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Hyprop partners with MTN to host South Africa’s largest national gaming tournament

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R50k in prize money, eight qualifiers nationwide, culminating in one epic gaming showdown…this is the MTN SHIFT Gaming Experience 2024!

Get ready for another exhilarating display of gaming prowess, MTN SHIFT Gaming Experience is back. Now in its second year, it is the largest national mall-based gaming tournament ever held in the country. This groundbreaking event will feature a series of eight qualifier events held at Hyprop Malls across the nation over the next four months, culminating in an epic National Final taking place at Canal Walk in Cape Town this September.

Christie Stanbridge, Hyprop’s Brand and Campaigns Marketing Manager, remarked, “The goal of our national gaming tournament is to create a vehicle for making esports accessible to everyone, breaking down barriers and removing the stigma that gaming is only for a certain age group. We aim to ensure that people from all walks of life can come together to play games and participate in the thrilling world of esports.”

Jason Probert, General Manager: Digital Services at MTN South Africa, expressed his excitement about the partnership with Hyprop on this landmark tournament: “We are thrilled to partner with Hyprop to bring this tournament to life. This event is a testament to the growing gaming culture in South Africa, and we are proud to support an initiative that not only showcases incredible talent but also brings communities together through the power of gaming. MTN is committed to driving digital innovation and creating unique experiences for gamers across the country.”

What can gamers of all ages and skill levels look forward to?

The second MTN SHIFT Gaming Experience follows its immense popularity among gamers and its suitability for all ages due to the selection of EA FC 24™ as the title to be played throughout the main events. The tournament promises to be a thrilling competition and will offer a gaming experience that appeals to a wide age group, ensuring there is something for everyone, from casual players to seasoned pros with additional competitions and activations taking place at each mall event.

Get ready for the ultimate showdown! Join our electrifying online and in-centre heats and prove you’ve got what it takes to make it to the National Final. Battled out on the ACGL platform, the online heat is your ticket to glory and a coveted spot in the top four to earn a place in the Mall Finals.

Players can sign up at the various Hyprop Malls to participate in one of the seven heats held from Friday to Sunday. The top four players from each heat will move on to the Mall Final, joining the four online qualifiers.

There are a select number of mall heats dedicated to scholars this year to ensure that our esport schools are represented. Be sure to check out the respective mall website for all the details.

Somerset Mall Online Qualifier 9-Jun
Somerset Mall Event 14 to 16 Jun
Rosebank Mall Online Qualifier 16-Jun
Rosebank Mall Event 21 to 23 Jun
The Glen Online Qualifier 23-Jun
The Glen Event 28 to 30 Jun
Clearwater Mall Online Qualifier 7-Jul
Clearwater Mall WM Event 12 to 14 Jul
Woodlands Boulevard Online Qualifier 14-Jul
Woodlands Boulevard Event 19 to 21 Jul
Table Bay Mall Online Qualifier 4-Aug
Table Bay Mall Event 9 to 11 Aug
Capegate Online Qualifier 18-Aug
Capegate Event 23 to 25 Aug
Canal Walk Online Qualifier 8-Sep
Canal Walk Event 11 to 15 Sep

The events at the participating Hyprop Malls will include a variety of competitions and engaging activities, featuring not only the main MTN SHIFT Gaming Experience efootball tournament, but also a range of smaller competitions and activations. Participants and spectators alike can enjoy a dynamic gaming environment.

National Final in Cape Town:

The grand finale will take place at Canal Walk, featuring all the excitement of the Mall Events plus additional high-stakes competitions. The eight finalists from each mall will compete for the ultimate title and a share of the R50,000 prize pool:

  • 1st Place: R25,000
  • 2nd Place: R15,000
  • 3rd Place: R7,500
  • 4th Place: R2,500

Additional Competitions and Activations

Win with MTN and Battle+: MTN will host a Beat Saber competition with Xbox Series S consoles as prizes.

