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Hyprop partners with MTN to host South Africa’s largest national gaming tournament

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R50k in prize money, eight qualifiers nationwide, culminating in one epic gaming showdown…this is the MTN SHIFT Gaming Experience 2024!

Get ready for another exhilarating display of gaming prowess, MTN SHIFT Gaming Experience is back. Now in its second year, it is the largest national mall-based gaming tournament ever held in the country. This groundbreaking event will feature a series of eight qualifier events held at Hyprop Malls across the nation over the next four months, culminating in an epic National Final taking place at Canal Walk in Cape Town this September.

Christie Stanbridge, Hyprop’s Brand and Campaigns Marketing Manager, remarked, “The goal of our national gaming tournament is to create a vehicle for making esports accessible to everyone, breaking down barriers and removing the stigma that gaming is only for a certain age group. We aim to ensure that people from all walks of life can come together to play games and participate in the thrilling world of esports.”

Jason Probert, General Manager: Digital Services at MTN South Africa, expressed his excitement about the partnership with Hyprop on this landmark tournament: “We are thrilled to partner with Hyprop to bring this tournament to life. This event is a testament to the growing gaming culture in South Africa, and we are proud to support an initiative that not only showcases incredible talent but also brings communities together through the power of gaming. MTN is committed to driving digital innovation and creating unique experiences for gamers across the country.”

What can gamers of all ages and skill levels look forward to?

The second MTN SHIFT Gaming Experience follows its immense popularity among gamers and its suitability for all ages due to the selection of EA FC 24™ as the title to be played throughout the main events. The tournament promises to be a thrilling competition and will offer a gaming experience that appeals to a wide age group, ensuring there is something for everyone, from casual players to seasoned pros with additional competitions and activations taking place at each mall event.

Get ready for the ultimate showdown! Join our electrifying online and in-centre heats and prove you’ve got what it takes to make it to the National Final. Battled out on the ACGL platform, the online heat is your ticket to glory and a coveted spot in the top four to earn a place in the Mall Finals.

Players can sign up at the various Hyprop Malls to participate in one of the seven heats held from Friday to Sunday. The top four players from each heat will move on to the Mall Final, joining the four online qualifiers.

There are a select number of mall heats dedicated to scholars this year to ensure that our esport schools are represented. Be sure to check out the respective mall website for all the details.

Somerset Mall Online Qualifier 9-Jun
Somerset Mall Event 14 to 16 Jun
Rosebank Mall Online Qualifier 16-Jun
Rosebank Mall Event 21 to 23 Jun
The Glen Online Qualifier 23-Jun
The Glen Event 28 to 30 Jun
Clearwater Mall Online Qualifier 7-Jul
Clearwater Mall WM Event 12 to 14 Jul
Woodlands Boulevard Online Qualifier 14-Jul
Woodlands Boulevard Event 19 to 21 Jul
Table Bay Mall Online Qualifier 4-Aug
Table Bay Mall Event 9 to 11 Aug
Capegate Online Qualifier 18-Aug
Capegate Event 23 to 25 Aug
Canal Walk Online Qualifier 8-Sep
Canal Walk Event 11 to 15 Sep

The events at the participating Hyprop Malls will include a variety of competitions and engaging activities, featuring not only the main MTN SHIFT Gaming Experience efootball tournament, but also a range of smaller competitions and activations. Participants and spectators alike can enjoy a dynamic gaming environment.

National Final in Cape Town:

The grand finale will take place at Canal Walk, featuring all the excitement of the Mall Events plus additional high-stakes competitions. The eight finalists from each mall will compete for the ultimate title and a share of the R50,000 prize pool:

  • 1st Place: R25,000
  • 2nd Place: R15,000
  • 3rd Place: R7,500
  • 4th Place: R2,500

Additional Competitions and Activations

Win with MTN and Battle+: MTN will host a Beat Saber competition with Xbox Series S consoles as prizes.

Beat Saber is a VR rhythm game where you slash the beats of adrenaline-pumping music as they fly towards you, surrounded by a futuristic world.

Beat Saber will be played on Battle+, MTN’s esport platform, where you can watch exclusive videos and play tournaments or compete in challenges to earn rewards. Battle+ is available on play.mtn for all MTN subscribers.

Computer Mania Pop-Up Shops:  Computer Mania, a premium retailer at our malls, will host pop-up shops where you can purchase all the products on display. Shop the latest gaming gear available at great prices, exclusively available during the Shift Gaming event.

