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Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry

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  • Gambling app industry records strong H1 2024 with Android gambling app downloads up 30% in the week prior to Euro 2024 vs. the same period last year
  • Gambling apps on average see approximately 69% increase in downloads around major horse racing events – week of Grand National saw 124k new users and Cheltenham 143k – compared to weekly average of 79k
  • Period of World Cup 2023 saw 369k new gambling Android app users 
  • Euros and Ascot could combine to see highest ever month of downloads – with Olympics to follow 
  • Sports betting sector reaches 20 million lifetime downloads on Google Play Store
A new analysis of sports betting apps on the Google Play Store by app growth solutions company, SpliMetrics, predicts that the sector may see its strongest ever month in terms of new users due to the Euros and Royal Ascot coinciding.
SplitMetrics found that the UK’s other major horse racing events – The Grand National and Cheltenham – led to download numbers increasing by an average of 69% in the week leading to the races. On average new download numbers in 2024 for the UK’s top 17 gambling apps on Android were 79k per week, however, the Grand National saw 124k and Cheltenham 143k – the highest download weeks of the year by a considerable margin.
Similarly, the first week of World Cup 2022 saw 122k downloads – with 369k recorded over the course of the tournament.
The gambling industry as a whole has seen a strong start to the year with downloads up by approximately 30% compared to 2023.
These factors could combine to see the UK’s top seventeen gambling apps registering their largest month on record and, with the Olympics still to come, put the industry on course for its largest year of growth ever.
The top 17 sports gambling apps analysed through the App Radar by SplitMetrics platform, experienced an approximate 15% increase in Android downloads in the two weeks running up to the start of Euro 2024 (3-16 June 2024) when compared to the same period in 2023 (110k vs 96k downloads).
The apps that added the most Android downloads in those two weeks are bet365, Sky Bet, Paddy Power, Coral and Ladbrokes.
Overall, sports betting apps reached an estimated 20 million lifetime downloads on 16th June 2024. These apps have gained an estimated 2 million new users in 2024 up until 16th June.
The top five apps in terms of lifetime downloads are bet365, Sky Bet, Paddy Power, William Hill and Ladbrokes.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Our new study shows that major UK horse racing events lead to a dramatic increase in downloads for gambling apps – almost the same number per week as we see for huge global events like the World Cup.
“The combination of Royal Ascot, the Euros, and the high growth rate of the gambling app industry this year could combine into a perfect storm – generating unprecedented new customer numbers. With the Olympics also coming up, 2024 could easily become the biggest year for customer growth in the smartphone era.
“Each download represents a new user for these businesses which, if converted to long-term customers, would have a huge impact on their bottom line. An accessible and seamless user experience will be a big factor in whether these apps will be able to retain the new users and convert them into loyal customers.
“Big global events bring a lot of potential new customers to different parts of the app market but they also bring a lot of competition. Businesses that invest in smart, targeted marketing can differentiate themselves from their competitors. It’s also an opportunity for smaller businesses to punch above their weight and supercharge their growth.”

The post Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Team Vitality announce Clément “CyvOph” Millard and Ștefan “Sayonara” Mîtcu as new signings

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Today, Team Vitality is excited to announce the arrival of VALORANT players Clément “CyvOph” Millard and Ștefan “Sayonara” Mîtcu the club’s elite roster.

French player CyvOph will join the VALORANT roster from Mandatory with immediate effect, while Sayonara has been loaned to DVM in the French VRL – French Challengers League.

20-year-old Frenchman Clément “CyvOph” Millard has officially joined Team Vitality’s VALORANT roster. CyvOph, formerly of Mandatory, is one of France’s top up-and-coming talents, with a plethora of French tournament wins under his belt, including the VALORANT Open Tour France 2022: Stage 2.

“CyvOph is an extremely motivated player that has shown great potential when working with the team.” says Daniel “Faded” Hwang, Head coach of Team Vitality’s VALORANT team. “His natural connection with the team and willingness to grow makes him the perfect fit.”

In addition to the signing of CyvOph, Team Vitality has also signed Moldovan prodigy Ștefan “Sayonara” Mîtcu on a pre-contract. Sayonara joins from DVM, and has been loaned back to the French organisation to further his development in the VALORANT scene. Regarded as one of Europe’s top prospects, Sayonara was named Stage MVP during the VALORANT Challengers 2025 France: Revolution Stage 1 semi-final earlier this year. He has also featured for Fnatic in numerous off-season tournaments, such as Red Bull Home Ground and the Riot Games ONE PRO INVITATIONAL 2024.

With the additions of CyvOph and Sayonara, Team Vitality has strengthened its position as one of Europe’s top VALORANT teams, following their VCT 2025: EMEA Kickoff win, and top-four finish at VALORANT Masters: Bangkok. The team will consist of Saif “Sayf” Jibraeel, Kimmie “Kicks” Laasner, Felipe “Less” de Loyola Basso, Nikita “Derke” Sirmitev, and Clément “CyvOph” Millard.

“We’re thrilled about the new additions to our VALORANT roster,” says Fabien “Neo” Divide, President of Team Vitality. “Securing one of France’s top talents in CyvOph reinforces our identity as one of the world’s leading organizations and with Sayonara joining, our roster is stronger than ever. Their skill, dedication, and synergy with the team put us in a great position for the challenges ahead. We can’t wait to see them in action and for our fans to support us on this journey.”

With CyvOph’s addition to the team, Nikita “trexx” Cherednichenko will move to the inactive roster.

The new-look roster will be first seen at the VCT 2025: EMEA Stage 1 – Group Stage, beginning on March 26, 2025.

