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Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks

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The members of the Betting and Gaming Council (BGC) have achieved record compliance rates for age verification checks, according to leading industry auditor Serve Legal.

Independent figures provided by Serve Legal, show bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks.

Meanwhile, casinos have a near-perfect pass rate of 98%.

This represents a 30% compliance increase across the audit volume since 2009, when Serve Legal began working with the regulated betting and gaming sector.

Regulated betting and gaming is now the leading sector in the UK for age verification compliance, better than supermarkets, convenience stores and petrol forecourts and delivering 10-15% higher compliance rates than the alcohol and lottery sectors annually.

BGC members take a zero-tolerance approach to betting by children and have significantly raised standards to protect young people.

The most popular forms of betting by children are legal arcade games like penny pusher and claw grab machines, bets between friends or family, and playing cards for money – not with BGC members.

BGC members enforce strict age verification on all their products to prevent underage gaming and will further strengthen age verification measures by increasing the checking age from “Think 21” to “Think 25” across betting shops and casinos. This policy will require anyone who is over 18 but looks under 25 to provide ID.

The BGC also funds the £10m Young People’s Gambling Harm Prevention Programme, delivered by leading charities YGAM and GamCare, which has reached more than two million 11 to 19-year-olds, and those working with them, in the UK.

Wes Himes, Executive Director of Standards and Innovation, said: “The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department.

“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.

“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.

“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”

Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. Providing extensive, independent audit services to national retailers, leisure operators and sports broadcasters, Serve Legal’s site audits help clients protect and improve operational and compliance standards.

Over the last 15 years, Serve Legal has conducted over 200,000 bookmaker and casino site audits, to ensure due diligence across a range of compliance issues for BGC members.

Audit checks were conducted at single-site businesses through to national brands with thousands of locations on UK high streets.

Serve Legal Client Manager Ali Deering said: “Compliance challenges can be greater for smaller independent bookmakers. The BGC have done admirable work in bringing them up to speed with the latest compliance support, to offer a level playing field with other big names in the industry. At Serve Legal we are proud to be supporting all of the BGC’s members, including casinos, with their due diligence and celebrate the tangible successes in each of them!”

The improvement comes as a result of new measures on customer interactions and improved “challenge on entry” standards for age verification.

Serve Legal CEO Ed Heaver said: “The Serve Legal team are incredibly proud of the work conducted by the BGC and their members. Their impressive dedication and work ethic has paid off in some highly impressive statistics, showing the 30% compliance increase across the industry over the time that we have worked in the sector. We thank the BGC for pioneering their mission of customer safety alongside ours.”

The BGC’s commitment to protecting young people extends beyond land-based betting and gaming, including recent commitments on advertising.

In 2019, BGC members introduced the whistle-to-whistle ban on TV betting commercials during live sports before the 9 pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.

BGC members have also introduced new age-gating rules for advertising on social media platforms, targeting ads to those aged 25 and over unless a platform can verifiably prove that its age-gating systems can prevent under-18s from accessing regulated betting and gaming advertising content.

The BGC has also written to the Government, asking them to urge social media companies to cooperate more closely with the betting and gaming industry in limiting marketing seen by young people and problem gamblers.

Recent data from the Gambling Commission published last year showed young people’s exposure to betting and gaming adverts and promotions had declined compared to the previous year.

Of 11 to 17-year-olds, 55% had seen regulated betting and gaming adverts offline, compared to 66% in 2022, and 53% had seen adverts online, compared to 63% in 2022.

The Government has previously stated research did not establish a causal link between exposure to advertising and the development of problem betting and gaming.

The regulated betting and gaming industry is determined to promote safer gaming, unlike the unsafe and growing online black market, which has none of the safeguards strictly employed by BGC members.

BGC members overall contribute £7.1bn to the economy and generate £4.2bn in tax while supporting 110,000 jobs.

Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Match of LeGGends: Double Down. Highlights of the show match between NAVI and Team Vitality

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On 5 October, the highly anticipated show match between NAVI and Team Vitality took place, organized by the betting brand GG.BET. Match of LeGGends: Double Down drew in more than 300,000 views on the official broadcast channels, becoming one of the most spectacular esports events of 2024.

The show match featured unique game modes not typically seen in tournaments, making it truly unforgettable.

The first legendary map, Tuscan, was played in an MR12 format. Team Vitality dominated the first half, but NAVI, in typical style, managed to make a comeback and secure victory with a 13:11 score.

