Provider’s diverse portfolio to initially launch in UK market with established operator brand
Playson, the fast-growing digital entertainment supplier, has signed its inaugural agreement with a Gibraltar-licensed operator after securing a landmark collaboration with BoyleSports.
BoyleSports’ customer base across the UK and Peru will now have access to Playson’s extensive games portfolio, including the latest releases 3 Pots Riches Extra: Hold and Win, Сoin Strike: Hold and Win and Diamonds Power: Hold and Win.
Founded in 1982, BoyleSports has enjoyed consistent growth in recent years and is among the top 15 betting and gaming brands in the UK. Additionally, BoyleSports operates in Peru following the acquisition of Timberazo in 2023. Playson will also support Timberazo through the delivery of its games in the Peruvian market.
The partnership with BoyleSports marks Playson’s first commercial tie-up since it was granted a B2B license by the Gibraltar Licensing Authority. The company has strong ambitions to work alongside a greater number of Gibraltar-licensed operators to broaden the reach of the iconic Playson experience.
Paul McInnes, Sales Manager at Playson, said: “We are thrilled to have signed up with BoyleSports as our first Gibraltar-based operator partner.
“I have known the team at BoyleSports for a long time and am confident they are the best choice for mutual commitment and marked growth as they have performed consistently in these key areas for many years.”
Steve Payne, Gaming Director of BoyleSports, commented: “Playson’s variety of engaging slots will undoubtedly resonate across all our markets, and we look forward to a strong relationship moving forward.
“Their revered reputation precedes them as a provider of high-quality games, and I am sure our players in the UK, Ireland, and Peru will immerse themselves in Playson’s offering.”
The post Playson announces first Gibraltar-licensed operator partnership with BoyleSports deal appeared first on European Gaming Industry News.
