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Julie Harrington to Step Down as BHA Chief Executive at the End of 2024

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Julie Harrington has announced that she will leave her job as Chief Executive of the British Horseracing Authority (BHA) at the end of the year after four years in the role.

Julie has overseen significant changes to the BHA and British Horseracing including a new governance structure, achieving cross-industry support for the sport’s long-term Industry Strategy and setting its underpinning architecture securely in place, structural and operational changes at the BHA itself, work on a new People Strategy with the introduction of the Horseracing Industry People Board, and a renewed focus on improving commercial opportunities.

Commenting on her decision to step down, Julie said: “With so much now in place to develop and grow the Industry Strategy, which will secure a brighter future for British horseracing, it felt like the right time to move on and let someone else steer the sport through its next exciting phase.

“It has been a huge privilege to lead the BHA during what has been a period of real change as the sport has developed and implemented shared strategies for a sustainable future, and an ability to speak with one united voice.

“I love working in horseracing, it is an amazing sport to be involved in. I will always be a fan and you can expect to see me at the races in the years ahead. I am proud of the progress the industry has made over the past three years, especially in improving the governance structure, and I hope that racing’s stakeholders will continue to work together cooperatively to attract new audiences, further improve the customer experience and grow the sport.

“I am confident that if the sport continues to foster the sense of unity and shared purpose that we have developed over the past few years then great things can be achieved.

“My future plans are likely to include a move to a varied non-executive career. Although I took the decision to stand down some time ago, I have agreed to stay on until the end of year to allow a smooth transition to a new CEO.

“The BHA Board is already engaged in the search for Joe’s successor as Chair and informing the Board of my intentions now gives the nominations committee the opportunity to plan an orderly handover, consider the complementary skills of candidates and allow the new Chair to be part of the final stages of CEO recruitment.

“British Horseracing is one of the cornerstones of our sporting and cultural heritage. I will be forever thankful to have had the opportunity to be a part of it, both during my tenures at Northern Racing, on the BHA Board and most recently as CEO of the BHA. I wish it every success in the years to come.”

Joe Saumarez Smith will step down as Chair of the BHA at the end of May 2025 and the recruitment process for his replacement commenced last month.

Joe Saumarez Smith said: “Julie has been a fantastic chief executive for the BHA and has done a huge amount for the industry since her appointment. We have been lucky to have her in charge and she will be difficult to replace. I am grateful she has agreed to stay on to the end of the year to allow us to recruit her replacement and to ensure a smooth transition.

“During Julie’s tenure we have completely changed the governance of the sport and the BHA’s role within it. Her influencing skills, often behind-the-scenes, have been key to that change and also in the positive adjustments made to the Gambling Act White Paper that posed such a threat to our sport.

“Four years at the top of any sport demands total focus, concentration and enormous amounts of energy and Julie has delivered all of these, in what at times has been a challenging stakeholder and political environment. I, and the BHA Board, fully understand why she has taken this decision now and wish her every success in her future roles.”

Julie also paid tribute to her executive team and the BHA staff, stating: “We have a hugely talented and passionate team at the BHA. From the executive leadership team, those working day in, day out on course or from our new smaller HQ in Holborn Gate, it really is a team effort. It is a team that has undergone a great deal of change in the past few years and one that is dedicated to delivering for our sport. With a busy period ahead, the whole BHA will remain focused on delivering a great service.”

The post Julie Harrington to Step Down as BHA Chief Executive at the End of 2024 appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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