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Bayes Esports Announces Multi-year Partnership Extension with BETER

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Bayes Esports, the leading supplier of official esports live data, services and products, has announced a multi-year partnership extension with BETER, leading betting content and data provider. Expanding on their previous deal, BETER gets access to Bayes Esports’ visualisation tools and adds a significant amount of premium coverage of CS2 and Dota 2 esports matches to its portfolio. Alongside the distribution deal, Bayes Esports is adding more BETER odds to its marketplace, providing its customers with more choice when selecting an odds provider.

Bayes Esports is providing BETER with enhanced visualisation tools powered by official live data. With a focus on delivering the best esports betting experience, BETER can now offer its customers Bayes Video for Bettors to further enhance platform engagement and boost user retention.

“We are pleased to extend our longstanding and reliable partnership with Bayes Esports. They have proven themselves as a dependable data partner, which is why we have taken the decision to extend our collaboration. Our partnership will enable both parties to continue offering top-quality odds and betting services, providing customers with more choice and flexibility. This partnership extension is the next step in BETER’s global strategy to utilize official data in order to provide customers with the highest uptime on the market and better engagement,” Evgeniy Bekker, Esports General Manager of BETER, said.

BETER gains access to Bayes Esports expanded coverage of over 1000 top tier matches including new content and game title additions. Extending this distribution partnership is a testament to Bayes Esports’ leading content ecosystem in esports data.

As part of the agreement, Bayes Esports will add BETER odds to its Live Odds marketplace. With just one integration, Bayes Esports’ Live Odds customers can access a multitude of odds providers, including those from BETER, offering flexibility when building a betting portfolio. Betting companies can also opt for BETER’s full turnkey solution which includes industry leading trading and risk management. The two products work in tandem to one another, so a company at any stage of their esports journey has a high quality solution.

“BETER are experts in their field of providing betting services, so we are thrilled to have them onboard as a strategic partner. Our offerings are complementary to one another, enabling us to provide enhanced esports solutions to the market. This collaboration reflects our joint commitment to elevating industry standards and strengthening the integrity of the esports ecosystem,” Amir Mirzaee, Co-CEO and Managing Director at Bayes Esports, said.

Bayes Esports partnership programme consists of BETER, Pinnacle and DATA.BET. The programme aims to highlight those companies boosting the integrity of esports.

The post Bayes Esports Announces Multi-year Partnership Extension with BETER appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Flutter Entertainment named as headline sponsor of ICE Sustainable Gambling Zone

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Clarion Gaming has announced that Flutter Entertainment, the parent company of the world’s leading online sports betting and iGaming operator, will be the headline sponsor of the Sustainable Gambling Zone (SGZ) at ICE Barcelona, the world’s biggest gambling technology exhibition which will be attended by 55,000 gambling industry professionals.

Flutter, which has been a long-term supporter of Clarion Gaming’s safer gambling undertakings, is also making a donation to ICE Barcelona’s safer gambling charity fund as well as having its own stand to showcase how Flutter is changing the game for good by providing education, tools and support to help everyone Play Well, on the SGZ.

In 2022 Flutter introduced its Play Well strategy to support its customers in making informed choices and managing their betting and play responsibly. Flutter set itself the target of having 75% of active online customers using a Play Well tool by 2030. By the end of Q2 this year (2024), 47.5% of customers were already engaged with these tools – double from FY 2022 – marking steady progress towards our goal. This effort has been supported by a significant investment – over $101m in 2023 – in research, product development and marketing.

Ewa Bakun, Clarion Gaming’s Director of Industry Insight and the person responsible for introducing the Consumer Protection Zone to the ICE show floor in 2018 said: “I am absolutely delighted to be able to confirm Flutter as our headline sponsor. I regard this as being a game-changer for SGZ which is being officially launched in Barcelona after undergoing a re-brand. The rebranding to the Sustainable Gambling Zone, which was a decision taken in partnership with our industry stakeholders reflects a deeper understanding of the importance of early interaction. By focusing on the identification of potential risks earlier in the player journey, it’s possible to prevent harm before it escalates.”

Jane Palles, Group Head of Safer Gambling, Flutter added: “Our customers are at the heart of everything we do, and we want them to have an entertaining, positive experience with us. We start 2025 with a continued focus on player wellbeing. This sponsorship underscores our dedication to sustainability”.

“Play Well focuses on fostering a positive and responsible gaming environment, with initiatives like enhanced customer tools, personalized risk monitoring, and partnerships with expert organizations.

“We are delighted to be supporting the new Sustainable Gambling Zone at ICE Barcelona and will showcase our continued efforts, share insights, and collaborate with stakeholders to drive forward the shared mission of safer gambling for all.”

The 2025 ICE Sustainable Gambling Zone will occupy 490sqm of space and located in the Fast Forward area of the showfloor, underlining the importance the industry places on sustainability and player protection. As well as featuring a total of 26 safer gambling bodies including Spanish organisations ASENCAS and FEJAR the SGZ will host three days of educational content including two dedicated to consumer protection and one to ESG.

 

The post Flutter Entertainment named as headline sponsor of ICE Sustainable Gambling Zone appeared first on European Gaming Industry News.

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Slots Capital Casino Unwraps 30 Free Spins on Souls of the Dead Slot for Players

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From January 16-22, claim 30 Spins on festive slot Souls of the Dead by Rival Gaming

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The post Slots Capital Casino Unwraps 30 Free Spins on Souls of the Dead Slot for Players appeared first on European Gaming Industry News.

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Massive Gaming, Neowiz, and Kangwon Land Launched ‘Shen Shou Wan fu’ Slot Machine Offline

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  • ‘Shen Shou Wan fu’ is an online slot game that features three powerful guardians, symbolizing immense wealt
  • Now available as physical slot machines in offline casinos through a collaboration with Kangwon Land
  • MVG plans to expand distribution with exclusive B2B rights to online channels for slot games

Massive Gaming(“MVG”) announced that it has launched the ‘Shen Shou Wan fu (神兽万福)’ slot game, co-developed with Neowiz, MVG’s parent company, and Kangwon Land, which hosts the only casino in South Korea open to locals. The game is now available in offline venues as slot machines.

 

 

‘Shen Shou Wan fu’ is an online slot game featuring motifs of the Golden Dragon (JIN LONG), Phoenix (FENGHUANG), and Haetae (XIEZHI), which symbolize luck and prosperity.

The slot machine debuted in offline casino venues. Key personnel from MVG and Neowiz worked closely on the art resources and software design of ‘Shen Shou Wan fu’, ensuring a seamless integration of creative and technical expertise. Kangwon Land managed the slot machine’s hardware design and manufacturing. This launch marks the first commercialization of software-based products through public-private collaboration in South Korea’s casino market.

After successfully establishing ‘Shen Shou Wan fu’ in the Korean market, MVG is ready to leverage this success for aggressive global sales. Holding exclusive rights to the slot game, MVG plans to expand its presence in the regulated gaming market by targeting key regions with strategic marketing and distribution.

A representative stated, “We are pleased to showcase our slot game in offline casinos with Kangwon Land,” adding plans to introduce diverse content for global markets.

 

The post Massive Gaming, Neowiz, and Kangwon Land Launched ‘Shen Shou Wan fu’ Slot Machine Offline appeared first on European Gaming Industry News.

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