Latest News

Time to get into the gamification game

Published

6 months ago

June 14, 2024

Reading Time: 3 minutes

Tomer Baumel, Founder at CEO of Solitics, talks about why personalised gamification is the best way for operators to differentiate and bring tremendous added value to their players

Differentiation. This is something that operators strive for but, in reality, is very hard to achieve. If you take a look at the online betting and casino experiences available to players in any given market, it’s hard to come across many brands that truly stand out.

Most offer the same welcome bonuses, similar games/odds, the same payment options and deploy the same tactics for fostering loyalty once the player has signed up and deposited for the first time. But loyalty must be earned, and right now, casinos and sportsbooks are not doing enough.

For many, retention is a tick-box exercise based around level-up loyalty schemes, offers sent out via email and SMS, and the occasional generic pop-up message that aims to keep players engaged with the sportsbook or casino – usually with free bets or free spins.

The majority of players will be familiar with these tactics and are sufficiently smart and savvy to know the sportsbook or the casino brands do this to encourage them to play for longer.

There is nothing wrong with operators taking this approach, but it is boring at best. Retention should be fun and exciting, and there is a lot that casinos and sportsbooks can do to be different to their rivals and add tremendous value to the player experience – value that will ensure they stick around.

How? Personalised gamification.

Gamification has been an industry buzzword for some time now, but few operators have yet to truly incorporate it, and personalise it using data, into the overall player experience. Personalisation is how how operators will unlock the huge potential gamification offers for both acquisition and retention, and ultimately differentiation.

Not only can gamification be used to transform the user experience across multiple touch points, but it can also be used by operators to drive certain player behaviour such as making a deposit or continuing to play even after a run of losses.

Gamification comes in many forms, but at Solitics, we have just launched a new Gamification Module that includes Gamification Widgets with highly customisable mini-games that operators can use to elevate the player experience to boost both acquisition and retention. Mini-games are the perfect gamification tool. They can be combined with promos and bonuses to help the brand connect with the players and build trust.

Because the experience is gamified and highly customised to players’ preferences and playing patterns, operators can guide users’ behaviour in a way that is authentic, allowing them to generate a much higher life-time value from the players than when they are incentivised by traditional or generic offerings.

So long as mini-games can be customised and configured, operators can be smarter in how they bonus and run promos that are far more effective while avoiding overbonusing and overspending.

For example, if you would like a player to log-in each day to claim a daily surprise, instead of offering £5 bonus upon log-in, the operator can engage the player with daily challenges such as ‘login and get a daily surprise’. During this mission, player will get to spin the wheel to determine his daily prize, and also see an interactive map of his progress. From managing the bonus economy point of view – since the widget is entirely customized by the brand. This actually adds excitement for the player while reducing the bonusing cost for the operator.

Positive, fun experiences also generate advocacy, with players recommending the brand to others.

Personal gamification widgets are also a powerful driver of acquisition, especially when deployed as part of the onboarding journey through game introducing carousels, or spinning a prize wheel to determine the welcome bonus they receive.

Of course, operators need to be able to differentiate through the mini-games they offer to their players otherwise players will once again find themselves swimming in the sea of sameness. This is why we have ensured our mini-games offer unrivalled opportunities for customisation and personalisation including brand colours, content, bonuses configuration, all of which are easy to change.

With Solitics, marketers can choose from a pre-set library of games and customise them, or they can create their own games from scratch, all from a single UI, with no need for heavy development resources.

That said, it’s still important for the right games to be delivered to the right players at the right time and this requires the use of data and segmentation.

Our solution is built on top of the operator’s data house which allows marketers to be incredibly granular in terms of who gets the game, the accompanying bonus, the communication that goes with it and the channel via which it is deployed. This is all done through a single platform and UI.

Despite the potential personalised gamification offers to take the entire player experience to the next level, and for brands to be heard above the noise being made by the competition, the majority of operators have yet to really get behind it.

We believe that our solution is a game-changer here and those that get in the game will be surprised by just how effective gamification can be when it comes to acquiring and retaining players at scale while offering a strong USP for their brand or brands.

The post Time to get into the gamification game appeared first on European Gaming Industry News.

Latest News

Stretch Network announces Black Friday Weekend Tournament

Published

2 hours ago

November 27, 2024

George Miller

Reading Time: < 1 minute

Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

Players register for special phase tournaments at a reduced cost.
These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
After the phase tournament ends, players are automatically registered for the main event.
Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

Latest News

SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino

Published

2 hours ago

November 27, 2024

George Miller

Reading Time: 2 minutes

SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.

Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.

To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.

Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”

RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”

This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.

Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.

Latest News

Starburst Galaxy Ushers in NetEnt’s New Era

Published

2 hours ago

November 27, 2024

George Miller

Reading Time: 2 minutes

Starburst Galaxy, a sequel to the iconic Starburst that reshaped the online slot market, is propelling veteran NetEnt to new heights. The game takes players on a cosmic journey and launches NetEnt into the next phase of its evolution.

As players blast off into a stellar adventure with this dazzling sequel, NetEnt enters a new era. The revolutionary developer’s Phase 1 brought online slots to desktops without cumbersome downloads and allowed players to trial games through free play. Phase 2 brought players’ favourite slots to their mobile screens so they could play anytime, anywhere. Now, Starburst Galaxy stands as a testament to NetEnt’s new Phase 3, where many new features and mechanics await players.

Starburst Galaxy builds on the success of its predecessor, embracing NetEnt’s signature Avalanche™ mechanic, where winning symbols vanish, allowing new ones to fall into place and creating opportunities for consecutive wins from a single spin. Adding to the excitement, the new Feature Generator lets each win contribute to unlocking five dynamic features: symbol destroy, random wilds, expanding wilds, line transform, and symbol upgrade.

The Galaxy Star feature introduces a thrilling twist with an expansive 7×7 grid and a dazzling 3×3 Starburst Wild that activates additional wilds and unique features. Landing three scatters fires up the Mega Star feature, summoning a 2×2 Starburst Wild and introducing powerful multipliers throughout the round, while a retrigger remains possible by refilling the Galaxy Metre with each win.

An exciting new addition introduced in Starburst Galaxy, the Elevate Feature will be rolled out across all NetEnt slots moving forward. Elevate gives players the power to customise their gameplay by activating various game features and add-ons directly from a list, using base bet multipliers to enhance the experience. (The availability of the Elevate Feature varies by region.)

The new era of NetEnt will also feature upgrades across its product offerings, including new robust multi-level jackpots and more big wins through the GigaMath Model. Classic games will receive visual and UX enhancements, and new Speed Spins and Super Speed Spins options will allow players to play at their own pace. Additionally, operators can customise their own Starburst slot with the introduction of Starburst Brandable.

Todd Haushalter, Chief Product Officer at Evolution, said: “This is a defining moment for NetEnt as we enter a new era with the launch of Starburst Galaxy. The game introduces innovative features, stunning visuals, and advanced technology while honouring the iconic classic that transformed the online video slot market. I’m incredibly proud of our team’s hard work—from the enhanced gameplay to the refreshed brand design, which marks another milestone and a new direction in NetEnt’s evolution. We’re excited for players to experience Starburst Galaxy, and this is only the beginning of what’s to come.”

The post Starburst Galaxy Ushers in NetEnt’s New Era appeared first on European Gaming Industry News.