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Red Bull unveils star-studded creator lineup for Elden Ring DLC world premiere with BANDAI NAMCO

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Diving into game development, Red Bull Levels reawakens to unveil the making of BANDAI NAMCO’s eagerly awaited upcoming DLC in ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’

  • The brightest stars from Twitch and YouTube gather in Berlin on June 15th for an exclusive preview of Elden Ring’s first and final expansion
  • The event will also be co-streamed by creators from across the world, including top streamers from Twitch and Youtube
  • Global leader in gaming monitors, AGON by AOC will return to the Red Bull Gaming universe as the official Monitor Partner
  • Watch the live stream on your favourite participating streamer’s channel, the official Red Bull Gaming Twitch channel, or via bnent.eu

Red Bull Levels, the series pulling back the curtain on video game development, is teaming up with BANDAI NAMCO to deliver an exclusive stream unpacking the making of new DLC, Elden Ring: Shadow of the Erdtree. Taking place on June 15th, 2024 at the enchanting Atelier Gardens in Berlin, Germany, ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’ will bring together the brightest stars from Twitch and YouTube for an exclusive first look at the acclaimed video game’s eagerly anticipated expansion.

Following the success of the previous Red Bull Levels Elden Ring event, this year’s spectacle promises even greater excitement as top streamers converge to showcase the upcoming DLC ahead of its release on June 21st. In collaboration with BANDAI NAMCO, creators will delve into the heart of Elden Ring’s mystical world, unveiling how legendary fantasy novelist George R. R. Martin helped to shape the game, and offering viewers an unprecedented glimpse into the untold depths of the Land of Shadow.

The event will be broadcast live across multiple platforms, including the Red Bull Gaming Twitch channel and each participating creator’s individual streaming channel. Kicking off with adrenaline-fueled challenges such as a “Brain and brawn” team boss fight, dance pad play, and quest and achievement runs, the stage is set for an epic lore-filled stream. Viewers will also be treated to exclusive gameplay and commentary as creators explore never-before-seen content from the DLC, and join up with streamers via Twitch and Youtube chats to complete challenges throughout the event.

A diverse lineup of top streamers from around the globe has been confirmed for the event, all set to team up with their viewers and tackle the challenges of the new DLC. To guide viewers through the action-packed event, ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’ has enlisted the expertise of world-renowned esports hosts and commentators, including Keltoum “Giniro” Baddaje, Alex “Otzdarva” and Nico “Dinossindgeil”, who will ensure that every moment of the Elden Ring DLC premiere is unforgettable.

Red Bull Levels is a series that explores video games from the perspective of development teams, sharing behind the scenes stories of how their games move from an idea on the drawing board to landing in the hands of millions. Having previously spoken to the minds behind several AAA and Indie titles, ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’ explores the shattered realms once more, as the team from BANDAI NAMCO take viewers through the development of Elden Ring: Shadow of the Erdtree DLC ahead of its release on 21st June 2024.

Livestream Details:

Date: June 15th, 2024
Time (Europe, CEST): Stream start: 17:00 CEST Show start: 18:00 CEST est. show end: 22:30 CEST
Time (United States, PST): Stream start: 08:00 PST Show start: 09:00 PST est. how end: 13:30 PST
Time (United States, EST): Stream start: 11:00 EST Show start: 12:00 EST est. show end: 16:30 EST

Alongside the main stream via the Red Bull Gaming Twitch channel, the event will also have a number of content creators streaming the event to their audiences. Confirmed players will be announced via Red Bull’s social channels in the run up to the event on June 15th.

UPDATE

Among the notable names confirmed to participate are:

  • Divi, Elajjaz, EliasN97,
  • HandOfBlood,
  • Kurolily,
  • Maxim,
  • MissMikkaa,
  • NoWay4u_Sir,
  • Sabaku no Maiku,
  • The Happy Hob.

These creators will team up to provide viewers with an exclusive first look at the eagerly awaited Elden Ring DLC ahead of its global release the following week.

The event will feature detailed expert commentary from the previously announced hosts and commentators,

  • Keltoum “Giniro” Baddaje,
  • Alex “Otzdarva,” and
  • Nico “Dinossindgeil”,
  • alongside game producer,  Bertrand Mangin from BANDAI NAMCO Entertainment Europe.

With the creators co-streaming the event on their own channels, fans can also tune in to watch on the official Red Bull Gaming Twitch channel (https://www.twitch.tv/redbull) or via Bandai Namco’s website (bnent.eu/EldenRingxRedBull).

 

The post Red Bull unveils star-studded creator lineup for Elden Ring DLC world premiere with BANDAI NAMCO appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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