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SOFTSWISS Turns On Red Light at iGB L!VE 2024
SOFTSWISS, a global tech provider with over 15 years of experience in iGaming, is set to embark on one of the most anticipated industry events of the year – iGB L!VE.
On 17–18 July, iGB L!VE will bring together game providers, operators, affiliates, and tech vendors for a dynamic live iGaming event. Encouraging robust, trust-based partnerships, iGB L!VE offers an opportunity to elevate business development and secure a competitive edge in the industry.
The event welcomes around 10,000 gaming and affiliate stakeholders and over 300 exhibitors and sponsors. It unites the iGaming community and helps businesses better understand the rapidly changing landscape.
In 2024, iGB L!VE will be held in Amsterdam for the final time. SOFTSWISS wishes to pay tribute to the city that hosted one of the industry’s most significant exhibitions for many years. The creative design of the company’s stand at the event is inspired by one of Amsterdam’s most famous sites – the Red Light District.
SOFTSWISS’ current and potential clients will be able to discover a wide range of the company’s innovative solutions beyond enjoying the intriguing creative concept. This year, over 50 SOFTSWISS team representatives will attend iGB L!VE to demonstrate their recent product updates and new features.
SOFTSWISS’ award-winning products form a comprehensive tech ecosystem for iGaming businesses. Offering top-notch solutions for online gaming and betting, the company allows its clients to start an entertainment business from scratch. To ensure a more successful project implementation in the competitive iGaming market, an operator can leverage SOFTSWISS Managed Services as well as the innovative SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “Participating in such events offers us a prime opportunity to engage in valuable live communication with our partners. iGB L!VE serves as an excellent platform to showcase our innovative solutions that are changing the iGaming industry for the better. We eagerly anticipate iGB L!VE and warmly invite our friends, partners and prospective clients to visit the SOFTSWISS stand!”
Clients and potential partners can already book a meeting with SOFTSWISS representatives at stand 12-F30 by following the link to the iGaming calendar.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Turns On Red Light at iGB L!VE 2024 appeared first on European Gaming Industry News.

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German Federal Research Minister Dorothee Bär to open gamescom 2025
Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.
gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.
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kwiff and Millwall FC strike multi-year partnership
kwiff, the super-charged sports betting service, has announced a multi-year partnership with Millwall FC.
kwiff will use its new partnership with Millwall FC to reward supporters through a range of engaging content and matchday activations.
This latest partnership follows the launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access. Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s efforts in Responsible Gaming have been recognised by GamCare, which awarded the company the ‘Safer Gambling Standard’ certification.
Last season, kwiff sponsored Millwall’s sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace in March 2025.
Garry McGibbon, Director of Spryme Limited, commented: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”
Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem
Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.
Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.
In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”
Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:
“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”
With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.
The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.
Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.
The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.
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