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Hyprop partners with MTN to host South Africa’s largest national gaming tournament
R50k in prize money, eight qualifiers nationwide, culminating in one epic gaming showdown…this is the MTN SHIFT Gaming Experience 2024!
Get ready for another exhilarating display of gaming prowess, MTN SHIFT Gaming Experience is back. Now in its second year, it is the largest national mall-based gaming tournament ever held in the country. This groundbreaking event will feature a series of eight qualifier events held at Hyprop Malls across the nation over the next four months, culminating in an epic National Final taking place at Canal Walk in Cape Town this September.
Christie Stanbridge, Hyprop’s Brand and Campaigns Marketing Manager, remarked, “The goal of our national gaming tournament is to create a vehicle for making esports accessible to everyone, breaking down barriers and removing the stigma that gaming is only for a certain age group. We aim to ensure that people from all walks of life can come together to play games and participate in the thrilling world of esports.”
Jason Probert, General Manager: Digital Services at MTN South Africa, expressed his excitement about the partnership with Hyprop on this landmark tournament: “We are thrilled to partner with Hyprop to bring this tournament to life. This event is a testament to the growing gaming culture in South Africa, and we are proud to support an initiative that not only showcases incredible talent but also brings communities together through the power of gaming. MTN is committed to driving digital innovation and creating unique experiences for gamers across the country.”
What can gamers of all ages and skill levels look forward to?
The second MTN SHIFT Gaming Experience follows its immense popularity among gamers and its suitability for all ages due to the selection of EA FC 24™ as the title to be played throughout the main events. The tournament promises to be a thrilling competition and will offer a gaming experience that appeals to a wide age group, ensuring there is something for everyone, from casual players to seasoned pros with additional competitions and activations taking place at each mall event.
Get ready for the ultimate showdown! Join our electrifying online and in-centre heats and prove you’ve got what it takes to make it to the National Final. Battled out on the ACGL platform, the online heat is your ticket to glory and a coveted spot in the top four to earn a place in the Mall Finals.
Players can sign up at the various Hyprop Malls to participate in one of the seven heats held from Friday to Sunday. The top four players from each heat will move on to the Mall Final, joining the four online qualifiers.
There are a select number of mall heats dedicated to scholars this year to ensure that our esport schools are represented. Be sure to check out the respective mall website for all the details.
| Somerset Mall Online Qualifier | 9-Jun |
| Somerset Mall Event | 14 to 16 Jun |
| Rosebank Mall Online Qualifier | 16-Jun |
| Rosebank Mall Event | 21 to 23 Jun |
| The Glen Online Qualifier | 23-Jun |
| The Glen Event | 28 to 30 Jun |
| Clearwater Mall Online Qualifier | 7-Jul |
| Clearwater Mall WM Event | 12 to 14 Jul |
| Woodlands Boulevard Online Qualifier | 14-Jul |
| Woodlands Boulevard Event | 19 to 21 Jul |
| Table Bay Mall Online Qualifier | 4-Aug |
| Table Bay Mall Event | 9 to 11 Aug |
| Capegate Online Qualifier | 18-Aug |
| Capegate Event | 23 to 25 Aug |
| Canal Walk Online Qualifier | 8-Sep |
| Canal Walk Event | 11 to 15 Sep |
The events at the participating Hyprop Malls will include a variety of competitions and engaging activities, featuring not only the main MTN SHIFT Gaming Experience efootball tournament, but also a range of smaller competitions and activations. Participants and spectators alike can enjoy a dynamic gaming environment.
National Final in Cape Town:
The grand finale will take place at Canal Walk, featuring all the excitement of the Mall Events plus additional high-stakes competitions. The eight finalists from each mall will compete for the ultimate title and a share of the R50,000 prize pool:
- 1st Place: R25,000
- 2nd Place: R15,000
- 3rd Place: R7,500
- 4th Place: R2,500
Additional Competitions and Activations
Win with MTN and Battle+: MTN will host a Beat Saber competition with Xbox Series S consoles as prizes.
Beat Saber is a VR rhythm game where you slash the beats of adrenaline-pumping music as they fly towards you, surrounded by a futuristic world.
Beat Saber will be played on Battle+, MTN’s esport platform, where you can watch exclusive videos and play tournaments or compete in challenges to earn rewards. Battle+ is available on play.mtn for all MTN subscribers.
Computer Mania Pop-Up Shops: Computer Mania, a premium retailer at our malls, will host pop-up shops where you can purchase all the products on display. Shop the latest gaming gear available at great prices, exclusively available during the Shift Gaming event.
PC Gaming Zone: Compete for prizes and bragging rights in popular competitive games like Fortnite™, Rocket League, Minecraft, Flight Simulator, and Cities: Skylines II. Defeat your foes in style utilising the latest gaming tech with PCBuilder’s performance-optimised prebuilt gaming PCs. Whether you’re a first-time gamer, scholar, everyday gaming enthusiast, streamer, or professional gamer – every PCBuilder gaming PC is engineered to deliver the perfect balance of stunning visuals, lightning-fast speeds, and unrivalled gaming performance. Or build the gaming PC of your dreams with the PCBuilder custom build tool.
Keyboard Rebuild Race: Redragon has launched even more gaming keyboards in 2024! How do we celebrate much-needed gaming keyboard diversity? Join us for our hugely popular Redragon Keyboard Rebuild Race to test just how quick your fingers are. We’ll be giving away a brand new Redragon gaming keyboard daily – but only the fastest time wins!
The Toyota Gaming Engine SuperSprint (GT 7): Fastest daily lap wins a R1,000 Gift Card. An additional R5,000 Gift Card will be awarded overall to players that sign up to The Toyota Gaming Engine at MTN Shift Gaming Experiences.
Fighting Cup: Daily one-day cups for popular fighting games like Brawlhalla, Tekken, and Street Fighter 6. Prizes include R1,000 Mall Gift Cards for winners and R500 Mall Gift Cards for runners-up.
Additionally, the online and LAN Call of Duty Tournament is back, with a R60,000 prize pool to be won. The final takes place at Canal Walk in September.
Join us in celebrating the spirit of gaming across South Africa. Whether you’re a hardcore gamer or just looking for some fun, the MTN SHIFT Gaming Experience has something for everyone.
The post Hyprop partners with MTN to host South Africa’s largest national gaming tournament appeared first on European Gaming Industry News.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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