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Novomatic Heralds the Future of Gaming at BFG in Belgrade

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Sharing a booth with the local ETG specialist FAZI, NOVOMATIC welcomed customers and operators at this year’s BFG from May 28-29 at the Belgrade Expo. The booth was an extraordinary experience for visitors with a strong product line-up and a unique atmosphere that underscored just how much NOVOMATIC is shaping the future of gaming.

Visitors to the BFG explored the newest innovations made by NOVOMATIC and were inspired by the products on display. Legendary gameplay was guaranteed with the recently launched GODS & LEGENDS Link, presented in the internationally highly acclaimed DIAMOND X 1.55J cabinet. This new Progressive Link comes with four different games and mythical heroes, all of which have the popular LOCK & SPIN Feature.

Also presented in the DIAMOND X 1.55J was the successor to the fan favourite XTENSION Link, namely XTENSION Link Volume 2. Coming with ten thrilling titles, Expanding Reels Feature and Free Games, this Progressive Jackpot is setting new standards when it comes to player experience.

The product highlights on display didn’t stop here: Secrets of Wealth, Magic Cleopatra and Roll on Fire, the new Linked Progressive trio from CASH FLOOD Link, amazed visitors with a thrilling base game, an additional cash prize matrix and the chance for a reel CASH FLOOD with a Progressive Jackpot win.

In addition to the powerful Progressive Links, NOVOMATIC also focuses on Game Mixes, which are also very popular in the region: The Impera Line HD Edition 9 comprises an incredible range of 72 games, featuring all time classics like Book of Ra or Sizzling Hot as well as new titles like Rays of Aton or Splendid Fruits – there is certainly something for every taste in this mix.

The Impera Line HD Edition 9 was showcased in the V.I.P. X Lounge 2.32 cabinet, one of the newest gaming terminals made by NOVOMATIC. The V.I.P. X Series is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The V.I.P. X Lounge 2.32 offers an exceptionally luxurious experience with exquisite V.I.P. comfort, extra high and wide gaming screens, and a first-class sound system with comfortable seating.

In the dedicated FAZI area of the booth, the local ETG specialist showcased premium ETG solutions such as the impressive TITAN ROULETTE in a show set-up featuring four player stations, a fully automated Roulette wheel, and an integrated display solution. The OPTIMUM PLUS is another highlight product with larger screens, enhanced ergonomics and a compact footprint. On top and as a first, FAZI will also present the MASTER KING, their first multi-game slot cabinet, featuring the most popular FAZI online games.

Not only were visitors captivated by NOVOMATIC’s innovative product range, but the gaming technology leader also offered a first-class experience at the booth with various attractions in the fun corner. While savouring excellent culinary delights, guests could take a sporting challenge at table football, and enjoy the unique atmosphere at the NOVOMATIC booth with music by a DJ.

Miloš Pejić, NOVOMATIC Regional Manager SEE, said: “We are a team dedicated to offering the best gaming experience for our guests, and we are therefore thrilled to have received so much extraordinary feedback during our time at BFG. A big thank you goes both to our customers and operators in the SEE and to our team, who made this whole experience possible. Our dedication to innovating and shaping the future of gaming was once again on display for all to see.”

The post Novomatic Heralds the Future of Gaming at BFG in Belgrade appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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