Beat Saber is a VR rhythm game where you slash the beats of adrenaline-pumping music as they fly towards you, surrounded by a futuristic world.

Beat Saber will be played on Battle+, MTN’s esport platform, where you can watch exclusive videos and play tournaments or compete in challenges to earn rewards. Battle+ is available on play.mtn for all MTN subscribers.

Computer Mania Pop-Up Shops:  Computer Mania, a premium retailer at our malls, will host pop-up shops where you can purchase all the products on display. Shop the latest gaming gear available at great prices, exclusively available during the Shift Gaming event.

PC Gaming Zone: Compete for prizes and bragging rights in popular competitive games like Fortnite™, Rocket League, Minecraft, Flight Simulator, and Cities: Skylines II. Defeat your foes in style utilising the latest gaming tech with PCBuilder’s performance-optimised prebuilt gaming PCs. Whether you’re a first-time gamer, scholar, everyday gaming enthusiast, streamer, or professional gamer – every PCBuilder gaming PC is engineered to deliver the perfect balance of stunning visuals, lightning-fast speeds, and unrivalled gaming performance. Or build the gaming PC of your dreams with the PCBuilder custom build tool.

Keyboard Rebuild Race: Redragon has launched even more gaming keyboards in 2024! How do we celebrate much-needed gaming keyboard diversity?  Join us for our hugely popular Redragon Keyboard Rebuild Race to test just how quick your fingers are. We’ll be giving away a brand new Redragon gaming keyboard daily – but only the fastest time wins!

The Toyota Gaming Engine SuperSprint (GT 7): Fastest daily lap wins a R1,000 Gift Card. An additional R5,000 Gift Card will be awarded overall to players that sign up to The Toyota Gaming Engine at MTN Shift Gaming Experiences.

Fighting Cup: Daily one-day cups for popular fighting games like Brawlhalla, Tekken, and Street Fighter 6. Prizes include R1,000 Mall Gift Cards for winners and R500 Mall Gift Cards for runners-up.

Additionally, the online and LAN Call of Duty Tournament is back, with a R60,000 prize pool to be won. The final takes place at Canal Walk in September.

Join us in celebrating the spirit of gaming across South Africa. Whether you’re a hardcore gamer or just looking for some fun, the MTN SHIFT Gaming Experience has something for everyone.

 

The post Hyprop partners with MTN to host South Africa’s largest national gaming tournament appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Introduces The Bonus Platform

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Amusnet has introduced The Bonus Platform, a powerful and flexible solution designed to elevate promotional campaigns and optimise player engagement across both online and live casino games.

Built to scale, automate and simplify reward distribution, the Bonus Platform empowers operators with complete control over multiple bonus types, backed by real-time reporting and flexible awarding options. Now it’s easier than ever to configure, manage and optimise promotions with maximum efficiency and minimum setup time, thanks to the Platform’s intuitive design.

“The Bonus Platform is more than a rewards tool, it’s a growth engine. By giving operators the flexibility to award bonuses manually or automate them via promotions, we’re unlocking new ways to drive engagement, strengthen retention, and increase revenue. And this is just the beginning, as we have even more bonus types coming soon to keep expanding possibilities for our partners,” said Lazar Agatonovic, CTO at Amusnet.

Amusnet’s Bonus Platform launches with an initial suite of bonus types designed to give operators greater control and customisation over their promotions:

Free Spins — Award a set number of spins on eligible slots, ready to use instantly or saved for later.

Free Buy Bonus — Give players direct access to in-game bonus features without requiring players to trigger them through standard gameplay.

Lucky Spins — Automatically award spins based on predefined promotional conditions for real-time excitement.

Golden Chips — Elevate Live Casino play with bonus chips for live table games, stackable for extra thrill.

By combining versatile bonus types, manual and automated awarding, and real-time reporting into a single, unified system, the Bonus Platform delivers a scalable solution designed to evolve alongside operator needs.