PC Gaming Zone: Compete for prizes and bragging rights in popular competitive games like Fortnite™, Rocket League, Minecraft, Flight Simulator, and Cities: Skylines II. Defeat your foes in style utilising the latest gaming tech with PCBuilder’s performance-optimised prebuilt gaming PCs. Whether you’re a first-time gamer, scholar, everyday gaming enthusiast, streamer, or professional gamer – every PCBuilder gaming PC is engineered to deliver the perfect balance of stunning visuals, lightning-fast speeds, and unrivalled gaming performance. Or build the gaming PC of your dreams with the PCBuilder custom build tool.

Keyboard Rebuild Race: Redragon has launched even more gaming keyboards in 2024! How do we celebrate much-needed gaming keyboard diversity?  Join us for our hugely popular Redragon Keyboard Rebuild Race to test just how quick your fingers are. We’ll be giving away a brand new Redragon gaming keyboard daily – but only the fastest time wins!

The Toyota Gaming Engine SuperSprint (GT 7): Fastest daily lap wins a R1,000 Gift Card. An additional R5,000 Gift Card will be awarded overall to players that sign up to The Toyota Gaming Engine at MTN Shift Gaming Experiences.

Fighting Cup: Daily one-day cups for popular fighting games like Brawlhalla, Tekken, and Street Fighter 6. Prizes include R1,000 Mall Gift Cards for winners and R500 Mall Gift Cards for runners-up.

Additionally, the online and LAN Call of Duty Tournament is back, with a R60,000 prize pool to be won. The final takes place at Canal Walk in September.

Join us in celebrating the spirit of gaming across South Africa. Whether you’re a hardcore gamer or just looking for some fun, the MTN SHIFT Gaming Experience has something for everyone.

 

The post Hyprop partners with MTN to host South Africa’s largest national gaming tournament appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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IGT Launches New Multi-level Progressive Game, Treasure Box Link

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International Game Technology PLC (IGT) has launched its new multi-level progressive (MLP) game, Treasure Box Link, specifically designed for Spain’s Amusement with Prize (AWP) salones sector. Treasure Box Link is the third release in IGT’s high-performing Salones Espana portfolio.

“Introducing another strong MLP game in Spain’s salones sector reflects IGT’s commitment to building our footprint in the region and delivering research-backed games that meet localized player preferences and drive results for our customers. We are confident that our highly entertaining Treasure Box Link game will boost our continued momentum in Spain’s AWP market and enhance gaming floors,” said David Flinn, IGT SVP, Canada, EMEA and LATAM Gaming Sales.

Treasure Box Link offers four compelling base game themes: Mistress of Egypt, Griffin’s Throne, Samurai and King of Olympus. It features proven mechanics, free games, expanding wilds and a popular lock and respin bonus, which can lead to one of four progressive jackpot prizes. To further diversify the offering, operators can combine Treasure Box Link in the same bank of cabinets with IGT’s Magic Fortune Link and Diamond Mania games.

Treasure Box Link is available on IGT’s BINTIA 27-inch multi-game cabinet, which offers dual HD monitors and merchandising options for casino-like styling. It features an ergonomic design, programmable LED lighting, vivid high-resolution graphics, an immersive sound system and can be configured with the Ticket-In/Ticket-Out (TITO) function.

IGT’s Salones Espana portfolio is exclusively distributed in partnership with Orenes Grupo, Spain’s salones sector market leader in operations and gaming machine distribution. Since entering Spain’s salones sector in 2022, IGT has deployed more than 2000 units in the region.

The post IGT Launches New Multi-level Progressive Game, Treasure Box Link appeared first on European Gaming Industry News.

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Amusnet Releases Sparta Legend Video Slot

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Amusnet has released Sparta Legend, a thrilling new video slot that transports players to the heart of Ancient Greece, where fearless warriors fight for fortune and honour. Packed with action and bold gameplay, this release is set to captivate players with its immersive theme, stunning visuals and rewarding mechanics.

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The post Amusnet Releases Sparta Legend Video Slot appeared first on European Gaming Industry News.

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Esports World Cup Foundation Announces 40 Clubs Selected for its $20M Club Partner Programme

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The Esports World Cup Foundation (EWCF) announced the top 40 esports Clubs that have been accepted into the EWCF Club Partner Programme, an industry-leading initiative designed to promote the sustainable growth of esports organidations. The $20 million programme offers participating Clubs up to $1 million in funding to expand their brand and grow their global audience through innovative content and marketing campaigns leading up to and throughout the Esports World Cup 2025.

Since 2023, the EWCF has supported esports Clubs with a carefully aligned funding model that contributes to the Club Partner Programme members’ financial stability and brand growth. To achieve this, the 2025 Programme will focus on fueling global fan growth across all borders and games through impactful storytelling and creative campaigns.

Leveraging EWCF support, the 40 Partner Clubs, reaching over 300 million fans, will drive global growth by creating compelling experiences and content that deepen their connection with fans worldwide, including behind-the-scenes production, player documentaries and live fan experiences that excite their communities. The 2025 programme offers modular funding for campaigns that engage fans, tell EWC-related stories and enable Club-driven innovation.

