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Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention

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Partnership will empower the leading iGaming Digital agency’s operator portfolio to scale real-time personalized CRM Marketing and execute sophisticated marketing campaigns, boosting player retention and lifetime value.

Digirockstars, a leading APAC iGaming Digital Agency, today announced a new partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership empowers Digirockstars’ operator portfolio to leverage Optimove’s advanced CRM Marketing capabilities, including Opti-X, its Digital Experience Platform (DXP), to elevate marketing personalization, retention, and player Lifetime Value.  

Optimove’s CRM Marketing Platform will empower Digirockstars’ operator portfolio to measure the incremental value of each player interaction, gaining key capabilities:     

  • Advanced marketing AI capabilities: providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaigns for enhanced personalized experiences across channels and player touchpoints.
  • Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.  
  • Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel. 
  • A continuous optimization loop: Leveraging Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance. 

In addition, Digirockstars’ operator portfolio is empowered to leverage Optimove’s Opti-X, a cutting-edge AI-driven recommendation and search engine, to elevate players’ digital experiences, retention, and engagement to new heights. 

Opti-X serves personalized content and product recommendations across all digital touchpoints, even for anonymous visitors based on past interactions, similar players, trending items, and more. Joint clients will be empowered to easily plug-in widgets from the Opti-X platform, directly into their sportsbook site. 

“By teaming up with Digirockstars, we’re merging cutting-edge technology with their unmatched industry insights in Asia to pioneer innovative solutions driving iGaming operators’ business growth,” said Efe Yuceman, Optimove’s Director of Partnerships. “As competition in the iGaming market heats up, fostering player loyalty is paramount. That means delivering experiences that not only meet but exceed expectations. With players’ attention spans dwindling, operators need to pivot towards player-centric marketing, offering personalized recommendations, services, and products to keep them engaged and coming back for more.” 

“This partnership with Optimove marks a significant milestone for our operator portfolio,” said Roland Cinco, Chief Marketing Officer at Digirockstars. “Optimove’s industry-leading CRM Marketing capabilities are set to empower our operator portfolio with game-changing capabilities. Opti-X’s AI-led content and product recommendations solution will revolutionize how operators engage with players, enabling them to deliver personalized recommendations tailored to each player’s preferences. This collaboration represents a decisive step towards fostering greater player loyalty and trust, driving improved retention rates and a better bottom line.”

Optimove and Digirockstars will attend SiGMA Asia, June 3-5, in Manila, Philippines. 

 

The post Digirockstars Chooses Optimove as CRM Marketing Solution to Elevate APAC iGaming Operators’ Personalization and Retention appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming

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Casino Guru proudly unveils four new award categories for the upcoming Casino Guru Awards 2026, further expanding its mission to recognize individuals and organizations shaping a fairer, safer, and more forward-thinking iGaming industry.

Following three years of continued growth and rising influence, the Casino Guru Awards remain the only industry awards focused primarily on fairness, transparency, integrity, and responsible innovation. The 2026 ceremony, scheduled for May 25, 2026, at The Xara Lodge in Malta, in partnership with NEXT.io during NEXT Valletta, will spotlight outstanding achievements from across the global iGaming landscape.

This year’s newly introduced categories reflect Casino Guru’s commitment to acknowledging emerging talent, ethical leadership, and positive workplace culture.

New Award Categories for 2026

Woman Leader of the Year

This category celebrates an exceptional female leader whose vision, resilience, and strategic influence have helped transform her company and the industry as a whole.

Judges will look for measurable achievements in 2024–2025, including business growth, crisis management, innovation in user experience, safety, transparency, and responsible gambling.
The award is open to women driving meaningful impact while championing diversity, mentorship, and collaborative progress within iGaming.

Rising Star in Responsible Gambling

Designed to recognize organizations making remarkable early strides in safer gambling initiatives, this category highlights innovation and genuine commitment from companies of all sizes.
Whether through impactful tools, awareness campaigns, or fresh approaches to player protection, nominees must demonstrate provable results that contribute to higher standards of responsibility and safety across the industry.

Young Changemaker Award

Honoring an individual under 30, the Young Changemaker Award shines a spotlight on rising professionals whose ethical innovation, creativity, and forward-thinking actions have made a visible impact in 2025.

Judges will consider originality, leadership ability, and tangible contributions that set a new benchmark for integrity and progress in iGaming.

Industry Culture Shaper

Recognizing that true industry progress starts within organizations, this award honors companies that cultivate positive, transparent, and supportive workplace cultures.

Nominees will be assessed based on measurable outcomes such as employee satisfaction, retention, and productivity, alongside initiatives that support wellbeing, mental health, professional development, and ethical HR practices.

Additional weight will be given to organizations whose efforts inspire better standards beyond their walls through partnerships, advocacy, or shared knowledge.

A broader vision for industry progress

“The addition of these categories marks an important evolution for the Casino Guru Awards,” said Daniela Sliva, PR & Creative Project Director at Casino Guru and leader of the Awards project.
“By spotlighting leadership, emerging talent, responsible innovation, and culture, we are amplifying the people and values that will define the future of iGaming. These awards aim to inspire positive change at every level, from individual contributors to global operators.”

The new categories will stand alongside Casino Guru’s established awards, including The Fairest Bonus Policy, The Most Transparent Casino, The Best Implementation of Responsible Gambling Tools, and others that reflect Casino Guru’s core values.

The post Casino Guru Awards 2026 introduce four new categories celebrating leadership, responsibility, and culture in iGaming appeared first on European Gaming Industry News.

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CT Interactive Expands in Romania with New Game Launch on Maxbet.ro

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CT Interactive is further expanding its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. This collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The launch of this new content underscores CT Interactive’s commitment to the Romanian market, delivering premium gaming experiences that enhance player engagement and contribute to the long-term success of its partners.

The post CT Interactive Expands in Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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CT Gaming Shortlisted in Three Categories at BEGE Awards 2025

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CT Gaming has announced that the company has been shortlisted in three major categories at the BEGE Awards 2025, reaffirming its strong market presence and commitment to delivering innovative gaming solutions.

This year, CT Gaming is a finalist in the following categories:

• Slot Product of the Year – Next 32

• Jackpot System of the Year – Diamond Tree Deluxe

• Casino Management System of the Year – Rhino CMS

These nominations recognise the company’s continuous ability to combine modern technological advances with proven performance, creating products that deliver exceptional value to both operators and players.

NEXT 32 is the most innovative slot cabinet in CT Gaming’s portfolio, impressive with its advanced technical features, ergonomic design and enhanced player interaction.

The upgraded Diamond Tree Deluxe jackpot system stands out with improved visuals, smoother gameplay and the exciting ability for players to win any jackpot tier directly from the base game. Its flexibility allows operators to configure parameters according to their venue needs, offering a customized jackpot experience.

Rhino, CT Gaming’s powerful casino management system, continues to evolve with new modules and features that streamline operations, support informed decision-making and enhance player interaction. Its comprehensive and scalable platform is designed to suit gaming venues of any size.

“We are honored to receive recognition in three categories this year. It reflects our team’s dedication to innovation and delivering products that support the success of our partners,” said Biser Bozhanov, CEO at CT Gaming.

The post CT Gaming Shortlisted in Three Categories at BEGE Awards 2025 appeared first on European Gaming Industry News.

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