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Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches
Alpha Odds, Sportradar’s AI-driven personalised odds technology, boosted profits for sportsbook operators by an average of 15% during the UEFA European Championship Qualifying Matches. With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2 billion in global betting turnover, operators can maximize profits and manage risk by utilizing this product during the quadrennial tournament.
Launched in 2022, Alpha Odds leverages Sportradar’s advanced AI technology to more accurately predict the probability of a game event taking place, enabling operators to manage their risk more effectively. When combined with real-time and predicted liquidity, Alpha Odds allows operators to generate bespoke betting prices in line with their risk exposure and liabilities.
As examples of how Alpha Odds increased profitability for operators during the UEFA Euro 2024 Qualifiers, where one team was heavily favoured, Alpha Odds helped clients manage risk in real-time and continue to accept bets as goals were tallied and the scoreline grew. Additionally, while a conventional odds service would have left operators vulnerable to a matchday of customer friendly results, such as all the favourites winning at home by two or more goals, Alpha Odds’ predictive capabilities enabled instant adjustments, safeguarding sportsbooks against significant losses, as a match unfolded.
Darren Small, Senior Vice President of Managed Trading Services (MTS) at Sportradar, said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”
Alpha Odds is available across Sportradar’s portfolio of betting markets for soccer and tennis, both pre-match and in-play. The solution will be expanded across basketball later in 2024.
The post Sportradar’s Alpha Odds Increased Profits by 15% for Operators Across UEFA Euro 2024 Qualifying Matches appeared first on European Gaming Industry News.

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SAFA Renews its Partnership with Hollywoodbets
The South African Football Association (SAFA) has renewed its partnership with Hollywoodbets, ensuring the continued support and growth of the Hollywoodbets Super League.
This milestone reinforces Hollywoodbets’ unwavering commitment to advancing women’s sports in South Africa and beyond. The Hollywoodbets Super League stands as a beacon of progress, providing female athletes with a platform to showcase their talent and compete at the highest level.
This renewed partnership between Hollywoodbets and SAFA reflects a shared vision to elevate women’s football, fostering a league that is both competitive and inspirational while paving the way for South Africa to become a dominant force in global women’s football.
SAFA CEO Ms Lydia Monyepao said: “The renewal of sponsors in a tough economy must be applauded in the growth of women’s football. Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area and Hollywoodbets has put their money where their mouths is in supporting women’s growth through football. Our aim is to be in the forefront in developing girls who play a role in our society into women, and through this league we have seen more players and more women leaving our shores to work as players, coaches etc. This is a testament of the value partners add into the lives of women in football. Through the SABC, over 50 matches will be seen live on SABC 1 and more on the Sport Channel, including SABC+. This has created a great platform for our players to inspire the next generation.”
“Hollywoodbets is proud to renew its partnership with SAFA, a collaboration that reflects our shared commitment to the growth and professionalisation of women’s football in South Africa, This continued partnership underscores our dedication to inspiring young girls across the country, showing them that with passion and perseverance, they too can become stars like the heroes they look up to,” said Hollywoodbets spokesperson Zandile Dlamini.
The post SAFA Renews its Partnership with Hollywoodbets appeared first on European Gaming Industry News.
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Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl
Amusnet has strengthened its presence in the Dutch market through a new partnership with Starcasino.nl. Building on an already successful relationship in Belgium, this collaboration brings Amusnet’s certified portfolio of games to Dutch players for the first time on the Starcasino.nl platform.
This strategic alliance reflects Amusnet’s commitment to delivering high-quality casino entertainment across Europe and Starcasino’s dedication to offering a premium player experience in the Netherlands.
“The partnership with Amusnet represents a pivotal part of Starcasino’s launch in the Netherlands. Through this collaboration we gain access to an extensive portfolio of both classic and innovative gaming content, enhancing the quality of our platform in the Netherlands,” said Pieter Van Den Bos, Director of Starcasino.nl.
“We’re proud to expand our strong partnership with Starcasino from Belgium into the Netherlands. Their launch marks an exciting new chapter, and we’re thrilled to continue growing together in this dynamic market,” said Dimitri De Temmerman, Managing Director BNL at Amusnet.
As part of the launch, Starcasino.nl players will enjoy access to a range of Amusnet’s top-performing titles, all certified for the Dutch market.
The post Amusnet Strengthens Presence in the Dutch Market Through Partnership with Starcasino.nl appeared first on European Gaming Industry News.
Latest News
Paydrom Enters into Partnership with Aircash
Paydrom, a leading B2B payment gateway for the iGaming sector, has entered into a partnership with Aircash, a well-established digital wallet and prepaid voucher provider in Europe. This partnership expands Paydrom’s regional payment strategy, offering operators seamless, localised solutions to improve transaction efficiency and payer engagement.
With Aircash’s presence in almost 20 European countries, Paydrom strengthens its ability to provide alternative payment solutions beyond traditional card payments. While card transactions dominate European markets, e-wallets and prepaid/cash vouchers remain a preferred choice for a significant number of payers. Through this collaboration, now iGaming operators can offer diverse payment options:
• Aircash Wallet – A secure and efficient e-wallet solution enabling instant deposits and withdrawals.
• Abon Vouchers – Prepaid vouchers available at 200,000+ locations across Europe, allowing players to top up their gaming accounts conveniently.
• Aircash Marketplace – A centralised payment hub where users can conveniently select and pay for various services, including gaming directly through the Aircash app.
“At Paydrom, we prioritize regional strategies to help iGaming operators succeed in high-potential markets. Aircash’s extensive presence and trusted payment solutions allow us to provide merchants with more diverse and payer-friendly options. By integrating e-wallets and prepaid vouchers, we ensure operators can cater to a broader audience while boosting conversion rates and user satisfaction,” said Arin Andriazian, Chief of Paydrom Product.
With Aircash, players gain flexibility and convenience—whether using digital wallets for fast transactions or purchasing prepaid vouchers for seamless deposits. Integration enhances user trust, simplifies payments and ultimately helps merchants optimise their payment ecosystems.
“Arcash core strategy is focusing on regulated markets where we make sure that our services meet all regulatory requirements while providing the best and the most convenient payment services to our users. Aircash has become the preferred cash app of choice for the igaming industry. We are delighted to be partnering with Paydrom and we are convinced that our common partners will benefit from our offerings,” said Mark Watts, Director of iGaming at Aircash.
This partnership aligns with Paydrom’s vision to stay ahead in the competitive iGaming payment landscape by offering secure, localised and efficient payment methods. By continuously expanding its portfolio, Paydrom ensures its merchants can keep up with evolving payer preferences while maintaining compliance with regional regulations.
The post Paydrom Enters into Partnership with Aircash appeared first on European Gaming Industry News.
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