The Bonus Platform streamlines promotional management, boosts retention and drives revenue growth through sustained player activity.

The post Amusnet Introduces The Bonus Platform appeared first on European Gaming Industry News.

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Comtrade Gaming Announces New Partnership with Interwetten

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Comtrade Gaming, a leading provider of advanced gaming technology, has announced a new partnership with Interwetten, one of the pioneers in the online gaming industry. Through this collaboration, CG Games — Comtrade Gaming’s in-house game studio — will be integrated into Interwetten’s casino offering, giving players access to fresh, innovative titles across multiple markets.

Founded in 1997, Interwetten is known for its award-winning customer service and a comprehensive portfolio that includes sports betting, live betting, casino, and games. The addition of CG Games further strengthens its commitment to offering players top-quality entertainment.

Szczepan Konrad Ścibor, Senior Casino Executive at Interwetten, said: “At Interwetten, we are always looking to enhance our portfolio with engaging content for our diverse player base. Partnering with Comtrade Gaming and adding CG Games enables us to deliver innovative titles that meet the highest standards of quality and engagement.”

Steven Valentine, Chief Commercial Officer at Comtrade Gaming, added: “We are thrilled to partner with Interwetten, a respected and innovative operator. This collaboration will bring CG Games to a wider audience and further our mission to deliver high-quality, localised content worldwide.”

This partnership marks another step in Comtrade Gaming’s expansion strategy and highlights its dedication to working with trusted operators in regulated markets worldwide.

The post Comtrade Gaming Announces New Partnership with Interwetten appeared first on European Gaming Industry News.

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Push Gaming enjoys further Spanish market growth with Bally’s Interactive

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B2B gaming supplier Push Gaming has significantly amplified its European presence, launching its portfolio of hit titles in Spain with the prominent operator Bally’s Interactive. This strategic move is part of the studio’s broader growth strategy to appeal to a wider range of markets and player profiles.

Bally’s Interactive now has access to a variety of Push Gaming titles, including legacy hits such as Jammin’ Jars and Wild Swarm, along with all of the supplier’s expansive roadmap of high-quality new games like recent hit Wild Swarm Triple Hive

The Spanish activation builds upon an already robust collaboration between the two across the highly competitive UK market. Push Gaming is strategically focused on supporting its partners in newly regulated and key existing markets to achieve significant market share.

This latest launch will enable Push to further harness the impact of iGaming in Spain. According to the latest reports from the national regulator Dirección General de Ordenación del Juego (DGOJ), 2024 saw record-breaking performance with GGR reaching a high of €1.45 billion, representing a substantial 17.6% increase from the previous year. Online casinos were the primary source of this revenue, generating €730.7 million in GGR (up 17%), with slots contributing €472.2 million.

This partnership showcases Push Gaming’s commitment to expanding its reach across key regulated global territories and driving the Push Gaming brand in line with its ambitious growth strategy.

Joanna Wren, Senior Commercial Operations Manager at Push Gaming, said: “Launching our portfolio in Spain with Bally’s Interactive continues our growth in Europe. Strengthening our partnership with this top-tier operator boosts our confidence for a successful future in the region.

“Our goal is to achieve significant market share by developing our game range to suit a wide variety of player profiles while maintaining the high quality we are known for. We’re confident that our established localisation strategy, combined with our exciting slot content and Bally’s Interactive’s outstanding support, will ensure our titles resonate strongly with players and drive significant growth in the region.”

Richard Harris, CCO at Bally’s Interactive, said: “We are excited to introduce Push Gaming titles to our platform and are proud to host its brand in Spain. Its games align perfectly with our commitment to providing Spanish players with the highest quality and most entertaining casino content.

“Given the impressive performance of Push Gaming’s titles with our UK brands, we believe its content will attract players and help maintain our success in this vibrant market.”

The post Push Gaming enjoys further Spanish market growth with Bally’s Interactive appeared first on European Gaming Industry News.

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