Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
728x90 banner available here

Latest News

Amplifying horse racing: An inside look at how Altenar is diversifying its platform in partnership with SIS

Published

on

Reading Time: 4 minutes

 

Industry heavyweights SIS and Altenar are both well-respected suppliers in the industry, known for delivering memorable sports betting experiences. After penning a new deal to boost its horse racing offering, Antonis Karakousis, Director of Operations at Altenar, is joined by Andy Kelly, Head of Commercial Partnerships at SIS to discuss the huge benefits in play.

 

How did the partnership come about?

Andy Kelly: One of the biggest goals for SIS this year is continued geographic expansion. Having signed a host of international deals, we are looking to enhance our reach, a key strategy to support this ambition is to partner with leading platform providers that have big networks worldwide. Altenar has an impressive client base and being able to collaborate will only serve to benefit both brands. Our extensive product range appeals to operators in search of added value, with 24/7 betting content to drive new operator revenue streams across racing, competitive gaming (esports), and live number draws.

We have hit the ground running with Altenar, with our teams demonstrating a willingness to cooperate and implement strategies in providing products to operators efficiently, with no disruption to existing offerings.

Antonis Karakousis: The collaboration with SIS is a significant milestone for us.. The decision to add a racing provider to our in-house sportsbook stemmed from our commitment to offering a diverse and engaging sports betting experience to the users. Recognising the popularity and global appeal of racing products, we sought a reputable partner who could deliver high-quality content and a seamless integration process.

 

What excites you the most about the partnership?

Karakousis: The breadth of SIS’ offering, including its extensive portfolio of horse racing services, real-time data, and streaming solutions, aligns seamlessly with our commitment to providing diverse and engaging content to users. We look forward to the positive impact this partnership will have on our platform and the satisfaction it will bring to our operators.

Kelly: Our partnership with Altenar provides us with the opportunity to offer the full SIS product range to a host of new operators across the world through a single integration. The deal means we can get more eyes on our products. We are launching with over 74,000 racing events every year, with our range of live fixed odds numbers draws to follow, with Competitive Gaming events-based sports simulation product completing the product offering. It’s about providing Altenar with a range of premium, highly engaging content that creates fresh revenue opportunities around the clock, through exciting short-form events.

It has been great to see both sides sharing insights to ensure smooth and seamless processes in delivering content to a wide range of operators.

 

How has the integration worked so far?

Kelly: The integration process has all been smooth so far, aided by the experienced and very capable technical teams on both sides. Together we will be able to offer bettors more round-the-clock opportunities across the product range, initially starting with our live racing content. Having worked with platform providers in the past, we are confident that we can continue to get our products to market through Altenar quickly and seamlessly.

Karakousis: Working closely with the SIS team, our technical experts have engaged in a concerted effort to ensure a smooth incorporation of their products into the Altenar sportsbook. We are pleased to share that the integration has exceeded our expectations on several fronts.

 

Are there any more products in the pipeline?

Karakousis: Our collaboration with SIS goes beyond the launch of the horse racing product. We have exciting plans in the pipeline, with both greyhound racing and lottery games set to be introduced in the near future. There is no doubt that SIS’ product base is one of the most respected  in the industry and has elevated our offering to a wider audience. Additionally, as 2024 progresses, we expect the horse racing product to expand further, bolstering odds on some of the world’s premier race meetings.

Kelly: We are constantly looking at enhancing our existing product range to serve the evolving needs of operators. This has previously been demonstrated by our expanded range of live fixed odds numbers draws, with high-frequency Fast 15’s designed to keep bettors engaged with a new draw every three minutes.

We will also continue to grow our live racing content offering across the world. We have the rights to some of the biggest and most prestigious international races in the world including all contests at Saudi Cup and the Dubai World Cup, to name a couple. Having rolled out fixed-odds betting in Colorado with bet365 recently, we are hopeful that other US states will follow suit.

There is also the possibility of adding a wider array of sports simulations to our SIS Competitive Gaming offering to ensure localised appeal.

 

How do you foresee 2024 going in terms of this partnership?

Kelly: We believe the rest of the year will bring mutual success and growth for both SIS and Altenar. We are already seeing the positive impact of our partnership, with collaborations across multiple departments, working together cohesively to meet the challenges of the market together by delivering a product range that engages bettors and provides additional revenues for operators globally. With our combined efforts this is certainly achievable.

Karakousis: As we look ahead to the rest of the year, we are highly optimistic about the trajectory of our partnership with SIS and the impact it will have on the Altenar sportsbook. The collaboration has already laid a strong foundation with the successful launch of the horse racing product, and we anticipate several key developments and milestones in the coming year.

The post Amplifying horse racing: An inside look at how Altenar is diversifying its platform in partnership with SIS appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Stretch Network has Two New Poker Features

Published

on

Reading Time: < 1 minute

 

Stretch Network has announced the launch of two poker features aimed at enriching the player experience and enhancing operator offerings:

Show/Muck: A functionality that empowers players to control the information they reveal after a hand. Whether players choose to display a winning strategy, bluff their opponents, or keep their cards hidden, this feature introduces an exciting psychological aspect to the game. It adds a new layer of strategy, allowing players to influence the flow of the game and create a more engaging poker environment, keeping both participants and spectators on the edge of their seats.

