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Optimove Insights Releases Euro 2024 Wagering Intentions Report, Provides Essential Guidance for Sports Betting Sites

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Report offers in-depth analysis of European bettors’ wagering intentions and communication preferences, providing valuable insights to help sports betting sites optimize their offerings

Optimove Insights, the analytical and research arm of Optimove, today announced the release of its comprehensive report, “Optimove Insights: Wagering Intentions for Euro 2024.” This report provides an in-depth analysis of European bettors’ wagering intentions and communication preferences, offering valuable insights to guide sports betting sites in optimizing their offerings, enhancing player experiences, and fostering player loyalty while promoting responsible gambling practices. Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators.

Key Highlights from the Report:

  • High Engagement Levels: The report reveals significant engagement among bettors, with 58% placing bets on one or more games weekly and 29% betting several times per week. Additionally, 76% of participants bet at least once a month, indicating consistent interaction with sports betting platforms.
  • Diverse Betting Preferences: Over/under bets are the most popular, favored by 46% of respondents, followed by prop bets at 39% and parlays at 35%. Bettors also show varied interest across different game types, with 46% betting on National Cup Games, 48% on national team tournaments or friendlies, 54% on national league season games, and 57% on Champions League or European tournaments.
  • Respondents will bet on Euro football whether or not their team is in the hunt. Eighty-four percent (84%) will still bet on games without their national team.
  • Future Betting Intentions: Looking ahead, 81% of respondents indicated a strong intention to continue betting, with over/under bets remaining the top choice at 41%, closely followed by moneyline bets at 40% and prop bets at 19%.
  • Real-Time Interaction: A notable 83% of bettors engaged in live betting during games, highlighting the opportunity for betting platforms to interact with users in real-time and enhance their overall experience through timely updates and in-game betting options.
  • Influence Factors: The top factors influencing betting decisions were player performance (52%), betting promotions (47%), and expert analysis or predictions (47%). This indicates that both intrinsic factors, like player stats, and extrinsic incentives, such as promotions, play crucial roles in decision-making.
  • Marketing Fatigue: Marketing fatigue has been a persistent issue for general consumers, it is much less of an issue with Euro 2024 bettors. However, Euro respondents said the number one reason they stop using a site/app is too many or irrelevant marketing messages.

Recommendations for Sports Gaming Sites: The report emphasizes the critical role of a strong data foundation and clean testing frameworks to fully extract the value of AI in marketing. Key strategies include integrating a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH), which can significantly enhance the effectiveness of marketing efforts by delivering real-time, relevant, and timely messages to players. Best practices to optimize player marketing include:

  • Comprehensive player insights through CDP-MMH integration.
  • Automated personalization of game recommendations and bet types.
  • Real-time event triggers enhance engagement.
  • Consistent cross-channel messaging.
  • Segmented targeting based on betting history and preferences.
  • Behavior-based automation workflows.
  • Personalized promotions and optimal message delivery timing.
  • A/B testing and continuous optimization.
  • Integration of responsible gambling resources.
  • Transparent communication and ease of use across platforms.
  • Identification of high-value players and potential addiction risks.

According to Pini Yakuel, CEO of Optimove, “The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value. Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players.”

 

The post Optimove Insights Releases Euro 2024 Wagering Intentions Report, Provides Essential Guidance for Sports Betting Sites appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19

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Esports Charts, the leading esports viewership analytics provider, is pleased to announce a new partnership with StarLadder, a veteran tournament organizer.

The companies will partner for the new season of StarLadder StarSeries Season 19 — the legendary tournament series returns to the professional Counter-Strike scene after a six-year break.

As the official analytics partner of the StarLadder StarSeries Season 19, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event for a deeper understanding of the tournament’s global reach.

“We’re proud to provide real-time viewership analytics for StarLadder StarSeries Season 19,” said Artyom Odintsov, co-founder and CEO of Esports Charts. “We welcome the return of StarLadder to the Tier‑1 Counter-Strike stage, adding healthy competition among tournament organizers. This season marks an exciting new chapter for a historic series, and our data will help capture audience engagement throughout the event, giving organizers, teams, and sponsors valuable insights into global viewership trends.”

StarLadder has been a driving force in global esports for almost 25 years, since hosting its first tournaments in 2001. The company has organized some of the industry’s most iconic events, including the StarLadder Berlin Major and The DOTA 2 Chongqing Major in 2019. Later this year, StarLadder will also host the Budapest Major 2025 — where it was earlier announced that Esports Charts will serve as the official viewership analytics partner.

The StarSeries tournament series, a key part of StarLadder’s brand, has helped launch the careers of numerous Counter-Strike stars. The last StarSeries event, StarSeries & i-League CS:GO Season 8, took place in October 2019 in Turkey. After a six-year hiatus, the series is finally set to make its return this fall with a brand-new season in Europe.

