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Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time

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National Lottery operator, Allwyn, is this week launching a special edition Paris 2024-themed Scratchcard to celebrate how players support Team GB and ParalympicsGB when they play National Lottery games.

Featuring two designs – one centred on Team GB and the other on ParalympicsGB –the £1 Scratchcard has a huge top prize of £100,000 and an incredible five chances to win a prize. Allwyn worked with National Lottery funding distributor UK Sport to incorporate the special message: “By playing this game, you help over 1000 elite athletes who benefit from National Lottery funding”, which appears on the front of the card.

This is the first time that any National Lottery product has specifically highlighted the amazing support that players provide to Team GB’s and ParalympicsGB’s athletes simply by playing a National Lottery game.

The special edition Scratchcard – which has the iconic team logos emblazoned on the front of the two separate designs – forms part of Allwyn’s wider marketing and communications campaign to celebrate the unique role National Lottery players have in supporting sport in the UK. The great British public are right fully proud of the part they play in the success of Team GB and ParalympicsGB, and the campaign will celebrate how The National Lottery enables the UK’s athletes to pursue Olympic and Paralympic success.

In total, £1.5 billion of National Lottery funding has been invested into elite sport – with over 6800 individual elite athletes having been supported to chase their dreams since 1997. Through selling and buying National Lottery tickets, National Lottery retailers and their customers play a vital role in helping to support our brilliant athletes at Paris 2024 and beyond.

To make the most of the new “Best Gift Ever” campaign, which Allwyn launched last month, National Lottery retailers can talk to customers about the upcoming Summer Games and suggest gifting the Scratchcard to join in with the Paris 2024 excitement. June will also see a “Best Gift Ever” in-store takeover – featuring playstation inserts, posters, wobblers and counter cards – and this will provide further support for in-store sales.

National Lottery retailers should also look out for chances to win tickets to The National Lottery’s Team GB and ParalympicsGB Homecoming events later this year. More details about both events and how to win tickets will be available in the coming weeks.

Allwyn’s Director of Channel Operations, Alex Green, said: “We’re really excited about the launch of the new Scratchcard, as it’s the first time we’re connecting the success of Team GB and ParalympicsGB with the purchase of a National Lottery Scratchcard on the product itself. And with the iconic team logos and the special funding wording featuring front and centre, it’s hard to miss!

“The arrival of the Scratchcard in National Lottery retailers will also be an attractive proposition for players, with dual benefits of either playing or gifting this card. They’ll offer excitement at the prospect of winning the huge prizes on offer, in addition to a strong awareness that they’re playing their part in helping to fund UK athletes who are taking part in the upcoming Paris 2024 Olympic and Paralympic Games.”

The post Allwyn Highlights Player Support for Team GB and ParalympicsGB on a National Lottery Product for the First Time appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sapyns delivers company events at ICE & iGB Live!

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Sapyns, a Barcelona-based business event organizer with over thirty years of experience, has expanded its already impressive service offering ahead of ICE and iGB Live! 2026.

Following a highly successful year, during which Sapyns organized various ICE-related events on behalf of Gaming in Europe, Gambling Insider, Mindway AI, Continent 8, Commit, Crucial Compliance, and Eurocoin/Novomatic, the event organizer now offers an even greater range in customization options and creative entertainment solutions for your company event.

If you are looking to entertain your business relations during or around ICE week 2026 (February 18-21), Sapyns may have the solution for you.

Whether you are looking to host a high-end intimate dinner or a large-scale corporate party, Sapyns will be able to find the perfect location and setting. Optional services include branding, event staffing, live music, DJs, flamenco performers, and other creative solutions.

Why Sapyns?

  • Sapyns is a Barcelona-based event agency with long-standing local connections and know-how.
  • Sapyns offers a wide range of events and options, including dinners, receptions, networking drinks, and other parties. Whether you aim to entertain fifty or one thousand guests, Sapyns has the solution for you.
  • Sapyns is the agency behind the well-known Gaming in Europe events (Gaming in Holland, Gaming in Germany, Gaming in Spain).
  • Sapyns co-founder Willem van Oort is a thirty-year event veteran who has successfully organized hundreds of large and small events across Europe.

Additional information & contact

If you would like more information, please visit our website or email us directly:

The post Sapyns delivers company events at ICE & iGB Live! appeared first on European Gaming Industry News.

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Logifuture-powered Bet9ja releases Moses Itauma mini-series ahead of Jermaine Franklin fight

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Logifuture-powered Bet9ja releases Moses Itauma mini-series ahead of Jermaine Franklin fight

  • Nigeria’s leading sportsbook to provide fans with exclusive behind-the-scenes access

  • Logifuture-powered Bet9ja announced sponsorship deal with Itauma in August

  • Bet9ja social media followers grew by more than 10% to 3.1m since Itauma partnership

  • Unbeaten Itauma due to fight Franklin in Manchester in January

Bet9ja, Nigeria’s leading sportsbook, powered by Logifuture, has launched a series of videos, giving boxing fans exclusive access to brand ambassador Moses Itauma as he prepares for his next fight.

