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Optimove Becomes the First CRM Marketing Solution to become an Associate Member of the European Lotteries
Optimove’s admittance demonstrates the company’s expertise and contribution to the lottery industry and its commitment to upholding the highest standards of integrity, responsible gaming, and innovation in lottery marketing and customer engagement
Optimove, the #1 CRM Marketing Solution for iGaming, has become the first CRM marketing solution approved as an official European Lotteries Association (EL) Associate Member. The EL is the umbrella organization for national lotteries operating in Europe and provides access to a network of industry leaders, opportunities for collaboration, knowledge sharing, and more. Optimove’s admittance to the EL demonstrates the company’s expertise and contribution to the lottery industry. Optimove is committed to upholding the highest standards of integrity and innovation in Lottery marketing and customer engagement, with Responsible Gaming at the forefront of every communication to Lottery players.
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Optimove empowers digital lottery operators – such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka, and more – to achieve growth through their existing players. Lottery operators gain the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing journey orchestration for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
The EL boasts a diverse membership spanning over 40 European countries, including all EU Member States collectively contributing over 20 billion EUR annually to state budgets, funding crucial sectors such as sport, culture, social projects, research, and other causes of general interest.
“We appreciate the rigor and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world,” said Pete Miles, Director of Sales, iLottery at Optimove. “The admission is a true honor and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader Lottery community.”
“Optimove has always been a pioneer in the lottery sector, and we are pleased to welcome them as the first CRM marketing platform associate member,” said Arjan van ‘t Veer, Secretary General at the European Lotteries Association. “To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.”
The post Optimove Becomes the First CRM Marketing Solution to become an Associate Member of the European Lotteries appeared first on European Gaming Industry News.
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Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Here’s how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.
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SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino
SOFTSWISS has announced the integration of its Jackpot Aggregator, a cutting-edge player engagement solution, with RedStar Casino, a secure and reliable gaming platform. This partnership demonstrates the seamless integration capabilities of SOFTSWISS products with third-party casino platforms, further solidifying the versatility of the Jackpot Aggregator.
Previously, the SOFTSWISS Jackpot Aggregator team primarily worked with clients using the SOFTSWISS Casino Platform and the SOFTSWISS Game Aggregator, delivering efficient and seamless engagement tools. The collaboration with RedStar Casino highlights the product’s ability to integrate effortlessly with external platforms, showcasing its adaptability beyond the SOFTSWISS ecosystem.
To support smooth onboarding, the SOFTSWISS team provides comprehensive API integration documentation and dedicated Technical Account Manager support, addressing any potential queries in real time.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, shared: “The SOFTSWISS Jackpot Aggregator is constantly evolving. In addition to expanding engagement mechanics such as jackpots, drops, multi-prizes, and Prime Network Jackpot campaigns, we are also broadening our client base and market reach. Regardless of their casino platform, any client can integrate the SOFTSWISS Jackpot Aggregator and easily launch diverse engagement campaigns.”
RedStar Casino representatives added: “We appreciate the professionalism of the SOFTSWISS Jackpot Aggregator team and the simplicity of the product’s integration process. We have already launched a three-level progressive jackpot campaign and are thrilled to offer our players a diverse and engaging gaming experience.”
This successful integration marks a milestone in the SOFTSWISS Jackpot Aggregator’s mission to deliver innovative and adaptable engagement solutions, ensuring seamless functionality and exceptional value for operators and players alike.
Recently, the SOFTSWISS Jackpot Aggregator announced the improvement of its product by introducing a multi-prizes feature. This new functionality enables operators to split winnings among several players or groups, offering customisable distribution methods tailored to various engagement strategies.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Integrates Jackpot Aggregator with RedStar Casino appeared first on European Gaming Industry News.
Latest News
Starburst Galaxy Ushers in NetEnt’s New Era
Starburst Galaxy, a sequel to the iconic Starburst that reshaped the online slot market, is propelling veteran NetEnt to new heights. The game takes players on a cosmic journey and launches NetEnt into the next phase of its evolution.
As players blast off into a stellar adventure with this dazzling sequel, NetEnt enters a new era. The revolutionary developer’s Phase 1 brought online slots to desktops without cumbersome downloads and allowed players to trial games through free play. Phase 2 brought players’ favourite slots to their mobile screens so they could play anytime, anywhere. Now, Starburst Galaxy stands as a testament to NetEnt’s new Phase 3, where many new features and mechanics await players.
Starburst Galaxy builds on the success of its predecessor, embracing NetEnt’s signature Avalanche™ mechanic, where winning symbols vanish, allowing new ones to fall into place and creating opportunities for consecutive wins from a single spin. Adding to the excitement, the new Feature Generator lets each win contribute to unlocking five dynamic features: symbol destroy, random wilds, expanding wilds, line transform, and symbol upgrade.
The Galaxy Star feature introduces a thrilling twist with an expansive 7×7 grid and a dazzling 3×3 Starburst Wild that activates additional wilds and unique features. Landing three scatters fires up the Mega Star feature, summoning a 2×2 Starburst Wild and introducing powerful multipliers throughout the round, while a retrigger remains possible by refilling the Galaxy Metre with each win.
An exciting new addition introduced in Starburst Galaxy, the Elevate Feature will be rolled out across all NetEnt slots moving forward. Elevate gives players the power to customise their gameplay by activating various game features and add-ons directly from a list, using base bet multipliers to enhance the experience. (The availability of the Elevate Feature varies by region.)
The new era of NetEnt will also feature upgrades across its product offerings, including new robust multi-level jackpots and more big wins through the GigaMath Model. Classic games will receive visual and UX enhancements, and new Speed Spins and Super Speed Spins options will allow players to play at their own pace. Additionally, operators can customise their own Starburst slot with the introduction of Starburst Brandable.
Todd Haushalter, Chief Product Officer at Evolution, said: “This is a defining moment for NetEnt as we enter a new era with the launch of Starburst Galaxy. The game introduces innovative features, stunning visuals, and advanced technology while honouring the iconic classic that transformed the online video slot market. I’m incredibly proud of our team’s hard work—from the enhanced gameplay to the refreshed brand design, which marks another milestone and a new direction in NetEnt’s evolution. We’re excited for players to experience Starburst Galaxy, and this is only the beginning of what’s to come.”
The post Starburst Galaxy Ushers in NetEnt’s New Era appeared first on European Gaming Industry News.
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