“The EWCF Club Partner Program is a cornerstone of our mission to build a sustainable future for esports Clubs worldwide while creating opportunities for organizations from some of the world’s fastest-growing markets. This year’s 40 partnered Clubs represent a diverse and dynamic cross-section of global esports, spanning legacy organizations, rising stars and global powerhouses that collectively define the rich history and the rapidly evolving future of the industry. By investing in their growth, the program will enable Clubs to expand their audience and reach, strengthen their brands, and gain greater visibility through fan-first content, shaping the future of esports as a global sport and mainstream entertainment,” said Faisal Bin Homran, Chief Product Officer at the Esports World Cup Foundation.

With this year’s focus on high-growth regions, the 2025 EWCF Club Partner Programme represents a truly global roster, including six Clubs from China, alongside additions from rapidly expanding markets like Japan, India and LATAM. The full lineup of Clubs, in alphabetic order: 100 Thieves, All Gamers, Bilibili Gaming, Cloud9, Edward Gaming, EVOS, FaZe Clan, Fnatic, FURIA, G2 Esports, Gaimin Gladiators, Gen.G, Gentle Mates, HEROIC, JD Gaming, Karmine Corp., Movistar KOI, LEVIATAN, LOUD, MOUZ, NAVI, NIP.eStar, ONIC, POWR, REJECT, S8UL, Sentinels, T1, Team BDS, Team Falcons, Team Liquid, Team RRQ, Team Secret, Team Spirit, Team Vitality, Twisted Minds, Virtus.pro, Weibo Gaming, Wolves Esports, ZETA DIVISION.

The 2025 Club Programme applications in China were supported by Tencent E-Sports, who have facilitated the process for 20 Clubs that have applied. Six Clubs were selected, including All Gamers, Bilibili Gaming, Edward Gaming, JD Gaming, Weibo Gaming and Wolves Esports—China’s most dominant teams, engaging over 125 million Chinese fans through gaming, entertainment and lifestyle content. Additionally, eStar, as part of NIP, has also been added to the lineup, further serving the expansion of the Club Partner Programme in China and activating Chinese fans.

All Clubs were selected through a rigorous evaluation process that reviewed nearly 200 applications. This included assessing their competitive track record in the Club Championship in 2024, their potential across multiple games, social media presence, fan engagement and their strategic plans for activating their global esports audience. Eight Clubs received direct invitations based on their EWC 2024 Club Championship ranking, while the remaining spots were allocated through an open application process. Nineteen Clubs joined for the first time, and 21 returned from the inaugural year.

“Esports is evolving faster than ever, and the EWCF Club Partner Program is driving that evolution by giving Clubs the tools to grow, engage fans, and compete at the highest level. EWC 2024 was a defining moment for us—winning points in five games, two podium finishes, and securing a top-four finish at the Club Championship. The scale and energy of the event proved just how influential esports has become. We’re proud to be part of the program again, fueled by the enthusiasm of French fans who continue to support and inspire us as we look to elevate our game, win as many tournaments as possible, and carry Team Vitality’s colours high on the biggest stage in esports,” said Fabien “Neo” Devide, Chairman and co-founder of Team Vitality.

“As one of the fastest growing esports organizations in North America, we are delighted to join the EWCF Club Partner Program. Continuing the momentum of our success in 2024, including a major win in VALORANT and significant growth across our social channels reaching millions of fans in North America and beyond, the addition of VALORANT to the Esports World Cup is the perfect time for us to become an official partner and deliver new and exciting content to an even wider audience,” said Rob Moore, CEO of Sentinels.

“Since Day One, All Gamers has chased esports glory—pushing non-stop for over 20 years. With years of hard work from our teams, we’ve scored big wins in top games and trained legends in the scene. Competing at the 2024 EWC against the world’s best, that fire burns bright. Now joining EWCF’s Club Partner Program, here’s our hope: When fans worldwide see Chinese esports through AG, they won’t just recall epic comebacks, but our crew’s unstoppable spirit—cutting through challenges like a blade. That combination of grit and grace—that’s China’s gift to the global esports race,” said Le Kedeng, Chairman of All Gamers.

Membership in the EWCF Club Partner Programme is subject to annual renewal in line with the Programme’s requirements, reflecting the dynamic nature of the esports industry. A Club’s participation in the programme does not guarantee a spot at the Esports World Cup 2025. All Clubs are required to qualify through official qualification pathways to earn their spot in each game’s EWC tournament.

The post Esports World Cup Foundation Announces 40 Clubs Selected for its $20M Club Partner Programme appeared first on European Gaming Industry News.

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