Itauma, an unbeaten British Heavyweight of Nigerian descent, became an ambassador for Logifuture-powered Bet9ja in August this year.

Since then, Bet9ja has been given unprecedented access to Itauma’s camp, including his preparation for his victory over Dillian White, which took his professional record to 13 wins, with 11 by knockout.

Bet9ja x Moses Itauma: The Homecoming is being released in four parts, with the first available on Bet9ja’s YouTube channel today.

Watch: Moses Itauma Homecoming Episode 1 will premiere on YouTube at 10am GMT on Monday, December 1: https://www.youtube.com/shorts/Y9Lx9MLlnnA

The series features footage from Itauma’s visit to Lagos, Nigeria in October – a trip supported by Logifuture and Bet9ja.

Arriving on a Bet9ja-branded private jet, Itauma was greeted by fans at Lagos airport, before attending the Bet9ja sponsored Chaos In The Ring boxing event in the city.

The following day saw Itauma join a sparring session with promising boxers at a local boxing gym before attending a Bet9ja retail outlet and hosting a party with notable guests from Nigerian music, arts and politics.

The number of followers across Bet9ja’s social channels have grown more than 10% since the partnership with Itauma was officially announced and now stands at more than 3.1 million.

Itauma is now back in camp preparing to face American opponent Jermain Franklin in Manchester on January 24.

Itauma said: “It was an immensely proud moment to return to the place of my father’s birth and the reception I received from everyone in Lagos was truly humbling.

“I am extremely proud of my heritage and I cannot say enough thanks to everyone for such a warm welcome and messages of support that I will take with me into my next fight in January.”

Bet9ja is powered by Logifuture, a leading provider of iGaming products and services, including Simulate, Zoom Soccer and Swipe Games.

Logifuture CMO Ben Cove said: “We are thrilled to be able to give fans unprecedented access to Moses through the Bet9ja x Moses Itauma: The Homecoming series and contribute to the excitement as he prepares for his next challenge against Jermaine Franklin.

“When we partnered with Moses, we knew we were backing an extraordinary talent destined to make his mark on world boxing. But beyond his ability in the ring, his connection to Nigeria and his pride in that heritage make him a perfect fit for Bet9ja.

“Moses embodies the energy, resilience and ambition that define Nigerian sport and culture. Seeing him return to Lagos and receive such a heartfelt welcome from fans shows exactly why this partnership matters – to him, to Bet9ja and to the millions who follow his journey.

“We’re proud to stand beside Moses as he continues to inspire and build his legacy, both in the ring and across the wider sporting community.”

The post Logifuture-powered Bet9ja releases Moses Itauma mini-series ahead of Jermaine Franklin fight appeared first on European Gaming Industry News.

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Playson unwraps €2M+ Christmas spectacular as part of biggest ever Non-Stop Drops and Races promotion

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Award-winning slot studio delivers festive prize boost, additional promotions and more games for December and January

Playson, the accomplished digital entertainment supplier, has unveiled its most rewarding Christmas campaign ever, offering over €2 million in prizes as part of its biggest Non-Stop Drops and Race promotion to date.

The festive edition almost doubles Playson’s regular prize pool, delivering maximum seasonal value for operators during the industry’s peak engagement period. Players will compete for prizes across more than 35 titles, including the studio’s best-performing games and Christmas releases such as 25 Cookies: Hit the Bonus, Merry Giftmas: Hold and Win and Jingle Coins: Hold and Win.

All four of Playson’s proven tournament mechanics will feature, including:

Non-Stop Drops: Constant excitement and rewarding gameplay await, with a boosted €500,000 monthly prize pool and four thrilling weekly phases.

Cash Days: Popular tournament returns with a tinsel-topped €250,000 prize pool, running from 1st to the 8th of each month. Top performers will compete for individual prizes of up to €25,000.

Cash Days X-TREME: In a sparkling finale to 2025, Cash Days X-TREME will feature from 25th to 31st December. The premium tournament delivers a €350,000 prize pool for high-value customers (HVCs), with individual prizes of up to €35,000 delivering the biggest rewards of the year.

Short Races: Mini-tournament format receives a festive boost, with a €250,000 prize pool across December (9th to 24th) and January (9th to 31st), representing a €100,000 increase from standard months.

The comprehensive Christmas campaign underlines Playson’s commitment to delivering segmented promotional strategies that cater to every player demographic.

Michael Tadross, Director of Account Management at Playson, said: “This year’s Christmas campaign is our most ambitious promotion yet, designed to offer more satisfaction for players and give operators maximum competitive advantage during two key months in the iGaming calendar.

“With €2.35 million in prizes and brand-new HVC-focused mechanic, we are delivering the promotional power our partners need to own the festive season and drive meaningful engagement across all player segments.”

The post Playson unwraps €2M+ Christmas spectacular as part of biggest ever Non-Stop Drops and Races promotion appeared first on European Gaming Industry News.

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