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Maxim Slobodyanyuk on Euro 2024: Innovative Atlaslive’s Sportsbook for Operators’ Success in iGaming

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As we draw closer to the start of Euro 2024 on June 14, the sporting community buzzes with anticipation, along with operators in the iGaming industry and their eager sports bettors. Today, we’re interviewing a particularly fascinating figure, Maxim Slobodyanyuk, whose company has developed one of the world’s most innovative and adaptable Sportsbook. We’ll hear firsthand about football innovations and the unique possibilities that modern technology brings to the field.

Maxim Slobodyanyuk, Chief Executive Officer at Atlaslive, a dynamic iGaming platform, will share his insights and expert thoughts on the eve of the highly awaited Euro 2024. He will discuss the innovations in football for modern operators and the incredible opportunities for iGaming businesses, thanks to the integration of Atlaslive’s powerful Sportsbook Platform.

Maxim, Euro 2024 approaches, which begins on June 14th, the excitement around football betting is becoming palpable. Could you please share how Atlaslive’s innovative sportsbook is setting up to enhance the betting experience for this major event?

As Euro 2024 nears, starting on June 14, the anticipation in the world of football betting is indeed palpable. At Atlaslive, our in-house developed Sportsbook is designed to significantly enhance the betting experience for this major event. We’re prepared to handle peak loads effortlessly, thanks to our robust Platform that boasts a 99.9% uptime. This reliability means that our players can place their bets almost continuously, without the risk of losing access during critical moments.

Moreover, our Platform offers tools for objective and highly professional betting management, ensuring accurate and timely results. We understand that our partners may have unique needs, and we are equipped to develop and integrate new, exclusive modules swiftly, tailored to their specific business requirements. All these capabilities give us a significant competitive edge in both existing and new markets.

 

Maxim, what do you think about expanding promotional activities to include a variety of sports beyond just football? Could you explain how operators can benefit from this approach and what impact it has on their success?

Expanding promotions to include a wider range of sports is definitely a smart move for any iGaming operator. While football typically holds the top spot in betting, other sports have a lot to offer too. When we spread out our efforts to include these other sports, we reach more markets and make the most of different sports seasons.

Let’s take a simple example. Say an operator focuses only on football and runs a big ad for a Premier League game. This might bring in a lot of bets at first, but it also makes the business really depend on how that game goes. If the game doesn’t turn out well, the operator could lose a lot of money.

That’s why at Atlaslive, we offerl operators to think wider. Our Platform supports this strategy by providing detailed business analytics, helping our partners identify the most lucrative opportunities, and tailor their promotions to maximize returns across different sports and seasons. So they can make smarter choices and do better in the long run.

 

As the trend of online casinos offering sports betting continues to grow, could you tell us more about the advantages for operators in integrating a sportsbook into their platform? Please, share any unique features or innovations that set Atlaslive’s sportsbook apart.

Certainly, launching a sportsbook before major events like UEFA Euro 2024 is a proven strategy. There are plenty of other events that also draw attention. But what really matters is how the operator plans to move forward.

As the trend for online casinos to include sports betting grows, it’s clear there are big advantages for operators who integrate a sportsbook into their platform. People’s habits are changing, most of them are not just spinning slots in the casino lobby for hours anymore. They want more engaging, live experiences tied to real-world events. A sportsbook, especially one with a variety of betting options, really taps into this desire for more dynamic entertainment.

Our Sportsbook at Atlaslive is designed to boost engagement and conversions — our current partners have seen increases of over 30% in these areas. This is thanks to the unique features and special gamification techniques we’ve built into our Platform.

Sure, an online casino can succeed on its own. For example, in Europe, online casinos have generated billions in revenue without sports betting. But think about how much more successful they could be if they added sports betting. Sports events naturally draw a lot of attention and excitement, which makes them easier to promote than casino games alone. Plus, sports betting is often more socially accepted, which helps attract and retain players.

What sets our Sportsbook apart? It’s developed in-house with a focus on user-friendliness. We make it easy for players to find and bet on exciting events, which keeps them coming back. We’re also continuously enhancing our Platform to ensure it’s lightning-fast, intuitive, and equipped with the latest in real-time risk management and anti-fraud technology. It’s designed to scale and adapt to multiple markets as needed.

I’m sure casino operators who offer both slots and sports betting will always maintain a strategic advantage in attracting and retaining players.

 

You mentioned Atlaslive’s strategy includes growing with partners and adapting to different market conditions. How does this help improve your sportsbook’s performance and reliability for operators in new markets?

Yes, really, our strategy at Atlaslive is all about growing alongside our partners and adapting to diverse market conditions. This approach greatly enhances the performance and reliability of our Sportsbook, especially in new markets. By understanding and adjusting to local needs, we keep our Platform robust and highly relevant to specific regional demands.

Each market has its unique challenges, from regulatory requirements to player preferences. Our ability to swiftly adapt allows us to offer solutions that are both flexible and compliant, which is crucial for maintaining smooth operations and securing trust among operators.

At the same time, our ongoing commitment to refining our technology means that we can handle the demands of various markets without sacrificing speed or functionality. This ensures that our partners can offer their customers a reliable and engaging betting experience, no matter where they are.

 

How do you see the future of sports betting, what new technologies and trends do you consider pivotal for boosting the overall betting experience?

Sports betting is all about staying current with technology. At Atlaslive, we’re really pushing the limits with live and mobile betting. That’s why we continue to optimize our Platform for mobile use, making sure that our users have a seamless, fast, and reliable experience.

