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Xtremepush agrees strategic partnership with Purple Square CX
Collaboration serves to extend provider’s reach across Europe
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.
The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, which include leading operators from within the iGaming industry.
Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the iGaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.
UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation, and CDPs.
The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.
Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.
“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”
Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.
“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”
The post Xtremepush agrees strategic partnership with Purple Square CX appeared first on European Gaming Industry News.

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PLAY VENOM FEVER SATELLITES AND UNLOCK THE VENOM VAULT TO WIN YOUR SEAT TO ACR POKER’S $12 MILLION GTD VENOM EVENTS
ACR Poker is launching two massive Venom tournaments this spring, featuring $12 million in total guarantees. And now, through the Venom Fever Satellites and the Venom Vault, players have multiple opportunities to lock in their $2,650 Venom seats for less, or even free.
“Whether you’re looking to become our latest millionaire in the NLH Venom or want to play in one of the biggest PLO tourneys around, our Venom Vault and Venom Fever promotions offer every player a real shot at securing a $2,650 Venom ticket to compete for life-changing prizes,” said ACR Pro Chris Moneymaker.
From Monday, March 24th to Sunday, April 27th, the Venom Fever Satellites are awarding over 1,000 total seats to the $10 million GTD NLH and $2 million GTD PLO Venom events, both beginning on Sunday, April 13th.
Players can qualify through various satellite options, with buy-ins starting as low as $0, making entry to the Dual Venoms even more accessible. ACR Poker’s $95 buy-in Beast Tournament takes place on Sunday, March 30th and April 6th, 13th and 20th at 5:05pm ET—with 120 total NLH Venom seats up for grabs. Players who climb the weekly Beast leaderboard can even qualify for free.
Through Venom Madness Satellites, starting on Tuesday, April 1st, players can win their $2,650 ticket for just $16.50, with 20 total NLH Venom seats guaranteed. In addition, Mega Satellites will guarantee 372 NLH Venom Seats and 30 PLO Venom seats, with pathways starting as low as $0. Daily direct satellites will also award 445 seats to the NLH Venom, with buy-ins starting at $33, and 48 seats for the PLO Venom with buy-ins starting at $207.50.
Along with Venom Fever Satellites, players can unlock a coveted $2,650 Venom seat for free, plus Survivor Flips Step tickets, through ACR Poker’s Venom Vault. Every player has already received a free key to unlock their first Venom Vault, and additional keys can be earned by completing fun challenges or by purchasing for just $2.99 or 300 Combat Points each. Each unlocked Venom Vault could lead to a free entry into one of online poker’s biggest tournaments.
Moneymaker also added that players can easily access the Venom Vault directly from the ACR Poker client to track their prizes, manage and redeem keys, and purchase extra keys.
For full details on the Venom Fever Satellites, the Venom Vault promotion, and the full Venom schedule, visit ACRPoker.eu.
The post PLAY VENOM FEVER SATELLITES AND UNLOCK THE VENOM VAULT TO WIN YOUR SEAT TO ACR POKER’S $12 MILLION GTD VENOM EVENTS appeared first on European Gaming Industry News.
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FLAMINGO CASINO IN MEXICO ADDS CONCEPT TO ITS ENTERTAINMENT OFFERING
Casino Flamingo, owned by Grupo Euromex in Culiacán, has enhanced its gaming floor with Zitro’s CONCEPT cabinet line and new games such as Legendary Sword and Triple Charm Journey.
CONCEPT, now featured in this important Mexican group’s casino, stands out for its Magic Lighting system, which provides a spectacle of lights synchronized with the game, and for its impressive Screen Deck giant, designed to improve the experience for both players and the operations team, among other features that are making it a worldwide success.
Among the new titles players can enjoy is Legendary Sword, a medieval-themed multi-game that offers an immersive experience with its 6×5 reel. This game includes innovative features such as “Honor,” which multiplies prizes; “Glory,” which grants additional spins; and “Magic Sword,” which doubles the prizes in its column. In addition, Triple Charm Journey is presented with exciting mechanics such as “Rise,” which increases winnings with each spin; “Collect,” which accumulates the values of the Link symbols; and “Enigma,” which multiplies its value along with some Link symbols on the screen.
Alberto Charlan, Grupo Euromex’s CFO, highlighted: “The incorporation of CONCEPT reinforces our commitment to innovation in entertainment, offering our clients a unique and quality experience that only Zitro can offer. We are very happy with this new addition and are confident that it will be a resounding success.”
For his part, Johnny Viveiros Ortiz, founder of Zitro, added: “We are proud to see how CONCEPT continues to transform the player experience in Grupo Euromex casinos, and we appreciate their commitment to Zitro once again to bring a new gaming concept, this time to Casino Flamingo.”
The post FLAMINGO CASINO IN MEXICO ADDS CONCEPT TO ITS ENTERTAINMENT OFFERING appeared first on European Gaming Industry News.
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Gaming industry earns Php410 B despite POGO ban – PAGCOR
Despite the implemented ban on Philippine Offshore Gaming Operations (POGO), the gaming industry in the country continues to boom, according to Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco.
In his keynote address at the ASEAN Gaming Summit in Manila, Tengco said the country’s Gross Gaming Revenue (GGR) will rise to Php410 billion in 2024, up 25% from the Php329 billion GGR in 2023.
“As offshore gaming exits, PAGCOR recognizes that the future of Philippine gaming will continue to become more technology-driven,” he said. “This is why PAGCOR will continue to closely regulate electronic gaming while ensuring strict oversight to combat illegal operators.”
The PAGCOR chairman emphasized that while land-based casinos contributed Php201 billion—almost half of the total GGR in 2024—revenue from the E-Games and E-Bingo sector grew significantly, grossing Php154.51 billion, 165% higher than in 2023.
“We partly attribute the strong performance of the local gaming industry to the strategic policy adjustments that we have implemented, such as the gradual reduction of fee rates for E-Games since 2023,” Tengco’s explanation.
He said that in 2023, PAGCOR was charging 50% to 55% license fees which was an obstacle to the increase in operators. “But effective January 1, 2025, our fee rates for E-Games stand at only 30% of GGR,” he added.
As a result, more operators have come under regulation, voluntary closures of businesses have been avoided, and the profits of licensed companies have been maintained. Also as a result of the said reforms, the E-Games sector reached its target of Php100 billion in GGR revenue as early as September 2024. Tengco also mentioned PAGCOR’s focus on more intensified “responsible gaming programs” to promote a “more sustainable and ethical gaming industry.”
“We wish to assure our industry stakeholders that even as we strive for greater success, responsible gaming and market integrity will continue to be at the heart of our efforts,” Tengco said.
The PAGCOR chief is also fully confident in the direction of the industry.
“The best days of Philippine gaming are still ahead of us, and we look forward to working with all of you to shape what comes next,” he said.
The ASEAN Gaming Summit, organized by Asian Gaming Brief, serves as a platform for industry leaders to discuss trends, challenges and new opportunities in the region’s gaming landscape.
Translated article.
The post Gaming industry earns Php410 B despite POGO ban – PAGCOR appeared first on European Gaming Industry News.
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