In the second stage, the players faced off in Arms Race on the maps Shoots, Pool Day, and Baggage, where each kill leveled up the player and granted them a new weapon. The final item was a golden knife, with a frag scored using it guaranteeing victory for the team. The atmosphere was electric, with dynamic gameplay and breathtaking moments electrifying the audience. The crowd especially enjoyed the duels between the tournament’s S-Tier MVPs Mathieu “ZywOo” Herbaut and Justinas “jL” Lekavičius. Their battle was the highlight of the match, as jL snatched a win on the first map, Shoots, but ZywOo came out on top on the next two, Pool Day and Baggage, securing victory for Team Vitality.

The show match concluded with Hostage Rescue on the Italy map, where the Counter-Terrorists attempted to rescue the hostages, while the Terrorists tried to stop them. The teams fought so fiercely that they played three rounds of overtime, with Team Vitality finally winning 22:20.

The organizer, GG.BET, has put together the most exciting highlights of the NAVI vs. Vitality show match – Match of LeGGends: Double Down!

It’s worth noting that GG.BET also hosted a show match between the two legendary teams in July 2023.

The post Match of LeGGends: Double Down. Highlights of the show match between NAVI and Team Vitality appeared first on European Gaming Industry News.

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Paysafe launches strategic partnership with GiG

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GiG selects Paysafe as strategic payment provider for global operators integrating its leading CoreX B2B iGaming solution

Paysafe (NYSE: PSFE), a global payments platform, today announced a strategic partnership with Gaming Innovation Group or “GiG” (First North: GIG SDB), a leading B2B iGaming technology company. Under the agreement, Paysafe becomes the GiG-endorsed payments platform for all UK, continental European, North American and Latin American operators integrating its market-leading CoreX solution.

Launched by GiG in January, CoreX is an AI-driven player account management (PAM) platform serving online casino and sports-betting brands, giving operators the flexibility to localize their operations to any regulated jurisdiction. GiG’s global reach will be further strengthened by integrating the highly robust processing capabilities of Paysafe’s local payment methods (LPMs).

Whether an operator is focused on the mature UK market or the evolving US or South American sports-betting spaces, GiG’s technology is complemented by connectivity to the Paysafe Gateway, supporting seamless debit or credit card transactions plus Paysafe’s suite of LPMs, including its Skrill and NETELLER digital wallets and paysafecard and Paysafecash eCash solutions. Beyond Paysafe’s own LPMs, the Gateway also enables access to 30+ third-party LPMs, including solutions with high brand-recognition in specific markets.

Aligned with GiG’s own ethos of agility, the Paysafe Gateway provides all operators with the flexibility to add new LPMs according to market needs and evolving player payment preferences.

“We’re delighted to partner with Gaming Innovation Group, which is one of the gaming industry’s true innovators when it comes to player account management platforms,” said Zak Cutler, President of Global Gaming at Paysafe. “With the global regulated iGaming space increasingly complex, we share GiG’s philosophy of providing operators with the ability to adapt their operations to each unique market while remaining nimble. Together, we look forward to giving our mutual operator partners a competitive edge to support their growth in new and existing markets.”

James Coxon, Chief Operating Officer at Gaming Innovation Group, commented: “Partnering with Paysafe marks another important step forward in ensuring that our operators have access to the most
seamless, flexible, and secure payment solutions available on the market, tailored to their specific market needs. As we continue to expand globally, leading innovation throughout the industry with our iGaming platform and sportsbook solution, Paysafe’s extensive payment capabilities provide the reliability and adaptability that align with our vision of delivering opportunities for growth.”

Coxon added, “This collaboration further strengthens what we can offer, providing more evidence of our commitment to empowering our partners’ success in an increasingly competitive and complex iGaming landscape.”

Paysafe will be exhibiting at Booth #3809 of the Global Gaming Expo (G2E) in Las Vegas from October 7th to 9th.

 

The post Paysafe launches strategic partnership with GiG appeared first on European Gaming Industry News.

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FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024

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FBM Digital Systems (FBMDS), a leader in iGaming innovation, and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas. From October 8th to 10th, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.

The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities around the world. These donations are going to be made to individuals affected by natural disasters, children in need of educational resources, and other vulnerable groups.

This is FBM Foundation’s first ever participation at an international casino gaming trade-show and the choice of G2E Las Vegas to make its debut was not random. Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players and industry professionals.

“We believe in the power of coming together for a greater purpose,” says Renato Almeida, Director of FBM®️ Group. “This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas.”

FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil and beyond. “Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most”, shares FBM Foundation’s representative, Vítor Francisco.

The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already winning over crowds in multiple countries around the globe.

In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as the popular Champion Tales crash game, the famous Top+Plus table games collection and much more.

Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes.

 

The post FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024 appeared first on European Gaming Industry News.

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