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Huawei Game Salon 2024: HUAWEI AppGallery bridges the gap between East and West, helps partners go global

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AppGallery, Huawei’s official distribution platform, held the Huawei Game Salon – Cloud Collaboration (Europe) in Istanbul, Türkiye, from 30 May to 1 June. The event aimed to strengthen collaboration between AppGallery and its partners and bring robust public cloud infrastructure to enterprises in Europe.

In the past decade, Huawei has forged strong relationships in the European market; bridging East and West and supporting local growth. Huawei has enabled Chinese developers to reach a broader European gamer audience, and Turkish game developers to increase their visibility in Europe.

The Huawei Game Salon showcased Huawei Cloud as a premier business solution, offering professional, fast, stable, and secure one-stop cloud services for gaming enterprises seeking to build high-quality, holistic cloud gaming experiences.

Türkiye: An Exciting New Gaming and Live Streaming Hub

With Europe’s mobile game market predicted to hit $8.56 billion in 2024, Huawei is intensifying its focus on Europe’s gaming scene. Türkiye, which boasts a growing number of talented developers and a large, dedicated player base, is key to Huawei’s plans.

Home to 30 million gamers, Türkiye leads the gaming market in the Middle East. In 2023, the industry generated $300 million and witnessed 16% year-on-year growth. With smartphones being the main device used by European users to access games, and over 75% of the Turkish population owning a smartphone, its mobile gaming market has huge potential.

The pan-entertainment sector reached a market value of $228.7 million last year, with over 62.5 million users, representing 73.1% of the total population. According to AppAnnie, in-app payments for pan-entertainment applications in Türkiye totaled US$76 million in 2023, propelling Türkiye into the top five globally.

Huawei Gaming Salon Welcomes Valued Partners

The Huawei Gaming Salon warmly welcomed leading Chinese developers such as Funplus, Tencent, Moonton, and miHoYo, among others.

“Our intention is to foster a vibrant gaming community in Europe. By collaborating closely with our partners, we hope to deliver cutting-edge, reliable, and top-notch gaming experiences to the region.” Shan Xuefeng, Managing Director of Huawei Consumer Cloud Service, Europe Ecosystem Development & Sales Department shared.

Productive CP-Gamer and Local Partner Sharing Sessions

A CP-Gamer Interactive Sharing offered Chinese developers the chance to dive into the success stories and experiences of Huawei’s European partners, game developers Playrix and Com2us. During this exchange, Playrix and Com2us stressed that adapting to local users was key to their success in Türkiye. Thereafter, a Local Partner Sharing session added further perspectives to the day’s discussions.

Full Day of Activities: HUAWEI Cloud Data Center

Attendees were treated to a Turkish Cultural Experience and explored the HUAWEI CLOUD Data Center. A Farewell Dinner was held, the perfect goodbye to the event.

Huawei’s partners, including Tencent, Moonton, miHoYo, and Funplus, were highly impressed and expressed their enthusiasm for working with Huawei in the future, with plans to publish their games on AppGallery in Europe in the second half of 2024.

Jaime Gonzalo, Vice President of Huawei Mobile Services Europe, said, “Mobile gaming is a global phenomenon. Our goal is to bridge the gap between top developers from around the world and European gamers. To achieve this, we offer comprehensive support from development to commercial monetization, which is crucial for helping partners expand internationally.”

 

The post Huawei Game Salon 2024: HUAWEI AppGallery bridges the gap between East and West, helps partners go global appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Levy announcement: GamCare statement and data

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Statement:

Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented: “We welcome today’s announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.

“At GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.

“With 27 years’ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.

“Just as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. That’s why we welcome the Government’s emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits – an important step in preventing future harm.”

Additional new data from GamCare

  • Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
  • The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
  • The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.

 

Activity 2020-2021 2021-2022 2022-2023 2023-2024
Online Slots 33.6% 45.8% 43.9% 44.6%

 

The post Levy announcement: GamCare statement and data appeared first on European Gaming Industry News.

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Play’n GO announces exclusive game launch with Hard Rock Bet

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.

Play’n GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.   

The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Play’n GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor.  

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “Our formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. We’re excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something we’re looking forward to doing more of in future.” 

Grant Williams, SVP-Casino, Hard Rock Digital added “Our ‘Only at Hard Rock’ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Roll—an immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Play’n Go on this custom creation has set the standard for future collaboration, and we’re confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.” 

To find out more about Play’n GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com 

 

The post Play’n GO announces exclusive game launch with Hard Rock Bet appeared first on European Gaming Industry News.

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Stretch Network announces Black Friday Weekend Tournament

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Black Friday Weekend is here! Stretch Network introduces another player-focused initiative – the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.

Here’s how it works:

  • Players register for special phase tournaments at a reduced cost.
  • These 2-minute events don’t require player actions and provide the same starting stack as the target tournament.
  • After the phase tournament ends, players are automatically registered for the main event.
  • Players already in the target tournament will have their stacks combined for added excitement.

Raise with us to go all-in on player satisfaction.

The post Stretch Network announces Black Friday Weekend Tournament appeared first on European Gaming Industry News.

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