Cash Money: This feature allows players to use bonus funds during cash games, seamlessly converting the used portion into real money. Any remaining bonus funds are automatically returned to the player’s balance, ensuring both value and convenience. This adds flexibility and provides an enriched experience for players, giving them the freedom to maximize their gaming session without limitations.

With these updates, Stretch Network reinforces its dedication to delivering poker solutions that empower operators and enhance player satisfaction, creating a more thrilling and rewarding environment for all involved.

The post Stretch Network has Two New Poker Features appeared first on European Gaming Industry News.

Continue Reading

Latest News

Ascend into an enchanting world of big wins with Golden Goose Megways ™

Published

on

Reading Time: 2 minutes

 

Big Time Gaming’s a thrilling new slot sees players join Jack as he climbs the legendary beanstalk in search of giant wins

Join Jack as he climbs the magic beanstalk in search of giant prizes in Golden Goose Megaways, the latest slot from Big Time Gaming.

Golden Goose Megaways™ introduces BTG’s signature high-volatility mechanics with a twist. It brings the legendary tale to life and with up to 117,649 ways to win with every spin comes brimming with magical big win potential.

Players will encounter mystical Cloud Prizes floating above the reels, starting at 2x the stake and reaching up to a staggering 500x. The appearance of the golden Egg symbol boosts the Cloud Prize above that reel, creating an opportunity for monumental rewards.

Players will also meet Bonus Boy, who emerges from the beanstalk to collect these Cloud Prizes, multiplying them by up to 10x in the base game and unlocking even greater riches during Free Spins.

Let’s take a closer look at the bonus action players will encounter as they ascend into the enchanting world of Golden Goose Megways.

Cloud Prizes and Bonus Boy 

Enchanted Cloud Prizes float above reels two, three, four and five and have a starting value of 2x the player’s bet. Each time a Golden Egg symbol lands, it enhances the Cloud Prize above that respective reel, boosting it by up to 500x.

Then there’s the Bonus Boy who can magically appear above the reels with each spin or reaction. When he does, he can collect a Cloud Prize, instantly rewarding the player with the displayed amount and resetting the prize to zero.

In the base game, the Bonus Boy can amplify the Cloud Prize by 10 letting players climb the beanstalk to colossal wins.

Free Spins

Landing three or more Scatters in the base game whisks players away to ten Free Games, with an additional five Free Spins for each additional triggering Scatter.

During Free Spins, the Bonus Boy starts with a Cloud Prize Multiplier of 1x with each subsequent Bonus Boy increasing the Multiplier, climbing higher with each appearance—x2, x3, and beyond, just like Jack’s beanstalk reaching into the sky! Bonus Boy can also collect up to four Cloud Prizes at once for payouts that fairytales are made of.

Win Exchange

Golden Goose Megaways allows players to turn big wins into Free Spins with Big Time Gaming’s innovative Win Exchange. If the player lands a win between 25x and 80x the bet, they have a shot at 10 Free Spins. Alternatively, they can instantly buy their way into Free Spins using Bonus Buy™, ensuring immediate access to the adventure and thrill.

With a 96.44% RTP, high volatility, and broad market appeal, Golden Goose Megaways™ promises a prime choice for players.

Nik Robinson, CEO at Big Time Gaming, said: “Players will be captivated by the sheer power and flexibility of Golden Goose Megaways™. This game embodies the innovation BTG is known for, combining skill, chance, and immersive storytelling to deliver an unforgettable gaming experience. Can they find the goose that lays that all important Golden Egg? There’s only one way to find out.”

The post Ascend into an enchanting world of big wins with Golden Goose Megways ™ appeared first on European Gaming Industry News.

Continue Reading

Latest News

Thunderkick spreads festive cheer with Hot Turkey

Published

on

Reading Time: < 1 minute

 

Exploding Wilds and increasing multipliers unlock 10,000x win potential

Independent slots studio Thunderkick has launched Hot Turkey, its latest holiday-themed release that channels Christmas spirit and unwraps maximum wins up to 10,000x.

Candy canes, mistletoe, and Christmas gifts adorn the reels of this 7×7 Cluster Pays slot, where the Avalanche mechanic returns to boost payouts by replacing all symbols from winning combinations.

Every Avalanche win drops an Exploding Wild onto the grid, which either contributes to a new cluster or clears the surrounding 3×3 area, leaving behind 2x multipliers. Should another Exploding Wild detonate over an existing multiplier, the value is doubled up to 128x, greatly enhancing wins.

Landing three Hot Scatters triggers the bonus round, with an initial 10 free spins awarded. During free spins, multipliers left behind by Exploding Wilds remain sticky for the duration of the feature, paving the way for 10,000x maximum wins.

Hot Turkey is the most recent addition to Thunderkick’s expanding holiday-themed slot collection, joining Midas Golden Touch Christmas Edition and the Esqueleto Explosivo trilogy. The provider continues to diversify its product portfolio, emphasising its desire to create compelling games that resonate with a global player base.

Mike Collins, Game Product Owner at Thunderkick, said: “Christmas is the most widely celebrated global holiday, and we’ve attempted to leverage some of that famous festive cheer in Hot Turkey.

“This game sees the return of several fan-favourite features, including Avalanche wins, Exploding Wilds, and Sticky Multipliers. We have combined these with huge 10,000x win potential, themed icons and a merry backing track to create a title we are sure will bring players joy.”

The post Thunderkick spreads festive cheer with Hot Turkey appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 HIPTHER Agency. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.