According to our current statistics, over 90% of users are now betting through mobile devices, and this trend continues to grow. People find it easier to bet on the go, which is why we’re heavily focused on improving our mobile betting apps.

eSports, virtual reality, data analytics, and AI are reshaping how fans interact with sports betting. These technologies make betting more exciting and more responsive to the real-time actions sports fans love. We’re seeing a strong preference for live betting because it lets bettors engage with the game as it happens, adding an extra thrill to every match.

The post Maxim Slobodyanyuk on Euro 2024: Innovative Atlaslive’s Sportsbook for Operators’ Success in iGaming appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The anatomy of a high-performing iGaming platform: a guide from Slotegrator

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Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.

In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.

So what are they?

Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.

Key frontend elements include:

  • Branding (visitors should understand the idea from the first glance)
  • Navigation (everything should be simple and easy to find)
  • Transparency (players must have easy access to relevant information)
  • Localization (adoption of language, currency and cultural norms).

If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.

New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.

“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.

Slotegrator’s guide also includes several key checklists:

  1. Essential frontend functions
  2. Key backend features
  3. Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.

Download the guide via the link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.

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PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS

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The Philippine Amusement and Gaming Corporation (PAGCOR) has ordered the immediate dismantling of all billboards and out-of-home (OOH) gambling advertisements in its intensified efforts to regulate gambling-related promotions in public spaces.

In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.

The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.

“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.

“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”

The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).

The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.

“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.

“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”

The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.

The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.

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Week 28/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has released its latest title, Queen of Oasis. Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.

TaDa Gaming has released Golden Bank 2, a sequel to the popular Golden Bank slot. With a 10,000x max win and exciting features, Golden Bank 2 engage players with its immersive gameplay and the potential for substantial payouts. Set in a golden vault, Golden Bank 2 combines the simplicity of classic slots with the thrill of modern mechanics. With vibrant graphics and a dynamic soundtrack, the game immerses players in an exciting, high-stakes atmosphere.

Evoplay has launched Belfry Bliss Hold and Win, a fiery 5×3 slot that blends retro-inspired visuals with a darker twist on the fan-favourite Hold and Win mechanic. Set against a backdrop of flames and ringing bells, the game reintroduces Evoplay’s mischievous Devil character, not as a foe, but as a Wild symbol, lighting the way to potential wins. Classic slot icons like sevens, bars and cherries return, but the real action begins when the bells drop.

Brute Force: Alien Onslaught reunites the original Brute Force members… with a surprise addition. Joshua and Jason have recruited the help of Jade, a fearless mercenary, who doesn’t know defeat. This game joins the ranks of signature Nolimit City slots like Fire In The Hole 3, Highway To Hell and most recently Flight Mode. It’s time to lock and load, once again! Unlike the prequel, Brute Force: Alien Onslaught features a 6 reel setup, wilds and a new baddie, Xylox, who can steal multipliers from Joshua, Jason and Jade.

Push Gaming has returned to the deep blue with Fish ‘n’ Nudge Big Catch, a reimagined follow-up to one of its most beloved recent titles. Building on the charm and success of the originalFish ‘n’ Nudge, Big Catch brings fresh energy to the series with a new take on free spins and added layers of excitement designed to engage both loyal fans and new players.

 

Play’n GO unveils Rise of Orpheus, a mythical slot that takes players deep into the Underworld in pursuit of love, light, and powerful gameplay features. Following in the footsteps of mythology-inspired favourites like Gates of Troy and Rise of Olympus, Rise of Orpheus brings the tragic tale of Orpheus and Eurydice to life through emotionally charged mechanics and immersive storytelling.

Playson welcomes the return of its mischievous trickster in Super Pink Joker: Hold and Win, who features as a Wild during base play before shapeshifting into a lavish Multiplier for the renowned Hold and Win Bonus. Set in a dazzling pink world full of energy, the release cranks up the heat with dynamic animations and upbeat audio, with the jester taking his place on the enlarged 5×3 grid alongside electrified coins and cartoon-style fruits.

Blueprint Gaming™ reignites the prehistoric fun in its latest major branded IP release, The Flintstones™ Bedrock Riches, led by two lavish bonus games and an intriguing base play trail. The series’ original, The Flintstones™, enjoyed a strong initial uptake in users following its launch in May 2024, with players gravitating towards the familiarity of the brand and series. The renowned slot studio now feels confident the latest offering has built on key features and aims to retain players long term.

ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics. The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.

Players get to dig deeper with every spin as they search for gems and big wins in Wild Gold Mine, the latest slot release for iGaming content provider, ICONIC21. Wild Gold Mine promises a glistening player experience thanks to a cart-load of features, including a unique bonus that makes an appearance for the very first time in an ICONIC21 slot.

Hellish 7 Hold & Win”, (Höllische 7 Hold & Win in German) is now live, a spicy Classic Series slot from the Berlin-based developer Hölle Games. This is a new summer edition in the Hellish Seven franchise, known for its high volatility, hellishly good payouts, and hard rock riffs. The new entry features Hold & Win, where, if players can fill the reels with (any) cash symbol, they will win the impressive 7777x main prize!

Tom Horn Gaming is kicking off July with Panda Rica, a fast-paced 3×3 video slot that delivers simple yet captivating mechanics and vibrant visuals. From expanding wilds and multiplier wins to Star Gamble Ladder, the game is a standout addition to the supplier’s growing portfolio of slot titles. Designed for quick sessions and high engagement, Panda Rica combines classic slot appeal with clever gameplay that elevates the player experience.

Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick. She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

 

The post Week 28/2025 slot games releases appeared first on European Gaming Industry News.

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