 

The post Team Vitality announce Clément “CyvOph” Millard and Ștefan “Sayonara” Mîtcu as new signings appeared first on European Gaming Industry News.

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‘Nudge Me I’m Irish’: AGS Premieres Gold Nudge™ and Diamond Nudge™ at Graton Casino This St. Patrick’s Day

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AGS celebrated the world premiere of its first mechanical nudge games—Gold Nudge™ and Diamond Nudge™—on St. Patrick’s Day at Graton Resort & Casino in Rohnert Park, California. The event marked the debut of these exciting new titles, exclusive to AGS’ Revel™ slot cabinet, the company’s first mechanical stepper product.

The evening kicked off with a festive ribbon-cutting ceremony, where invited players enjoyed an exclusive first spin on the new games. To make the premiere even more memorable, a playful leprechaun roamed the casino floor, spreading St. Patrick’s Day cheer and handing out themed swag. The night culminated with a thrilling raffle drawing, where one lucky winner walked away with a Gold Nudge-logoed whiskey barrel to commemorate the event.

“The world premiere of Gold Nudge and Diamond Nudge at Graton Resort & Casino underscores our commitment to delivering cutting-edge entertainment,” said Brian Green, Chief Operating Officer of Graton Casino. “This groundbreaking slot machine sets a new benchmark in gaming, offering our guests an exceptional and exclusive experience.”

Gold Nudge and Diamond Nudge highlight AGS’ ability to adapt popular video game mechanics—such as nudges and wild multipliers—into a stepper format. These games feature up to 11 possible nudges, double and triple wild multipliers in Gold Nudge and watermark multipliers on bars and sevens on Diamond Nudge, and a 3-tier progressive jackpot to offer big wins.

These titles also showcase AGS’ ongoing success across multiple game formats. The company has made waves with its 3-reel products, excelling not only in mechanical stepper, but also in video slots and online real-money games. AGS has earned top spots on recent Eilers & Krejcik Gaming (EKG) performance reports for its 3-reel games across both land-based and online platforms, underscoring the widespread appeal and success of their game library.

Diamond Nudge will also be showcased at the Indian Gaming Association (IGA) tradeshow at the end of the month, where AGS will continue to showcase its innovative gaming solutions to an even wider audience.

 

The post ‘Nudge Me I’m Irish’: AGS Premieres Gold Nudge™ and Diamond Nudge™ at Graton Casino This St. Patrick’s Day appeared first on European Gaming Industry News.

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Vixio Selected As “Best RegTech Platform” in 2025 FinTech Breakthrough Awards Program

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Prestigious Annual Awards Program Recognizes Outstanding Financial Technology Products And Companies Around the World

Vixio, a leading provider of regulatory intelligence solutions, today announced that it has been named “Best RegTech Platform”  in the FinTech Breakthrough Awards program conducted by FinTech Breakthrough, an independent market intelligence organisation that recognises the top companies, technologies and products in the global FinTech market today.

The Vixio platform delivers actionable compliance intelligence to over 180 jurisdictions worldwide, focusing on payments and gambling. The fully interactive platform comes with self-service tools for complete control over the information flow. Its filters and search engines, monitors and alerts, and self-service tools empower users to tailor information to their needs.

Vixo’s AI-enhanced technology enables customers to integrate data, information and insights seamlessly into their daily workflows. Dashboards and customisable watchlists enable real-time tracking of regulatory developments in target jurisdictions or for certain business lines. Additionally, the recently added VIQ AI Search utilises state-of-the-art LLM Claude 3.5 Sonnet, allowing users to interrogate the data on the platform for specific insights.

At the core of Vixio’s solution is an expert team of analysts and researchers. These experts regularly spend time with lawmakers, regulators and industry participants to understand regulatory issues, and then deliver timely expert insights to help clients navigate the ever-evolving regulatory landscape.

“Compliance teams can no longer rely on manual research to stay ahead of the curve—that’s why they partner with Vixio. The payments and gambling space are two highly regulated industries, making it critical to adhere to licensing obligations, adapt to changing regulations – especially between jurisdictions and product types, and identify growth opportunities,” said Steve Johansson, Managing Director, FinTech Breakthrough. “The Vixio platform combines their expertise with advanced technology to prioritise relevant intelligence, helping compliance teams cut through the noise. We’re proud to name them 2025’s ‘Best RegTech Platform!’”

The FinTech Breakthrough Awards is the premier awards program founded to recognise the FinTech innovators, leaders and visionaries from around the world in a range of categories, including Digital Banking, Personal Finance, Cryptocurrencies, Lending, Payments, Investments, RegTech, InsurTech and many more.

“We’ve designed our platform to save our clients significant time, and ensure users can identify areas of compliance that may become areas of risk or vulnerability to their business if left unaddressed. By harnessing advanced technology, we’re essentially removing time-consuming and resource-heavy manual searches and lowering costs,” said Mike Woolfrey, CEO, Vixio. “We’re overwhelmed with gratitude to accept this award from FinTech Breakthrough. Going into the next 12 months, In response to client feedback, we plan to expand coverage to new verticals and jurisdictions while continuing to enhance platform functionality.”  

Additionally, Vixio’s new Horizon Scanning feature is supported with data to project market outcomes. It provides users with links to the original legislative texts and references so users and external legal counsel can analyse and interpret the regulations themselves. Vixio’s intuitive interface and search menus help compliance analysts explore growth opportunities proactively with a clear understanding of the regulations in given jurisdictions for each product and service. Additional bespoke tools and functionality allow users to integrate data seamlessly into their daily workflow and to export intelligence for reporting.

To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.

The post Vixio Selected As “Best RegTech Platform” in 2025 FinTech Breakthrough Awards Program appeared first on European Gaming Industry News.

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