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Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention

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Partnership will empower the leading iGaming Digital agency’s operator portfolio to scale real-time personalized CRM Marketing and execute sophisticated marketing campaigns, boosting player retention and lifetime value.

Digirockstars, a leading APAC iGaming Digital Agency, today announced a new partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership empowers Digirockstars’ operator portfolio to leverage Optimove’s advanced CRM Marketing capabilities, including Opti-X, its Digital Experience Platform (DXP), to elevate marketing personalization, retention, and player Lifetime Value.  

Optimove’s CRM Marketing Platform will empower Digirockstars’ operator portfolio to measure the incremental value of each player interaction, gaining key capabilities:     

  • Advanced marketing AI capabilities: providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaigns for enhanced personalized experiences across channels and player touchpoints.
  • Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.  
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel. 
  • A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance. 

In addition, Digirockstars’ operator portfolio is empowered to leverage Optimove’s Opti-X, a cutting-edge AI-driven recommendation and search engine, to elevate players’ digital experiences, retention, and engagement to new heights. 

Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on past interactions, similar players, trending items, and more. Joint clients will be empowered to easily plug-in widgets from the Opti-X platform, directly into their sportsbook site. 

“By teaming up with Digirockstars, we’re merging cutting-edge technology with their unmatched industry insights in Asia to pioneer innovative solutions driving iGaming operators’ business growth,” said Efe Yuceman, Optimove’s Director of Partnerships. “As competition in the iGaming market heats up, fostering player loyalty is paramount. That means delivering experiences that not only meet but exceed expectations. With players’ attention spans dwindling, operators need to pivot towards player-centric marketing, offering personalized recommendations, services, and products to keep them engaged and coming back for more.” 

“This partnership with Optimove marks a significant milestone for our operator portfolio,” said Roland Cinco, Chief Marketing Officer at Digirockstars. “Optimove’s industry-leading CRM Marketing capabilities are set to empower our operator portfolio with game-changing capabilities. Opti-X’s AI-led content and product recommendations solution will revolutionize how operators engage with players, enabling them to deliver personalized recommendations tailored to each player’s preferences. This collaboration represents a decisive step towards fostering greater player loyalty and trust, driving improved retention rates and a better bottom line.”

Optimove and Digirockstars will attend SiGMA Asia, June 3-5, in Manila, Philippines. 

 

The post Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boost your Winnings this Thanksgiving with 50 Free Spins on Dawn of Eldorado at Slots Capital Casino

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As Thanksgiving celebrations kick off SlotsCapital.lv Casino is adding even more excitement to the festivities! From November 28 to December 4, players can claim 50 Free Spins on the captivating slot game Dawn of Eldorado by Rival.

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The post Boost your Winnings this Thanksgiving with 50 Free Spins on Dawn of Eldorado at Slots Capital Casino appeared first on European Gaming Industry News.

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EGT Digital’s X-Nave named “Online Platform of the Year” at the Golden Spade’s Awards 2024

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EGT Digital’s iGaming platform X-Nave has been distinguished as the “Online Platform of the Year” at the Golden Spade’s Awards 2024. The company received the prize at a glamorous ceremony held on November 26 at the Hyatt Regency Sofia Hotel. The event, organized for the second consecutive year by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB), recognized excellence across 12 categories.

X-Nave is an in-house developed “all-in-one” betting platform, providing operators with advanced technology and tools they need to build and maintain a successful and competitive online business. A key strength of X-Nave is its flexibility, as its modules can operate as part of the complete solution or seamlessly integrate with third-party solutions.

Vladimir Dokov, CEO of EGT Digital, received the award at the official ceremony and shared: “It’s a pleasure that X-Nave is recognized by an increasing number of operators as a solution that guarantees sustainable development and long-term success for their business. This award is an acknowledgment of the high assessment of our customers, partners, and industry experts. I would like to thank all of them for their trust and support, without which we would not have been able to achieve these results.”

The post EGT Digital’s X-Nave named “Online Platform of the Year” at the Golden Spade’s Awards 2024 appeared first on European Gaming Industry News.

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Blueprint Gaming spreads its Christmas charm in King Kong Cash™: Even Bigger Bananas Power Play

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Blueprint Gaming’s iconic gorilla makes a special, festive return in the studio’s latest release, King Kong Cash™: Even Bigger Bananas Power Play, offering slot enthusiasts a plethora of bonus rounds to enjoy just in time for Christmas.

The 4,096 ways to win slot takes its place in the depths of a frozen jungle with the 6×4 grid playing host to a series of Kong’s fellow inhabitants and festive-themed bonus icons.

Landing a collect symbol on reels one or six will see all cash and jackpot symbols awarded that land simultaneously. Once the Cash Collect feature has been triggered, players then have the chance to benefit from four Kong upgrades; Dual Collect, Lock & Spin, Cash Boost and the coveted Golden Monkey, all optimising the chance for lavish wins through a series of cash-enriching features.

As in its predecessor’s offering, all unlocked upgrades remain in the base game and during the title’s free spins feature. However, any non-collected banana, golden monkey or golden barrel symbols are added to the new banana pot at the top of the player ‘s screen which can trigger the Go Banana’s feature at random, presenting players with a choice of three Pick a Prize features.

The series’ renowned Free Spins round is accessed by landing between three and six Kong scatters, granting 10 free spins and the perfect Christmas treat of a direct payout of up to 500x.

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King Kong Cash™: Even Bigger Bananas Power Play marks Blueprint’s blockbuster Christmas and final release of 2024, showcasing its commitment to consistently enhancing its game families with fresh features for players to enjoy worldwide.

Jo Purvis, Director of Marketing, PR and Events, said: “We’re delighted to launch King Kong Cash™: Even Bigger Bananas Power Play and what better Blueprint character is there to lead our Christmas offering than the face of our beloved series that has gone from strength to strength over the last year.

“The latest addition promises festive fun with an array of bonus features to enjoy including the iconic Kong Upgrades, the new Power Play feature, and with a maximum win of 10,000x the player’s bet also up for grabs, the perfect presents await our players this December!”

Click here for more on King Kong Cash™: Even Bigger Bananas Power Play

The post Blueprint Gaming spreads its Christmas charm in King Kong Cash™: Even Bigger Bananas Power Play appeared first on European Gaming Industry News.

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