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Flexion and King Announce Partnership

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Flexion (NASDAQ:FLEXM.ST), the games marketing company, has teamed up with King, a leading interactive entertainment company behind some of the world’s most iconic mobile games, to bring Candy Crush Saga© to the Huawei App Gallery, Samsung Galaxy Store, Xiaomi GetApps and ONE store.

Flexion’s distribution services will help enable King to reach new players from alternative app stores.

“We are delighted that King chose Flexion, and it’s an honour to take one of the world’s most successful mobile games to the alternative app stores,” says Jens Lauritzson, CEO of Flexion. “Our approach provides King with an easy, robust and low risk path to accessing the alternative app stores, while helping them to add revenue and audiences for their phenomenally successful game.”

This disclosure contains information that Flexion Mobile is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on 11-06-2024 08:00 CET.

The post Flexion and King Announce Partnership appeared first on European Gaming Industry News.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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