“StarLadder’s decision to partner with Esports Charts once again reflects our confidence in their leadership in esports viewership analytics. Their methodology sets the benchmark for accuracy and transparency — from tracking impressions with a true 30-second viewing window to providing insights that go far beyond raw numbers. Together, we are committed to giving brands and fans a deeper statistics of competitive Counter-Strike, powered by metrics that truly matter,” shared Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder.

The StarLadder StarSeries Season 19 will run from September 18 to 21 in Budapest, Hungary, featuring a $500,000 prize pool. Eight teams will battle for the title: Natus Vincere, B8 Esports, Passion UA, 9INE, PARIVISION, OG, and Gentle Mates.

 

The post Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19 appeared first on European Gaming Industry News.

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Study confirms €191 million economic impact of ICE and iGB Affiliate 2025

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The 2025 editions of ICE and iGB Affiliate generated €191 million in economic impact for Barcelona and Catalonia as well as supporting an estimated 3,100 part time jobs, according to a study conducted by Equimore.

The two world leading business to business events which attracted attendees from 186 countries generating 121,000 overnight stays benefitted a wide range of local businesses including hotels, restaurants, transport services, venues and event production with the average daily spend of non-local attendees calculated at €449.

An input-output model was employed to estimate the total direct, indirect, and induced economic impacts resulting from Barcelona hosting ICE and iGB Affiliate 2025.

The analysis also evaluated the employment effects capturing the jobs created and supported as a result of hosting the exhibitions. Direct Impacts consists of expenditures associated with organising, exhibiting, and attending within the Barcelona – Catalonia economy. The indirect or secondary impacts corresponds to the knock-on effect of the event on the Barcelona -Catalonia economy including activity generated by the suppliers and service providers that benefited from the direct impact of the event. Induced impacts which corresponds to the activity generated by the consumption in the Barcelona-Catalonia economy of the wages received by people who worked directly or indirectly on the 2025 events.

Clarion Gaming Managing Director Stuart Hunter said: “After many successful years in London, we made the decision to relocate to Barcelona with a clear ambition: to evolve, to grow, and to offer our global community an even greater platform for connection and innovation.

“The industry’s experience in Barcelona was shaped by several key factors that made ICE and iGB Affiliate 2025 truly exceptional. World-class exhibitors showcased an outstanding cross-section of global gaming innovation. The Clarion Gaming team, collaborating seamlessly with partners at Fira GranVia, demonstrated why they’re regarded as the best in the business.

“The results speak for themselves — a record attendance, exceptional exhibitor engagement, and an impressive €191 million in economic impact for the Barcelona and Catalonia economy boosted by a large international business audience. We can’t wait to see everyone again in January 2026.”

 

The post Study confirms €191 million economic impact of ICE and iGB Affiliate 2025 appeared first on European Gaming Industry News.

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GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth

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Join Jeff Gross and his legendary co-hosts on September 23 and September 30

GGPoker, the World’s Biggest Poker Room, today announced it will live stream the final table action of two of the most prestigious events from the ongoing WSOP Online 2025 tournament series. The broadcasts will be available on GGPoker.tv, the brand’s official YouTube channel, and will feature the debut of poker legend Phil Hellmuth as a live GGPoker.tv broadcast host.

The first broadcast, on September 23, will showcase the high-stakes drama from the final table of the $5,000 WSOP Online Main Event, arguably online poker’s most important annual tournament. This landmark event will be co-hosted by frequent GGPoker anchor Jeff Gross and the 17-time WSOP bracelet winner, Phil Hellmuth. Known for his “poker brat” persona and unparalleled tournament record, Hellmuth’s inclusion will provide viewers with an unprecedented look into the mind of one of poker’s greatest champions.

The action continues on September 30, with the final table of the $10,300 GGMillion$ High Rollers event. Joining Jeff Gross for this broadcast will be GGPoker Global Ambassador and fellow poker icon, Daniel Negreanu. Negreanu, with his engaging style and deep understanding of the game, will provide expert commentary and analysis, making this broadcast another must-watch for poker fans everywhere.

“We are incredibly excited to bring the WSOP Online 2025 action directly to our fans with these two live broadcasts,” said Paul Burke, Head of Public Relations at GGPoker. “Having Phil Hellmuth and Daniel Negreanu on air alongside Jeff Gross to break down the action will be a true treat. This will be more than just watching a final table; it’ll be a masterclass in poker strategy from two of the best to ever play the game.”

The post GGPoker to Broadcast WSOP Online 2025 Final Tables Live, Featuring GGPoker.tv Broadcast Debut of Poker Legend Phil Hellmuth appeared first on European Gaming Industry News.

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