a big factor in whether these apps will be able to retain the new users and convert them into loyal customers.
“Big global events bring a lot of potential new customers to different parts of the app market but they also bring a lot of competition. Businesses that invest in smart, targeted marketing can differentiate themselves from their competitors. It’s also an opportunity for smaller businesses to punch above their weight and supercharge their growth.”

The post Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event

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Paysecure, a leading provider of payment orchestration solutions for the iGaming industry, successfully hosted its exclusive event Securing Faster Payments in iGaming aboard the Sunborn Hotel in Gibraltar on 16th October.

The evening brought together senior figures from operators, technology providers, and payment networks to explore the evolution of faster, more secure payment experiences in iGaming, and what lies ahead for the sector.

With speakers from Worldpay, Mastercard, DAZN, Pretty Technical, and Paysecure, discussions centred around balancing player experience, security, and compliance in a rapidly changing landscape.

Across keynote talks and a healthy panel debate, speakers explored how technology, data, and collaboration are reshaping the future of payments in iGaming.

A recurring theme was the tension between speed and security, and how advances such as network tokenisation and smarter orchestration are allowing operators to achieve both. Attendees heard how network tokens are improving authorisation rates and trust, while also fuelling new payment experiences, such as click-to-pay, which in turn reduces cashier friction and provides a seamless player journey.

The discussion also delved into how player-centric design, behavioural analytics and the latest technological innovations are transforming the deposit journey. With more than 30% of players abandoning deposits due to checkout friction, speakers shared insights on how to define and build dynamic payment experiences, utilizing customer segmentation, intelligent routing, and rich data-insights; and further reflected on the importance of ecosystem connectivity for pushing the industry forward.

It is clear from the discussions that payments are no longer a utility, but a point of competitive advantage for operators. Payments remain a pivotal conversion moment, and a lot hinges on the experience, with players expecting to pay quickly and efficiently how, when and where they want.

Paysecure’s Chief Commercial Officer and Co-Founder, Viktoriia Degtiarova, emphasised the importance of collaboration in raising industry standards: “The Paysecure Payment Professionals event really highlighted how critical payments are to operator success. In today’s fast-moving iGaming landscape, continual innovation in payment solutions isn’t optional, it’s essential. Success relies on collaboration across the entire ecosystem, from operators and PSPs to regulators and technology partners, ensuring seamless experiences for players while driving growth for all stakeholders.”

Farish Lakhani, Corporate Sales Director at Worldpay Global SMB further shared, “Thank you to Paysecure for hosting such a well-organised event in Gibraltar and for inviting us to be part of the conversation. It was a great opportunity to share insights and collaborate on shaping the future of payments in iGaming”.

Following the success of the Gibraltar event, Paysecure Payment Professionals – The iGaming Edition will continue across other key iGaming hubs in 2026, building on the discussions and relationships formed at this inaugural event.

 

The post Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event appeared first on European Gaming Industry News.

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ProgressPlay to Unveil Next-Generation Sweepstakes Solution at SiGMA Europe 2025, Redefining Market Entry and Player Engagement

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ProgressPlay, a premier iGaming platform and solutions provider, has announced its prominent presence at SiGMA Europe 2025 in Rome on stand 4246, where it will spotlight its groundbreaking Sweepstakes Solution. The company is set to demonstrate how this innovative model provides operators with a compliant, high-impact pathway to captivate players in complex and emerging markets.

The event will serve as the launchpad for ProgressPlay’s most advanced sweepstakes package to date, featuring a complete suite of technological and operational tools designed for rapid market entry and sustainable growth. The solution offers a proven alternative to real-money gaming that drives exceptional player loyalty and lifetime value.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, emphasised the strategic advantage the solution offers. “The global demand for engaging, compliant gaming experiences has never been higher. Our Sweepstakes Solution isn’t just an add-on; it’s a strategic master key for operators looking to unlock new revenue streams without the traditional barriers,” stated Nahhas. 

Nahhas continued: “At SiGMA, we will show partners how to seamlessly integrate this model, leveraging our robust platform and vast content library to build a vibrant and loyal player community from day one. ProgressPlay invites operators, brands, and potential partners to book a private meeting at SiGMA Europe 2025 to experience a live demonstration of the Sweepstakes Solution and explore bespoke partnership opportunities.”


ProgressPlay’s comprehensive solution includes a sweepstakes engine, a dedicated portfolio of engaging games optimised for the model, bespoke back-office management tools, and more. This end-to-end approach allows operators to focus on player acquisition and growth.

Itai Loewenstein, CEO of ProgressPlay, highlighted the solution’s role in the company’s vision for global expansion. “In an industry defined by evolution, true leadership means providing the tools for our partners to not just adapt, but to lead. Our Sweepstakes Solution is a testament to that commitment,” said Lowenstein. “We are empowering our partners to explore new frontiers with confidence and agility.”

Loewenstein concluded: “For any operator or brand looking to diversify their offerings and future-proof their business, our stand 4246 at SiGMA is a must-visit destination.”

The post ProgressPlay to Unveil Next-Generation Sweepstakes Solution at SiGMA Europe 2025, Redefining Market Entry and Player Engagement appeared first on European Gaming Industry News.

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ZettaOnline Wins “Best Payment Provider” at EiGE Awards 2025 During the European Gaming Congress in Warsaw

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ZettaOnline has been named Best Payment Provider at the EiGE Awards 2025, held during the European Gaming Congress (EGC) in Warsaw, Poland on 30-31 October.

Organized by Hipther, the awards honor excellence and innovation across the gaming and fintech ecosystem. The “Best Payment Provider” title recognizes the company that delivers secure, fast, and friction-free transaction solutions, setting new benchmarks for reliability and customer experience in iGaming.

This distinction marks ZettaOnline’s second major recognition in 2025 in the same category, reinforcing its position as a trusted fintech partner for regulated gaming operators.

“Receiving this award at such a renowned industry event is an incredible honor and a reflection of our team’s focus on strategic advancement, compliance, and client success,” said Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, who accepted the award on behalf of the company.

In addition to the company’s success, Milena Tsankarska had received individual nominations in two categories: iGaming Leader of the Year, celebrating vision and leadership in the industry, and iGaming Influencer of the Year, honoring individuals whose insights and impact help shape the gaming community.

At the European Gaming Congress, Tsankarska also joined the panel “Beyond the Booth: Strategic Event Preparation in B2B PR, Marketing & BizDev,” where she discussed the evolving role of communication in a data-driven era. Her key message highlighted the importance of aligning research, audience understanding, and business goals to create marketing that resonates and drives measurable outcomes.

“We value this event because it allows us to create a network of long-term partners. It’s great to see the potential of the gaming industry showcased by a diverse range of companies and ideas,” said Tsankarska. “We’re thankful to the Hipther team for recognizing our work and for creating spaces that foster real collaboration and progress across the sector.”

ZettaOnline continues to strengthen its position within the fintech and gaming ecosystems, delivering tailored solutions that combine technology, compliance, and security across multiple regulated markets. The company’s expertise spans online payments, cyber security, cloud services, certification, IT infrastructure, software development, server and system administration, and technical compliance, ensuring every partner receives a holistic approach to operational excellence. With a focus on speed, reliability, and intelligent scalability, ZettaOnline empowers businesses to navigate complex financial and technological environments with confidence and clarity.

The post ZettaOnline Wins “Best Payment Provider” at EiGE Awards 2025 During the European Gaming Congress in Warsaw appeared first on European Gaming Industry News.

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